MacRumors

Apple's unwillingness to share large amounts of consumer data is hurting its iAd business, according to Madison Avenue media buyers that spoke with AdAge. The company is said to be "downright stingy" with the information it shares, too slow at developing ad products, and "too reticent to foster relationships."

According to one executive, Apple doesn't have official sales targets for its iAd business, nor does the company operate a large sales team as advertising is viewed as more of an "afterthought."

Perhaps the biggest issue hindering their ad growth is that advertising is an afterthought, a blip on the balance sheet. It's still viewed by some as immaterial and potentially detrimental to the cash cows -- an ad is an impediment if it distracts a consumer from the "buy" button or mucks up a beautiful mobile app.

First introduced in 2010, Apple's iAd has never enjoyed much success. The service was initially designed to help developers earn money on the iOS platform, but it failed to attract developer interest and thus never garnered a significant amount of revenue.

With the launch of iTunes Radio, Apple revamped its iAd program, refocusing on the new music service. Apple's iAd team is now in charge of securing deals with major advertisers to support iTunes Radio, which is a much better money-earning opportunity for the company.

Still, advertising firms that work with Apple find it highly frustrating the company won't share information on consumer preference with advertising partners, preventing more targeted ad campaigns. Apple has a huge amount of customer data, including addresses, geographic preferences and app and music purchases, but because Apple does not use cookie-based tracking and ad targeting, advertisers must rely on Apple to deliver ads to a desired audience.

The lack of data both companies deliver is frustrating for marketers because these notoriously opaque giants sit atop incredible troves of information about what consumers actually buy and like, as well as who they are and where they live. One person familiar with the situation exec said Apple's refusal to share data makes it the best-looking girl at the party, forced to wear a bag over her head.

Though companies would like for Apple to share additional information, the company has still managed to score major advertising partners that are willing to take whatever they can get. When iTunes Radio debuted, it included advertisements from Macy's, McDonald's, Nissan, and Procter & Gamble.

Apple earned $258 million in U.S. mobile-ad revenue in 2013, an amount dwarfed by the advertising revenue taken in by companies like Google and Facebook. In 2013, Google generated $3.98 billion in mobile ad revenue, while Facebook garnered $1.53 billion, but the company will likely see growth in ad revenue as iTunes Radio gains popularity despite its unwillingness to cooperate fully with advertisers.

Samsung's upcoming flagship device, the Galaxy S5, will indeed ship with a fingerprint sensor, reports Samsung-focused blog SamMobile. Contrary to earlier reports which hinted at a fingerprint sensor embedded into the display, however, this latest report claims the Galaxy S5 will adopt Apple's model by integrating the sensor into the home button.

The sensor itself works in a swipe manner, which means that you would need to swipe the entire pad of your finger, from base to tip, across the home key to register your fingerprint properly. Also, you would need to keep your finger flat against the home key and swipe at a moderate speed or else it won’t recognise your fingerprint. The fingerprint sensor is sensitive to moisture, as well.

Samsung supposedly has added support for the scanning technology to various parts of the operating system, enabling users to secure files, widgets and apps using the scanning technology. Similar to iOS 7, Samsung will allow users to store multiple fingerprint scans on a phone or tablet and use them to unlock the device.

The Galaxy S5 is rumored to include a 5.2-inch display with a higher resolution screen than the current Galaxy S4, which is equipped with a 5-inch, 1080 x 1920 pixel display. The S5 also will feature an improved camera, better battery life and a lower price point. It likely will be unveiled alongside a new Galaxy Gear smart watch at Samsung's Unpacked 2014 event, which will be held during Mobile World Congress 2014 later this month.

Apple has begun rejecting games attempting to take advantage of the popularity of the now-defunct Flappy Bird, a hit game that developer Dong Nguyen removed from the App Store earlier in February.

Shortly after Flappy Bird was pulled from the App Store, several clones of the original game soared up through the App Store charts, including a game called Flappy Bee, which stole artwork from a different app.

22.2: Apps that contain false, fraudulent or misleading representations will be rejected.

We found that your app, and/or its metadata, contains content that could be misleading to users, which is not in compliance with the App Store Review Guidelines.

