Physical Activity Monitor 'Shine' Launching in Apple Stores

Tuesday August 6, 2013 7:19 AM PDT by Richard Padilla
Startup organization Misfit, a company co-founded by former Apple CEO John Sculley, has released Shine, a physical activity monitor for use with iOS devices. Shine includes features such as the ability to wear the monitor anywhere on the body with additional accessories, as well as mobile syncing that is done by placing Shine on top of an iOS device and using an official app that can be downloaded from the App Store [Direct Link].

Shine is an elegant new activity tracker that helps you live a more active life. Wear Shine anywhere on your body with our range of accessories that are designed for any occasion. Then sync with the Shine app to set your activity goal, check your daily progress, and see your movement trends.
Shine was originally funded through an Indiegogo campaign that raised over $845,000 in 2012. The device retails for $99.95 and is available on Misfit’s official online store.

shine_apple_online_store
Shine will also be coming shortly to Apple's retail and online stores. The device briefly appeared in Apple's online store yesterday in a $119.95 package that also includes Shine's sport band bracelet strap, although it has now been removed from the store for unknown reasons.
42 comments


Top Rated Comments

(View all)
Avatar
BigHonkingDeal
66 months ago

Looks cool.



If you need an activity monitor to find out if you're moving enough..... You're not moving enough.
Rating: 10 Votes
Avatar
GoCubsGo
66 months ago

If you need an activity monitor to find out if you're moving enough..... You're not moving enough.


I hope I can get it shipped to my door so I don't have to get off the couch to go buy it.
Rating: 4 Votes
Avatar
Gus Van Der Mee
66 months ago

If you need an activity monitor to find out if you're moving enough..... You're not moving enough.


Still looks cool.
Rating: 3 Votes
Avatar
decimortis
66 months ago
Quick, someone make an app that causes the Shine to draw all the remaining power from your iOS device and transfer it to you ass for one motivational, electrical shock if you sit on the couch too long. Call it Fried Potato. ;)

D.
Rating: 3 Votes
Avatar
Some guy
66 months ago

If you need an activity monitor to find out if you're moving enough..... You're not moving enough.


But it does look cool.
Rating: 3 Votes
Avatar
applesith
66 months ago
That video is so ridiculously vague about what it does and how it does it. How is it different than a step counter or the nike thing?
Rating: 2 Votes
Avatar
GenesisST
66 months ago
That video sure looks like an Ive video...
Rating: 2 Votes
Avatar
deeddawg
66 months ago

If you need an activity monitor to find out if you're moving enough..... You're not moving enough.


These products are all just motivational tools, giving more immediate feedback and perhaps incenting the owner push just a little more. That's the reason fro the success (and failure) of various products in the segment like Jawbone Up, Fitbit's products, Nike+ FuelBand, and now this.

From DCRainmaker's blog: http://www.dcrainmaker.com/2013/01/ces-2013-health-and-activity-monitorsbringing-it-back-to-reality-edition.html

It’s all about motivation, and all about seeing a number that’s perhaps ‘almost’ to the daily goal, and motivating you to go that bit extra and knock it out. Take for example the team I’m on at work. In general, up until these guys got Nike Fuelbands, you wouldn’t find them within 10 miles of a 5K race. And, probably still won’t. But, we finish the day after a long 10-12 hour flight, then dinner, and then as we near the hotel one of them will say “Oh, wait, I’m super-close, I’m going for a walk to get my points high enough!”. Simply because he glanced at his wrist. That’s it.

That’s why those devices are successful.



This gadget is interesting, I've been waiting to see what Nike does for the next FuelBand before buying a device in this segment, but this thing might be worth trying out depending on how big it really is. "about the size of a quarter" is a little vague. I already often wear my Garmin 610 as a watch when not running, too bad this sort of "the rest of life" functionality isn't built into it.
Rating: 2 Votes
Avatar
Solomani
66 months ago

Is this John Sculley finally trying to prove that he is product person?


Finally, this is a thread where I can honestly say: "Steve Jobs would never have allowed this (into his Apple Stores)." :D

.... Because this is John Sculley we are talking about.
Rating: 2 Votes
Avatar
macs4nw
66 months ago

.....For example here is my fitbit data from last week:
Weekly Totals
113,673 steps 487 floors 54.39 miles 29,981 calories


Active males need between 2800-3000 calories/day (less for women), depending on age.
Source: http://www.livestrong.com/article/470968-the-average-daily-caloric-intake-for-men/

Dude, are you saying you burned 29,981 calories in a week, which is almost 4300/day? You must be eating like a horse, or losing weight big time. Either that or your FitBit needs recalibrating. ;)
Rating: 1 Votes
[ Read All Comments ]