Apple today announced that it is closing all of its retail locations outside of Greater China until March 27 due to the continuing spread of the coronavirus, which means Apple Stores worldwide will be shuttered for the next two weeks.
In a letter letting customers know about the store closures, Tim Cook says that China has taught us that the most effective way to minimize the risk of the coronavirus's transmission is to reduce population density and maximize social distance, which is why Apple Stores are closing. Apple had already closed all of its stores in Italy and Spain, but stores in other countries like the United States have remained open until now.
As of today, all of our stores in Greater China have reopened. I also want to thank our operations team and partners for their remarkable efforts to restore our supply chain. What we’ve learned together has helped us all develop the best practices that are assisting enormously in our global response.
One of those lessons is that the most effective way to minimize risk of the virus’s transmission is to reduce density and maximize social distance. As rates of new infections continue to grow in other places, we’re taking additional steps to protect our team members and customers.
We will be closing all of our retail stores outside of Greater China until March 27.
Cook says that customers who need to purchase devices or accessories can do so on Apple's website or through the Apple Store app. Customers who need service and support can use Apple's support site.
Apple plans to continue to pay its hourly workers during the store closures and has expanded leave policies to accommodate personal or family health circumstances created by COVID-19, including recovering from an illness, caring for a sick loved one, mandatory quarantining, or childcare challenges.
Apple has released a statement addressing their response to the COVID-19 coronavirus pandemic that has been affecting the entire world. The statement details many of the steps Apple has taken in response.
Apple has committed $15 million in donations to the global response
Apple is matching employee donations two-to-one to support COVID-19 response efforts
All Apple retail stores outside of Greater China will close until March 27
Flexible work arrangements available to employees
Extensive, deep cleaning will continue at all sites
All hourly workers will continue to receive pay in alignment with business as usual operations
Apple's online store remains open, and for service and support, they point users to their online support site.
The statement, signed by Tim Cook, closes with the following:
There is no mistaking the challenge of this moment. The entire Apple family is indebted to the heroic first responders, doctors, nurses, researchers, public health experts and public servants globally who have given every ounce of their spirit to help the world meet this moment. We do not yet know with certainty when the greatest risk will be behind us.
And yet I have been inspired by the humanity and determination I have seen from all corners of our global community. As President Lincoln said in a time of great adversity: “The occasion is piled high with difficulty, and we must rise with the occasion. As our case is new, so we must think anew, and act anew.”
That’s always how Apple has chosen to meet big challenges. And it’s how we’ll rise to meet this one, too.
Tim
The COVID-19 coronavirus pandemic has affected the entire world economy including Apple. Many other companies, organizations, and governments have been closing down activities to promote social distancing, in an attempt to reduce the transmission of the virus.
Apple has closed all 11 of its retail stores located in Spain as the coronavirus continues to spread in the country. Spain earlier today declared a state of emergency.
In a message posted on all of its store websites in Spain, Apple says that health precautions have forced the closure of its retail locations, with no word on when the stores will reopen.
Due to current health precautions, this store will remained closed until further notice. If you need online support, visit getsupport.apple.com. Apologies for the inconvenience.
There are 4,200 people infected with coronavirus in Spain, and 120 people have died. Spain has the second highest number of coronavirus cases in Europe after Italy, where Apple has also closed all of its retail locations.
Apple Stores in the United States remain open, though in some areas with restrictions on store openings, stores have closed. Apple Willow Grove Park in Pennsylvania, for example, is no longer open after the governor ordered mass closings of schools, gyms, entertainment venues, and more in Montgomery County in an effort to contain the coronavirus outbreak in the area.
In the coming days, there's a chance that additional stores in the United States could close, but at the current time, Apple employees are doing frequent cleanings and Apple has implemented measures to increase the amount of space between customers to mitigate the spread of the infection.
T-Mobile today announced a few changes that should help out some of its customers who are relying on their T-Mobile data plans during the coronavirus outbreak in the United States.
Most T-Mobile customers already have unlimited data, but for T-Mobile and Metro by T-Mobile customers who still have plans with data limits, T-Mobile will provide unlimited smartphone data for the next 60 days.
T-Mobile and Metro by T-Mobile customers are also getting access to an additional 20GB of mobile hotspot/tethering service for the next 60 days, something that T-Mobile says it will offer soon.
