MacRumors

A new report from The Wall Street Journal today highlights the increasing competition between Apple and Google to gain exclusive games for their respective iOS and Android platforms. According to the report, both companies have been offering developers promotional perks, such as premium placement on their app store home pages, in exchange for the first rights to a title.

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For instance, the popular title Cut The Rope 2 was reportedly part of an exclusivity agreement between Apple and and developer ZeptoLab:

ZeptoLab's sequel to its popular puzzle game "Cut the Rope”, introduced in December, reflected a similar pattern. The company and Apple agreed to about a three-month window of exclusivity for Apple's App Store, in exchange for the store prominently promoting the game, one person familiar with the matter said. ZeptoLab launched an Android version in late March.

The report also notes a promotional agreement between Apple and EA to launch Plants VS. Zombies 2 on iOS two months before its release on Android. This is in line with a story from Giant Bomb last September that shared similar details. However, while both companies denied the claims and stated that no money was exchanged as asserted by the original story, The Wall Street Journal notes that Apple doesn’t offer money for game exclusives, but rather just marketing and promotional assistance.

Plants VS. Zombies 2 was prominently featured by Apple during the week of its release, as it was mentioned on the App Store Facebook page and featured in top banners on the App Store itself.

Amazon has also carried out similar practices, offering promotional spots on its Amazon Appstore in order for the rights to launch games on its Kindle family of devices. An Amazon spokeswoman corroborated these claims, stating that the company "works with many developers to bring their apps to the Amazon Appstore." The company’s new Fire TV media streaming box, which was released earlier this month, contains dedicated support for games, even offering a $39 wireless Fire game controller.

The news also comes as the amount of money spent by consumers on mobile content grows. According to the results of a study done by research firms IDC and App Annie, mobile games accounted for $16 billion of app sales, jumping 2.3x over the past year.

appletv-326x-tjlApple's first generation Apple TVs have lost their ability to connect to iTunes and appears to be affecting users worldwide.

A lengthy Apple Discussions page shows that the problem started on the 17th of April and has persisted for 1st generation Apple TV users. Forum poster georgevargas describes the issue:

As of last night I had full access to the iTunes Store. Since this morning I was getting an Itunes Store Not Available message, and after unplugging the AppleTv the iTunes Store access completly disappeared except for movie trailers.

Users have gone through the usual diagnostics, including rebooting and restoring, but have found that nothing has restored connectivity. MacRumors has confirmed the issue on our own 1st generation Apple TV.

The initial timing of the outage corresponds to the FaceTime not working for iOS 6 users, suggesting some internal changes by Apple has affected both services. Some users are speculating that internal communication upgrades related to the Heartbleed security issue could be related. Apple denied that Heartbleed affected any of its "key services" but did not elaborate on what those might be.

Apple has not provided any statement on if and when 1st generation Apple TV functionality will be restored or not. The first generation Apple TV was released in January, 2007 and was sold until September, 2010.

Update 4/22 12:00 PM PT: Apple appears to have resolved the issue preventing first-generation Apple TVs from connecting to iTunes. Many users are reporting that their Apple TVs are once again functional.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

817640_largerBeats has updated its Beats Music streaming music app with in-app subscriptions, Facebook friend search, an offline mode and more. The move allows users to subscribe to the Beats Music service via their iTunes account.

What's New in Version 1.0.7

You asked for it, and we listened! Some highlights in this release include:

- In-app subscription and account management via your iTunes account
- Find Your Friends -- find and follow your Facebook friends on Beats Music
- Improved Facebook and Twitter account management
- Thousands of new tracks available in The Sentence
- Artist Offers -- discover new content and merchandise from your favorite artists
- Offline Mode & Downloading improvements
- Music Player performance fixes

Previously, users had to subscribe to Beat Music on the service's website, allowing Beats to bypass Apple's 70 / 30 split with developers, which would result in the Cupertino company netting $3 a month from Beats Music's $10-a-month fee for every subscriber Beats adds within the app.

