Every year, Apple holds three or four events to unveil new products. There's often a spring event around March or April, the Worldwide Developers Conference in June, a September event focused on the iPhone and Apple Watch, and sometimes, an October or November event that features Macs and iPads.
In this guide, we're tracking the Apple events that are on the horizon, including what we're expecting to see at each one. Make sure to check in often, because we'll be updating this guide with new rumors regularly.
September iPhone Event
Apple's September event will see the unveiling of new iPhone models and new Apple Watches. This year, we're expecting Apple's first foldable iPhone.
iPhone 18 Pro and Pro Max
The iPhone 18 Pro will have a smaller Dynamic Island, and it's rumored to be getting a variable aperture Main lens that works more like a DSLR camera. The iPhone 18 Pro will use an A20 Pro chip built on Apple's 2nm process, and it's going to have Apple's C2 modem. This year's special color is rumored to be a dark cherry shade.
iPhone Fold or iPhone Ultra
Apple's first foldable iPhone is expected in fall 2026. It's rumored to have a 5.3-inch external display that unfolds into a 7.6-inch internal display, with a book-style design that resembles an iPad mini when it's open. The new foldable could be super thin at 4.5mm when open, and Apple is said to have used advanced display techniques and a highly durable hinge to nearly eliminate the device's crease. It will be equipped with an A20 chip, dual rear cameras, and a Touch ID fingerprint sensor built into the power button in the frame rather than Face ID. It could cost as much as $2,500. We don't yet know what Apple will call the device, but some rumors suggest it could be the iPhone Ultra.
Apple Watch Series 12
The Apple Watch Series 12 isn't expected to feature any major design changes, and we haven't heard any rumors about new capabilities that might be added. It could just get a chip refresh.
iPad mini 8
The next-generation version of the iPad mini is rumored to feature a major technology upgrade, with Apple set to adopt an OLED display. The iPad mini 8 could have a more water resistant design with a vibration-based speaker system that allows Apple to eliminate the device's speaker holes, plus it could use the same A20 chip that Apple plans to use in the iPhone 18 Pro.
HomePod mini 2
The HomePod mini 2 is reportedly ready to launch, but it's dependent on the next-generation version of Siri, which is now delayed until September. It will feature an updated S-series chip based on the Apple Watch Series 10, and we're expecting new color options to be available. Some rumors suggest that it will use Apple's N1 networking chip, but leaked code indicates that it will not use Apple's new chip technology.
Home Hub
Apple is planning to launch a home hub that will support smart home products, listening to music, making video calls, getting the weather, looking things up with Siri, displaying photos, making notes, viewing calendar events, and more. The home hub has an all-display design with an iPad-like 7-inch display. There are two models, one that's designed to be mounted to the wall and one that's got an included speaker base that looks like a HomePod mini.
Apple TV 4K
The Apple TV will get a new Apple-designed Wi-Fi and Bluetooth chip, along with a faster A17 Pro processor that will add support for console-quality games and Apple Intelligence. No design changes are expected.
Late 2026
Apple could hold a second fall event, in either October or November. In years that Apple has done a second event, it has typically featured Macs and iPads.
OLED MacBook Pro
A MacBook Pro (or MacBook Ultra) with an OLED touchscreen display could launch in late 2026, but Apple might also hold it until early 2027. The higher-end 14-inch and 16-inch MacBook models will use M5 Pro and M5 Max chips because Apple isn't going to release M6 Pro and M6 Max chips. The OLED MacBook Pro will have an updated design.
Entry-Level 14-inch MacBook Pro
The entry-level 14-inch MacBook Pro is expected to get an M6 chip, and it'll be one of the first machines with Apple's 2-nanometer chip technology.
iMac
The 24-inch iMac will get an update, and it'll also probably get the new M6 chip. No design or display changes are expected, so it'll continue to look like the current model from 2024.
Apple Security Camera
Rumors suggest that Apple is designing its own indoor security cameras that will connect to HomeKit and interface with the planned home hub. It could come as soon as late 2026.