Free international calling is available for all T-Mobile and Metro by T-Mobile customers to level 3 impacted countries, which includes all European countries.
For schools, T-Mobile is upping the data allowance provided to students through the EmpowerED digital learning programs to ensure that every participant has access to at least 20GB of data per month for the next 60 days.
Customers who use T-Mobile's low-income Lifeline program will receive extra free data up to 5GB per month over the next two months.
T-Mobile is also participating in the FCC's "Keep Americans Connected Pledge," which prevents internet providers from cutting off service to individuals and small business customers unable to pay their bills during the coronavirus outbreak.
To alleviate foot traffic in stores, T-Mobile is offering customers free two-day shipping fees for online purchases for 60 days as a courtesy.
Apple has suspended all active filming on Apple TV+ projects from outside studios, temporarily pausing work on "The Morning Show," "Foundation," "See," "Lisey's Story," "Servant," and "For All Mankind."
"The Morning Show" yesterday announced that it was shutting down production temporarily in an effort to prevent cast members and crew from catching the coronavirus, and as The Hollywood Reporter points out, the temporary halt on production has now expanded to all other Apple TV+ shows that are in the process of filming.
"The Morning Show," "See," "Servant" and "For All Mankind" were filming season two episodes, while "Foundation" and "Lisey's Story," were filming their inaugural seasons.
Netflix has also shut down all scripted TV and film physical production for two weeks in the United States and Canada, and Disney TV Studios has shut down filming on 16 pilots. Warner Bros. Television Group has stopped production on more than TV shows and pilots that were in the works, and CBS, Paramount TV Studios, Showtime, and the CW have postponed production on some TV content.
Several late night talk shows, including "The Tonight Show With Jimmy Fallon," "Late Night With Seth Meyers," and "The Late Show With Stephen Colbert" are also on hiatus until at least March 30.
Given the spread of the coronavirus, it is not clear how long Apple and other TV production companies will need to pause work on television shows, and how that will affect TV debut dates. Several films that were set to debut soon are also being pushed back from their theatrical releases, including "The Quiet Place 2."
Apple yesterday canceled Today at Apple sessions across all of its retail locations in the United States and Canada, after canceling sessions earlier in the week in areas highly impacted by the coronavirus like the San Francisco Bay Area and Seattle.
Today at Apple sessions will be canceled until at least April 5 at this point in time, according to a retail employee with knowledge of Apple's plans, though that could change based on how the COVID-19 coronavirus continues to spread. High-profile events that would potentially draw a lot of people have been canceled until April 12.
Apple has implemented strict cleaning measures in its retail stores, and has cut down on the number of seats at the Genius Bar and the number of seating cubes in the forum areas, plus stores are limiting the number of people that can be inside at one time.
As Apple takes these measures, the company is also stocking up on Macs and Mac accessories in some of its retail stores, with an employee stating that there's been a "sharp increase" in Mac supply.
Across the country, schools and office buildings have shut down, leaving people to do their jobs and schoolwork from home. With an increase in Mac stock at some retail locations, Apple may be hoping people come into its stores to buy the tools they need to work remotely.
An Apple Store employee from the Third St. Promenade store located in Santa Monica, California tested positive for COVID-19 yesterday, reports TechCrunch. The employee had been on leave to care for a relative since March 2, 10 days before being diagnosed.
Apple says that it consulted health experts and did an overnight deep cleaning of the Third St. store, which is still open.
"Apple's first priority -- now and always -- is the health and safety of our employees, customers and the communities we serve. An employee at our Third St. Promenade store in Santa Monica informed us they had tested positive for COVID-19 late yesterday. The employee has not been to the store since taking leave on March 2 to care for a relative.
In consultation with health experts, we've taken a number of steps to protect our teams and customers. All our stores around the world have increased deep cleaning protocols and we have actively reduced customer density in all stores worldwide by cancelling Today at Apple sessions and creating extra space for Genius Bar appointments. As a precaution, we also undertook an additional extensive deep clean overnight before reopening the Third St. Promenade store.
We recognize this is a challenging and ever changing time for our global community and our thoughts are with those around the world personally affected by COVID-19 and the heroic medical professionals and researchers fighting it."
Apple previously initiated extended cleaning protocols and reduced density at the store through the cancelation of Today at Apple sessions and spaced out Genius appointments, measures implemented at all retail stores across the country.