Beats CEO Ian Rogers tells Re/code that the company made its decision to add in-app subscriptions, and therefore submit to the 70 / 30 split, when it found that more than half of its users used iPhones, making it difficult to get an iOS user to subscribe with no in-app subscription option.

Other music streaming services like Rdio and Rhapsody also sell subscriptions in-app, although Rdio's in-app subscription price was raised from $10 a month to $15 a month to make up for Apple's cut. Spotify, however, does not offer in-app subscriptions, though it does offer a free, ad-supported mode available in its app.

Beats Music is available in the App Store for free. [Direct Link]

Nike plans to cease making wearable hardware and it has fired the majority of the 80-person team responsible for the FuelBand fitness tracker. Instead, the company will focus its efforts on fitness software, according to an unnamed source that spoke to CNET.

The shoemaker isn't throwing in the towel on technology. Rather, it's turning away from hardware and realigning its focus exclusively on fitness and athletic software, a strategic shift that would still benefit the company in the long run, analysts said.

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As the competition in the fitness wearable category has increased with entries from Jawbone and Fitbit, Nike has opted to shift its focus to software. Company spokesman Brian Strong told CNET in an email that Nike continually aligns its resources with business priorities and that it has made changes to its team as its Digital Sport priorities have shifted. Nike is also opening an incubator called Fuel Lab in San Francisco to allow developers to create products that incorporate its workout metric NikeFuel and plug into a Nike+ API that'll come this fall.

Nike's move away from wearables also comes as Apple's long-rumored iWatch is expected to come to fruition. Apple CEO Tim Cook is an avid wearer of the FuelBand and has sat on the Nike board for the last nine years, which has helped the two brands foster a strong relationship.

A possible partnership between Apple and Nike wouldn't be out of the question as the athletic company was one of the first to show support for the iPhone 5s' motion coprocessor, debuting the Nike+ Move app alongside the iPhone 5s at Apple's media event. Apple also helped Nike enter the wearable market in 2006 with the Nike+iPod shoe package.

Apple has also hired former members of the Nike's Digital Sport team, picking up former FuelBand consultant Jay Blahnik last August and Nike design director Ben Shaffer last September.

Apple is expected to release the iWatch later this year alongside iOS 8 and the iPhone 6.

Update 9:54 PM: Nike has issued a statement to Re/code indicating that it plans to continue selling and supporting the current Nike FuelBand and that it plans a "small number" of layoffs, but the company did not directly address whether development of any new hardware will continue.

“The Nike+ FuelBand SE remains an important part of our business,” the company said in a statement emailed to Re/code. “We will continue to improve the Nike+ FuelBand App, launch new METALUXE colors, and we will sell and support the Nike+ FuelBand SE for the foreseeable future.”

The language does seem to leave a lot of room, however, for the possibility that the Portland athletic apparel giant won’t produce future products in the FuelBand line. One source with knowledge of the situation said that it could be that Nike wants to be able to run down its inventory of devices, or that it still has not completely decided to shutter the unit.

Sources have told Re/code that Nike has been debating for months what to do with the FuelBand line in the face of issues with financial performance and attracting engineers to work on the project.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

163692_largerFacebook has updated its news creation and curation app Paper with birthdays, events, group updates, photo comments and much more, filling in the app with features from the "main" Facebook app that users have requested since its debut.

Thanks again for your feedback on Paper. We've been working to build features you've asked for, and we're excited to share version 1.1. Here's the scoop:

- Birthdays and events: Never miss a chance to celebrate! Just tap the notifications globe and scroll down to see important dates ahead.

- Photo comments: When words aren't enough, now you can add photos to comments to show how you feel.

- Group updates: Don't miss posts from your favorite groups. Swipe down to open the Main Menu. Tap the More Options icon to the right of the Search box. When you see your groups, check the new unread counts to catch up on the posts you've missed.

