Skype has updated its iPhone and iPad apps, adding support for HD video calling on both devices, as well as other "general fixes and improvements" and better support for the iOS 7 beta.
Latest improvements:
- Audio and video call quality and stability improvements.
- Make HD (720p) quality video calls from your iPhone 5 or iPad 4 (iOS devices with Retina display).
- A new, easier to use country code selector on the dialpad.
- Stability improvements for users of iOS 7 beta. We realize that some of you are using iOS 7 beta and have been experiencing some instability with Skype – this release fixes some of the major issues you were facing. We hope you find this update a significant improvement, and we will offer full iOS 7 support when it’s officially released.
Apple introduced front-facing cameras capable of HD 720p video in the iPhone 5 and the fourth-generation iPad and iPad mini.
Over the weekend, AllThingsD reported that Apple will hold an iPhone-focused media event on September 10, introducing its next-generation iPhone 5S and perhaps a lower-cost "iPhone 5C".
AllThingsD has an excellent track record with such reports, suggesting that the event will indeed take place on that date, but in case there was any doubt, The Loop's Jim Dalrymple is now confirming the report with a simple "Yep" post.
Dalrymple is well connected at Apple and has on many occasions either confirmed or refuted other reports and rumors in simple one-word posts with 100% accuracy. Such reports are generally taken as coming directly from Apple but delivered through an unofficial channel.
Official media invitations for the introduction should appear roughly a week before the event.
Industry sources have told Taiwanese news outlet Digitimes that production of the upcoming iPhone 5S will be limited to 3-4 million units in Q3 2013 due to a shortage of the fingerprint scanners to be used in the phone. Specifically, the sources cite difficulties in interaction between the fingerprint scanners and Apple’s upcoming iOS 7 mobile platform.
Production of Apple's next iPhone, commonly referred to be the iPhone 5S and is scheduled to be unveiled on September 10, could reach only 3-4 million units in the third quarter of 2013 compared to 10 million units as originally planned due to a delay in production of fingerprint sensors needed for the iPhone 5S, according to industry sources.
Mass production of the fingerprint sensors was originally scheduled to begin in May at Taiwan Semiconductor Manufacturing Company (TSMC) and then to be packaged at Xintec, a TSMC subsidiary, the sources indicated.
However, the production of the sensors has been delayed due to issues related to integration between iOS 7 and fingerprint chips, as well as a low yield rate at packaging firm Xintec, the sources revealed.
The report also says that engineers from Apple and TSMC will be arriving to packaging firm Xintec to help increase the yield rate for the fingerprint sensors, with volume production beginning at the end of August. Additionally, the report claims production of the iPhone 5S is likely to then increase to 28-30 million units in Q4 2013 due to the increased supply in fingerprint scanners.
KGI Securities analyst Ming-Chi Kuo had previously reported that launch supplies of the iPhone 5S would be tight due to production challenges.
Earlier this week, Kuo stated that the iPhone 5S would feature a sapphire-covered convex home button that would house a fingerprint sensor. A report yesterday also indicated a new home button as well with its traditional printed square mark being removed to perhaps make room for a fingerprint scanner.
Apple will reportedly unveil the next-generation iPhone on September 10, but it is still unclear whether the event will focus singularly on the iPhone 5S or also include the announcement of the rumored low-cost iPhone, potentially named the iPhone 5C.
Following a report from last week that showed a clear photo of an alleged camera module, French website Nowhereelse.fr [Google Translation] has reposted photos of parts that appear to be the top and bottom strips for the back of the iPhone 5S. The photos were originally posted by a user on Chinese microblogging site Sina Weibo who regularly pulls together photos and other leaks from various sources.
Notably, the space for the flash modules on the top strip appear to have spacing for a dual-LED flash, which is consistent with a December 2012 prototype iPhone 5S that leaked back in June. A dual-LED flash would improve the performance of the iPhone's flash, creating better lit, less harsh flash photos in low light conditions.
Yesterday, a report surfaced claiming that the rear camera on the iPhone 5S would retain the same 8-megapixel resolution found in its predecessor, but will feature a wider f/2.0 aperture to capture more light while taking photos. Apple will reportedly unveil the next-generation iPhone on September 10, but it is still unclear whether the event will focus singularly on the iPhone 5S or include the announcement of the lower-cost iPhone as well.
Apple's suppliers are preparing the next-generation iPad for mass production and will reportedly use the same touch panel technology as the iPad mini in order to make reductions in weight and size, according to The Wall Street Journal.
