Apple's Jony Ive Talks Apple Watch at SFMOMA Lifetime Achievement Award Ceremony

Apple design chief Jony Ive on Thursday was honored by the San Francisco Museum of Modern Art in an event that celebrated Ive's 2014 Bay Area Treasure Award. The award, bestowed by the Modern Art Council (MAC), recognizes creative individuals who have influenced visual culture.

ive_moma_award

"Ive is our generation’s most innovative and influential figure in the field of industrial design—no other design mind has done more to transform the way we visualize and share information," said SFMOMA Director Neal Benezra. "SFMOMA was the first museum on the West Coast to establish a department of architecture and design, and we’re thrilled to celebrate Ive’s revolutionary achievements."

Speaking during the award ceremony, Ive commented on the Apple Watch and the challenge of designing Apple's first smartwatch product in a series of comments reported by The Wall Street Journal.

"Even though Apple Watch does so many things, there are cultural, historical implications and expectations," Ive said. "That’s why it’s been such a difficult and humbling program."

Ive also emphasized the dilemma of developing a product that would mean different things to different people. Adding to the complexity of the design is the device itself, which is used only casually by its owners.

"As soon as something is worn, we have expectations of choice," said Ive. Only "in prison," he joked, do people all wear the same thing."

Ive's strict focus on his design work was also revealed in the interview when he admitted he didn't know the details of Apple's most recent financial results.

“I honestly don’t know the numbers,” said Ive. “But I know they are high.”

The Bay Area Treasure Award is one of several awards given to Ive in recent years. The Apple designer was the recipient of a National Design Award for the iPhone in 2007 and a team-issued 2012 Design and Art Direction award. He also was made a Knight Commander of the Order of the British Empire in a ceremony held in 2012.

Top Rated Comments

griz Avatar
82 months ago
Is it just me or is the giant Jony head a little 1984ish?
Score: 36 Votes (Like | Disagree)
winston1236 Avatar
82 months ago

Is anyone else like really excited for this watch?! It's really unique and I'm looking forward to it.


Not really, I think its bulky and kind of ugly. Being force tethered to a phone is the final deal killer for me.
Score: 29 Votes (Like | Disagree)
Roessnakhan Avatar
82 months ago

I think you're stretching a bit in terms of it's looks and it's obvious you don't know what you're talking about. The Apple Watch doesn't need the aid of the iPhone to work the standard functions. You can go the whole day using it and leaving your iPhone at home.

Without the phone pretty much all you got is a ($350 at least) iPod nano with fitness tracking.
Score: 16 Votes (Like | Disagree)
joshwenke Avatar
82 months ago
Is anyone else like really excited for this watch?! It's really unique and I'm looking forward to it.
Score: 15 Votes (Like | Disagree)
Patriot24 Avatar
82 months ago

I think you're stretching a bit in terms of it's looks and it's obvious you don't know what you're talking about. The Apple Watch doesn't need the aid of the iPhone to work the standard functions. You can go the whole day using it and leaving your iPhone at home.

I wouldn't say he doesn't know what he's talking about.

Yes, you can wear the watch without the phone near, but it significantly neuters the experience. Without a standalone cellular radio, most of the functions become moot. I for one do not see a problem with this approach in a first generation device, but I think the argument has some validity.

Everyone has different use cases. It doesn't make them wrong.
Score: 13 Votes (Like | Disagree)
budselectjr Avatar
82 months ago
Ive sounds like the biggest douche when he talks.
Score: 12 Votes (Like | Disagree)

Top Stories

bloodoxygenapplewatch

Apple Watch Series 7 Rumored to Feature Blood Glucose Monitoring

Monday January 25, 2021 5:05 am PST by
The Apple Watch Series 7 will reportedly feature blood glucose monitoring via an optical sensor, according to ETNews. The report, which mainly focuses on the blood glucose capabilities of the Samsung Galaxy Watch 4, explains that Apple is intending to bring blood glucose monitoring to the upcoming Apple Watch Series 7 using a non-invasive optical sensor. Measuring blood glucose levels,...
14

