When Could the October Apple Event Be Held?

Update: Apple has now announced its October event for Monday, October 18.


Apple is rumored to be hosting an event this month to unveil new MacBook Pro models, a redesigned Mac mini, and third-generation AirPods. While the date of Apple's rumored October event has not yet been confirmed, its timing has started to be narrowed down, giving us a hint at when we could see the event take place.


Apple held an event on Tuesday, September 14 where it announced the iPhone 13 lineup, the Apple Watch Series 7, sixth-generation iPad mini, and ninth-generation iPad. Last year, Apple held three events in the fall, coming in September, October, and November. Its first-ever November event introduced the first three Macs with the M1 chip.

This fall, Bloomberg's Mark Gurman has suggested that Apple will hold two events, with the second focused on the Mac. An October Apple event in 2021 would also be in line with previous years, since the company has held an event in October in seven of the past ten years:

  • Tuesday, October 4, 2011
  • Tuesday, October 23, 2012
  • Tuesday, October 22, 2013
  • Thursday, October 16, 2014
  • Thursday, October 27, 2016
  • Tuesday, October 30, 2018
  • Tuesday, October 13, 2020

Apple typically holds its events on Tuesdays, with invites being sent out to the media one week earlier. It was initially thought that the timing of the company's annual Back to School promotion may have hinted that the event could take place on Tuesday, October 12, but with no invites sent out yet, an event on October 12 can now be ruled out. This means that there are now only two feasible options for an event this month:

  • Tuesday, October 5
  • Tuesday, October 12
  • Tuesday, October 19
  • Tuesday, October 26

For an event on October 19 or October 26, we could see invites being sent out on Tuesday, October 12 or Tuesday, October 19, respectively. Google has, however, announced that it is holding its next Pixel event on October 19, and while Apple could choose to go head-to-head with Google's event, Apple seems to prefer dates closer to the end of the month anyway, so October 26 is probably the more likely date at this point. November remains a possibility, of course, but based on past events, it's looking like late October is when we'll see Apple's final products launching in 2021.

We will update this article as soon as we know more about when Apple's October event is set to take place.

For detailed information about what we could feasibly see announced at the October event, see our helpful breakdown.

Related Roundup: 14 & 16" MacBook Pro
Related Forum: MacBook Pro

Top Rated Comments

joshwenke Avatar
3 weeks ago
This is a well-written article for something speculative. Good work laying it all out like that.
Score: 27 Votes (Like | Disagree)
MrGimper Avatar
3 weeks ago
They need to announce the new adult-sized iMac at some point
Score: 26 Votes (Like | Disagree)
polee Avatar
3 weeks ago
This anticipation is driving me nuts. Please Apple, make the announcement soon!
Score: 24 Votes (Like | Disagree)
S3kgt Avatar
3 weeks ago
I know a lot of folks don't like the Touch Bar, but I really like and use it often. But, since it's something I like to use (cough cough 3D Touch) it's likely to go away. Anyone else a fan of the Touch Bar?
Score: 21 Votes (Like | Disagree)
TheYayAreaLiving Avatar
3 weeks ago
Desperately waiting. Hopefully third strike does not occur. Hopefully next week we get our invitations. Fingers are crossed!

Apple: People are tired of waiting ?
Score: 15 Votes (Like | Disagree)
TheYayAreaLiving Avatar
3 weeks ago

Then no new Mac till then. ? I'm sure this 60hz M1 Mac will last me till then. ?? Hold back features that are ready, I'll hold back my wallet Timmy. ?
After reading your comment… This is Tim Cook’s reaction right now. He’s coming for your wallet, dude! Give up your Australian dollars for that Mac! ?