The same touch-panel technology that made the iPad mini thin and light will likely feature in the next iPad, which is currently being produced by Apple Inc.'s Asian suppliers, according to people with knowledge of the matter.
What many consumers generally call a “screen” consists of multiple layers, and the “touch panel” specifically refers to the layer equipped with touch sensors, between the liquid-crystal display and the outermost cover glass. The iPad mini, according to a teardown report by research firm IHS iSuppli, uses a film-based touch panel, which is thinner and lighter than the glass-based touch panel that the current full-size model uses. Following the iPad mini’s success, Apple plans to use the film-based touch panel in its next regular-size iPad, the people said.
Earlier this month, a number of photos from a parts listing claimed to be of a genuine front panel and digitizer from the fifth-generation iPad, and followed the release of a video that also allegedly showed the front panel and back shell of the fifth-generation iPad for the first time.
Both postings appeared to show a full-sized iPad that was notably reduced in size when compared to Apple's current generation iPad, and would fall in line with this new report. A number other rumors and leaks of parts and cases dating back many months have similarly indicated that the next-generation iPad will indeed be significantly smaller and thinner than the current design.
Following a report late last month that appeared to show plastic retail packaging representing the rumored low-cost iPhone, Japanese blog Mac Otakara is reporting that "iPhone 5C" will indeed be the name of the device. The "C" designation would presumably refer to the various color options available on the rumored lower-cost device.
The blog is also reporting more details on the iPhone 5S, including claims that the phone will be available in a gold color option, and that the camera on the phone will remain at 8 megapixels, but will feature a wider f/2.0 aperture to capture more light while taking photos.
Several photo leaks have previously shown alleged iPhone 5S parts in a color variously described as "gold", "bronze", or "champagne", although the legitimacy of those parts has not been confirmed.
Rendering of iPhone 5S in black, silver, and "gold"(Source: Mac Otakara)
Also, the report says that the iPhone 5S will run on Apple's custom A7 processor, and that the rectangular mark on the home button of the phone will be removed, something that may be consistent with a report earlier from yesterday saying that the device would feature a new sapphire-covered convex home button housing a fingerprint sensor.
According to my asian source, rumored coming iPhone powered by A7 processor will be released as “iPhone 5S”. This source told that KGI Securities analyst Ming-Chi Kuo’s guesses may be true. Ming-Chi guessed several points, the resolution of iSight camera will be stayed on 8M pixels but F-stop will be brighter up to 2.0. The gold color which is rumored as 3rd color of iPhone 5S will be optional, and rectangle mark of home button will be removed.
Additionally, that source told about coming low-cost iPhone, which is covered by plastic case made from polycarbonate and glass-fibre, it will be released with expected name, "iPhone 5C".
Apple will reportedly unveil the next-generation iPhone on September 10, but it is still unclear whether the event will focus singularly on the iPhone 5S or include the announcement of the lower-cost iPhone as well.
According to a report from Chinese news outlet Da Lian Evening News [Google Translate] (via ZDNet), a woman in China suffered eye injuries from her iPhone 5 after it exploded while she was on the phone.
The woman reportedly felt the device's screen become warm after talking for 40 minutes, and eventually it combusted after she tried numerous times to end the call by tapping on the screen. The explosion sent particles of the phone into her eyes and she was rushed to the hospital, where she was eventually treated. Previously, the woman stated that she had dropped the phone once which left a small crack in the upper right corner, but claims the phone was still useable.
When she looked at the device to check it, Li then discovered the touchscreen was not responding when she tried to end the call. After a few more tries, the screen exploded.
Li said she felt some debris shooting into her eyes. "I could not open my eyes," she recalled. Her colleagues rushed her to the hospital where the doctor found her eyeball red and inflamed, and identified a scratch mark which suggested an object had scratched it.
An Apple representative has responded to the report and said that the incident would require further investigation and would not typically be covered under product warranty. Earlier this year, a Chinese man was left in a coma after receiving an electric shock while charging his iPhone 4, an incident which followed the death of a Chinese woman under similar circumstances. Both incidents apparently involved the use of unauthorized third-party adapters.
Apple has responded to the incidents by establishing a special page [Google Translate] to its Chinese website informing customers about the identification and use of genuine USB power adapters for the iPad and iPhone, as well as launching a third-party USB charger "Takeback Program" offering official replacement chargers for $10 to anyone who turns in a suspect adapter.