2027 Launches
- iPhone 18 - Apple isn't going to release an iPhone 18 in September 2026, and will hold it until spring 2027. Apple is pursuing a split launch strategy, with more expensive iPhones launching in the fall and more affordable models coming the following spring. September 2026 will see the launch of the iPhone 18 Pro, iPhone 18 Pro Max, and Apple's first foldable iPhone.
- AirPods Max - Apple could refresh the AirPods Max in 2027, cutting down on weight. The headphones could get Apple's H2 chip or newer, adding features that include improved sound quality, better Active Noise Cancellation, longer battery life, Adaptive Audio, Personalized Volume, Conversation Awareness, and support for "Siri" instead of "Hey Siri."
- iPad Pro - There is no new iPad Pro expected in 2026, but in 2027, it's expected to get a faster M6 chip and vapor chamber cooling to maximize performance.
- AirPods Pro - Apple is working on another version of the AirPods Pro that could have at least one tiny infrared camera and a next-generation H3 chip with improved sound quality and lower latency. The camera would perhaps add support for in-air gestures, improving functionality with the Vision Pro. The next AirPods Pro could still be branded AirPods Pro 3 rather than AirPods Pro 4.
- iPhone 18e - Also slated for spring 2027, the iPhone 18e could launch alongside the iPhone 18. It is expected to feature few changes.
- iPhone Air 2 - There is no second-generation iPhone Air planned for fall 2026 because Apple has delayed it. It could instead come in spring 2027. Apple is reportedly looking at adding a second camera to make the device more appealing to consumers. The next iPhone Air might also be more affordable.
- iPad 12 - Apple is working on an updated version of the low-cost iPad, and rumors suggest it will have the newest A19 chip that was first used in the iPhone 17. No other features are known at this time, but major design changes are not expected.
- 20th Anniversary iPhone - The 2027 iPhone will have an "enclosure on the front and back that curves around the device edges," which allows for a bigger screen with no bezels. The Information says that it is not sure if the display itself will curve around the edges, but instead of a full metal frame, it has a "narrow metal band running around the midpoint of the device's edge. The selfie camera will move under the display, and it will be the first iPhone with no display cutouts at all. The 20th anniversary iPhone will launch in September 2027.
- Tabletop robot (J595) - Apple's tabletop robot with a thin robotic arm and swivel base is expected to be a more powerful version of the home hub. It's rumored to be launching sometime in 2027.
- MacBook Air - Refreshed 13-inch and 15-inch MacBook Air models are planned for early 2027. The new machines are likely to get the M6 chip Apple is working on.
- 14-inch MacBook Pro - An updated entry-level 14-inch MacBook Pro with an M7 chip could come in as soon as early 2027. It will not have an OLED display like Apple's higher-end MacBook Pro machines coming in late 2026 or early 2027, but it is expected to get the same design overhaul.
- MacBook Neo - There's a new version of the low-cost MacBook Neo coming, but we don't know exactly when. It's expected to use a faster A19 Pro chip and it will come with more memory. New colors are also a possibility.
Products With Unknown Release Dates
- Mac Studio - The Mac Studio will get M5 Max and M5 Ultra chip technology, but timing is unclear due to ongoing memory constraints. The M5 Max will offer much faster CPU and GPU performance than the M5, and the M5 Ultra will double the M5 Max.
- Mac mini - Apple is working on a Mac mini refresh. The Mac mini is expected to come with M6 and M5 Pro chips, but refresh timing is unclear. We're not expecting any design changes to the Mac mini, with the update focusing on internal improvements.
- AirPods 5 - Apple is developing the AirPods 5, but release timing is unknown. The AirPods 5 could get an updated H3 chip with improved sound quality and lower latency. There are two models in the works, with Apple likely continuing to offer ANC and non-ANC versions.
- Apple Watch Ultra 4 - There is an Apple Watch Ultra 4 in development, but we don't know what features might be added, nor is it clear when it might launch. Apple so far hasn't necessarily refreshed the Apple Watch Ultra on an annual basis.
