The U.S. Patent and Trademark Office has denied Apple's trademark application for the "Touch ID" name used for its fingerprint recognition technology, citing a similar trademark owned by Kronos Technology. The USPTO rejection letter was sent to Apple in May 2014, according to Patently Apple, which recently uncovered the communication.
In its letter to Apple, the USPTO said Apple's trademark for Touch ID was too similar to U.S. Registration number 2735480, which was issued to Kronos in 2003 and protects the term "Kronos Touch ID." Apple has until November 2014 to change the nomenclature of its trademark application, which would require the company to rename its fingerprint scanning technology. Alternatively, Apple can seek to acquire or license the trademark from Kronos.
Apple faced a similar situation with its iPhone name, which was trademarked by Cisco. Apple and Cisco negotiated a deal that allowed Apple to license the trademark following an infringement lawsuit filed by Cisco shortly after the iPhone debuted. In recent years, Apple also settled an iPhone trademark infringement case with Brazilian company IGB and an iPad name dispute Chinese company Proview Technology.
Top Rated Comments
1. Acquire the license like they have in the past
2. Rename it something like 'Finger ID' and overdramatize it.
Ex: Finger ID is beautifully, unapologetically renamed for a better user experience. With Finger ID, we had to work with usability, then work backwards to design. Which let us to create the beautiful iPhone 6 to go with it.
It was for iPhone.