Video game broadcasting platform Twitch has released an update for its iOS app, bringing new features such as a redesigned chat interface and a live toggle between mobile-ready and desktop-optimized streams. Also, the update increases the amount of viewable channels on the app to 750 channels total, up from 200 previously, and adds integration with live in-game offers from gaming platform Steam.
First and foremost, we’ve greatly increased the number of live channels available on the mobile apps from the top 200 channels, to more than 750 at any given moment. This is an improvement made across all our mobile apps, including Xbox. That number will continue to increase as we improve our HLS capacity on a global level.
Chat has also received a makeover, both on the surface and under the hood. It sports a new, cleaner look, support for emoticons, and is overall more efficient and more stable.
Twitch is a universal app that can be downloaded from the App Store for free. [Direct Link]
Pixar founder John Lasseter accepted Steve Jobs' Disney Legends Award yesterday at the D23 Expo, an annual Disney event held for fans. In a video from YouTube channel WDWINFO, Lasseter can be seen emotionally talking about how Jobs had become like a brother to him after he lost his own brother to AIDS, going on to share several stories about Jobs' involvement with the animation company over the years.
In the speech, Lasseter recounted the early days of Pixar in 1984 when it was a technology company, noting that Jobs had liked what Pixar was doing and had tried to convince the Apple board to purchase the company. However, Jobs was soon fired from Apple and any potential purchasing intention or thoughts were dropped.
The Pixar founder then remembered a dinner he had with Jobs during one of the more troubling periods of production on "Toy Story", noting that Jobs saw how Pixar's work could be remembered far longer than any computer.
We were having dinner one day, in the middle of the hardest part of making 'Toy Story', and he started looking off again in the distance and he said: You know John, when we make the computers at Apple. He said the lifespan of that computer is what, 3 years? He said in 5 years it's a door stop. Ya know, that's how technology goes. But he said 'if you do your job right what you create and what Pixar creates can last forever.'
Lasster also noted that Jobs had "changed" significantly during his time at Pixar. He had married his wife and began to see and embrace the arts while also seeing the creativity and skills of Pixar employees. Lasseter explained that he could see Jobs growing into a wonderful leader who was constantly pushing Pixar's employees to aim higher than they ever thought was possible.
Under Jobs' leadership, Pixar grew to be responsible for a large part of Disney's success, with Jobs eventually selling the company to Disney for $7.4 billion in early 2006. Last November, Pixar named its main building in honor of of Jobs.
Disney Legends was a program that originated 26 years ago, and over the years the program has honored over 250 individuals who have made significant contributions to The Walt Disney Company. Jobs received the award for his "visionary attitude, and penchant for innovation", his work at Apple, his contributions to Pixar, and his work on the Disney board of directors.
In addition to Jobs, Dick Clark, John Goodman, Billy Crystal and more were be recognized at the ceremony. Honorees are awarded a two-foot-tall bronze sculpture that signifies "imagination, creativity and magic that they have brought to the company."
KGI Securities analyst Ming-Chi Kuo, who has on a number of occasions offered accurate information on Apple's product plans, has issued a new research note indicating that the iPhone 5S may include a sapphire-covered convex home button housing a fingerprint sensor.
The iPhone's home button has had a concave shape since its introduction in 2007, but Kuo believes that moving to a convex shape would give Apple more space in which to fit the fingerprint sensor expected to be a differentiating feature for the iPhone 5S.
Convex home button creates space for fingerprint sensor; yield to improve. We think that a fingerprint sensor will be placed under the home button of iPhone 5S. However, assembling it could be difficult as the space under home button is limited as it already has to accommodate the Lightning connector, speaker and microphone. Thus, we think the shape of the home button could be changed from concave to convex to create more space for a fingerprint sensor.
Sapphire prevents home button from being scratched. A convex home button could be more easily scratched, so a harder material is required. We believe Apple will switch from plastic to sapphire, whose hardness is second only to diamond. Sapphire would protect the home button from being scratched and the fingerprint sensor from being damaged.
Kuo goes on to note that Apple may have some advantages over its competitors as fingerprint sensors make their way into mobile devices, as Apple will utilize RF and capacitive technology from AuthenTec rather than the common optical recognition used in many other sensors, making for a more robust system unaffected by dust and other contaminants. The iPhone's iconic single home button also provides a natural location for a fingerprint sensor.
Rumors of a sapphire-covered capacitive home button with fingerprint sensor surfaced in May, but the source for that report had essentially no track record upon which to gauge reliability.
Apple will reportedly unveil the iPhone 5S at a media event on September 10. Based on previous iPhone introductions, the iPhone 5S may launch within just a few weeks after that announcement. Apple is also rumored to be working on a lower-cost iPhone with a plastic shell, with that device perhaps also making an appearance at the September 10 event.
