Apple's Jony Ive Talks Apple Watch at SFMOMA Lifetime Achievement Award Ceremony
Apple design chief Jony Ive on Thursday was honored by the San Francisco Museum of Modern Art in an event that celebrated Ive's 2014 Bay Area Treasure Award. The award, bestowed by the Modern Art Council (MAC), recognizes creative individuals who have influenced visual culture.

"Ive is our generation’s most innovative and influential figure in the field of industrial design—no other design mind has done more to transform the way we visualize and share information," said SFMOMA Director Neal Benezra. "SFMOMA was the first museum on the West Coast to establish a department of architecture and design, and we’re thrilled to celebrate Ive’s revolutionary achievements."
Speaking during the award ceremony, Ive commented on the Apple Watch and the challenge of designing Apple's first smartwatch product in a series of comments reported by The Wall Street Journal.
"Even though Apple Watch does so many things, there are cultural, historical implications and expectations," Ive said. "That’s why it’s been such a difficult and humbling program."
Ive also emphasized the dilemma of developing a product that would mean different things to different people. Adding to the complexity of the design is the device itself, which is used only casually by its owners.
"As soon as something is worn, we have expectations of choice," said Ive. Only "in prison," he joked, do people all wear the same thing."
Ive's strict focus on his design work was also revealed in the interview when he admitted he didn't know the details of Apple's most recent financial results.
“I honestly don’t know the numbers,” said Ive. “But I know they are high.”
The Bay Area Treasure Award is one of several awards given to Ive in recent years. The Apple designer was the recipient of a National Design Award for the iPhone in 2007 and a team-issued 2012 Design and Art Direction award. He also was made a Knight Commander of the Order of the British Empire in a ceremony held in 2012.
Popular Stories
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices.
Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year.
Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support.
Apple Watch Ultra's existing Night Mode
In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design.
The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads.
As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital."
In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh:
iPhone 11 Pro Max: 3,969mAh
iPhone 12 Pro Max: 3,687mAh...
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6.
Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors.
Subscribe to the MacRumors YouTube channel for more videos.
Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options...