MCX Says Merchants Doing What's Best for Customers, Being Attacked for 'Challenging the Status Quo'

currentc_phoneFollowing the publication of a blog post earlier today outlining some details of its upcoming CurrentC mobile payments solution and disclosure of a hack resulting in unauthorized access to users' email addresses, Merchant Customer Exchange (MCX) held a conference call with members of the press to further address questions and concerns.

During the call, MCX CEO Dekkers Davidson and COO Scott Rankin clarified that MCX merchants who choose to accept Apple Pay are not subject to fines. As stated in the blog post earlier today, merchants are also free to leave the consortium entirely at any time without penalty beyond forfeiting the time and money already invested in the effort.

As a result, MCX certainly appears to be placing the blame for its member retailers' refusal to accept Apple Pay on the merchants themselves. Asked whether Apple Pay and MCX's CurrentC solution should be able to exist side-by-side, the executives noted that believe they will in the future and that it will take two or three major players in mobile payments to allow the entire market to thrive.

But pressed as to why some retailers such as CVS and Rite Aid have shut down NFC entirely rather than allow unofficial Apple Pay payments in their stores, Davidson argued that merchants know their customers best and are making the choices they believe are right for their customers. He said the merchants believe customers want more than just mobile payments, and CurrentC's integration of payments with loyalty cards and coupons will in his opinion prove to be the best solution.

On the topic of the hack that has resulted in compromised email addresses, Davidson noted that attacks on their systems were expected and have been heavy over the past week but that the email breach did not affect the app or the actual CurrentC systems. As a result, the issue has not shaken MCX's confidence that the cloud is the best place to store personal information for CurrentC users. Asked why MCX has been the target of such attacks over the past week, Davidson speculated that with MCX "challenging the status quo" of large, entrenched payment systems, there are bound to be attacks.

Addressing privacy issues, Davidson and Rankin also highlighted the privacy dashboard that will be available to all CurrentC users. The dashboard will allow users to tailor their level of engagement with retailers, ranging from complete anonymity to identifiable relationships that will allow for customized offers, coupons, and other benefits.

The executives also touted CurrentC's technology and payment platform agnosticism, noting that while the system has been initially built out using QR codes for maximum compatibility, the system can easily pivot to NFC or other technologies as appropriate. Responding to questions of security with QR codes, the executives pointed to Starbucks, which processes 5-6 million transactions per week using the technology.

On the payment front, CurrentC will support a variety of methods including store cards, gift cards, debit cards, and checking account withdrawals, with two credit card companies even on board at this stage. Over time, MCX expects all cards to be welcomed, even with the interchange fees charged for credit card usage.

CurrentC is currently in limited testing with an undisclosed number of partners in undisclosed locations around the country, and a full nationwide launch is planned for early next year.

Update October 30 7:26 AM: Following continued unclear answers and dodging from MCX executives, an MCX spokesperson has confirmed to Business Insider has confirmed that consortium members who choose to accept Apple Pay must indeed leave the CurrentC group. During yesterday's conference call, the executives refused to share whether any retailers have left the group or are considering doing so.

Top Rated Comments

farewelwilliams Avatar
123 months ago
in the small 0.00000001% chance that MCX does become successful, I vow to never, ever use CurrentC, even if it means I'll have to pay via dollar bills, just to screw with them.
Score: 81 Votes (Like | Disagree)
AdonisSMU Avatar
123 months ago
Really, Status Quo? QR Codes were the status quo like 10 years ago. We've moved on since then. This is so MCX can make consumer data trafficking a lot easier.

MCX is the gift that keeps on giving.
Score: 81 Votes (Like | Disagree)
burnside Avatar
123 months ago
Davidson argued that merchants know their customers best and are making the choices they believe are right for their customers.

Such as handing over your social security number.
Score: 67 Votes (Like | Disagree)
Codyak Avatar
123 months ago
The more I read about this whole situation and product, the more I'm convinced it's all a continuous series by the Onion.
Score: 59 Votes (Like | Disagree)
Dimwhit Avatar
123 months ago
But pressed as to why some retailers such as CVS and Rite Aid have shut down NFC entirely rather than allow unofficial Apple Pay payments in their stores, Davidson argued that merchants know their customers best and are making the choices they believe are right for their customers. He said the merchants believe customers want more than just mobile payments, and CurrentC's integration of payments with loyalty cards and coupons will in his opinion prove to be the best solution.

That paragraph makes NO sense. If CurrentC was already in place, maybe…but how does denying Google Wallet and ApplePay, with no alternative, showing they are making choices that are right for their customers???
Score: 55 Votes (Like | Disagree)
Swift Avatar
123 months ago
Notice one thing

Every single statement here is a lie. Oh, sorry, PR.

Using Apple Pay, effectively, just means using NFC, which is a standard.

MCX is clunky and abusive of people's privacy.

"We're the rebels against the status quo?" HAHAHAHAHA.
Score: 52 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
apple tv 4k yellow bg feature

When to Expect a New Apple TV to Launch

Tuesday April 9, 2024 8:30 am PDT by
It has been nearly a year and a half since the current Apple TV was released, so the device is becoming due for a hardware upgrade. Below, we recap rumors about the next Apple TV, including potential features and launch timing. The current model is the third-generation Apple TV 4K, announced in October 2022. Key new features compared to the previous model from 2021 include a faster A15...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...
iOS 18 WWDC 24 Feature 2

iOS 18 May Feature All-New 'Safari Browsing Assistant'

Wednesday April 10, 2024 6:11 am PDT by
iOS 18 will apparently feature a new Safari browsing assistant, according to backend code on Apple's servers discovered by Nicolás Álvarez. MacRumors contributor Aaron Perris confirmed that the code exists, but not many details are known at this time. Álvarez said it seems like the browsing assistant will use iCloud Private Relay's infrastructure to send relevant data to Apple in a...
maxresdefault

Review: Six Months With the iPhone 15 Pro

Wednesday April 10, 2024 10:53 am PDT by
It's been a bit over six months since the iPhone 15 lineup came out in September, and MacRumors videographer Dan Barbera has been using an iPhone 15 Pro Max sans case since launch. Over on our YouTube channel, Dan did a long term review to demo how his phone has held up and his thoughts on the Action button, battery life, and camera features. Subscribe to the MacRumors YouTube channel for more ...
iPhone 16 Pro Sizes Feature

Alleged iPhone 16 Battery Details Show Smaller Capacity for One Model

Tuesday April 9, 2024 3:46 am PDT by
Apple's upcoming iPhone 16 lineup will feature bigger battery capacities compared to previous-generation models with the exception of the iPhone 16 Plus, which will have a smaller battery than its predecessor. That's according to the Chinese Weibo-based leaker OvO Baby Sauce OvO, a relatively new source of supply chain leaks with an as-yet unproven track record for accuracy. The iPhone 16 ...