Apple's Jony Ive Talks Apple Watch at SFMOMA Lifetime Achievement Award Ceremony

Apple design chief Jony Ive on Thursday was honored by the San Francisco Museum of Modern Art in an event that celebrated Ive's 2014 Bay Area Treasure Award. The award, bestowed by the Modern Art Council (MAC), recognizes creative individuals who have influenced visual culture.

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"Ive is our generation’s most innovative and influential figure in the field of industrial design—no other design mind has done more to transform the way we visualize and share information," said SFMOMA Director Neal Benezra. "SFMOMA was the first museum on the West Coast to establish a department of architecture and design, and we’re thrilled to celebrate Ive’s revolutionary achievements."

Speaking during the award ceremony, Ive commented on the Apple Watch and the challenge of designing Apple's first smartwatch product in a series of comments reported by The Wall Street Journal.

"Even though Apple Watch does so many things, there are cultural, historical implications and expectations," Ive said. "That’s why it’s been such a difficult and humbling program."

Ive also emphasized the dilemma of developing a product that would mean different things to different people. Adding to the complexity of the design is the device itself, which is used only casually by its owners.

"As soon as something is worn, we have expectations of choice," said Ive. Only "in prison," he joked, do people all wear the same thing."

Ive's strict focus on his design work was also revealed in the interview when he admitted he didn't know the details of Apple's most recent financial results.

“I honestly don’t know the numbers,” said Ive. “But I know they are high.”

The Bay Area Treasure Award is one of several awards given to Ive in recent years. The Apple designer was the recipient of a National Design Award for the iPhone in 2007 and a team-issued 2012 Design and Art Direction award. He also was made a Knight Commander of the Order of the British Empire in a ceremony held in 2012.

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Top Rated Comments

griz Avatar
126 months ago
Is it just me or is the giant Jony head a little 1984ish?
Score: 36 Votes (Like | Disagree)
winston1236 Avatar
126 months ago
Is anyone else like really excited for this watch?! It's really unique and I'm looking forward to it.

Not really, I think its bulky and kind of ugly. Being force tethered to a phone is the final deal killer for me.
Score: 29 Votes (Like | Disagree)
Roessnakhan Avatar
126 months ago
I think you're stretching a bit in terms of it's looks and it's obvious you don't know what you're talking about. The Apple Watch doesn't need the aid of the iPhone to work the standard functions. You can go the whole day using it and leaving your iPhone at home.
Without the phone pretty much all you got is a ($350 at least) iPod nano with fitness tracking.
Score: 16 Votes (Like | Disagree)
joshwenke Avatar
126 months ago
Is anyone else like really excited for this watch?! It's really unique and I'm looking forward to it.
Score: 15 Votes (Like | Disagree)
Patriot24 Avatar
126 months ago
I think you're stretching a bit in terms of it's looks and it's obvious you don't know what you're talking about. The Apple Watch doesn't need the aid of the iPhone to work the standard functions. You can go the whole day using it and leaving your iPhone at home.
I wouldn't say he doesn't know what he's talking about.

Yes, you can wear the watch without the phone near, but it significantly neuters the experience. Without a standalone cellular radio, most of the functions become moot. I for one do not see a problem with this approach in a first generation device, but I think the argument has some validity.

Everyone has different use cases. It doesn't make them wrong.
Score: 13 Votes (Like | Disagree)
budselectjr Avatar
126 months ago
Ive sounds like the biggest douche when he talks.
Score: 12 Votes (Like | Disagree)