ComScore today released the results of its monthly rolling survey of U.S. mobile phone users for the October-December 2013 period, showing that Apple's U.S. smartphone market share has increased 1.2 percentage points since September, for a total share of 41.8 percent. Though Apple's share continues to grow, it still lags behind Android's total share of 51.5 percent, down 0.3 percent since September.
Looking at handset manufacturers, Apple and Samsung continue to dominate the category, growing their control of the market by 1.2 percent each over the three month period. Motorola, LG and HTC round out the top five, with all of them seeing flat or negative growth.
In Apple's earnings call last month, CEO Tim Cook warned that U.S. iPhone sales were weaker than expected because of U.S. carriers changing their upgrade policies. As a result, seeing share growth despite the headwinds is a positive sign for the company.
156 million people in the U.S. owned smartphones (65.2 percent mobile market penetration) during the three months ending in December, up 3.2 percent since September. Apple ranked as the top OEM with 41.8 percent of U.S. smartphone subscribers (up 1.2 percentage points from September). Samsung ranked second with 26.1 percent market share (up 1.2 percentage points), followed by Motorola with 6.7 percent, LG with 6.6 percent and HTC with 5.7 percent.
Apple grew its smartphone market share by 0.6 percent from November, largely at the expense of Android and BlackBerry. Despite a significant marketing effort, Micrsoft's Windows Mobile has failed to gain any traction over the past three months, dropping 0.2 percent from 3.3% to 3.1% of total platform share.
ComScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies.
This falls in line with the recent report from Counterpoint Technology Market that Apple is continually increasing its share of premium (>$400) phones, considering mostly premium phones are sold in the US thanks to the carrier contracts and subsidies.
Apple reportedly increased its share from 35% to 65% in just one year, and that graph doesn't even fully represent it yet. In the mean time, Samsung dropped from 40% to 21%. That's bad for them because their expensive phones (Galaxy S and Note series) were the ones generating profits.
40% + market share is an amazing number, especially considering Apple only sell 3 phones.
Note that this is about total current users, not sales.
So it includes all users of both new and old models, from any maker.
When the source is marked as being from MobiLens, it means it comes from comScore's own collection of 30,000+ long term volunteers who are supposed to be a representative group of users. They constantly report on what devices they use or stop using, how they use them, and so forth.
ComScore follows these same people for years and years, instead of surveying a small random group each time.
This is why these stats change more slowly than other brief snapshots of sales or browser stats. This data reflects a real life, fairly static group of people who have to deal with two year contracts, upgrade eligibility, family financials, and so forth.
While past rumors have indicated the upcoming second-generation AirPods Pro will feature a built-in heart rate and body temperature sensor, Bloomberg's Mark Gurman has cast doubt on those rumors turning out to be true, saying instead such a feature is unlikely to come anytime soon.
"Over the past few months, there have been rumors about this year's model gaining the ability to determine a...
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks.
Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Apple is working on an Apple Watch Series 8 model with a larger display, according to DSCC's Ross Young and Haitong International Securities's Jeff Pu.
In October last year, Young suggested that the Apple Watch Series 8 could come in three display sizes. Now, responding to a query about the rumor on Twitter, Young claims that the additional display size joining the Apple Watch lineup will be ...
The upcoming launch of Apple's redesigned MacBook Air with the M2 chip has some Windows laptop manufacturers "worried" that sales of Intel-based laptops will be negatively affected, according to industry sources cited by DigiTimes.
"A Wintel brand vendor pointed out that at a price point of US$1,000-$1,500, the MacBook Air will crowd out other high-end notebooks," the report claims, with...
The upcoming Apple Watch Series 8 will be able to tell a wearer if it believes they have a fever due to a higher than normal body temperature thanks to a new built-in sensor, according to Bloomberg's reliable Mark Gurman.
Writing in the latest edition of his Power On newsletter, Gurman says that the Apple Watch Series 8 will feature a new body temperature sensor, given that the sensor passes ...
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
European Union lawmakers have approved landmark legislation to heavily regulate Apple, Google, Meta, and other big tech firms.
The Digital Markets Act (DMA) and Digital Services Act (DSA) were proposed by the European Commission in December 2020. Now, collected in a "Digital Services Package," the legislation has been formally adopted by the European Parliament and seeks to address...
Apple on May 16 released iOS 15.5 and iPadOS 15.5, bringing improvements for Podcasts and Apple Cash, the ability to see Wi-Fi signal of HomePods, dozens of security fixes, and more.
Top Rated Comments
This falls in line with the recent report from Counterpoint Technology Market that Apple is continually increasing its share of premium (>$400) phones, considering mostly premium phones are sold in the US thanks to the carrier contracts and subsidies.
Apple reportedly increased its share from 35% to 65% in just one year, and that graph doesn't even fully represent it yet. In the mean time, Samsung dropped from 40% to 21%. That's bad for them because their expensive phones (Galaxy S and Note series) were the ones generating profits.
So it includes all users of both new and old models, from any maker.
When the source is marked as being from MobiLens, it means it comes from comScore's own collection of 30,000+ long term volunteers who are supposed to be a representative group of users. They constantly report on what devices they use or stop using, how they use them, and so forth.
ComScore follows these same people for years and years, instead of surveying a small random group each time.
This is why these stats change more slowly than other brief snapshots of sales or browser stats. This data reflects a real life, fairly static group of people who have to deal with two year contracts, upgrade eligibility, family financials, and so forth.
.