We found your app name attempts to leverage a popular app.

Several additional Twitter comments revealed that other developers were facing the same rejections on games attempting to use the Flappy moniker, though multiple "Flappy" apps remain in the App Store, including Flappy Fish, Flappy Plane, Flappy Pig, and Flappy Puppy, having presumably made it though the review process before Apple began cracking down on Flappy apps.

Flappy Bee, the aforementioned app that used stolen artwork and managed to make its way to the top of the App Store charts, has, however, had its name changed to Jumpy Bee, suggesting that Apple may also be asking some existing clone apps to change their names to put an end to the Flappy frenzy. At the height of its popularity, Flappy Bird was reportedly earning $50,000 per day from advertising, so it is unsurprising that developers have rushed to fill the Flappy Bird void.

Though Apple has begun cracking down on the Flappy phenomenon, two popular Flappy Bird clones, Splashy Fish and City Bird - Flappy Flyer remain the number one and number two free iPhone apps some eight days after the original Flappy Bird game was pulled from the App Store.

Apple may rely on Taiwan Semiconductor Manufacturing (TSMC) for the entirety of its A8 processor production in 2014, claims a report from TechNews Taiwan [Google Translate] (via G 4 Games). Samsung allegedly was dropped as a manufacturer because of low yields in its 20 nm manufacturing process for the A-series processor, while TSMC was able to meet Apple's demands.

The Wall Street Journal reported back in June 2013 that TSMC may provide some A-series chips for the Apple's iOS devices in a manufacturing agreement starting in 2014. TSMC was expected to handle up to 70 percent of the manufacturing load, while Samsung would pick up the rest. Production problems may, however, have resulted in Samsung being removed completely from the A8 supply chain.

According to the report, this shift away from Samsung for the A8 processor is not expected to affect production of the A9 processor in 2015. An earlier report suggested Samsung and TSMC may share the production of the A9, with Samsung supplying approximately 40% of Apple's 14-nm A9 chip family in 2015. This latest report claims Apple may start A9 production with TSMC and its 16 nm process and then shift to Samsung and its 14 nm process when the Korean company can meet demand.

Apple's A8 chip is expected to make its public appearance later this year in new iPhone and iPad models.

Apple Senior Vice President of Design Jonathan Ive has been removed from Apple's Leadership webpage in the past few hours with no explanation. However, his profile still remains at its original URL and can also be viewed on Apple's last updated Leadership page through Google's cache.

Ive currently oversees Apple's Industrial Design Group and is the leader of the company's Human Interface division, a position he took in October 2012 after then-Senior Vice President of iOS Software Scott Forstall was forced out of the company. Ive spearheaded the effort behind iOS 7, which was released last September and featured a completely new design in addition to various other tweaks.

Last year, Apple Senior Vice President Bob Mansfield was removed from Apple's website entirely, although it was revealed soon after that Mansfield would be stepping down from Apple's executive team to work on special products and report directly to CEO Tim Cook.

Ive has been very instrumental in Apple's success since assuming his role after the return of Steve Jobs in 1997, designing some of Apple's most successful products including the iMac, MacBook Pro, MacBook Air, iPod, iPhone, and iPad.

Update: Apple has reinserted Ive's profile back onto its Leadership webpage, with no apparent changes to his bio.

Update 2: An Apple spokesperson told Re/code that Ive's disappearance was a "technical glitch" and "no big deal."

Basis, the company behind the Basis Health fitness tracker, has put itself up for purchase and has discussed the possibility of a buyout with tech companies including Apple, Google, Samsung, and Microsoft, reports TechCrunch.

The price we’ve heard for any possible activity is “sub-hundred million” which could mean a small return for investors like Norwest Venture Partners, Mayfield Fund and Intel Capital, who have poured over $30 million into the company.

While it is unknown as to how much interest Apple has in purchasing the San Francisco-based company, an acquisition would make sense. Recent reports have suggested that the iWatch will include optical sensors to measure physical functions, and Basis' experience in developing advanced fitness tracking products would make them a natural fit as Apple looks to integrate more health-centric technology into its smart watch product.