Apple will unveil its next iPhone on September 10, reports AllThingsD, citing sources with knowledge of the event. Though the date of the announcement has been revealed, it is unclear whether the event will focus singularly on the upcoming iPhone 5S or if it will include Apple's rumored low-cost iPhone, possibly dubbed the iPhone "5C".
The iPhone 5C, which is aimed at emerging markets, shares quite a few similarities with the iPhone 5. Prototype photos and leaked parts have depicted a similar shape and size, though the iPhone 5C has rounded edges, a slightly thicker form factor, and a polycarbonate shell that is offered in a range of colors.
The most recent rumors have suggested a price tag of $490 for the device, which is in line with iPhone 4 pricing when carrier subsidies are taken into account.
Apple's upcoming iPhone 5S is expected to feature a design that is similar to the iPhone 5, but with a number of improvements. It is rumored to include a fingerprint sensor, an upgraded 12-megapixel camera with a dual-LED flash, and iOS 7. It is likely that iOS 7 will become publicly available after the announcement or when the phone debuts.
Though OS X Mavericks is also scheduled to be released in the fall, AllThingsD does not expect the software to be debuted at the September 10 iPhone event.
Update: iMore's Rene Ritchie reports that his sources are also indicating a September 10 media event.
After over three weeks of at least partial downtime, Apple has informed developers that all of their developer services are now online. Apple is giving all developers an extension to their developer memberships by one month to account for the downtime. From the email to developers:
We are pleased to let you know that all our developer program services are now online. Your patience during this time was sincerely appreciated.
We understand that the downtime was significant and apologize for any issues it may have caused in your app development. To help offset this disruption, we are extending the membership of all developer teams by one month. If you need any further assistance, please contact us.
Apple's developer center originally went offline abruptly on July 18th. It was later revealed that the developer website had been hacked and that Apple could not rule out some developer information may have been leaked. Apple has been slowly restoring services since that time.
Ken Segall, the creative director behind the Think Different campaign and author of Insanely Simple, a book about his experiences creating advertising for Apple, writes in a blog post about Apple's "evolving view of 'Pro'" that Steve Jobs once considered killing Apple's entire line of Pro products.
Would Apple ever even think about saying goodbye to the pro market?
I hope you’re sitting down for this, but Steve Jobs did in fact once consider that very option.
This was back in the days when iMac had established itself as a global bestseller. During one of the agency’s regular meetings with Steve, he shared that he was considering killing the pro products.
His rationale was as you might expect: consumer products have an unlimited upside, while pro products are aimed at a niche market that eats up major resources.
Jobs eventually decided to keep the pro products around, but in recent years Apple has been shifting its pro products. For example, the company completely revamped its Final Cut video editing suite, slashing the price and making it significantly simpler to use pro features -- though a vocal group of Final Cut Pro users were unhappy with the changes.
The Mac Pro has gone three years without a significant update, though Apple will, as promised, release a completely redesigned Mac Pro later this year that is unlike any professional machine Apple has made before.
Segall goes on to argue that Apple is pushing 'pros' in a new direction, saying that making software powerful and easy-to-use for more customers is more important than making software that is simply powerful. He says that "Apple is walking to a place that’s entirely new" with its new products, while "asking the pros to walk with them."
Previously, the iPhone cost $32.50 per month under AT&T Next, making it more expensive than comparable plans from Verizon and T-Mobile. Now, however, the 16GB iPhone can be had for $27 per month -- one dollar per year cheaper than under a comparable Verizon plan.
Through the program, customers end up double paying for their devices through both the new monthly handset payments and the portion of the monthly service charge that has traditionally been collected by the carrier to recoup its upfront handset subsidies. Assuming that $20 of AT&T's monthly service fees go toward recouping the carrier's handset subsidy, a customer looking to upgrade after 12 months would have paid $324 in device payments on a 16 GB iPhone 5 and $240 from monthly service fees, yielding total payments of $564 for the $650 device, although they also have to turn in the device to AT&T.
Verizon's Edge program appears to work in a similar manner, and now, for a similar price. Splitting the $650 iPhone cost over 24 months yields monthly payments of just over $27, and thus a customer looking to upgrade after 12 months would have paid $325 in device payments and $240 from monthly service fees, making for total payments of $565 plus the device trade-in.
