DigiTimes: Apple Planning Multiple Apple Events for September

Apple is planning to hold multiple product events in September, rather than its strategy from last year to break up its fall product launches into three separate events split across September, October, and November, according to sources who spoke to DigiTimes.

AppleEventLogoFeature
In a new paywalled report today, the publication states that Apple will "host a series of product launch conferences in September," with a highlight of one of the events being the ninth generation baseline iPad.

Apple has multiple new products in store for release this fall, ranging from the iPhone 13, Apple Watch Series 7, third-generation AirPods, an updated iPad mini, a new baseline iPad, and of course, the highly anticipated redesigned 14 and 16-inch MacBook Pros.

Last fall, Apple released a similar lineup of products, and due to the global health crisis, all of the company's events since have been digitally rather than in-person. The digital form of the events has allowed Apple to more carefully plan out the releases of its products, given in-person events are more expensive and challenging to plan.

Apple's first fall event in 2020 was on September 15, where Apple announced the Apple Watch Series 6, Apple Watch Series SE, the eighth generation ‌iPad‌, and the redesigned iPad Air. Rumors at the time were conflicted on whether the flagship iPhones, which have historically been released in September, would be announced at the event.

Apple decided to instead dedicate its entire September event to the Apple Watch, its impact on users' health, and the ‌iPad‌. The iPhone 12 series, alongside the HomePod mini, were announced at the company's second event less than a month later, on October 13. Less than a month following that event, Apple held its Apple silicon-focused event on November 10.

The scenario DigiTimes is reporting, where Apple will hold multiple events in a single month is not entirely impossible, but may be unlikely. By having multiple events spread out across various months, Apple is better equipped to ensure that every new device gets highlighted thoroughly and adequately.

Alternatively, Apple may be taking into consideration the back-to-school season, where the majority of students will return to either digital or in-person learning in September. Some upcoming products, such as the baseline ‌iPad‌, updated ‌iPad mini‌, and the redesigned MacBook Pros, may be popular with students, and Apple may feel it wants to target some of its new products to students going back to school.

Additionally, today's report from DigiTimes lines up with a previous report by the publication, stating the redesigned 14 and 16-inch MacBook Pros would be released in September. The laptops just recently entered mass production.

While not explicitly stating the timeframe of Apple's events this fall, Bloomberg's Mark Gurman has reported that Apple will not release all of its new products in a single event but instead split them into multiple online events.

Top Rated Comments

robinp Avatar
21 weeks ago
I’m worried about my bank balance
Score: 22 Votes (Like | Disagree)
Roscorito Avatar
21 weeks ago
I hope they end with a cliffhanger: “There’s just one more thing… and you’ll find out next Tuesday!”
Score: 14 Votes (Like | Disagree)
LFC2020 Avatar
21 weeks ago
Nothing to see here, it’s digitimes ?‍♂️
Score: 12 Votes (Like | Disagree)
HeavenDynamic Avatar
21 weeks ago
Doesn’t make any sense.
Score: 7 Votes (Like | Disagree)
orbital~debris Avatar
21 weeks ago
Weekly events in September?

"See you back here, same time next week for more…!"
Score: 6 Votes (Like | Disagree)
Seanm87 Avatar
21 weeks ago
Seems an odd move, from a marketing stand point, to hold them all in September.
Score: 6 Votes (Like | Disagree)

Related Stories

cook april 2021 event hype

Fall 2021 Apple Event Rumors: iPhones in September, MacBook Pros in Late October, and More

Thursday August 12, 2021 1:04 pm PDT by
This year, Apple has already released several new products, including new iPads, the 24-inch iMac, the new Apple TV, and of course, AirTags. Looking ahead to the next few weeks, the list of 2021 Apple products will grow even longer as Apple prepares to reveal the next iPhones, MacBook Pros, and more. There has been an avalanche of rumors about this year's fall season and what Apple has planned ...
9

Here's What Not to Expect at Tomorrow's Apple Event

Monday September 13, 2021 6:41 am PDT by
As is frequently the case, Apple’s 2021 product launch schedule seems to be weighted toward the latter part of the year, with a number of new products still expected to debut. While Apple is planning to hold an event this week, it won't include everything Apple's expected to announce before the year ends. On Tuesday, September 14, Apple will be holding its "California streaming" event,...
What Else Apple 2021 2

With the New MacBook Pro Finally Out, Are There Any Other Products Coming From Apple in 2021?