Apple Releases iOS 14.4 and iPadOS 14.4 With New Camera Warnings and Bug Fixes

Tuesday January 26, 2021 10:04 am PST by
Apple today released iOS and iPadOS 14.4, the fourth major updates to the iOS 14 operating system that was initially released in September. iOS and iPadOS 14.4 come more than a month after the release of iOS and iPadOS 14.3, updates that brought new emojis, Intercom support, and more. The iOS and iPadOS 14.4 updates can be downloaded for free and the software is available on all eligible...
7

Apple Releases watchOS 7.3 With Unity Watch Face, Expanded ECG Availability and More

Tuesday January 26, 2021 10:03 am PST by
Apple today released watchOS 7.3, the third major update to the watchOS 7 operating system that was released in September. watchOS 7.3 comes more than a month after watchOS 7.2, an update that brought support for Apple Fitness+ ‌‌The watchOS 7.3 update‌‌ can be downloaded for free through the dedicated Apple Watch app on the iPhone by going to General > Software Update. To install...
14

Apple Releases tvOS 14.4 for Fourth and Fifth-Generation Apple TV Models

Tuesday January 26, 2021 10:02 am PST by
Apple today released tvOS 14.4, the fifth update to the tvOS 14 operating system that was initially released back in September. tvOS 14.4 comes more than a month after the release of tvOS 14.3. tvOS 14.4, which is a free update, can be downloaded over the air through the Settings app on the ‌Apple TV‌ by going to System > Software Update. ‌‌‌‌Apple TV‌‌‌‌ owners who have...
14

Apple Releasing iOS 14.4 and watchOS 7.3 Later Today

Tuesday January 26, 2021 7:20 am PST by
In its Black History Month announcement this morning, Apple has confirmed that iOS 14.4 and watchOS 7.3 will be released later today. watchOS 7.3 expands the ECG app on the Apple Watch Series 4 and newer to Japan, Mayotte, Thailand, and the Philippines, while iOS 14.4 introduces a notification on iPhone 12 models with non-genuine cameras. Both software updates also add support for a new...
AirPods Pro Gen 2 Feature2

Second-Generation AirPods Pro Widely Rumored to Launch in First Half of 2021

Tuesday January 26, 2021 8:24 am PST by
Apple plans to release second-generation AirPods Pro within the first half of 2021, according to unnamed industry sources cited by Taiwanese publication DigiTimes in a report focused on flash memory supplier Winbond. From the report:Winbond is also expected to be among the NOR flash suppliers for Apple's next-generation AirPods Pro slated for launch later in the first half of this year, the...
apple watch black unity

Apple Celebrates Black History Month With Limited-Edition Watch, Featured Apps and Books, and More

Tuesday January 26, 2021 6:14 am PST by
Apple today announced that it will be celebrating Black History Month with curated content that highlights and amplifies Black creators, artists, developers, and businesses across the App Store, Apple Music, the Apple TV app, Apple Books, Apple Podcasts, and more. The content will be featured throughout the month of February. Black Unity Sport Band has "Truth. Power. Solidarity." ...
magsafecasedangle

Apple Elaborates on Potential for iPhone 12 and MagSafe Accessories to Interfere With Implantable Medical Devices

Saturday January 23, 2021 2:42 pm PST by
Since the launch of iPhone 12 models in October, Apple has acknowledged that the devices may cause electromagnetic interference with medical devices like pacemakers and defibrillators, but the company has now shared additional information. Apple added the following paragraph to a related support document today:Medical devices such as implanted pacemakers and defibrillators might contain...
14

iOS 14.4 Patches Vulnerabilities That May Have Been Actively Exploited

Tuesday January 26, 2021 12:16 pm PST by
Apple today released iOS 14.4 and iPadOS 14.4, and along with a handful of minor new features, the software introduces security fixes for three vulnerabilities that may have been used in the wild. According to a security support document shared by Apple, there were kernel and WebKit vulnerabilities affecting all iPhones and iPads running iOS or iPadOS 14. The kernel vulnerability could allow ...
matte black macbook pro colorware

Apple Researching High-End Titanium MacBook Casings With Unique Textured Finish

Tuesday January 26, 2021 7:10 am PST by
Apple is researching the use of processed titanium with unique properties for future MacBooks, iPads, and iPhones, according to a newly-granted patent application. In a filing titled "Titanium parts having a blasted surface texture," granted by the U.S. Patent and Trademark Office and spotted by Patently Apple, Apple explains how various devices could adopt titanium casings with a...