The U.S. International Trade Commission today ordered an import ban against some Samsung products after finding that the company did infringe on two key Apple patents. The patents include the "Steve Jobs patent" that pertains to touchscreen technology and a patent that detects when a headset is plugged into a device.
Like the import ban that was levied against Apple and later vetoed, Samsung's import ban will take place after a 60-day Presidential review period. It is unlikely that Samsung will get the same presidential intervention, however, as Samsung's patent violations do not involve standard-essential patents. According to AllThingsD, Apple praised the court's decision.
"With today's decision, the ITC has joined courts around the world in Japan, Korea, Germany, Netherlands and California by standing up for innovation and rejecting Samsung's blatant copying of Apple's products," Apple said. "Protecting real innovation is what the patent system should be about."
This particular Apple vs. Samsung case began back in mid–2011, after Apple asked the ITC to investigate whether the South Korean company had infringed on a number of different patents. In addition to taking their case to the ITC, Samsung and Apple have fought in numerous courtrooms around the world since their dispute began.
The two have a number of other court battles coming in the months ahead, including an upcoming trial in November that will redetermine a portion of the damages that Samsung must pay Apple.
T-Mobile will be discontinuing the "No Money Down" promotion that it launched in late July, reports AllThingsD. The promotion, which ends on Saturday, allowed new T-Mobile subscribers to purchase an iPhone with no downpayment, paying for the full cost of the phone with monthly payments of approximately $25.
While the iPhone 4 and other smartphones will still be available with no money down, the iPhone 4S and the iPhone 5 will revert to T-Mobile’s original pricing terms. For the iPhone 5, customers will need to pay $145.99 upfront and make 24 monthly payments of $21.
T-Mobile did not give a reason why the two iPhone models were removed from the promotion, but a representative gave AllThingsD the following statement: "As is the nature of promotions, pricing moves are temporary."
Despite the return of the downpayment, T-Mobile's pricing remains the most affordable for an iPhone 5 from the major carriers.
T-Mobile, which introduced its "Un-Carrier" policies aiming to separate device costs from service costs in March, has garnered 1.1 million new customers during the last few months. T-Mobile CEO John Legere said earlier this week that the company is planning on expanding its Apple product offerings beyond the iPhone.
Back in May, Korean site ETNews.com reported that Apple was looking at the possibility of launching a 12.9-inch iPad in early 2014 as a larger sibling to the original 9.7-inch iPad and the 7.9-inch iPad mini. The rumor, which included a claim that the device would be called the "iPad Maxi", was quickly brushed aside as a likely inaccurate claim, but late last month The Wall Street Journal brought fresh attention to the rumor with its own claims about Apple testing an iPad with a display "slightly less than 13 inches diagonally".
With the rumors sparking interest in what Apple might be able to do with a significantly larger iPad display, we commissioned CiccareseDesign to create renderings of what such a device might look like compared to the current iPad mini and iPad models, as well as the rumored fifth-generation iPad, which has been claimed to be adopting some of the iPad mini's styling with narrower side bezels.
12.9-inch iPad (left) with fourth-generation iPad (right) and iPad mini (bottom) [Click for larger]
Increasing the diagonal measurement of the iPad's display from 9.7 inches to 12.9 inches while maintaining the same 4:3 aspect ratio yields a substantial increase in display area of about 40%, leading us to believe that Apple will not simply scale up the existing iPad resolution to the larger screen size. Doing so would reduce pixel density from the 132 pixels per inch (ppi) or 264 ppi Retina on the current iPad to approximately 99 ppi (198 ppi Retina), making icons and other interface elements extremely large.
If Apple were, however, to maintain the same 132/264 ppi of the current 9.7-inch iPad, this 12.9-inch iPad could conveniently carry an increased resolution of approximately 1366 x 1024 (2712 x 2048 Retina), matching the "HD" display standard in width and exceeding it in height.
12.9-inch iPad (left) with rumored fifth-generation iPad (right) and iPad mini (bottom) [Click for larger]
Speculating that Apple could take this approach with a larger iPad, even though it would necessitate additional work by developers to support the new resolution, we have rendered our 12.9-inch iPad at this higher resolution that maintains the pixel density of the current iPad. Doing so would allow the home screen to display at least one additional row of app icons with some increased spacing, and perhaps even more if spacing were reduced slightly.
Taking things even further, if Apple were to approach the pixel density of the iPad mini's display on this larger iPad, it could offer an even higher resolution of 1600 x 1200 (3200 x 2400 Retina) or 1680 x 1260 (3360 x 2520 Retina) on a display offering twice the area of the iPad mini's display.
