MacRumors

According to a new report from mobile analytics firm Flurry, free apps supported by ads and/or in-app purchases are becoming an increasingly popular choice for developers and consumers alike, with 90% of iOS apps now being offered for free. In 2012, that number was just 84%, marking a 6% increase over the past year.

Some might argue that this supports the idea that "content wants to be free". We don’t see it quite that way. Instead, we simply see this as the outcome of consumer choice: people want free content more than they want to avoid ads or to have the absolute highest quality content possible.

Flurry also compared the pricing of both Android apps and iPhone and iPad apps, finding that iOS users are generally more willing to pay for content. The average Android app price as of April 2013 was $0.06, while the average iPhone app price was $0.19.

iPad apps have traditionally been more expensive with developers charging a higher premium for more screen real estate, which caused the average iPad app price to be a good deal higher than Android or iPhone apps at $0.50. iPad apps, on average, are priced 2.5 times higher than iPhone apps and eight times higher than Android apps.

Due to the uptick in free apps, Flurry suggests that consumer behavior indicates ad-supported content will continue to surge, and that ads in apps are a "sure thing for the foreseeable future."

Flurry collects its data from the more than 350,000 people that access its Flurry Analytics tools.

Several years ago, the popular desktop media player VLC was released for iPhone and iPad on the App Store. However, the app was eventually removed from the store over copyright issues with the GPL license.

Now, VLC is back on iOS [App Store Link] with a complete rewrite including AirPlay support, multiple ways to load files into the video app, realtime video filters, playback speed manipulation, subtitles and more.

VLC for iOS is still rolling out to international App Stores, beginning in Australia and New Zealand and arriving in the U.S. this evening.

Today, it’s my pleasure to announce that VLC for iOS is back on the App Store. It’s available free of charge in any country, requires iOS 5.1 or later and runs on any iPhone, iPad or iPod touch.

This is more than an upgrade of the initial version: it’s a full re-write. From the ground-up. Relying on the power of MobileVLCKit and its underlying libvlc, we started with modern video and audio output modules offering faster drawing, full support for 10bit H264 encodings, retina displays and lower latency.

Some of the major features include:

Wi-Fi Upload - Allows users to upload files directly to the iOS version of VLC through a web browser on the PC or Mac.
Dropbox Integration - Play media directly from Dropbox or download it for offline playback.
Download from Web - Download files from any web server for offline playback
Network Streams - Play any network streams support by VLC media player for desktop operating systems
3rd-Party App Integration - Any app with a 'share' dialog can use VLC for iOS for media playback
Video Filters - Video playback can be modified for brightness, contrast, hue, saturation or gamma in real time.

To avoid further copyright issues, VLC for iOS is fully open-source and the video playback and library kits are available for integration by other developers. An SDK will be released later this summer.

VLC has already launched on the Australian and New Zealand App Stores and will be launching on others throughout the day and evening. It should be available in the U.S. at 11PM Eastern time. [App Store Direct Link]

Earlier today, Verizon became the third major U.S. iPhone carrier to announce a program designed to allow customers to upgrade their handsets more frequently. Verizon's "Edge" program, which launches August 25, will join AT&T's "Next" program introduced earlier this week and T-Mobile's "Jump" offering announced last week.

While the new frequent upgrade plans may seem appealing to some users, The Verge earlier this week highlighted how AT&T's Next program is actually a poor deal for most customers.

Through the program, customers end up double paying for their devices through both the new monthly handset payments and the portion of the monthly service charge that has traditionally been collected by the carrier to recoup its upfront handset subsidies. Assuming that $20 of AT&T's monthly service fees go toward recouping the carrier's handset subsidy, a customer looking to upgrade after 12 months would have paid $390 in device payments on a 16 GB iPhone 5 and $240 from monthly service fees, yielding total payments of $630 for the $650 device, although they also have to turn in the device to AT&T.