Friday October 22, 2021 1:55 pm PDT by
Apple has had a busy year in 2021, releasing several new products, updates to services, new software updates, and more. Most recently, Apple finally announced the long-rumored redesigned 14-inch and 16-inch MacBook Pros, which was by far one of the most talked-about and anticipated product announcements this year. With the new MacBook Pro models announced, some customers may be wondering if...
iPad 9th gen feature

Rumor Suggests Low-Cost Ninth-Generation iPad to Debut at Apple Event Later Today

Tuesday September 14, 2021 1:08 am PDT by
A new rumor suggests that Apple may debut its updated baseline ninth-generation iPad later today, as part of several new product announcements for its "California streaming" event. According to the Weibo account @PandaIsBald, who has shared information regarding iPhone 13 pre-order dates in the past, Apple plans to release the new ninth-generation iPad during or possibly after today's event. ...
tim cook spring loaded event

Gurman: Apple Planning Multiple Events for the Fall, M1X MacBook Pros to be Available by November

Sunday August 15, 2021 12:07 pm PDT by
Apple is planning to hold multiple events this fall, which will collectively include the launch of new iPhones, Apple Watches, updated AirPods, revamped iPad mini, and the redesigned MacBook Pros, according to respected Bloomberg journalist Mark Gurman. In his latest weekly Power On newsletter, Gurman says that much like last year, Apple will hold multiple events this coming fall, with the...
What Else Apple 2021 2

The Top 6 Apple Rumors From All of 2021

Thursday December 30, 2021 10:26 am PST by
2021 was a whirlwind of a year when it came to Apple rumors. Many of the rumors this year turned out to be accurate, like the MacBook Pro getting a notch, but some failed to materialize, like the flat-edged Apple Watch Series 7. With the year now drawing to a close, we thought it would be fun to look back at six of the biggest Apple rumors of 2021. 1. MacBook Pro With a Notch Out of all...
apple event september 14

Gurman: Apple's Second Fall Event to Focus on Both New Macs and New iPads

Monday September 13, 2021 1:53 am PDT by
After Tuesday's "California streaming" event where Apple will unveil the iPhone 13, Apple Watch Series 7, and AirPods 3, Apple has one further event planned that will focus on new Mac and iPad announcements, according to Bloomberg journalist Mark Gurman. Responding to a query about new Macs, Gurman tweeted that "there will be two events," and said he expected the latter to feature both new...
M1X MBP Feature

Apple's Back to School Promotion Might Hint at Date of October Apple Event

Monday September 13, 2021 3:14 pm PDT by
Apple will be hosting a virtual event tomorrow that is expected to revolve around the iPhone 13, Apple Watch Series 7, and third-generation AirPods. With new Mac and iPad models also rumored to be on the horizon, Apple reportedly plans to hold at least one additional event before the end of the year, and the company's annual Back to School promotion could provide a clue as to when the next event...

Popular Stories

AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iPad Pro Big Ol Logo Orange

Next iPad Pro Might Feature Large Glass Apple Logo to Allow Wireless Charging

Friday January 14, 2022 10:44 am PST by
Bloomberg's Mark Gurman and Debby Wu last year reported that Apple had tested a new iPad Pro with a glass back for wireless charging capabilities. In a recent edition of his newsletter, Gurman said he expects the new iPad Pro to be released in 2022. While the new iPad Pro is still on track to feature wireless charging, 9to5Mac's Filipe Espósito today reported that Apple may have ultimately...
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...