Every year, Apple typically holds three or four events to unveil new products. There's often a spring event around March or April, the Worldwide Developers Conference in June, a September event focused on the iPhone and Apple Watch, and sometimes, an October or November event that features Macs and iPads.

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In this guide, we're tracking the Apple events that are on the horizon, including what we're expecting to see at each one. Make sure to check in regularly, because we'll be updating this guide on a regular basis.

WWDC 2025

In June, Apple will hold its annual Worldwide Developers Conference, and as the name suggests, it's a developer-focused event. At WWDC, Apple always unveils the next-generation versions of new operating systems, and provides betas to developers. New updates are tested for several months before being released in the fall.

This year, we're expecting iOS 19, iPadOS 19, macOS 16, tvOS 19, watchOS 12, and visionOS 3. iOS 19, iPadOS 19, and macOS 16 are expected to get a major design overhaul, with a focus on more cohesiveness between Apple's different operating systems. iOS 19 will get the biggest design update that we've seen since iOS 17, with Apple set to overhaul icons, menus, apps, and more.

Apple will take design cues from visionOS, so we could see more translucency for menus and other elements to direct user focus on app content.

The Apple Intelligence Siri features that were expected for iOS 18 have been delayed, and are now expected in iOS 19. Apple is working on personal context, onscreen awareness, and the ability for Siri to do more in and between apps.

Read more in our iOS 19 roundup.

September Event

After WWDC, Apple's September iPhone-centric event takes place, and this is definitely the biggest event of the year. In 2025, we can expect new iPhone 17 models, new Apple Watch models, and even new AirPods Pro.

iPhone 17 Lineup

There won't be an iPhone 17 Plus this year, but Apple is introducing an iPhone 17 "Air," which will be the thinnest iPhone to date at somewhere around 5.5mm to 6mm. It will be a middle option between the iPhone 17 and iPhone 17 Pro, with a super thin chassis, a single-lens rear camera, and a 6.6-inch display. It won't have the best hardware because of space constraints, but it will impress with a fresh design.

The iPhone 17 will have a dual-lens camera setup and will be Apple's most affordable model, while the iPhone 17 Pro and Pro Max could get some major changes in camera design. Apple may opt for a half-glass half-aluminum casing and a horizontal camera. All iPhone 17 models are expected to have ProMotion displays and A19 chips.

Apple Watch Series 11

The 11th generation Apple Watch could be able to monitor for high blood pressure if Apple is able to get the feature completed in time.

Apple Watch Ultra 3

The Apple Watch Ultra didn't get a 2024 update, but it will see a refresh in 2025. The new model could feature any new health capabilities that come to the Apple Watch Series 11, such as blood pressure monitoring, and it is also expected to get satellite connectivity for texting when off-grid.

Apple Watch SE

Apple didn't refresh the Apple Watch SE in 2024, and a new model won't be coming until 2025. The next Apple Watch SE is expected to feature a "new look" of some kind, which could be a colorful plastic casing. It will also get a faster S-series chip.

AirPods Pro 3

The AirPods Pro will get a refresh in 2025, and Apple plans to introduce a new design. Better audio quality is expected, as is improvements to Active Noise Cancellation. There will be a new, faster H3 chip, and it's possible that health features like body temperature monitoring and heart rate monitoring could be included.

Late 2025 Event

There are several products that are expected late in the year, and so it's quite possible Apple will hold a second fall event in October or November. Here's what's rumored for late 2025:

Mac Pro

Apple plans to update the Mac Pro sometime in late 2025. It will be equipped with the highest-end version of the M4 chip, which could be either an "Ultra" or "Extreme" M4 chip. The Mac Pro is also expected to support up to 512GB Unified Memory, a new maximum.

M5 MacBook Pro

Apple is working on an M5 MacBook Pro that might come out as soon as 2025, and if it is coming this year, it could launch sometime around October or November. No changes are rumored except for the M5 chip, and it's not a good year to buy because OLED display technology is rumored for 2026.

Apple TV 4K

The Apple TV will get a new Apple-designed Wi-Fi and Bluetooth chip, along with a faster processor. No design changes are expected. The most recent rumors suggest the Apple TV will come toward the end of the year.

HomePod mini

Apple will refresh the HomePod mini in late 2025, adding a faster S-series chip and an Apple-designed Wi-Fi and Bluetooth chip. New color options are also likely.

Products With Unknown Release Dates

Apple has a few products in the works for 2025 where release dates aren't yet clear.

AirTag 2

The AirTag 2 that's coming in 2025 could have a second-generation Ultra Wideband chip for improved range, allowing the AirTag to be located from further away.

Smart Home Command Center

Apple is working on a smart home display that will serve as a central hub for controlling smart home products. It's said to measure in at around six inches by six inches, and the idea is to have multiple in the home. The device will run Apple apps, and it will be able to be used for FaceTime calls. The Command Center was initially expected in the spring, but with delays to Siri Apple Intelligence features, it's now unclear when it will come.

iPad Pro

Apple is working on a faster M5 chip that could come to the iPad Pro in either late 2025 or early 2026.

Vision Pro 2

Rumors about the next Vision Pro have been unclear, but Apple analyst Ming-Chi Kuo thinks Apple is coming to release a next-generatio version of the Vision Pro in 2025. Design changes aren't expected, but Apple will replace the M2 chip with an M5 chip

2025 Updates That Already Happened

February and March Releases

Apple held no events in early 2025, but there were some product that were announced via press release. In late February, Apple released the iPhone 16e, a $599 iPhone that replaces the iPhone SE 3. It has an A18 chip, a single-lens rear camera, and an all-display design with a 6.1-inch OLED display.

Then in March, Apple refreshed the MacBook Air with M4 chips and the Mac Studio with M4 Max and M3 Ultra chips. There were no design changes, with the focus on performance updates.

Apple also updated the low-cost iPad with an A16 chip and the iPad Air with the M3 chip, again with no design change.

2025 Product Refresh Timeline

2024 Product Refreshes and Announcements

Past product announcements can be helpful when trying to determine when Apple will hold upcoming events.

2023 Product Refreshes and Announcements

We have a list of all the products that Apple released in 2023, which can be useful for predicting 2024 launch timelines.

2022 Product Refreshes and Announcements

2021 Product Refreshes and Announcements

Guide Feedback

Know of an event rumor that we've missed on this list or see an error that needs to be fixed? Send us an email here.

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