Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
TSMC Confirms Deal with Apple to Produce A-Series Chips for Future iOS Devices
The Wall Street Journal is reporting that Apple has signed a deal with Taiwan Semiconductor Manufacturing (TSMC) to produce some A-series chips for Apple's iOS devices starting in 2014. The article confirms a report from Digitimes published earlier this week regarding the deal.This month, after years of technical delays, Apple finally signed a deal with Taiwan Semiconductor Manufacturing Co. to make some of the chips starting in 2014, according to a TSMC executive. The process had been beset by glitches preventing the chips from meeting Apple's speed and power standards, TSMC officials said.The report states that TSMC plans to start producing the chips in early 2014 using 20-nanometer technology, which would make chips smaller and more energy efficient. The two companies have been discussing their arrangement since 2010, with serious discussions on the process of creating the chips starting in 2011.
TSMC executives told the WSJ that Apple had asked to either invest in the company or to have TSMC set aside a factory specifically for Apple chips. Executives said they had denied both options because they wanted to keep TSMC's independence and manufacturing flexibility intact.
Apple has so far used Samsung to exclusively manufacture the A-series chips for its iOS devices, but with the two companies becoming rivals in the mobile device market, Apple has been trying to reduce its reliance on Samsung for components.
As the WSJ notes, Apple and Samsung's relationship as far as components goes back to the early days of the iPod as Samsung won some business from Apple after the company became unhappy with original iPod processor supplier PortalPlayer. While Apple was aware that Samsung planned to compete with it in the mobile device market, Samsung had told Apple that it kept its component business separate from the mobile device business and promised to keep its executives from sharing information with each other.
Some Apple executives didn't like the arrangement, and in 2008 Apple began an effort to shift away from Samsung for its flash memory supplies. In 2010, Apple made a similar move with its iPhone displays, shifting production from Samsung to Sharp and Toshiba, although Retina display iPads continue to use Samsung displays.
And while Apple is trying to rid itself of its reliance on Samsung, the Korean company understandably would still like to keep Apple as one of its customers, with an estimated $10 billion of Samsung's reported $59 billion in component sales coming from the Cupertino company.
Tag: wsj.com
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79 months ago
Apple has a storied history establishing new relationships with chip manufactures, using them, then squeezing them to reduce pricing. After a run of a few years Apple picks a fight bashes them in public so as to make the manufacturer the villain only to be replaced by their next target.
Going way back to the beginning all Macs were equipped with Motorola chips until Apple used them up and spit them out. All the while the Apple devotees used the derogatory term ~ Wintel~ to describe PCs comprised of Windows running on Intel chips.
Once Apple divorced Motorola, only a spin master like Steve Jobs could convince the Apple Faithful that suddenly the chip maker... Intel... they bashed was now going to be used in Macs.
One thing that Apple's great at is remaining a very polarizing company.
There's nothing quite as entertaining as reading the adventures and fables of Apple Inc. :D
You don't have a clue. We are now less intelligent from reading your post.
79 months ago
Was hoping that TSMC would score a deal where Apple would redesign their logo.
79 months ago
Apple has a storied history establishing new relationships with chip manufactures, using them, then squeezing them to reduce pricing. After a run of a few years Apple picks a fight bashes them in public so as to make the manufacturer the villain only to be replaced by their next target.
Going way back to the beginning all Macs were equipped with Motorola chips until Apple used them up and spit them out. All the while the Apple devotees used the derogatory term ~ Wintel~ to describe PCs comprised of Windows running on Intel chips.
Once Apple divorced Motorola, only a spin master like Steve Jobs could convince the Apple Faithful that suddenly the chip maker... Intel... they bashed was now going to be used in Macs.
One thing that Apple's great at is remaining a very polarizing company.
There's nothing quite as entertaining as reading the adventures and fables of Apple Inc. :D
Going way back to the beginning all Macs were equipped with Motorola chips until Apple used them up and spit them out. All the while the Apple devotees used the derogatory term ~ Wintel~ to describe PCs comprised of Windows running on Intel chips.
