Apple has matched $1.3 million in employee donations for a total of $2.6 million donated to charity via a program CEO Tim Cook instituted earlier this year. Via the program, Apple offered to match U.S. full-time employees' contributions to 501(c)(3) charitable organizations, up to $10,000 per employee per year.
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The $1.3 million matched so far is being used by Apple to internally promote the program and solicit more donations. An image touting the success of the program links employees to a page that provides an overview of the matching program.
The total was first reported by AppleInsider.
Top Rated Comments
Here we go again...
It's always "Occupy MacRumors" at the very mention of free market capitalism.
You're wrong on so many levels...
How many people does Apple employ around the world (directly, and indirectly)? How much money do these people pay in taxes around the world?
Do you really think that paying a couple million in charity money has the same effect as putting that same money towards a new product? A new product that could take off, and have create waves down the supply chain for production and manufacturing?
Donating for the sake of "donating" is pointless. Use your money how you see fit.
Yes, because every profitable company should automatically give their capital away instead of using it to better themselves.