Apple Stores in the United States have so far remained open, though with the above mentioned measures in place. In popular stores, Apple is also limiting the number of customers who are allowed in the store at one time.
At the height of the coronavirus outbreak in China, Apple shuttered all of its retail stores, though those stores have now reopened. Stores in Italy are closed right now, and Apple is likely closely monitoring the coronavirus situation in the U.S. to determine whether store closures are an appropriate next step.
TechCrunch asked Apple if it is considering closing retail locations in the United States, but Apple declined to comment.
In response to global concerns and public health guidance regarding the COVID-19 coronavirus epidemic, Apple will be postponing online training seminars for authorized technicians until further notice, according to a source familiar with the matter.
iPhone and Mac accessory maker Scosche in 2019 came out with a novel all-in-one charging solution, the BaseLynx, which is a modular charging system that can be customized for the devices that you have.
Scosche sells its BaseLynx in Apple retail stores, offering two modular kits along with add-ons that let it be set up to charge the Apple Watch, iPhone, iPads, and more. Individual pieces are priced starting at $40, while full charging kits go for $149 to $199.
Because the setup is modular, you can purchase chargers just for the devices that you own. If you have an Apple Watch and an iPhone, for example, you can get just those chargers, but if you have an iPad, you can add a USB-C endcap or a vertical charging station.
It's customizable to your setup, and individual pieces are reasonably priced for the most part, though some are a little more expensive than you might pay for a standalone charger from another company. Basically the pieces are on the higher end of average prices for individual charging components.
Scosche offers the Apple version of the BaseLynx in an exclusive white and gray color, while the version sold on the Scosche site comes in black. Scosche sent me the standard charging kit, which includes an MFi-certified Apple Watch charger, a 7.5W Qi-wireless charging pad, and a vertical charging station that can charge three devices at once.
Each piece of the BaseLynx is made from a white plastic material with gray accents, and the pieces snap together and can be arranged in different configurations. Size wise, the charging components are a bit big and this setup is going to take up a lot of desk space. I would have liked to see less superfluous plastic around the border and on the pieces in general, because slimming some of the components down would have saved a lot of surface area.
The Apple Watch charger, for example, is about as large as the iPhone charger, and bigger than it needs to be. Even the wireless iPhone charger on its own is quite a bit bigger than some of the other wireless iPhone chargers that I own. On the plus side, the entire unit is powered by a single power cord, so that does save some plug space. It does not ship with cables, so you're going to need to supply your own. To avoid lots of excess cable, you'll probably want smaller 1-meter and 0.5-meter cables to use with it.
The Qi-based wireless charging pad offers 7.5W of power, so it can charge an iPhone at the maximum wireless charging speed. Wireless charging is best for charging at night or during the day when you don't need your phone because it's slow. Expect to get around 25 to 40 percent battery over the course of an hour depending on the temperature conditions and which iPhone you have (larger batteries like the ones in the iPhone 11 line are going to take longer). I liked the gray fabric of the charger and my iPhone (and AirPods) stayed securely in place when charging.
For the vertical charging station, there are three gray rubber sections to hold your devices, along with two 12W USB-A ports and one 18W USB-C port. More and more devices use USB-C these days, so I would have preferred to see two USB-C ports rather than two USB-A ports. That may not be the case for everyone, but even for the iPhone, I prefer USB-C to Lightning over the slower USB-A charging. The slots are big enough to fit a device as large as the iPad Pro or even a MacBook Pro, but since this charges at a maximum of 18W, it's best used with iPhones, iPads, and similar sized devices like the Nintendo Switch.
In testing, all of the ports and the charging surfaces worked as expected, and I ran into no unexpected problems with the setup. I only had a few components, but there is an option to add on more. It's a bit confusing, though, because Scosche doesn't make it super clear how many modules can fit together.
Each component is assigned a point value, and a single power cord can support 15 points. For reference, an Apple Watch charger is one point, the Wireless Charging Pad is two points, an EndCap is three points, and the vertical charging station is five points. The setup that I have here to test is a total of eight points, which means I could add an EndCap and another wireless charger in the future.
Bottom Line
The modular setup of the BaseLynx is useful, and the range of available charging options makes it easy to build a charging station that works for the devices that you own. It's also easy to upgrade as you get new devices or as new modular components are added.