- New story buttons: To keep up with the latest stories in a section in fullscreen view, or to catch the newest stories in the next section, tap the new story arrows when they appear.

- More article covers: 9 new article covers join our collection, making easier to spot your favorite sources on Paper. Keep an eye out for Fox News, Bloomberg News, Mashable, FT, kottke, Popular Science, The Hollywood Reporter, Vanity Fair and Hacker News.

- Basic accessibility: All of your sections now support basic accessibility features, and we're working to extend accessibility throughout the app.

In addition, Paper product manager Michael Reckhow tells The Verge that despite Facebook's plans to strip Messenger out of its main Facebook app, the Paper product team does not have plans to remove messaging from its app, saying that the team wishes to keep the app independent from the goals and strategies of the main Facebook app.

Paper isn't the only app Facebook has been working on updates for, as the company yesterday announced a new feature called Nearby Friends for its main app. Similar to Apple's Find My Friends, the optional feature allows users to see if their friends are nearby so that they can meet up.

Paper - stories from Facebook is available for free in the App Store. [Direct Link]

Facebook is available for free on the App Store. [Direct Link]

Apple is offering some developers a chance to buy unclaimed WWDC tickets, according to a report from 9to5Mac and several Twitter users. Apple has emailed certain developers to offer them WWDC tickets, giving them 24 hours to pay the $1,599 ticket fee.

This year, because of nearly immediate ticket sellouts in past years, Apple decided to offer WWDC tickets to registered, paid iOS and Mac developers through a lottery system. Developers who won the ticket lottery had until April 14 to complete their purchases.

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Now Apple is reportedly reaching out to developers who didn’t win the lottery and offering them a chance to buy unclaimed tickets. Some developers are starting to get phone calls from the company informing them that they have been randomly selected to buy one of the tickets that winners failed to claim before the 14th.

It is unknown how many WWDC tickets went unclaimed by lottery winners, nor how the company is choosing developers to receive a second chance at tickets.

The annual Worldwide Developers Conference will be held from June 2-6 at the Moscone West convention center in San Francisco

Related Roundup: WWDC 2025

Earlier this week, Bloomberg reported that Apple has plans to integrate song identification features into iOS 8 through a partnership with audio discovery platform Shazam, but as suggested by media professor Aram Sinnreich, Apple's ambitions may go beyond simple music recognition capabilities.

Speaking with Computerworld, Sinnreich, a media professor at Rutgers University, points out that Apple could use Shazam's audio recognition abilities to gather information on the media that iPhone and iPad users are consuming, including music, television shows, movies, and more, for targeted advertisements.

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While Shazam is known for identifying songs that are playing on the radio or through other sources, the service is also capable of identifying and tagging television shows and advertisements. Shazam works by analyzing captured sound and comparing its acoustic fingerprint to an audio database, which began including television content in 2012.

Shazam's technology could, of course, be used to deliver music and television information to consumers, providing identification along with additional content like news, facts, and iTunes purchase links, but at the same time, Apple could also use it to gather information on consumer preferences each time a song, television show, or advertisement is "tagged" or identified by a user, allowing the company to use those preferences to deliver more targeted ad suggestions across iOS.

Sinnreich pointed out that Shazam has been indexing advertisements broadcast on television, as well as the pre-show ads shown in movie theaters, and in some cases, has stuck deals with advertisers to provide metrics of those who "tag" an ad. In some cases, tagging an ad presents the consumer with additional information, or even a special offer.

Currently, the existing Shazam app is able to run in the background of iOS, continually cataloging and identifying all of the music, television shows, and TV ads that a user watches. Apple could potentially integrate the feature in the same way into iOS 8, allowing it to run in the background to continually listen for various audio content.