Attachment Image
Score: 10 Votes (Like | Disagree)

Related Stories

M1X MBP Feature

Apple's Back to School Promotion Might Hint at Date of October Apple Event

Monday September 13, 2021 3:14 pm PDT by
Apple will be hosting a virtual event tomorrow that is expected to revolve around the iPhone 13, Apple Watch Series 7, and third-generation AirPods. With new Mac and iPad models also rumored to be on the horizon, Apple reportedly plans to hold at least one additional event before the end of the year, and the company's annual Back to School promotion could provide a clue as to when the next event...
maxresdefault

Apple's 'Unleashed' Event Now Available on YouTube and Events Website

Tuesday October 19, 2021 2:09 am PDT by
For those who missed Apple's "Unleashed" event on Monday, the full 50-minute long keynote can be watched on both YouTube and through Apple's Events webpage. Apple also debuted several new videos during the event, which have also been uploaded to YouTube separately. Both the new MacBook Pro models and the ‌AirPods‌ 3 are available for pre-order now, and are set to...
twitter hashflag unleashed

Twitter Hashflag for October 18 'Unleashed' Apple Event Now Live

Tuesday October 12, 2021 12:15 pm PDT by
Alongside of its events, Apple uses an #AppleEvent "hashflag" on Twitter, and after today's announcement, the hashtag has been updated with new artwork reflecting the "Unleashed" event. The updated hashflag features a light blue to darker blue transition, which is in line with the artwork for the event invite. Apple uses hashflags to increase event visibility and build hype on social media...
apple ar logo unleashed

Apple Highlights Upcoming October 18 Event With Interactive AR Logo

Tuesday October 12, 2021 9:57 am PDT by
Apple just announced its second fall event, which is set to take place on Monday, October 18. As usual, the Apple Events webpage features an augmented reality logo that you can see when viewing the page on an iOS device. Open up the Apple Events page on an iPhone or an iPad and then tap on the logo to open the augmented reality interface. Apple asks you to scan around the room and then...
M1X MBP Feature

'Unleashed' Apple Event Focusing on New Macs to Take Place on October 18

Tuesday October 12, 2021 9:07 am PDT by
Apple today announced that it will be holding a special event on Monday, October 18 at 10:00 a.m. Pacific Time. The event is set to take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California, and it will once again be a digital only event. Subscribe to the MacRumors YouTube channel for more videos. When there are a lot of products coming in the fall months, Apple...
cook april 2021 event hype

Fall 2021 Apple Event Rumors: iPhones in September, MacBook Pros in Late October, and More

Thursday August 12, 2021 1:04 pm PDT by
This year, Apple has already released several new products, including new iPads, the 24-inch iMac, the new Apple TV, and of course, AirTags. Looking ahead to the next few weeks, the list of 2021 Apple products will grow even longer as Apple prepares to reveal the next iPhones, MacBook Pros, and more. There has been an avalanche of rumors about this year's fall season and what Apple has planned ...
aapl logo banner

Forget iPhone 13: Potential October Apple Event Could Reveal Five Things We've Been Waiting For

Friday October 1, 2021 6:38 am PDT by
Update: Apple has announced that Apple Watch Series 7 pre-orders will begin on Friday, October 8, checking off one of the items we thought we might see at an October Apple event. Following Apple's "California Streaming" special event in September, which saw the unveiling of the new iPad mini, Apple Watch Series 7, and iPhone 13 lineup, the company is broadly expected to host another event this ...
16 inch macbook pro m2 render

What's Still Coming in 2021 at Apple's Second Fall Event

Wednesday September 15, 2021 2:32 pm PDT by
Apple held its "California Streaming" event yesterday to unveil new iPads, the iPhone 13 lineup, and the Apple Watch Series 7, but we're not yet done with new products for the year. We're expecting a second fall event to be held in either October or November, and this event will likely focus on Macs. Below, we've highlighted the products that are still rumored to be launching before the end...
Screen Shot 2021 03 08 at 1

New MacBook Pros Likely to Launch at Apple Event This Month, Says Gurman

Sunday October 3, 2021 6:03 am PDT by
After its first event of the fall, Apple is on track to hold a Mac focused event within the next month, where it will debut brand new MacBook Pros with a faster "M1X" Apple silicon chip, an updated design, and improved display technology, according to Bloomberg's Mark Gurman. Apple last year held its Mac event in November, but in the past, it has held Mac events in October. Till now, there's ...
apple event september 14

Gurman: Apple's Second Fall Event to Focus on Both New Macs and New iPads

Monday September 13, 2021 1:53 am PDT by
After Tuesday's "California streaming" event where Apple will unveil the iPhone 13, Apple Watch Series 7, and AirPods 3, Apple has one further event planned that will focus on new Mac and iPad announcements, according to Bloomberg journalist Mark Gurman. Responding to a query about new Macs, Gurman tweeted that "there will be two events," and said he expected the latter to feature both new...