Eddy Cue Auctions Lunch and a MacBook Air to Benefit Basketball Foundation

Following in Tim Cook's footsteps, Apple's SVP of Internet Software and Services Eddy Cue is auctioning his time to benefit the National Association of Basketball Coaches Foundation. Cue is widely known as a huge basketball fan, and has been seen at many basketball games, including those of his favorite team from Duke University, his alma mater.

In an auction on CharityBuzz, Cue is offering a one hour lunch meeting at Apple's Cupertino headquarters and a 13-inch 1.4Ghz MacBook Air with 256 GB of storage, a $1,199 value. The meeting is valid for two people, with lunch included, at a mutually agreed upon date.

eddycue

Have lunch with Apple, Inc., Senior Vice-President of Internet Software and Services Eddy Cue at the Apple Headquarters in Cupertino, California, and bring home a 13-inch MacBook Air!

Eddy Cue is Apple's senior vice president of Internet Software and Services, reporting to CEO Tim Cook. Eddy oversees Apple's industry-leading content stores including the iTunes Store, the revolutionary App Store and the iBookstore, as well as Siri, Maps, iAd and Apple's innovative iCloud services. Eddy's team has an excellent track record of building and strengthening online services to meet and exceed the high expectations of Apple's customers. He is a 25-year Apple veteran and leads a large organization of amazing people.

Cue's auction ends on Wednesday, July 16 and is currently priced at $9,500 with an estimated value of $10,000. The auction was first listed in June, but was noticed earlier today by 9to5Mac.

The National Association of Basketball Coaches Foundation is an organization that supports the charitable and education purposes of the National Association of Basketball Coaches (NABC). The NABC has been responsible for founding national literacy program Ticket To Reading Rewards and it operates the College Basketball Experience, a facility in Kansas City that includes the National Collegiate Basketball Hall of Fame.

Tim Cook has previously teamed up with CharityBuzz twice, offering a coffee meeting in 2013 and a lunch meeting in 2014 for a collective $940,000. Tim Cook's proceeds benefitted the RFK Center for Justice and Human Rights.

Popular Stories

iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Later This Year With These 12 New Features

Thursday January 15, 2026 10:56 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another eight months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of January 2026: The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID...
Apple MacBook Pro M4 hero

These 5 Apple Products Will Reportedly Be Upgraded With OLED Displays

Friday January 16, 2026 7:07 pm PST by
Apple plans to upgrade the iPad mini, MacBook Pro, iPad Air, iMac, and MacBook Air with OLED displays between 2026 and 2028, according to DigiTimes. Bloomberg's Mark Gurman previously reported that the iPad mini and MacBook Pro will receive an OLED display as early as this year, but he does not expect the MacBook Air to adopt the technology until 2028 at the earliest. A new iPad Air is...
iOS 27 Mock Quick

iOS 27 Will Add These 8 New Features to Your iPhone

Sunday January 18, 2026 3:51 pm PST by
iOS 27 is still many months away, but there are already plenty of rumors about new features that will be included in the software update. The first beta of iOS 27 will be released during WWDC 2026 in June, and the update should be released to all users with a compatible iPhone in September. Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense...
Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Friday January 16, 2026 12:12 pm PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
14 inch MacBook Pro Keyboard

MacBook Pro Buyers Now Facing Up to a Two-Month Wait Ahead of New Models

Sunday January 18, 2026 6:50 pm PST by
MacBook Pro availability is tightening on Apple's online store, with select configurations facing up to a two-month delivery timeframe in the United States. A few 14-inch and 16-inch MacBook Pro configurations with an M4 Pro chip are not facing any shipping delay, but estimated delivery dates for many configurations with an M4 Max chip range from February 6 to February 24 or even later. At...

Top Rated Comments

MartinAppleGuy Avatar
150 months ago
Maybe this is what he was talking about when he said it was Apple biggest product lineup in 25 years, you can now officially have dinner with Eddy Cue :P

One a more serious note, nice news :)
Score: 5 Votes (Like | Disagree)
mad3inch1na Avatar
150 months ago
I love how they made Eddy Cue and a MacBook Air a package deal.
Score: 4 Votes (Like | Disagree)
goodcow Avatar
150 months ago
Eddy seems cool. He responded to one of my emails about the iTunes Store last year.
Score: 3 Votes (Like | Disagree)
powers74 Avatar
150 months ago
The lunch auction value gap between CEOs and division executives is absolutely disgusting and needs to be fixed.
Score: 3 Votes (Like | Disagree)
Traverse Avatar
150 months ago
Air!? Too cheap for a rMBP!?
Score: 2 Votes (Like | Disagree)
ValSalva Avatar
150 months ago
Only 4GB of RAM on the Air? I guess I won't be bidding :D
Score: 2 Votes (Like | Disagree)