I'm a fan of the single power cable because I hate cords, but I wish the design was a little sleeker and slimmer, especially for components like the Apple Watch charger. This charging station is not going to fit on smaller desks and counters because of how much space that it takes up, so it's not really a space saving solution.
With a kit priced starting at $150, it's also quite expensive, but the cost can be amortized by purchasing the charging components piece by piece over time for those who don't want to pay the full price right away. The components (minus the EndCap) all work on a standalone basis.
I hope in the future that Scosche will add alternative components that have additional USB-C ports, as that's the one area where it falls a bit short.
Apple has paid VirnetX a total of $454,033,859.87 following the conclusion of a long-running patent infringement battle, VirnetX announced today.
The patent dispute between VirnetX and Apple dates back to 2010 when VirnetX accused Apple's FaceTime feature of infringing on its intellectual property, and there are multiple lawsuits involved.
In this particular case, Apple was ordered to pay $302 million in October 2016, but with interest and other costs included, the judgement was increased to $440 million. Though Apple appealed the $440 million award many times, courts have continually ruled in VirnetX's favor.
Most recently, Apple attempted to get the U.S. Supreme Court to hear its appeal, but the Supreme Court in February 2020 declined to intervene.
Apple claimed that the U.S. Patent and Trademark Office had canceled "key parts" of many of the patents involved in the case, but the courts rescinded that cancelation, leaving Apple responsible for the $440 million payment.
This is just one of two VirnetX cases that Apple has been fighting. In the second case, VirnetX was awarded $502 million, but the ruling was partially overturned last year and sent back to the lower courts to determine new damages. Apple in February attempted to get a rehearing to determine patent validity, but was denied.
Amid the ongoing COVID-19 coronavirus outbreak in the United States, people are relying heavily on home internet connections for work and school as many employers have asked employees to work from home and schools have canceled classes for the next few weeks.
The Federal Communications Commission (FCC) today said [PDF] that major U.S. internet providers, including Comcast, AT&T, CenturyLink, Charter, Sonic, Cox, Verizon, and more, have all agreed not to terminate service for any residential or small business customers unable to pay their bills due to the coronavirus.
Non-payment will not result in cancelation for the next 60 days, with internet providers also agreeing to waive late fees for payments and open WiFi hotspots to any American who needs them.
Along with the major internet providers, many other smaller internet providers across the United States have also agreed to the terms, which the FCC has called the Keep Americans Connected Pledge. FCC chairman Ajit Pai said that it is "imperative" that Americans stay connected.'
As the coronavirus outbreak spreads and causes a series of disruptions to the economic, educational, medical, and civic life of our country, it is imperative that Americans stay connected. Broadband will enable them to communicate with their loved ones and doctors, telework, ensure their children can engage in remote learning, and--importantly--take part in the 'social distancing' that will be so critical to limiting the spread of this novel coronavirus. That's why I'm asking all broadband and telephone service providers to take the Keep Americans Connected Pledge. I don't want any American consumers experiencing hardships because of the pandemic to lose connectivity.
Some internet providers have also agreed to suspend data caps in states that have them, such as AT&T. AT&T yesterday told Motherboard that it is waiving internet data overages for all customers who do not already have unlimited home internet access.
Comcast has not waived fees for data overages, but it is providing higher connection speeds on its Internet Essentials plan, which is a service for low-income Americans.
Last March, MacRumors received an anonymous tip claiming that Apple would announce new iPad, iMac, and iPod models with three consecutive days of press releases the following week, and that information proved to be two-thirds accurate with new iPad Air and iPad mini models announced on Monday, March 18 and an iMac refresh on Tuesday, March 19.
Apple did announce a new product on the Wednesday, but it was new AirPods, not a new iPod. Given both products have "Pod" in their name, perhaps there was some confusion there, but it is clear the tipster was relatively informed.
Now, the same anonymous tipster has informed MacRumors that Apple plans to announce new MacBook Air models next week. We have yet to confirm this information, but given the tipster now has an established track record, we have elected to share this rumor. The tipster did not provide any further details at this time.
While the second quarter does not begin until April, an announcement next week would be just a few weeks earlier. Apple has announced new or refreshed products in March for the last five consecutive years, so there is precedence. In terms of covering all bases, however, we cannot rule out the possibility that the tipster received wrong information.