- AI Smart Glasses - Apple is working on smart glasses that will rival Meta's AI Ray-Bans, and Apple might introduce them in 2026 before a 2027 launch. The smart glasses will include cameras, speakers, sensors, and AI, but no displays. The glasses will support taking photos, listening to music, making phone calls, and interacting with AI.
Late 2027 to Early 2028
- Second OLED MacBook Pro - A second-generation OLED MacBook Pro will come approximately a year after Apple releases the first version. The late 2027 to early 2028 MacBook Pro models will get Apple's M7 Pro and M7 Max chips, which are built for artificial intelligence workloads.
2028
- OLED MacBook Air - Apple plans to bring OLED displays to the MacBook Air, but 2028 is the earliest we'll see an OLED MacBook Air, and launch timing could even be pushed back.
- OLED iMac - Apple is also working on an OLED iMac, but it's not known when exactly it will come out. It could be released sometime around the OLED MacBook Air.
2026 Events That Already Happened
January 2026
In January 2026, Apple unveiled the second-generation AirTag. There was no event held because it was a one-off product announcement. Apple instead announced the new device via a press release.
The AirTag 2 features a louder, upgraded speaker and a second-generation Ultra Wideband (UWB) chip that improves the range of Precision Finding.
March 4 Apple Experience
Apple held an "Apple Experience" in New York, London, and Shanghai on March 4, and ahead of the event, announced the MacBook Air with M5 chip, the iPad Air with M4 chip, the M5 Pro and M5 Max MacBook Pro models, a low-cost $599 MacBook Neo, and the $599 iPhone 17e.
Later in March, Apple debuted the AirPods Max 2.
WWDC - June 8
At the WWDC 2026 keynote event on Monday, June 8, Apple introduced iOS 27, iPadOS 27, macOS 27 Golden Gate, visionOS 27, watchOS 27, and tvOS 27. The updates are in beta testing and will be released in the fall.
2026 Product Refresh Timeline
This list includes all of the devices that Apple has released in 2026 so far.
- January 2026 - AirTag 2
- March 2026 - iPhone 17e
- March 2026 - MacBook Neo
- March 2026 - M5 Pro and M5 Max MacBook Pro
- March 2026 - M5 MacBook Air
- March 2026 - M4 iPad Air
- March 2026 - Studio Display and Studio Display XDR
- March 2026 - AirPods Max 2
- June 2026 (Announced) - iOS 27
- June 2026 (Announced) - iPadOS 27
- June 2026 (Announced) - macOS 27 Golden Gate
- June 2026 (Announced) - visionOS 27
- June 2026 (Announced) - tvOS 27
- June 2026 (Announced) - watchOS 27
2025 Product Refresh Timeline
- February 2025 - iPhone 16e
- March 2025 - MacBook Air
- March 2025 - Mac Studio
- March 2025 - iPad
- March 2025 - iPad Air
- June 2025 (Announced) - iOS 26
- June 2025 (Announced) - iPadOS 26
- June 2025 (Announced) - macOS Tahoe 26
- June 2025 (Announced) - visionOS 26
- June 2025 (Announced) - tvOS 26
- June 2025 (Announced) - watchOS 26
- September 2025 (Released) - iOS 26
- September 2025 (Released) - iPadOS 26
- September 2025 (Released) - macOS Tahoe 26
- September 2025 (Released) - visionOS 26
- September 2025 (Released) - tvOS 26
- September 2025 (Released) - watchOS 26
- September 2025 - iPhone 17
- September 2025 - iPhone Air
- September 2025 - iPhone 17 Pro
- September 2025 - iPhone 17 Pro Max
- September 2025 - Apple Watch Series 11
- September 2025 - Apple Watch SE 3
- September 2025 - Apple Watch Ultra 3
- September 2025 - AirPods Pro 3
- October 2025 - iPad Pro
- October 2025 - MacBook Pro
- October 2025 - Vision Pro
