iOS Dominates Enterprise Market with 73% of Mobile Device Activations

iOS devices accounted for 73 percent of all enterprise mobile device activations and grabbed the top ten spots for most popular devices in the fourth quarter of 2013, reports Good Technology in its Mobility Index Report for Q4 2013.

From a device perspective, we continued to see an increase in iOS activations this quarter, which we can attribute to two new iPhone models coming to market just before the start of the quarter. The overall number of device activations has increased 34 percent from Q1 to Q4 of this year, indicating strong, continued growth and adoption of the Good Secure Mobility Solution. As many organizations are migrating away from BlackBerry to meet end user demand and embrace newer platforms like iOS and Android, they are deploying Good’s cross-platform solution to secure both their data and devices.

Good obtains this data from its customers that use the company's Good Dynamics Secure Mobility Platform. Its customer base includes many Fortune 500 companies in commercial banking, insurance, healthcare, retail, and government. The device usage report from these enterprise users shows that the iPhone made up 54 percent of total device activations, while Android smartphones followed with just over 20 percent.

iphone-good-q42013

The iPad maintains a strong hold on tablet activations, claiming 91.4 percent of enterprise tablet activations in Q4 2013, while Android accounted for the remaining 8.6 percent. The iPad was most popular in Financial Services and in Business and Professional Services, with the two sectors accounting for 60 percent of all Q4 iPad activations.

tablet-good-q42013

Apple routinely highlights corporate adoption of iOS devices during press events and earning conference calls. During Apple's recent quarterly earnings conference call, CEO Tim Cook confirmed "the enterprise area has huge potential" and said he expects Apple "would have more and more payback in the future" due to the company's investment in this area.

Top Rated Comments

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musika

69 months ago

Remember when people would laugh if you used 'Apple' and 'Enterprise' in the same sentence?

Rating: 15 Votes

Rogifan

69 months ago

There is a lot I can do with my iPad at my office. Honestly, Microsoft should focus on getting Office on the iPad, not Surface. I'll bet they'd make more $$ off of iPad Office subscriptions (even with an Apple commission) than they are selling surface devices.

Rating: 7 Votes

GeneralChang

69 months ago

this means Apple is doomed because there's no way it can grow any more.

My dog threw up this morning. Im pretty sure thats another sign that Apple is doomed.

Rating: 6 Votes

bluespark

69 months ago

The headline and main sentence are completely wrong, and are based on a misreading of the study. It simply surveys the devices using the Good mobility platform; it does not purport to survey enterprise activations in any larger sense. Given that Good's base is hugely skewed in favor of iOS devices, the article's premise is simply dead wrong.

Rating: 3 Votes

Jeff750

69 months ago

And of course

this means Apple is doomed because there's no way it can grow any more.

Rating: 3 Votes

Revearti

69 months ago

Remember when people would laugh if you used 'Apple' and 'Enterprise' in the same sentence?

So true. I need to send this article to a few of those people. :D

Rating: 3 Votes

Bare

69 months ago

I'll bet they'd make more $$ off of iPad Office subscriptions (even with an Apple commission) than they are selling surface devices.

Especially since they aren't making money off selling Surface devices.

And hey, remember RIM? I used to work at a place that wouldn't allow you to use your iPhone as an enterprise device -- BB only. It wasn't even that long ago, but it seems like ancient history now.

Rating: 3 Votes

bbfc

69 months ago

We use iPads at work for customer ordering. They are so easy to use and carry around.

We also have a large touch screen customer order point that runs Windows 8 and it's so unreliable. Constantly crashing. Our engineers keep telling us it's a Windows problem.

Rating: 2 Votes

8281

69 months ago

this means Apple is doomed because there's no way it can grow any more.

As the point person for IT in my office, I'd love to move away from Windows server and PCs. I'm relatively new, but it just seems like you get nickle and dimed for every little thing...

Personally I don't mind using Windows, but you spend so much maintaining the network. Apple could really make something happen in the enterprise environment.

Rating: 1 Votes

Iconoclysm

69 months ago

Fortune 500? Good mobility platform? Totally focusing on the US market, then. iPhone's market share in the US is around 50%, while only around 12% worldwide.

Interestingly enough, that's the point!

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Why do you think Good's base is highly skewed in favor of iOS devices? Because more people are using them in the Enterprise. I'm sorry, but to call this dead wrong without proving otherwise is hilarious - you could say that it's not factual enough, not accurate enough, etc. But dead wrong? Prove it.

The fact is that Android devices are, without something like Good, too vulnerable for the Enterprise. If you think they're being used out of box then you must be referring to some of the stupidest IT organizations in the world.

Rating: 1 Votes

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