Verizon's Edge program appears to work in a similar manner, although perhaps with a slightly better deal than at AT&T. Splitting the $650 iPhone cost over 24 months yields monthly payments of just over $27, and thus a customer looking to upgrade after 12 months would have paid $325 in device payments and $240 from monthly service fees, making for total payments of $565 plus the device trade-in.

T-Mobile has addressed this issue by completely decoupling handset purchases from service charges, creating lower monthly service fees while moving the device costs into a separate no-interest financing plan. Under T-Mobile's Jump plan, a customer purchasing a 16 GB iPhone 5 with a retail price of $650 and then looking to upgrade after a year would pay the $146 down payment plus $252 in monthly device payments plus $120 in Jump program charges, making for total payments of $518 plus the device trade-in.

In all cases, customers would seem to be able to save some money by purchasing a contract-free phone upfront for $650 and then reselling it on their own terms whenever they wish to upgrade, almost certainly saving hundreds of dollars in the process. Customers looking to upgrade more frequently than once per year may do somewhat better, but still likely not better than simply purchasing a unsubsidized device directly.

Following a report from earlier this week indicating that Apple is still "aggressively" hiring new employees to support its smart watch project, 9to5Mac has published a lengthy feature highlighting a number of the company's recent hires. In particular, the report focus on Apple's hiring in the health sensor field.

Based on new hires, it seems that Apple’s interest in sensors focuses on the ability to measure glucose and other body level information. With this data, the product could inform users of vital information in a non-invasive way. These sensors could also pick up more data to give a user a snapshot of their health, which would be ideal for fitness applications.

To assist with the development of these sensors, Apple has hired several scientists and executives from multiple sensor developers. Some notable firms who lost employees to Apple are AccuVein, C8 MediSensors, and Senseonics.

C8 MediSensors had been pursuing non-invasive monitoring of glucose and other substances, and Apple had reportedly considered an acquisition of the company. Ultimately, C8 MediSensors ceased operations and Apple was able to hire a number of the company's employees earlier this year.

The report also outlines the structure of Apple's "iWatch" group, which is reportedly led by Senior Vice President of Technologies Bob Mansfield, as well as former Adobe Chief Technology Officer Kevin Lynch and engineering senior director James Foster.

According to our sources, Lynch’s side of the team is focused on overall software vision, and Foster’s group is developing the technologies and mechanics that will shape the features of the device. While Lynch and Foster run two different groups that are part of the bigger project, sources say that the groups are closely knit.

Other Apple teams, such as Dan Riccio’s Hardware Engineering group, Jony Ive’s Industrial Design team, and Craig Federighi’s software developers, are likely collaborating closely to develop the user-facing hardware and software.

Apple has also reportedly tapped some of the original iPhone engineers with expertise in miniaturization, as well as some of the company's Mac engineers with expertise in battery technology. In addition, some members of Apple's AuthenTec fingerprint sensor team are said to be working on other types of sensors for the iWatch.

Apple CEO Tim Cook addressed the topic of smart watches and other wearables at the D11 conference back in May, calling the market "incredibly interesting" and "ripe for exploration". Apple has been rumored for some time to be bringing a smart watch to the market, but while the company has begun filing for "iWatch" trademarks, the latest rumors have suggested the device may not launch until late next year as Apple works to solve numerous technical challenges.

Following a report from earlier this week describing how Apple has approached cable companies and networks with a proposal to allow viewers to pay to skip over ads, The New York Times weighs in with a broader look at Apple's strategy for taking over the living room. The report highlights how Apple has chosen to cooperate with content providers rather than attempt to replace traditional cable companies, a strategy that is likely to make it significantly easier for Apple to establish itself in the market.

Of particular interest is a forthcoming deal to bring a Time Warner Cable app to the Apple TV, a move that would allow existing Time Warner subscribers to view content without the need for a separate set-top box and with a software interface designed by Apple.

Apple has talked in-depth with other big distributors about similar apps, according to people involved in the talks. Its intent is to collect a fee from distributors in exchange for enhancing their television service and in that way, theoretically, make subscribers more likely to keep paying for cable.