This functionality would allow Apple to know what a user prefers to watch and listen to. For example, if someone was watching Downton Abbey or Game of Thrones, Apple's media recognition capabilities could theoretically automatically identify what's being watched, cataloging it for future use in advertisements. Sinnreich likens this functionality to an audio QR code.

"Apple could do whatever a QR code is used for now, but sonically," said Sinnreich of the audio fingerprinting technology. "Someone tags a commercial, and that's entered into a database, effectively targeting [that consumer] for further ads," he said.

While Sinnreich's theory is mere speculation at this point, it does fit in with Apple's current advertising methods, which the company says include "exceptional targeting." Apple has been working to expand its iAd platform in recent months, moving beyond app advertisements to encompass iTunes Radio ads as well. Further improving its targeting methods could entice major advertisers, which has been the company's goal -- recently, Apple made it simpler for advertisers large and small to sign up for the platform, eliminating the need for a developer account.

Apple's audio recognition capabilities are said to be coming alongside iOS 8, which is expected to make its debut during the company's Worldwide Developers Conference in June. The operating system will likely be released to the public later in the year, in September or October.

Related Forum: iOS 8

Samsung and Globalfoundries announced yesterday that the two companies will adopt the same chip production process as they upgrade their manufacturing facilities in preparation for the next generation mobile devices. (Via Wall Street Journal) This announcement adds credence to an earlier rumor that Apple was negotiating with GlobalFoundries to start making the A-Series chip in the company's Malta, New York Fab 8 facility, with Samsung helping in the early stages of production.

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As part of the agreement, Globalfoundries has agreed to drop its current 14 nanometer circuit technology and will instead license Samsung's 14 nanometer process. This standardization of production processes could have a significant impact on Apple, which can now source its A-series processors from either Samsung or GlobalFoundries without any additional engineering effort.

"What really drove us to this agreement was a strong pull from customers," said Ana Hunter, Globalfoundries' vice president of product management. "They see the value in really having one process where they have choice and flexibility in the manufacturing options that they have."

Intel is the first company to start producing chips based on 14-nanometer technology with production starting in the current quarter. Apple supplier Samsung is expected to begin volume production of its 14 nanometer chips in late 2014, while Globalfoundries may introduce the process in early 2015.

There is no information on how this agreement affects Apple's current chip manufacturing deal with Taiwan Semiconductor Manufacturing (TSMC). Apple reportedly contracted with TSMC to start producing its A-series chips in early 2014 using 20-nanometer technology. Apple turned to TSMC for its chip manufacturing needs as the Cupertino company strives to lessen its reliance on Samsung to meet its production needs. This balance of suppliers helps alleviate supply constraints that result from production problems at a single supplier.

Apple, Google and two other large technology companies should not be allowed to block evidence in an upcoming trial involving their participation in "no solicitation" agreements that date back to 2005. This request to expand the evidence presented in the trial was filed on behalf of tech workers who initiated the class action lawsuit in 2011, reports Reuters.

Apple Announces New iPhone At Developers Conference
In this latest filing, the tech workers argue that all evidence pertaining to the companies involved, including the "bullying" personality of Steve Jobs, the personal wealth of Google co-founder Sergey Brin and other information gleaned from outside sources should be included in the case.

"That the jury might draw conclusions about Mr. Jobs' character based on evidence showing the manner in which he pursued the conspiracy at the heart of this case is not grounds to exclude such evidence," they wrote.

Additionally, the plaintiffs seek to introduce evidence about the personal wealth of executives like Google co-founder Sergey Brin - and how it could be enhanced by holding down workers' salaries and boosting margins, according to the filing.

The plaintiffs also seek to include information on an earlier investigation by the U.S. Department of Justice that prevented the companies from entering into future no-hire agreements. "The jury should know the reason the companies eliminated their no-hire agreements," argue the employees.