12.9-inch iPad (left) with 13-inch MacBook Air (right) [Click for larger]
For comparison purposes, we've also rendered this 12.9-inch iPad next to a 13-inch MacBook Air, illustrating how the two devices with nearly identical screen sizes would compare physically. With a higher resolution than the current full-size iPad, the 12.9-inch iPad could be positioned as an even more feasible option to Apple's Mac notebooks for some users.
Apple is expected to launch the fifth-generation iPad within in the September-October timeframe, with an updated iPad mini reportedly carrying a Retina display and following relatively shortly thereafter. The original Korean report suggested that Apple's 12.9-inch iPad could launch early next year, but The Wall Street Journal's more recent report did not include a timeframe and in fact simply noted that Apple has been testing prototypes of the device and that it may ultimately never make it to market.
Announced earlier this year, the Automatic Smart Driving Assistant is a Bluetooth 4.0 device that plugs in to your car's OBD-II port. Typically found somewhere under the steering wheel of every vehicle made after 1996 in the USA, the OBD-II port provides all sorts of useful diagnostic information which traditionally is only used by mechanics and for emissions testing.
Over the years, a number of devices have been released for home mechanics to connect to this port -- both to a Mac via USB and to iOS devices via the dock port. However, for the mechanical layman none of them have been that useful, with functionality specifically for figuring out why your "Check Engine" light is on or otherwise tuning/tweaking your engine.
Automatic changes all that. The Smart Driving Assistant is about the size of two matchbooks, and lives its life constantly connected to your car's OBD-II port. Unboxing the device is uneventful, as all that's really in the box is the Smart Driving Assistant, a small Automatic "A" bumper sticker, and a piece of paper that essentially tells you to download the Automatic app on your iPhone. Setup is simple, and involves creating a simple login to the Automatic service and then pairing your iPhone using the unique security code printed on the bottom of the Smart Driving Assistant.
From there, it asks you to start your vehicle, and you're on your way. Amusingly enough, to get the setup to actually finish the engine of your car has to start. I drive a 2011 Prius, and the internal combustion engine only fires up when it's actually needed. So, there was a bit of confusion between what the app was asking me to do (simply start my car) and what I needed to do, which amounted to just driving around the block so the gas engine started.
The Automatic app runs in the background and automatically connects to the Smart Driving Assistant whenever you get in your car. Regardless of whether or not you even have the app open, once you start driving, it begins tracking everything you're doing. Data points captured include how long you were driving (both in time and distance), your miles per gallon, how many times you both braked or accelerated too hard, and how many minutes you were driving over 70 miles per hour. Your route is also saved and plotted on a map, and by tracking local gas prices the app computes how much each trip cost you.
All of this data is tallied together for your weekly totals and averages which is displayed at the top of your driving timeline. Additionally, using the information the app collects, it computes a "Drive Score" to grade you on how efficiently it thinks you're driving. In its current implementation this scoring system seems crazy, as right now I'm rocking a 35 out of 100 in my Prius, regardless of the fact that I'm exceeding the EPA estimated MPG of my car. The Automatic blog mentions tweaking this formula, as right now it is not computed on a specific car-by-car basis and instead is just grading you on hard brakes, acceleration, and how often you're driving over 70 MPH.
Arguably the most useful feature of the Automatic Smart Driving Assistant's current implementation is seamlessly saving the location of where you parked your car. When you turn off your car, the app tags your current GPS location, and a simple tap loads up a full-screen map showing where you are in relation to your car. In my experience, accuracy of this feature has been fantastic, and way more useful than my typical routine of wandering through the parking lot pressing the lock button on my key fob over and over when I can't find my car.
Without a doubt, the geek-factor of the Automatic Smart Driving Assistant is off the charts. Being able to load up an app and see exactly where your car is, exactly how much each trip cost you in gas, and everything else feels futuristic -- particularly with how seamless this all is with the automatic Bluetooth connection and background data collection. It's also by far the most user-friendly OBD-II device I've seen, in that it parses the data the port can deliver in a very easy to understand format even for the least mechanically-minded drivers out there. The system also remains in beta testing, although it is unclear whether any additional features will be added before the official launch.
However, just how useful the Smart Driving Assistant actually is in reducing fuel consumption is debatable. It aims to save gas by reducing the amount of hard braking you do, how much of a lead foot you have, and how much you speed. But, do you really need a $70 gizmo to tell you that? Just simply making an effort to drive more slowly and conservatively, and both gradually accelerating and braking will have the same effect -- all without spending $70.