“They’re trying to apply their software expertise, their user interface expertise,” one of the people said.

The report also points to the addition of a Sky News app among other new channels as part of an Apple TV update last month. The Sky News app, developed by 1 Mainstream, offers a simple and direct way for the channel to gain access to millions of households while laying the groundwork for further adoption of 1 Mainstream's platform.

The Sky News app is free, but the software that powers it, from a company called 1 Mainstream, also allows for à la carte subscriptions.

Asked about the implications of the app, Rajeev Raman, the chief executive of 1 Mainstream, said: “It’s a learning year for Apple. And it’s a learning year for all of us, to say, O.K., what really does work?”

Apple has long referred to the Apple TV as a "hobby", but CEO Tim Cook noted at the D11 conference back in May that the company has a "grand vision" for how Apple will be able to remake the television experience. But as with any complex market involving numerous stakeholders, the task is a challenging one and Apple is clearly working hard to win over needed partners to achieve that vision.

Apple is joining forces with Google, Facebook, Microsoft, Twitter, and several other technology companies and civil liberties groups to request via letter that the U.S. government offer greater surveillance transparency, allowing Internet, telephone, and Web-based service providers to give consumers regular reports on security related requests, reports AllThingsD.

"Basic information about how the government uses its various law enforcement–related investigative authorities has been published for years without any apparent disruption to criminal investigations," a copy of the letter obtained by AllThingsD reads. "We seek permission for the same information to be made available regarding the government’s national security–related authorities."

The alliance is made up of 63 different companies, investors, non-profits, and trade organizations that will publish a missive on Thursday asking President Obama and congressional leaders to allow them to report on the following:

-The number of government requests for information about their users
-The number of individuals, accounts, or devices for which information was requested
-The number of requests that sought communications content, basic subscriber information, and/or other information.

The request comes after news of a top secret intelligence gathering program called 'PRISM' leaked in June, where a number of tech companies, including Apple, were accused of providing the U.S. government with direct access to user data.

Apple later clarified its position with a statement of its "Commitment to Customer Privacy," denying participation in PRISM and noting that the company conducts a thorough evaluation of each law enforcement request for data and aims to "retrieve and deliver the narrowest possible set of information to the authorities."

Update: The full letter has now been published. Direct link: [PDF]

Note: Due to the political nature of the discussion regarding this topic, the comment thread is located in our Politics, Religion, Social Issues forum. All MacRumors forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tim Cook is reportedly trying to sell more iPhones through Apple Stores instead of via carrier partners -- but that could be an uphill task according to an analysis from Consumer Intelligence Research Partners.

In the U.S., Apple has roughly 250 retail stores, compared to more than 10,000 third-party retail outlets that sell the iPhone. In addition to that, Apple's retail stores are extremely busy and it remains to be seen if the company can dramatically ramp up its iPhone sales without hiring more staff or opening more locations.

"We don’t know, exactly, how Apple can realistically meet Cook’s goals," CIRP co-founder Michael Levin told AllThingsD. "However one defines those goals, we can’t see how their mostly jammed stores can handle more customers, sales associates and inventory."

[…]

As CIRP observes, when Apple debuts a new iPhone, its stores typically run at capacity — canceling vacations, hiring part-time staff, etc. Pushing the percentage of all iPhones sold through Apple Stores from 20 percent to 50 percent would likely require similar efforts.

One issue for Apple is that many iPhone owners still see Apple Retail Stores as places to get service, not buy a phone. Some research shows 90% of first-time iPhone buyers purchase their phones at carrier retail stores.

In order to jumpstart iPhone sales during the company's important back-to-school season, it has, for the first time, included the iPhone on its list of devices that come with an App Store Gift Card when sold to students. Apple is also rumored to be launching a new in-store smartphone trade-in program.

