Apple Pushing for $5 Beats Music Subscriptions as Spotify Debuts Discounted Family Plan

beatsAs previously reported, Apple plans to relaunch its recently acquired Beats Music subscription early next year and hopes to offer the service with with a lowered monthly cost. According to new "industry scuttlebut" relayed to Re/code, Apple is pushing music labels to cut streaming music subscription prices in half to $5 per month.

The logic of Apple’s argument, relayed by people who’ve heard the pitch secondhand: Apple’s best iTunes buyers spend about $60 a year on downloaded music — $5 a month. So if subscription services dropped that low, any download buyers that switched over to the streaming model would generate just as much revenue for the music labels. And, more important, the market of potential subscribers would get much larger.

Any reduction offered to Apple would be available to other services, making it less likely music industry executives would approve of a 50 percent discount. Re/code notes Apple will more likely meet the music labels in the middle with a monthly fee in the range of $7-8.

While Apple negotiates the terms for its Beats Music streaming service, rival Spotify is upping the ante with a new Spotify Family plan. Similar to Rdio's Unlimited Family plan, Spotify Family allows a premium subscriber to add up to four additional members for $4.99/month each, a 50 percent discount off the regular $9.99 individual premium plan. Spotify announced the family plans today and will roll then out globally in the coming weeks.

Related Forum: Mac Apps

Top Rated Comments

JBaker122586 Avatar
124 months ago
I wouldn't pay 1 cent per month for it. There's free music everywhere.

Who would buy a loaf of bread when you can just steal it?
Score: 33 Votes (Like | Disagree)
fa8362 Avatar
124 months ago
I wouldn't pay 1 cent per month for it. There's free music everywhere.
Score: 16 Votes (Like | Disagree)
RedOrchestra Avatar
124 months ago
Apple, once again, wringing and stretching the content suppliers BUT holding firm on their profit margins. Pretty soon there won't be any content.
Score: 15 Votes (Like | Disagree)
decimortis Avatar
124 months ago
Who would buy a loaf of bread when you can just steal it?

While I agree with your sentiment, I'm not entirely sure he was talking about stealing music. I'm listening to free music streaming on Songza right now. The odd ad here and there keeps it at an affordable zero dollars per month.

D.
Score: 11 Votes (Like | Disagree)
macduke Avatar
124 months ago
There's no need to steal it. It's freely available and legal. TV too.

Yeah but some of us hate ads. There's nothing like streaming Christmas music on Pandora on Christmas morning and having a mature-rated Trojan condom commercial full of questionable innuendo and "noises" blaring over the speakers. The awkward silence as teens, parents, and grandparents sit around trying not to make eye contact with anyone else in the room is extremely fun and anxiety inducing. If only that would happen again this Christmas. Alas, my brother-in-law now pays for streaming so we're good to go.
Score: 9 Votes (Like | Disagree)
PBG4 Dude Avatar
124 months ago
Wow, the biggest music spenders on iTunes buy the equivalent of a $10 CD every 2 months. I remember buying an album a week in high school! :eek:
Score: 9 Votes (Like | Disagree)

Popular Stories

Provenance Emulator

PlayStation, GameCube, Wii, and SEGA Emulator for iPhone and Apple TV Coming to App Store

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iPad Air 12

12.9-Inch iPad Air Now Rumored to Feature Mini-LED Display

Thursday April 18, 2024 7:37 am PDT by
The rumored 12.9-inch iPad Air that is expected to be announced in May will be equipped with a mini-LED display like the current 12.9-inch iPad Pro, according to Ross Young, CEO of research firm Display Supply Chain Consultants. The existing 10.9-inch iPad Air is equipped with a standard LCD panel, and the move to mini-LED technology for the 12.9-inch model would provide increased brightness for...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...