Apple Cancels Today at Apple Sessions Until at Least April 5, Boosts Mac Stock in Stores - MacRumors
Skip to Content

Apple Cancels Today at Apple Sessions Until at Least April 5, Boosts Mac Stock in Stores

Apple yesterday canceled Today at Apple sessions across all of its retail locations in the United States and Canada, after canceling sessions earlier in the week in areas highly impacted by the coronavirus like the San Francisco Bay Area and Seattle.

applestorepaloalto
Today at Apple sessions will be canceled until at least April 5 at this point in time, according to a retail employee with knowledge of Apple's plans, though that could change based on how the COVID-19 coronavirus continues to spread. High-profile events that would potentially draw a lot of people have been canceled until April 12.

Apple has implemented strict cleaning measures in its retail stores, and has cut down on the number of seats at the Genius Bar and the number of seating cubes in the forum areas, plus stores are limiting the number of people that can be inside at one time.

As Apple takes these measures, the company is also stocking up on Macs and Mac accessories in some of its retail stores, with an employee stating that there's been a "sharp increase" in Mac supply.

Across the country, schools and office buildings have shut down, leaving people to do their jobs and schoolwork from home. With an increase in Mac stock at some retail locations, Apple may be hoping people come into its stores to buy the tools they need to work remotely.

Popular Stories

Apple Park Visitor Center

Apple Park Visitor Center Has 'Update in Progress'

Wednesday July 22, 2026 5:49 am PDT by
There is an "update in progress" at the Apple Park Visitor Center in Cupertino, California, according to a new notice posted on Apple's website. The building remains open to the public while the work is completed, but the area housing a 3D augmented reality model of Apple Park is temporarily closed. "Please pardon our appearance while we improve our store," says Apple. "During this time,...
Apple Store App Liquid Glass Feature

Apple Store App Getting AI Shopping Assistant

Wednesday July 22, 2026 1:25 pm PDT by
Apple's privacy policy for the Apple Store app suggests it will soon get a virtual shopping assistant to help users decide what to purchase. The app will have a chat interface where users can ask questions about Apple products, with Apple using data like account information, device identifiers, chat information, carrier information, and location data to offer a personalized experience....
Apple Store Logo

New Apple Store Reportedly Opening in Idaho

Wednesday August 19, 2026 12:46 pm PDT by
Apple plans to open a new 10,000-square-foot store at The Village at Meridian, an outdoor shopping complex near Boise, Idaho, according to building permits reviewed by BoiseDev. Apple is aiming to open the store in time for the iPhone 18 Pro launch this September, a tipster claimed. The company's only other store in Idaho is located at the Boise Towne Square shopping...

Top Rated Comments

hvfsl Avatar
84 months ago

or maybe there's increased stock in stores cuz nobody is going in them to buy stuff
I work in IT in the UK and are seeing a lot companies buying laptops so people can work from home. There are a lot of places running out of stock, which then pushes up the prices for the places that still have stock. So I would be surprised if other countries aren't seeing this too.
Score: 4 Votes (Like | Disagree)
84 months ago
If people who typically work in an office space don’t screw up their work from hope experience, I see companies adopting more liberal work from home policies once the coronavirus clears up. Could change the status quo of reporting to an office in the future.
Score: 3 Votes (Like | Disagree)
84 months ago
What’s with the increased supply of Macs?
Work from home I'm guessing. Many companies might require Apple products due to security or compatibility. Just my assumption.
Score: 2 Votes (Like | Disagree)
CarlJ Avatar
84 months ago

What’s with the increased supply of Macs?
I know someone at a large university (she deals with getting faculty the networking resources they need), who is in the midst of their response to COVID, and they're scrambling to come up with enough laptops for all the people now being told to work from home - many of whom use desktop machines in the office. They'd love to buy a bunch more laptops from Apple.

In other news, Apple's $9 "2-hour courier delivery" is still up and running - I needed an adapter to use a monitor with my work laptop from home, and got it delivered in about 90 minutes this morning.
Score: 2 Votes (Like | Disagree)
widestload Avatar
84 months ago
“High-profile events that would potentially draw a lot of people have been canceled until April 12.” I wonder if that would include new product launches for which people would pre order stock to stores?
Score: 1 Votes (Like | Disagree)
84 months ago
or maybe there's increased stock in stores cuz nobody is going in them to buy stuff
Score: 1 Votes (Like | Disagree)