Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Institutes New Charitable Matching Program for Employees
Apple has launched a new charitable matching program for its employees, with the company offering to match employees' personal charitable contributions up to $10,000 per year. The program is currently limited to full-time U.S. employees, with plans to expand it to other countries over time. The new program was announced today in a company-wide email sent by new Apple CEO Tim Cook and provided to MacRumors.Team:An Apple spokesperson has confirmed to MacRumors that the program is indeed now in place.
I am very happy to announce that we are kicking off a matching gift program for charitable donations. We are all really inspired by the generosity of our co-workers who give back to the community and this program is going to help that individual giving go even farther.
Starting September 15, when you give money to a non-profit 501(c)(3) organization, Apple will match your gift dollar-for-dollar, up to $10,000 annually. This program will be for full-time employees in the US at first, and we'll expand it to other parts of the world over time.
Thank you all for working so hard to make a difference, both here at Apple and in the lives of others. I am incredibly proud to be part of this team.
If you'd like more information on the program, you can get it on HRWeb, which can be easily accessed through AppleWeb.
Tim
Steve Jobs' lack of a public record of philanthropy was highlighted just last week, with U2 singer Bono coming to Jobs' defense and noting that Apple has contributed "tens of millions of dollars" to the (Product)RED campaign against AIDS.
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104 months ago
I would rather this Cook fellow concentrate on the yellow shading in the Google icon instead of nonsense like charitable matching.
104 months ago
Jobs steps out and Apple becomes charitable... what a shock :D
i'm sure something as big as this was in the works before steve jobs left.
104 months ago
Most likely wouldn't have happened with SJ at the helm. Infact he cut out charity when he came back.
Steve J. cut the program because Apple was floundering at the time. They didn't have cash to give away.
104 months ago
Full match up to $10K is impressive. Well done Tim.
It's a really great idea, and doesn't effect Apple's bottom line much, either. If all 50,000 Apple employees gave a max of $10,000, it'd be $500 million dollars -- not a whole lot in the scheme of $76 billion dollars.
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