Once Apple divorced Motorola, only a spin master like Steve Jobs could convince the Apple Faithful that suddenly the chip maker... Intel... they bashed was now going to be used in Macs.
One thing that Apple's great at is remaining a very polarizing company.
There's nothing quite as entertaining as reading the adventures and fables of Apple Inc. :D
79 months ago
Congratulations to the company with the worst logo in the world!
Seriously, call me.
Seriously, call me.
79 months ago
Apple has a storied history establishing new relationships with chip manufactures, using them, then squeezing them to reduce pricing. After a run of a few years Apple picks a fight bashes them in public so as to make the manufacturer the villain only to be replaced by their next target.
Are you talking about Motorola? Apple took way too long to jump ship.
Are you talking about Samsung. This was a unique relationship where a "partner" turned direct competitor.
Furthermore, isn't a company supposed to get it's components at the lowest possible cost?
Going way back to the beginning all Macs were equipped with Motorola chips until Apple used them up and spit them out. All the while the Apple devotees used the derogatory term ~ Wintel~ to describe PCs comprised of Windows running on Intel chips.
Apple used Motorola and spit them out? Hahahahaha... Where is Motorola after Apple dumped them? Where are their CPUs?
Once Apple divorced Motorola, only a spin master like Steve Jobs could convince the Apple Faithful that suddenly the chip maker... Intel... they bashed was now going to be used in Macs.
It's called marketing. Have you heard of the term?
One thing that Apple's great at is remaining a very polarizing company.
This is the only logical statement in your entire post.
79 months ago
TSMC better be prepared to deal with a tough customer. To those that don't follow the AMD vs nVidia wars, TSMC will over-promise and under-deliver.
79 months ago
Was hoping that TSMC would score a deal where Apple would redesign their logo.
The logo represents _exactly_ what TSMC is doing. Apart from that, they don't have any customers who care the slightest bit what TSMC's logo looks like.
Chances are that an actual avg consumer sees that logo is literally zero.
The average customer of TSMC is someone highly experienced in the design of processors or other chips, and can see on first sight that the logo shows a wafer with a few hundred chips, with a remarkably large percentage of good chips. You are not their customer.
79 months ago
You don't have a clue.
It's OK, not everyone knows their Apple history.Try Google it's a great way for you to catch up.
79 months ago
Apple has a storied history establishing new relationships with chip manufactures, using them, then squeezing them to reduce pricing. After a run of a few years Apple picks a fight bashes them in public so as to make the manufacturer the villain only to be replaced by their next target.
Going way back to the beginning all Macs were equipped with Motorola chips until Apple used them up and spit them out. All the while the Apple devotees used the derogatory term ~ Wintel~ to describe PCs comprised of Windows running on Intel chips.
Once Apple divorced Motorola, only a spin master like Steve Jobs could convince the Apple Faithful that suddenly the chip maker... Intel... they bashed was now going to be used in Macs.
One thing that Apple's great at is remaining a very polarizing company.
There's nothing quite as entertaining as reading the adventures and fables of Apple Inc. :D
Apple stopped using Motorola chips because the world kinda moved past the 68000, they stopped producing the things in 1996.
IBM was the next partner because of the Power architecture's vector processing advantage over Intel at the time, which helps enormously with graphics and video processing. That's why they bashed them, they picked a chip with a very specific advantage at one task, at that one time. Steve Jobs wasn't even at the company when this switch happened.
They switched to Intel because IBM's development got to the end of the road in terms of performance vs power usage. We wouldn't have a laptop with 12 hour battery life if Apple kept with IBM, there never was a PowerBook G5 because it would've overheated with a battery life of less than 2 hours.
It didn't take much convincing for Steve Jobs to convince the faithful that Intel was the way of the future when it was announced at WWDC 2005.
//www.youtube.com/watch?v=ghdTqnYnFyg (//www.youtube.com/watch?v=ghdTqnYnFyg)
Oh and by the way, Apple Mac sales were flat for the 5 years prior to the Intel transition. You all know the level of growth they're at now.
79 months ago
The deal goes further. TSMC will be designing more new iOS 7 icons. Their early handiwork is already present
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