Furthermore, Basis' most recent tracker includes the ability to monitor health-related metrics such such as heart rate, sleep activity, movement, perspiration levels, and skin temperature, which is similar to what past reports have indicated as tracking features for the iWatch. Apple is also said to be developing a "Healthbook" app for iOS 8 which could also be bolstered by the technologies currently found in Basis' products.

Over the past few months, Apple has also hired a number of health experts in fields related to heart rate monitoring and fitness tracking. Two executives from pulse-oximetry company Masimo joined Apple, which includes its former Chief Medical Officer. Other health-related hires have also been from C8 MediSensors, a company that develops non-invasive blood monitoring sensors.

Overall, details on the iWatch have been mostly limited, but more information is likely to be revealed as the product's release grows closer. It is unknown when Apple plans to launch the iWatch, but a fall release date alongside iOS 8 and a next-generation iPhone is likely.

Apple's interest in vehicle and medical integration for its products is well-known, but a new report from the San Francisco Chronicle claims some new details on both fronts, including word that Apple may have explored a potential purchase of electric car manufacturer Tesla last year.

The specific claim that Apple was considering a purchase of Tesla seems to be primarily speculation, but the report notes that Apple's head of acquisitions Adrian Perica met with Tesla CEO Elon Musk early last year. According to the report's source, Apple CEO Tim Cook was probably also involved in the meeting.

In October 2013, German investment banking analyst Adnaan Ahmad created a media stir when he wrote an "open letter" to Apple CEO Tim Cook and board director Al Gore, urging the company to acquire Tesla. [...]

Six months before Ahmad's letter, Musk met with Perica and probably Cook at Apple headquarters, said the source, who spoke on the condition of anonymity to protect business relationships. While a megadeal has yet to emerge (for all of its cash, Apple still plays hardball on valuation), such a high-level meeting between the two Silicon Valley giants involving their top dealmakers suggests Apple was very much interested in buying the electric car pioneer.

One analyst suggests that discussion of a deal to integrate iOS devices with Tesla cars may have been a much more likely topic for the meeting, but it is unclear why such a discussion would directly involve Musk and Apple's acquisitions chief.

On a separate note, the report claims that Apple's interest in medical functions, rumored to be linked to its iWatch initiative, includes an innovative effort to predict heart attacks using audio sensors. That effort is reportedly led by Tomlinson Holman, the audio pioneer behind the THX sound standard who joined Apple in 2011.

Though Apple has never confirmed it, the company hired Holman in 2011 to "provide audio direction," according to his LinkedIn profile. At the time, observers assumed Holman would focus his efforts on boosting the audio quality of MacBooks and iPhones.

But under Holman, Apple is exploring ways to measure noise "turbulence" as it applies to blood flow. The company wants to develop software and sensors that can predict heart attacks by identifying the sound blood makes as it tries to move through an artery clogged with plaque, the source said.

The report also points to Apple patents covering heart-related biometrics such as the ability to authenticate a device based on a user's unique heart rhythm.

Apple's iWatch has been rumored to include an array of sensors for monitoring a wide variety of health-related statistics, and reports have indicated that the device could arrive later this year.

Apple may be preparing to introduce an upgraded iPad Air this year and will likely hold off the release of a 12.9-inch "iPad Pro" and a newer iPad mini until next year, KGI Securities Ming-Chi Kuo states in a new research note. The analyst believes that a new iPad Air with an A8 processor and Touch ID fingerprint sensor will be the only new tablet that Apple introduces this year, as the company focuses on shifting its resources from the Retina iPad Mini towards developing the 12.9-inch iPad. Kuo estimates that the larger iPad will debut early next year or late this year with limited supply.

Compared with lower-margin iPad mini with Retina display, which shipments has been tepid, higher-margin iPad Air was a hot selling item in 4Q13, which will slow Apple in developing new iPad mini models. We believe Apple plans to launch upgraded iPad Air early this year, and will accelerate development of 12.9” iPad. As such, more resources will be allocated to these two products, which will affect the progress of the development of new iPad mini. All told, we think chances of the debut of a new iPad mini in 2H14 are slim. In addition, the 12.9” iPad is unlikely to be offered in 2014. For these reasons, we predict the only new iPad product in 2H14 will be the upgraded iPad Air.

