USPTO Preliminarily Denies Apple's 'Touch ID' Trademark Application

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The U.S. Patent and Trademark Office has denied Apple's trademark application for the "Touch ID" name used for its fingerprint recognition technology, citing a similar trademark owned by Kronos Technology. The USPTO rejection letter was sent to Apple in May 2014, according to Patently Apple, which recently uncovered the communication.

touchid
In its letter to Apple, the USPTO said Apple's trademark for Touch ID was too similar to U.S. Registration number 2735480, which was issued to Kronos in 2003 and protects the term "Kronos Touch ID." Apple has until November 2014 to change the nomenclature of its trademark application, which would require the company to rename its fingerprint scanning technology. Alternatively, Apple can seek to acquire or license the trademark from Kronos.

Apple faced a similar situation with its iPhone name, which was trademarked by Cisco. Apple and Cisco negotiated a deal that allowed Apple to license the trademark following an infringement lawsuit filed by Cisco shortly after the iPhone debuted. In recent years, Apple also settled an iPhone trademark infringement case with Brazilian company IGB and an iPad name dispute Chinese company Proview Technology.

Top Rated Comments

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82 months ago
Touché ID :D
Score: 9 Votes (Like | Disagree)
Avatar
82 months ago
Knowing apple they will either:

1. Acquire the license like they have in the past

2. Rename it something like 'Finger ID' and overdramatize it.

Ex: Finger ID is beautifully, unapologetically renamed for a better user experience. With Finger ID, we had to work with usability, then work backwards to design. Which let us to create the beautiful iPhone 6 to go with it.
Score: 8 Votes (Like | Disagree)
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82 months ago
Apple probably can solve their trademark issues (iPad, App Store, MultiTouch, and now Touch ID) by doing a little research first.
Score: 6 Votes (Like | Disagree)
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82 months ago
Call it the iTouch. People apparently already love that name for the iPod.
Score: 5 Votes (Like | Disagree)
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82 months ago
TouchID is a good name, and likely an important part of their upcoming payments platform. Just pay Kronos and call it a day.
Score: 4 Votes (Like | Disagree)
Avatar
82 months ago

Wasn't the CISCO agreement for iOS not iPhone?


It was for iPhone.



http://www.gizmag.com/go/6718/
Score: 3 Votes (Like | Disagree)

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