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AT&T will launch a new single-line data plan for smartphone customers on Sunday, bringing it more in-line with the lower-cost family plans that launched at the beginning of February.
The new plan will give users 2GB of data, along with unlimited messaging and calling, for $65 per month, down $15 from the previous plan. Adding additional smartphones to the plan will cost $25 per line per month. AT&T slashed the prices of its Mobile Share family plans at the beginning of last month.
AT&T's new plans can also be combined with an existing promotion that offers a $100 bill credit to new and existing customers who add a new line of service. That promo runs through 3/31/2014. AT&T also introduced new messaging and calling rates to international countries late last month.
The move comes in the midst of a marketing war between U.S. cellular carriers, with AT&T, Verizon, T-Mobile and Sprint all introducing new deals and promotions to keep their current customers and snatch new ones.
Customers can learn more about the new plans on AT&T's website.
Top Rated Comments
I really wanted to thank T-Mobile primarily for stimulating this round of "price cut wars".
Definitely glad the merger didn't go through.
That's the point. Off contract. They aren't hiding it, they are separating the two. Device and phone. Bring your own or buy one from them through next. Not that hard to figure out. People will bitch about anything. They lower the price and wah wah wah. Good god.
News flash: We get it!
Don't be so smug.
That's right. You have a lot of sick people who can't afford to get healthy.
Here in the UK, you need a hip replacement, you get one. Doesn't depend on you being rich.
We also don't pay the ridiculous kind of money that you put up with for your phone 'plans'. Strike that - I mean stupidly ridiculous kind of money.