'Industry Scuttlebutt' Hints Apple May Be Planning February Revamp for Beats Music

beatsApple might be planning to unveil both its revamped music subscription service and its new branding alongside the upcoming 2015 Grammy Awards, reports Re/code, citing some "industry scuttlebutt."

When will Apple show off the new version of its subscription service and its new brand? Here's a guess backed up by some industry scuttlebutt: February -- presumably timed to the Grammy Awards, which will be held Feb. 8.

News of an upcoming rebrand first surfaced yesterday, after TechCrunch reported that Apple would be shutting down Beats Music. An Apple representative quickly refuted the claim saying it was "not true." Re/code went on to suggest that while Apple won't be shuttering Beats Music, the company may have plans to "modify it over time," changing the brand name.

Apple first acquired Beats Music back in May, and at the time, announced plans to leave the service untouched. There were no plans to integrate Beats Music into iTunes, with the company suggesting the streaming music service would remain as a standalone product. Beats Music was largely seen as Apple's answer to popular services like Spotify, aimed at improving declining music sales.

In recent weeks, Apple has made quite an effort to promote Beats Music, adding it to the list of "Apps Made by Apple" and recommending the app to new iOS users. Apple also added a Beats Music channel to the Apple TV last week alongside the release of iOS 8.

Thus far, there is no word on what Apple is planning for Beats Music, but a source at TechCrunch has suggested that Apple might roll the streaming music functionality into iTunes.

Top Rated Comments

camnchar Avatar
101 months ago
"Industry scuttlebutt" -- my favorite source.
Score: 11 Votes (Like | Disagree)
PatriotInvasion Avatar
101 months ago
Anyone else notice that the Apple Watch OS home screen looks strikingly similar to the Beats Music setup layout?
Score: 6 Votes (Like | Disagree)
jfischer Avatar
101 months ago
Not scuttlebutt again! Ruining everything!

You're thinking of Scuzzlebutt.

Scuzzlebutt is a basket-weaving monster who lives on top of a mountain in South Park. He has a piece of celery as an arm and Patrick Duffy as a leg.
Score: 6 Votes (Like | Disagree)
ValSalva Avatar
101 months ago
Will we get another free U2 album?
Score: 6 Votes (Like | Disagree)
mr666 Avatar
101 months ago
The danger in "re-branding" is that people who were already a bit confused are then totally unable to get their heads around the choices for "multi-media", as it was once called, or "A-V" if we go back 50 years.

Right now, new Mac OS users are confused as to why iTunes categorizes and plays movies, QuickTime plays but doesn't categorize movies, and iPhoto categorizes but doesn't play movies. Add to that the annoyance that iMovie is really i-Create-Movie-Projects, not a full tilt app for everything about movies, and you have a tangled mess. One app strictly for movies and one strictly for music would settle the dust a bit, and ensure that new users don't throw up their hands and go right back to Windows. The syncing of all data (contacts, email, music, movies, photos, etc.) should be handled by one centralized app, not by iTunes or anything else. The problem would be what to call an "i" app that is dedicated to sync..... hmmm... wait a moment. I sync I know the answer.
http://en.wikipedia.org/wiki/ISync
Score: 3 Votes (Like | Disagree)
3282868 Avatar
101 months ago
But for those who sync their iPhone and iPad content (apps, contacts, calendars, etc.) through iTunes... are they going to be told to sync their iPhone to "Music"?

The iTunes application on OSX is a very beefy app that does A LOT of things. For better or worse, stuff just kept getting added over the years.
Revamp "iSync", it's there, has been well before the iPhone as a conduit for syncing Contacts, Calendars, etc. in OS X with non-Apple devices.

A lot of us at Apple agree, iTunes should be "stripped down" to music. iBooks has its own bookstore, iMovie could handle Movie and Television purchases, the OS X App Store could bridge with iOS App's, allowing iSync to handle syncing.

For those of us using iTunes 12 beta, notice how this is halfway achieved? Each store is now accessed by the category you are in, that is you cannot access the Movie Store if you're in the Music section in iTunes.

The only issue would be non-OS X systems, and that is why Apple has not changed iTunes. Engineers would have to create MS counterparts for iMovie, iBooks, App's, etc. unless they leave iTunes for Windows untouched (which they could).
Score: 3 Votes (Like | Disagree)

Popular Stories

2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
widgets ios 16 feature

Gurman: iPhone 14 Pro to Feature Always-On Display Showing iOS 16's New Lock Screen Widgets

Sunday June 26, 2022 7:36 am PDT by
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...
m2 mac mini screen feature

Gurman: Apple Planning M2 Pro Mac Mini, New Apple TV With A14 Chip, Revamped HomePod With S8 Chip, and More

Sunday June 26, 2022 6:31 am PDT by
In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips. Following the M2 series of Macs, Gurman said the first M3 series of...
13 inch macbook pro m2 mock feature 2

Base 13-Inch MacBook Pro With M2 Chip Has Significantly Slower SSD Speeds

Sunday June 26, 2022 2:52 pm PDT by
Following the launch of Apple's new 13-inch MacBook Pro with the M2 chip, it has been discovered that the $1,299 base model with 256GB of storage has significantly slower SSD read/write speeds compared to the equivalent previous-generation model. YouTube channels such as Max Tech and Created Tech tested the 256GB model with Blackmagic's Disk Speed Test app and found that the SSD's read and...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
airpods pro 2 1

AirPods Pro 2 Said to Feature Upgraded H1 Chip, Find My, Heart Rate Detection, USB-C and More

Friday June 24, 2022 9:48 am PDT by
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio. The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
tesla carplay hack

Tesla Apple CarPlay Hack Updated to Work With Any Tesla Model

Monday June 27, 2022 3:38 am PDT by
Polish developer Michał Gapiński has released a new and improved version of his "Tesla Android Project" which brings Apple's CarPlay experience to more Tesla vehicles than ever before. According to Gapiński, version 2022.25.1 provides "100% functional CarPlay integration for any Tesla," and comes with several new features and bug fixes. The project now supports DRM video playback so that...