Apple, Google and five other large technology companies were caught signing "no solicitation" agreements that prevented the companies from trying to hire away each others' employees. Engineers, programmers, and other technical professionals who believe they were negatively affected by these non-poaching agreements filed a class action lawsuit in 2011 that is slated to begin this May. Damages could reach $9 billion in this case.

Currently, both sides are locked in negotiations, with the hope that a settlement can reached before the trial begins next month. Some companies, such as Pixar and Intuit, have already agreed to settle the case with Disney paying about $9 million and Intuit paying $11 million.

Following the leak of an alleged iPhone 6 front panel earlier this week, the iPad is now getting its turn with a pair of photos showing what is said to be a front panel for the next-generation iPad Air, shared by Dutch site One More Thing [Google Translate]. Notably, the part appears to include an integrated display in contrast to the separate panel and display parts used on the current model. A move to an integrated front panel/display would reduce overall thickness, potentially allowing Apple to further slim down the iPad Air or make room for other components such as a slightly larger battery.

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MacRumors spoke with iFixit co-founder Kyle Wiens, who noted that the assembly could indeed be legitimate and use a manufacturing process similar to that seen on the Retina MacBook Pro. The move to an integrated panel/display would increase repair costs, but ease of repair has not been a particularly major focus for Apple and the company already uses an integrated display on the iPhone.

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The next-generation iPad Air is expected to launch later this year, with notable analyst Ming-Chi Kuo predicting that upgraded iPad Air and Retina iPad mini models will debut in the third quarter of this year and adopt the Touch ID system introduced on the iPhone 5s last year.

(Thanks, Rogier!)

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)
Related Forum: iPad

Sales of Apple's iPad and iPhone remained strong during the holiday season with record quarterly sales reported in Q1 2014. Analyst predictions for Apple's second quarter of its fiscal year suggest iPhone sales may rise slightly, while iPad sales may decline slightly, reports Philip Elmer-DeWitt of Fortune's Apple 2.0 blog.

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The consensus estimate from 21 Wall Street professionals and 13 amateur analysts predict iPad sales of 19.3 million, a 0.7 percent decline in Q2 2014. This is a significant change from Q2 2013, which saw a 55 percent year-over-year increase.

The consensus estimate, at 19.3 million, would represent a 0.7% decline, with the pros slightly more optimistic (at 19.4 million) than the amateurs (19.2 million). Dragging down the amateur numbers is the 15 million estimate submitted by the Braeburn Group's Matt Lew. Tugging in the other direction is Horace Dediu's 21.8 million. One represents a year-over-year decline of 23%, the other an increase of 12%.

This dip in sales may only be temporary as Apple is expected to launch updated models of the iPad Air and iPad mini with Retina Display later this year, and may launch a larger-screen iPad Pro sometime in future after production issues are solved.

Apple will announce its earnings for the second fiscal quarter (first calendar quarter) of 2014 on Wednesday, April 23. The earnings release is posted just after 4:30 PM ET following the close of regular stock trading, and the conference call is scheduled to follow at 5:00 PM Eastern / 2:00 PM Pacific.

Former Apple CEO John Sculley states that he now regrets his decision to remove Steve Jobs from the company in 1985 and that the move to force the co-founder out was a "mistake," according to a new report from the Times of India.

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Steve Jobs (left) and John Sculley (right) in 1984

Sculley, who recently launched Obi, a low-cost smartphone brand for India, added that differences between he and Jobs began over the founder's desire to subsidize the Macintosh. Sculley said that he ultimately opposed the idea, feeling that there was no "merit" in lowering the cost of the computer.

However, he still feels that some way would have been found to have them both work for the company and this could have been facilitated by Apple's board then. “I think there could have been a way, in hindsight, where Steve and I did not need to have a confrontation, and we could have worked it out. And, perhaps the board could have played a bigger role in that. But you can't change history.”

