Apple Highlights Upcoming October 18 Event With Interactive AR Logo

Apple just announced its second fall event, which is set to take place on Monday, October 18. As usual, the Apple Events webpage features an augmented reality logo that you can see when viewing the page on an iOS device.

apple ar logo unleashed
Open up the Apple Events page on an iPhone or an iPad and then tap on the logo to open the augmented reality interface. Apple asks you to scan around the room and then projects the graphic from the event invite into the area.

For the Unleashed event, the augmented reality view features beams of blue light that are arranged in the shape of an Apple logo, along with the date "10.18."

Apple's October event is expected to focus on new MacBook Pro models, but we could also see the AirPods 3 and a refreshed version of the Mac mini. Apple plans to livestream the event, but MacRumors will also have live coverage both here on MacRumors.com and on our MacRumorsLive Twitter account.

Top Rated Comments

stevet Avatar
13 months ago
I don't understand the use/fascination with AR and why Apple thinks this is the 'next thing'.
Score: 7 Votes (Like | Disagree)
deaglecat Avatar
13 months ago

Any significance to Apple's calendar reminder being 2 hours long? Are they going to announce a bunch of things? Or do they always block out 2 hours?
Intro Cool Drone Shot
Tim, telling the audience what a fantastic year Apple have had.
Cool Drone Shot Transition
Mandatory focus on some environmental, recycling or green aspect of their products.
Cool Drone Shot Transition
Product Announcement 1
Product Demo 1
Cool Drone Shot Transition
Product Announcement 2
Product Demo 2
Cool Drone Shot Transition
Introduction to a third party who have created some cool app + Demo
Cool Drone Shot Transition
Product Announcement 3
Product Demo 3
Cool Drone Shot Transition
Tim recapping what was announced.
Cool Drone Shot to close.

Will be quicker but 2 hours can be filled...

They used to have Bands play the event out. Not any more. It's a shame, I sometimes liked that.
Score: 4 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
13 months ago
I love it. I can’t wait. So exciting!!!
Score: 3 Votes (Like | Disagree)
Karllake Avatar
13 months ago
Shut up and take my money!! I’ve been waiting soooo long for this event, still “rocking” a first day RMBP.
Score: 2 Votes (Like | Disagree)
Eauboy Avatar
13 months ago

Interesting, Monday instead of Tuesday.
Google has an event on the 19th. They're probably trying to dodge that.
Score: 2 Votes (Like | Disagree)
szw-mapple fan Avatar
13 months ago

The AR logo does not work on my iPad Pro 2021. :(
It works if you request mobile site. The Apple web devs probably forgot to make an exception for iPads running desktop browsers.
Score: 2 Votes (Like | Disagree)

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