Back in 2010, Apple signed an agreement with Caltech spinoff Liquidmetal Technologies, giving Apple exclusive access to the firm's unique metal alloys for consumer electronics applications. Liquidmetal's "amorphous metal alloys", sometimes referred to as "metallic glass" due to their non-crystalline molecular structures, offer several advantages over many other metals, including superior strength and durability. Apple had quietly tested Liquidmetal by using it in the SIM card eject tool for the iPhone 3G, but the material has yet to make any additional appearances in Apple's products.

The agreement between Apple and Liquidmetal funneled the covered intellectual property through a subsidiary known as Crucible Intellectual Property, LLC, and Liquidmetal is required to submit all of its newly developed intellectual property to that subsidiary through at least February 2014.

As pointed out by MacDailyNews, the U.S. Patent and Trademark Office yesterday issued a patent assigned to Crucible covering processes for mass producing thin sheets of amorphous metal alloys, suggesting that Apple and Liquidmetal are indeed making progress with the material. Of the five inventors listed on the patent, which was filed in May 2012, two are Apple product design engineers and three are engineers at Liquidmetal Technologies.

A conventional method for making a BMG [bulk metallic glass] sheet requires casting a amorphous metal alloy at or above the melting temperature of the amorphous metal alloy, freezing the molten amorphous metal alloy in a sheet mold to form a sheet, and then using a cutting tool to remove the gate portion of the cast sheet and shape the cast sheet into the desired final geometry. However, casting requires melting and cooling of the amorphous metal alloy in a sheet mold, and this can cause uncontrolled amount of amorphicity in the BMG sheet. Furthermore, the post-processing cost for removing the gate and runner overflow and shaping the cast sheet into the desired final sheet geometry can be quite high. Therefore, new methods for making BMG sheets that overcome the above mentioned limitations of the casting process are desirable. [...]

A proposed solution according to embodiments herein for the manufacture of bulk-solidifying amorphous sheets is to use a float glass process and/or a conveyor belt-type process.

The patent describes how molten BMG could be continuously poured onto a shallow bath of molten tin, where it would flow to form a sheet. The thickness of the sheets would be controlled by the speed at which cooling BMG is removed from the tin bath. The patent specifically claims that such a float plant could operate continuously for 10-15 years, producing approximately 6,000 kilometers of BMG per year in thicknesses ranging from 0.1 mm to 25 mm and widths up to 3 meters.

Rumors of Liquidmetal's alloys being used for Apple's iPhone have surfaced a number of times, but last year Liquidmetal's Atakan Peker noted that Apple was unlikely to use the alloys as major design materials for at least 2-4 years due to the production scale needed for such parts as MacBook casings. With yesterday's patent, however, it does appear that Apple and Liquidmetal may have developed processes to overcome that hurdle.

Bloomberg highlights a new report from Taiwan's Commercial Times claiming that Apple may be pushing back the launch of the iPhone 5S to the end of this year in order to increase the size of the device's display from the current 4 inches to 4.3 inches.

Apple Inc. (AAPL) may delay the introduction of the iPhone 5S until the end of the year after the design was changed to feature a bigger 4.3-inch retina display screen, the Commercial Times reported.

The company previously scheduled the release for September or October, the Taiwanese newspaper reported, citing unidentified people in the semiconductor industry. Takashi Takebayashi, a spokesman for Apple in Tokyo, wasn’t immediately available to comment to Bloomberg News.

The claim is highly unlikely to be true, as Apple undoubtedly finalized the designed of the iPhone 5S months ago and the company will reportedly begin mass production later this month. Regardless, the fact that the report was picked up by Bloomberg is giving it wide visibility.

A number of reports have also indicated that the iPhone 5S will look largely identical to the iPhone 5, as seen in a prototype device manufactured last December. Photos of display assemblies claimed to be for the iPhone 5S have also surfaced, with those parts appearing nearly identical to the corresponding iPhone 5 parts with the exception of a change in orientation of the flex cable connectors that is compatible with the logic board layout from the prototype iPhone 5S.