Jobs hired Sculley from beverage company Pepsi in 1983, however the two clashed over management styles and conflicting visions for the future of Apple. After his departure from Apple, Sculley went on to remain involved with a number of companies, including his role as a founding investor in Metro PCS. The former CEO also stated last March that Apple was experiencing a temporary lull in innovation, and that an iWatch smart watch from the company would be a key product going forward.

After showing off a concept for a sapphire-glass backed “iPhone Air” earlier this month, French Apple website Nowhereelse.fr [Google Translate] and graphic designer Martin Hajek have teamed up once again to create a set renders for the 4.7-inch iPhone 6 and accompanying cases in a variety of colors, which are based on leaked schematics posted by Japanese magazine MacFan and the dimensions of an alleged case that surfaced earlier this week.

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The renderings depict the iPhone 6 as a thin device with rounded corners, with the power button located along the upper right side of the device and rectangular volume controls similar to that of the fifth-generation iPod touch. The case rendered to compliment the phone also contains cutouts for each new design change, along with holes for the camera, flash, and Apple logo on the rear.

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Notably, a bigger 5.5-inch iPhone 6 is also rendered alongside the 4.7-inch iPhone 6 and 4-inch iPhone 5s, retaining the same design properties as the 4.7-inch version. Apple is expected to launch both sizes of the iPhone 6 in the near future, however reports have indicated the 4.7-inch version will launch first this fall as the company will likely delay the launch of the 5.5-inch version due to production issues.

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Along with a larger display, Apple’s next-generation iPhone is expected to include a thinner design, new A8 processor, Touch ID fingerprint sensor, and an upgraded camera in the form of optical image stabilization. Apple is also reportedly negotiating with carriers to increase the price of the iPhone 6 by $100.

Related Forum: iPhone

Radio ShackBeginning tomorrow, Radio Shack will be selling the 16GB iPhone 5s for $99 with two-year contract on AT&T, Verizon and Sprint. This is $100 off the standard $199 price and one of the lowest prices we've seen for a new iPhone 5s.

It's unclear if the price drop will be permanent or just a temporary price, but a source at Radio Shack says the promotion does not currently have an end date. For many, the discount will matter less with the new pay-by-the-month phone financing plans offered by AT&T and Verizon, but for customers still on a two-year contract plan, the $100 discount could encourage customers to choose the iPhone 5s over the 5c.

Radio Shack has sold the iPhone since 2009 and has often offered discounts on refreshed and new iPhones numerous times a year. Radio Shack is offering trade-ins on older iPhones, including a minimum of $100 on the iPhone 4s, meaning customers trading in that phone can receive the iPhone 5s for free.

Yahoo today updated its Flickr photo sharing app to version 3.0, introducing a major design overhaul that revamps the look and feel of the app. Aiming to make capturing and editing photos easier, the app features 14 live filters for the app's camera, allowing users to see what edits will look like before an image is captured.

The app also has a cleaner, better organized grid-style gallery view for browsing through photos and its camera capture and filter menu now resembles Instagram's successful image editing layout. Searching for captured photos is easier, with a revamped "intelligent" search engine that can filter by date, time, place, and even scenes and objects like "car" or "sunset."

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A new Auto Sync feature lets users upload photos from the camera roll to Flickr automatically, creating a cloud-based backup of all iPhone images. As announced last year, Flickr provides all of its users with 1TB of free storage space.

Video recording, previously unavailable in the Flickr app, is has also been added, allowing Flickr to compete with other photo and video sharing services like Instagram and Vine. There are simple video customization features available and the new live filters also apply to video footage.

Welcome to Flickr 3.0! We have completely rebuilt and redesigned the app to make it simple, beautiful, and easy to use.

Favorite features:
- Capture everything: Take stunning photos and videos. We make it easy.
- Save it all: All your pictures in one place. Take them everywhere.
- Advanced editing: Gorgeous live filters. Powerful editing tools. All for free.