The current MacBook Air and 13-inch MacBook Pro are still equipped with butterfly keyboards that can suffer from issues such as sticky or unresponsive keys after prolonged use, which prompted Apple to initiate a free repair program worldwide in 2018. Apple finally solved this problem by reverting back to a scissor mechanism with the new Magic Keyboard on the 16-inch MacBook Pro, which has proven far more reliable.
Kuo has previously said that several other Apple products are planned for the first half of 2020, including the so-called iPhone 9, refreshed iPad Pro and MacBook Pro models, AirTags, a small wireless charging mat, and high-end over-ear headphones that may have AirPods branding, so it is possible Apple has more announcements in store next week.
Beyond receiving a True Tone display and a tweaked butterfly keyboard in July 2019, the MacBook Air was last updated in October 2018.
Apple today announced that its 31st Worldwide Developers Conference will be a digital-only event with no physical gathering due to the ongoing spread of the coronavirus around the world. The online-only event will take place in June.
Apple normally holds WWDC at the McEnery Convention Center in San Jose, California, but the area has seen multiple coronavirus cases and Apple is canceling the physical event as it is unknown if the infection will still be an issue in the summer months.
Apple says the new online event will be "packed with content" for consumers, press, and developers alike. Millions of creative and innovative developers will be provided with early access with new software, and will be able to engage with Apple engineers.
"We are delivering WWDC 2020 this June in an innovative way to millions of developers around the world, bringing the entire developer community together with a new experience," said Phil Schiller, Apple's senior vice president of Worldwide Marketing. "The current health situation has required that we create a new WWDC 2020 format that delivers a full program with an online keynote and sessions, offering a great learning experience for our entire developer community, all around the world. We will be sharing all of the details in the weeks ahead."
"With all of the new products and technologies we've been working on, WWDC 2020 is going to be big," said Craig Federighi, Apple's senior vice president of Software Engineering. "I look forward to our developers getting their hands on the new code and interacting in entirely new ways with the Apple engineers building the technologies and frameworks that will shape the future across all Apple platforms."
Though there will not be a physical event in San Jose, Apple will hold an online keynote to unveil new software (and perhaps hardware) products. We're expecting Apple to unveil iOS 14, iPadOS 14, macOS 10.16, tvOS 14, and watchOS 7.
Right now, it's not known if Apple will unveil new hardware in June, but products such as the MacBook Pro and the MacBook Air are expected to receive updates this year, so it's possible we could see some hardware refreshes.
Apple will also make developer sessions and new information on the upcoming operating systems available through the Apple Developer website or the dedicated WWDC app for iPhone, iPad, and Apple TV.
Apple plans to provide additional information about the event between now and June through an email, in the Apple Developer app, and on the Apple Developer website.
In addition to announcing today's digital only event, Apple has also pledged to donate $1 million to local San Jose organizations to offset the associated revenue loss as a result of WWDC 2020's online format.
Apple is not the first major company to cancel a major developer event. Facebook's F8 and Google's I/O developer conferences have also been canceled due to the coronavirus.
RR Auction says the computer was acquired by Michigan computer store SoftWarehouse in the 1980s as part of a trade for a newer IBM machine. It was subsequently displayed in the store in a custom-made museum style case, before being placed into storage. The computer was restored to its original, operational state in June 2019 by "Apple-1 expert" Corey Cohen, who evaluated the current condition of the unit as 8/10.
"The Apple-1 is not only a marvel of early computing ingenuity but the product that launched what is today one of the most valuable and successful companies in the world," said Bobby Livingston, Executive VP at RR Auction, adding that early Apple products continue to attract interest from passionate fans of the company worldwide.
The computer was sold with all components and accessories required for operation and proved to be fully functional for around eight hours in a comprehensive test.
It is believed that Apple co-founder Steve Wozniak built 200 of the Apple-1 computers and sold 175 of them, making it a rare collector's item. The computer was originally conceived as a bare circuit board to be sold as a kit and completed by electronics hobbyists, but Steve Jobs later sold 50 fully assembled units of the computer to The Byte Shop in California.
Another fully functional Apple-1 computer sold for $905,000 back in 2014.
