Apple reclaimed its spot as the highest ranked tablet manufacturer in J.D. Power's latest U.S. tablet customer satisfaction study. Apple earned a 5-star rating and scored 830 on a 1,000 point scale, edging out Samsung, which scored a second place 822.
ipad_air_family_20136
The survey of 2,513 tablet owners found that Apple led its competitors in four of the five measured categories, including performance, ease of operation, features and styling and design. Apple trailed only in cost, which isn't surprising given the starting $299 price tag of Apple's iPad lineup. Number two Samsung ranked above-average in features, styling and design, and cost.

All is not rosy in the tablet market, however, with overall satisfaction among tablet owners on the decline, dropping 18 points to 835 in 2014 from a high of 853 in 2012. Ease of operation was the feature that showed the largest drop in satisfaction, with tablets taking longer to setup and becoming more complicated to use.

“Since the inaugural U.S. Tablet Satisfaction Study in 2012, a number of new tablet OEMs have entered the U.S. marketplace, differentiating themselves to satisfy a growing interest in owning a tablet,” said Kirk Parsons, senior director of telecommunications services at J.D. Power. “Price has significantly impacted the marketplace. The average purchase price continues to drop and consumer expectations of tablet performance and features are different than they were for past products. Subsequently, overall satisfaction has declined, especially with ease of operation, as navigation features and functions have changed.”

jdpower_tablets_2014_1
Not surprisingly, the most important feature cited by consumers when buying a tablet was cost, followed by features and brand reputation. Brand recognition is becoming increasingly important to consumers, beating out both manufacturer websites and personal recommendations as the reasons why they select a particular brand.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)
Related Forum: iPad

Top Rated Comments

dannyyankou Avatar
96 months ago
I knew Samsung's lead wouldn't last long. Apple especially has the advantage in design.

Score: 10 Votes (Like | Disagree)
Nunyabinez Avatar
96 months ago
My wife got some cheap tablet and has been very frustrated with it. I don't know how there can be much difference in your satisfaction with these tablets when they all run the same OS.

She has an iPhone and finds Android to be messy and unintuitive. I'll bet most non-iPad users have never touched an iPad or an iPhone and hence don't know how awful Android is.

I know some here will defend Android, but it seems really bad in comparison to iOS, at least to me.
Score: 7 Votes (Like | Disagree)
joelvega125 Avatar
96 months ago
I don't know why Samsing is rated so high. They make garbage. I tried using their devices for a couple years and I came away from it never wanting to see a plastic piece of Samsung touch wiz trash again. Must be a hipster thing.

----------

My wife got some cheap tablet and has been very frustrated with it. I don't know how there can be much difference in your satisfaction with these tablets when they all run the same OS.

She has an iPhone and finds Android to be messy and unintuitive. I'll bet most non-iPad users have never touched an iPad or an iPhone and hence don't know how awful Android is.

I know some here will defend Android, but it seems really bad in comparison to iOS, at least to me.

EXACTLY! Well Put.
Score: 6 Votes (Like | Disagree)
Kariya Avatar
96 months ago
My gf got a BlackBerry Playbook. Used it all of one month before dumping it in her drawer. Now uses my iPad everyday to the point where i pretty much don't have an iPad anymore.

Planning to get another one when Touch ID and 2GB of RAM filters through the line and then just leave the current one to her.

The iPhone has serious competition, but the iPad simply doesn't. Nothing really comes close in terms of overall experience.
Score: 4 Votes (Like | Disagree)
keterboy Avatar
96 months ago
I just dont understand how Samsung's tablet scored so high compared to Apple's iPad. Those numbers are literally impossible and far from reality.

Every person I know, even people who like the Samsung tablet, tell me that the iPad is "much" better than any Android tablet.

Ive used it myself, the touch sensitivity lag is so annoying, you can literally feel the finger input lag and after a few minutes it makes you tired because your brain works faster than your inputs.

Then the Android menu is such a "wanna be" iOS menu that tries to gimmick it and completely fails at it.