In his research note, Kuo also states that the 12.9-inch iPad will act as a driver in allowing developers to create more interactive apps for a bigger screen. However, the analyst notes that Apple has prioritized developing the operating system for the iWatch this year, with plans to release its smart watch in 2014. Kuo also predicts that Apple will restart mass production of the iPad 4 in Q1 2014 as Apple looks to wind down iPad 2 production after a three-year run, which was reported earlier this week. Overall, the analyst predicts the iPad shipments will fall from 34 million units in the 1st half of 2013 to below 30 million units in the first half of 2014.

Kuo shared similar thoughts on the possibility of a 12.9-inch iPad last October, stating that the sixth-generation iPad would contain a 30-40% higher pixel density instead of a bigger screen. Various reports throughout the past couple of months have stated that Apple is targeting a late Q3 2014 launch for the iPad Pro, with some indicating that the device could be aimed toward the enterprise market.

Apple's iWatch may include optical sensors designed to measure physical functions like heart rate and oxygen levels, according to electronics analyst Sun Chang Xu of Chinese site Electrical Engineering Times [Google Translation], who cites supply chain sources with knowledge of the matter. Xu also indicated that while Apple had planned on glucose monitoring, non-invasive methods have proven to be highly inaccurate and thus may not be included in the final product.

Measuring oxygen levels and heart rate are two features the iWatch has been previously rumored to include and optical sensors, which are used in many medical and health-related products, are a logical choice for the smart watch.

Pulse oximetry devices, which are often designed to fit over a finger, use optical sensors to measure oxygen levels in the blood. These sensors are light-based, sending two wavelengths of light through the skin. Differences in the way the light is absorbed allows the device to detect oxygen saturation in the blood. The majority of pulse oximeters clip to a fingertip or an earlobe, suggesting a wrist-based pulse oximeter is difficult, but not impossible, to develop.

Monitoring heart rate via optical sensor is a newer technology that is incorporated into several fitness products including the Mio Alpha heart rate watch. Typical heart rate monitoring in the past has required a chest strap, but with an optical sensor, a light shone on the skin can be used to measure blood flow through capillaries, thus determining heart rate.

Having said that, using electro optical sensing requires a very specific type of design in order to work accurately. The sensor needs to be in tight contact with the skin with little ability to move.

Perhaps Apple does not care about accuracy during motion but in any event, at the time readings were being taken even if the person is still, the watch, or band, would need to be flush to the skin.

Electro-optical sensing also requires careful calibration to overcome interference from motion and noise. The Mio Alpha incorporates a built-in accelerometer and noise filtration software to garner accurate readings, and it is possible Apple might adopt some of the same technology.

While it is unclear exactly which health-related functions the final iWatch product might measure, rumors have indicated it will include multiple sensors capable of not only measuring heart rate and oxygen level, but also movement, sleep, hydration levels, and more.

Microsoft has been rumored for a number of years to be bringing its Office productivity suite to the iPad, and according to a new report from ZDNet, it is coming "sooner than most think." Sources have indicated to ZDNet's Mary Jo Foley that Office for iPad may even arrive before the "touch first" Windows version that had been reported to be leading the way.

But I hear Ballmer and the senior leaders of the company may have had a change of heart towards the end of last year. According to one of my contacts, Ballmer OK'd the suggestion by the Office team that they'd bring Office for iPad to market as soon as it was ready, even though that would likely mean before the Windows 8 version. I'm hearing that new date for Office for iPad is some time in the first half of calendar 2014. (My sources last summer were hearing Office for iPad wouldn't debut until Fall 2014.)

Foley notes that it is still unclear in exactly what form Office for iPad will arrive, but it will presumably involve Microsoft's Office 365 subscription service and potentially integrate with the company's OneDrive cloud storage. The company currently offers an iPhone app that offers viewing and limited editing capabilities, with the available free of charge but requiring an Office 365 subscription.