Apple Arcade today gained a new roleplaying game "Roundguard" for the iPhone, iPad, and Apple TV:
Roundguard is a bouncy dungeon crawler with pinball physics, lots of loot, and a randomized castle full of oddballs. Press your luck against hordes of dangerously cute monsters and challenging roguelike elements in this all-round bouncy adventure!
If you love roguelikes & Peggle, then Roundguard is for you.
Roundguard is available on the App Store with an Apple Arcade subscription. The subscription-based service provides iPhone, iPad, Apple TV, and Mac users with access to over 100 games with no in-app purchases or ads for $4.99 per month or $49.99 per year.
Apple shipped more than 43.4 million wearables in the last quarter of 2019, according to data compiled by research firm IDC (via DigiTimes).
The figures for Apple include unit shipments of Apple Watch, AirPods, AirPods Pro, and its Beats lineup. Taken together, the data suggests Apple had a 36.5 percent share of the wearables market. The only blot on its report card was a slight decline in Apple Watch shipments over the quarter because of supply shortages.
According to IDC, Xiaomi came a distant second in Q419, with 12.8 million unit shipments (9.4 million of which were wristbands) and just 10.8 percent market share. Shipments of Samsung's Galaxy Active and Active 2 smartwatches saw the company come third with 10.5 million units shipped and an 8.8 percent market share.
"2019 marked a strong step forward for the worldwide wearables market," said Ramon Llamas, research director for IDC's Wearables Team. "Hearables were the big story due to new product introductions and more smartphones cutting the cord with traditional earphones, practically driving users to purchase a hearable. Not to be overshadowed were smartwatches and fitness trackers, which both posted record annual volumes from an abundance of lower-cost models."
The global wearables market grew by 82.3 percent in the fourth quarter of 2019, reaching a new high of 118.9 million devices shipped, according to IDC data.
The rapid growth is said to have been mainly due to the increasing popularity of earbuds and headphones, which captured 55.3 percent of the entire market. Other popular categories during the quarter included smartwatches (15.3 percent) and wrist bands (17.7 percent).
Across the whole of 2019, Apple is said to have shipped more than 106 million units in the market, up 121.7 percent from the previous year.
DigiTimessparked interest recently by suggesting Apple is planning to launch an "AirPod Pro Lite," describing the earbuds as an "entry-level version of Apple's AirPods Pro series." Apple already offers AirPods for $50 less than AirPods Pro, so it's unclear how "AirPods Pro Lite" would fit into Apple's lineup.
According to Apple analyst Ming-Chi Kuo, Apple is also prepping new high-end over-ear headphones to round out its wearable lineup. Icons allegedly representing the Apple-branded headphones were recently found in leaked iOS 14 code.
A Bloomberg report claimed Apple's upcoming over-ear wireless headphones will feature active noise-canceling and launch in the second half of 2019 for the over-ear headphones, but Kuo in January 2020 said that "high-end Bluetooth headphones" would launch during the first half of the year, which could refer to the same product.
Best Buy and Amazon today have new discounts on the 16-inch MacBook Pro, returning the 512GB model down to its lowest price of $2,099.99 ($300 off). We've seen this discount a few times over the past few months, but it hasn't been as consistent as sales on the 1TB model.
Note: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
For that higher-capacity configuration, you can purchase it for $2,499.00 in today's sales, which include a discount from Adorama. The discounts on the 512GB model are seen at Amazon and Best Buy, but stock is low at Amazon and it may disappear soon today.
Google is rolling out a new "Explore" tab in its official YouTube mobile app after several months of experiments and testing.
The new tab replaces the "Trending" tab, and includes the same trending content but also links to destination pages of YouTube's existing video categories, including Gaming, Music, News, and more. As Google explains:
With Explore, you not only have access to Trending videos, but also to destination pages for some popular content categories like Gaming, Music, Fashion & Beauty, Learning and more – all from one place.
Below the category links is a carousel of videos from the latest "Creator on the Rise" or "Artist on the Rise." The carousel is updated daily, providing additional exposure for the platform's content creators.
Below that is the typical scrolling vertical list of trending videos, which can also be accessed from the top of the page using the Trending button, which is foremost in the new links. According to Google, Trending displays the same list of trending videos to all users, wherever they are in the world.
As it stands, there's no way to create custom destination pages or personalized category links, and the list of pre-made categories isn't particularly comprehensive, so hopefully that's something Google plans to add in time.