So, out of my personal experience, any of this above is just nonsense for me, to say the least.

:confused:
Score: 3 Votes (Like | Disagree)
pgiguere1 Avatar
96 months ago
The surprise is not that Apple regained the lead, but that it lost it in the first place.
Many still believe this was a mistake that JD Power didn't want to admit.

Let's look at last year's numbers:



As you can see, Apple won in everything but price, but still lost overall. What this means is that each category is not weighted the same.

JD Power gave the weigth of each category. Some The Verge commenter did the math considering the weights:



And guess what, it still doesn't add up.

Even when you consired that the total might have been calculated before the star ratings were rounded, it's mathematically impossible for Samsung to have a higher score with the category biases JD Power provided.

When questioned about the situation, JD Power's director Kirk Parsons answered:
The differential between the price category scores of the iPad and the score of the Samsung tablets that were included in the survey was large enough to “more than offset” the score in the other four categories.
Which is total bul***** considering the weights provided.

Either JD Power should have provided the actual category biases they used to calculate the total, either they should have corrected the total using the initially provided category biases. Now they just decided to contradict maths instead without further justification.

tl;dr: Apple might never have lost it in the first place if JD Power didn't mess up their maths
Score: 2 Votes (Like | Disagree)

Top Stories

iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived last October in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone 12...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
macbook air deals

Deals: Amazon Drops Price of 256GB M1 MacBook Air to New Low of $849.99 ($149 Off)

Friday August 27, 2021 6:16 am PDT by
Amazon today introduced new low prices on the M1 MacBook Air for both 256GB and 512GB storage options. To start, you can get the 256GB model for $849.99, down from an original price of $999.00. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Only Silver and Gold are...
iCloud General Feature

iCloud+'s New Custom Email Domain Feature Now Available in Beta

Wednesday August 25, 2021 7:48 am PDT by
Starting with iOS 15, iPadOS 15, and macOS Monterey, users with a paid iCloud+ storage plan can personalize their iCloud email address with a custom domain name, such as johnny@appleseed.com, and the feature is now available in beta. iCloud+ subscribers interested in setting up a custom email domain can visit the beta.icloud.com website, select "Account Settings" under their name, and select ...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
maxresdefault

New MacBook Pro Models Coming at WWDC, Suggests Leaker

Monday May 24, 2021 1:27 pm PDT by
New MacBook Pro models are coming at WWDC, according to leaker Jon Prosser who has a mixed track record when it comes to predicting Apple's plans. Subscribe to the MacRumors YouTube channel for more videos. Prosser provided no additional information, but there are new 14 and 16-inch MacBook Pro models in the works. The new MacBook Pros will feature the most radical redesign to the MacBook Pro ...
omg lightning cable comparison

Security Researcher Develops Lightning Cable With Hidden Chip to Steal Passwords

Thursday September 2, 2021 6:59 am PDT by
A normal-looking Lightning cable that can used to steal data like passwords and send it to a hacker has been developed, Vice reports. The "OMG Cable" compared to Apple's Lightning to USB cable. The "OMG Cable" works exactly like a normal Lightning to USB cable and can log keystrokes from connected Mac keyboards, iPads, and iPhones, and then send this data to a bad actor who could be over a...
ted lasso notchless phone

No, That Notchless iPhone Spotted in 'Ted Lasso' Isn't the iPhone 13

Tuesday August 31, 2021 2:15 am PDT by
Recent sightings of a notchless iPhone in highly popular Apple TV+ comedy "Ted Lasso" have led to sensational headlines suggesting this is a canny bit of product placement on Apple's part and that the iPhone 13 will be notchless. In actuality – and this could go without saying – the phone in question is very likely just showing a poorly superimposed display added in post-production. Notchless ...
calculatorapp

iOS 11 Bug: Typing 1+2+3 Quickly in the Calculator App Won't Get You 6

Tuesday October 24, 2017 2:03 pm PDT by
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it's been around since iOS 11 was in beta testing. At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly. Due to...