Helpful Tips:
- Capture the world in all new HD video you can share to Facebook, Tumblr, and Twitter.
- Explore our editing tools: Levels, Crop, Color Balance, Contrast, Saturation and more.
- Follow friends and the world’s best photographers. Always discover something new.
- Customize your privacy settings so you can make a photo as public or private as you like.
- Take lots of photos! Everyone gets 1,000GB of free storage.

Flickr can be downloaded from the App Store for free. [Direct Link]

Apple's FaceTime appears to be malfunctioning for iPhone and iPad users with devices running iOS 6, according to multiple tips received by MacRumors as well as a MacRumors forum post and a thread on the Apple Support Communities.

It appears that users who are running iOS 6 are unable to place or receive FaceTime calls, with reports of problems dating back to yesterday. Devices running iOS 7 appear to be functioning as normal, and Apple's System Status page is not reporting any outages.

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One user mentioned being able to FaceTime with a device running iOS 6.1.6, while a device with iOS 6.0.1 was not able to access the service. Another has reported that Mac users running OS X 10.8 Mountain Lion may also be experiencing problems with FaceTime.

Users who have had issues have contacted Apple Support and several Apple representatives have recommended an update to iOS 7 to fix the problem. It is likely the iOS 6 FaceTime outage is only temporary, however, and will presumably not necessitate an update to iOS 7.

Update 4/18 3:20 PM PT: Apple has updated and reordered its FaceTime troubleshooting page to give more prominence to a suggestion that all users update their devices to the latest version of iOS. While Apple has always recommended that FaceTime users install the latest operating system, the updated support page lists upgrading as the first troubleshooting step.

pixelmator.jpgPopular Photoshop alternative Pixelmator today announced that it is planning to introduce a new Repair Tool in an upcoming 3.2 "Sandstone" update, allowing users to remove dust, blemishes, and entire objects from images with "an unsurpassed level of precision and quality."

To promote the future update, which will be available for free to existing Pixelmator users, the app is on sale for half off for the next week, dropping the price from $29.99 to $14.99.


Pixelmator regularly updates its image editing software, with the future 3.2 update following its January 3.1 update, which added full support for the Mac Pro, with 16-bit per channel images, full GPU support, and optimizations for the multi-core processors in the computer.

Back in October, the app was also updated with Mavericks support and a new image editing engine, greatly enhancing its performance.

Pixelmator can be downloaded from the App Store for $14.99. [Direct Link]

angela_ahrendts_bwBurberry chief executive Angela Ahrendts resigned last October from the British luxury fashion house to join Apple as the head of its retail division. According to The Guardian, Ahrendts is free to leave Burberry this month, having fulfilled her six-month notice period, but her actual exit date is not yet known.

Ahrendts may be staying longer at Burberry to help smooth the transition over to her successor Christopher Bailey, who is currently serving as the company's chief creative officer. Money also may be a factor in Ahrendts leaving as she is slated to receive a two million pound bonus in June for her recent performance as Burberry CEO.

"It's a big sum of money. In some ways it would be good to see the business moving on after six months of handover time. You want to see clarity," said Rahul Sharma, an analyst at Neev Capital.

But he said investors were also likely to feel reassured by Ahrendt's presence ahead of some big moves for Burberry and continuing concerns about Bailey's ability to combine his creative role with that of a chief executive.

"That is a big concern in the back of investors' minds and Ahrendt's presence delays that point of judgment," he said.

Another factor may be Ahrendts' critical role in Burberry's revamped Japanese business strategy, which involves severing long-term apparel licensing agreements in 2015 and creating its own distribution system in the important Asian market. Burberry is expected to confirm this plan as part of the company's annual report next month.

Ahrendts will join Apple as the Senior Vice President of Retail and Online Stores, a position that has seen significant turnover in the past several years. In 2011, Ron Johnson left Apple for J.C. Penney, after building up Apple's retail presence during his 11-year tenure. Johnson was replaced by Dixons CEO John Browett, who served less than a year at Apple.