Apple's Jony Ive Talks Apple Watch at SFMOMA Lifetime Achievement Award Ceremony

Apple design chief Jony Ive on Thursday was honored by the San Francisco Museum of Modern Art in an event that celebrated Ive's 2014 Bay Area Treasure Award. The award, bestowed by the Modern Art Council (MAC), recognizes creative individuals who have influenced visual culture.

ive_moma_award

"Ive is our generation’s most innovative and influential figure in the field of industrial design—no other design mind has done more to transform the way we visualize and share information," said SFMOMA Director Neal Benezra. "SFMOMA was the first museum on the West Coast to establish a department of architecture and design, and we’re thrilled to celebrate Ive’s revolutionary achievements."

Speaking during the award ceremony, Ive commented on the Apple Watch and the challenge of designing Apple's first smartwatch product in a series of comments reported by The Wall Street Journal.

"Even though Apple Watch does so many things, there are cultural, historical implications and expectations," Ive said. "That’s why it’s been such a difficult and humbling program."

Ive also emphasized the dilemma of developing a product that would mean different things to different people. Adding to the complexity of the design is the device itself, which is used only casually by its owners.

"As soon as something is worn, we have expectations of choice," said Ive. Only "in prison," he joked, do people all wear the same thing."

Ive's strict focus on his design work was also revealed in the interview when he admitted he didn't know the details of Apple's most recent financial results.

“I honestly don’t know the numbers,” said Ive. “But I know they are high.”

The Bay Area Treasure Award is one of several awards given to Ive in recent years. The Apple designer was the recipient of a National Design Award for the iPhone in 2007 and a team-issued 2012 Design and Art Direction award. He also was made a Knight Commander of the Order of the British Empire in a ceremony held in 2012.

Top Rated Comments

griz Avatar
108 months ago
Is it just me or is the giant Jony head a little 1984ish?
Score: 36 Votes (Like | Disagree)
winston1236 Avatar
108 months ago
Is anyone else like really excited for this watch?! It's really unique and I'm looking forward to it.

Not really, I think its bulky and kind of ugly. Being force tethered to a phone is the final deal killer for me.
Score: 29 Votes (Like | Disagree)
Roessnakhan Avatar
108 months ago
I think you're stretching a bit in terms of it's looks and it's obvious you don't know what you're talking about. The Apple Watch doesn't need the aid of the iPhone to work the standard functions. You can go the whole day using it and leaving your iPhone at home.
Without the phone pretty much all you got is a ($350 at least) iPod nano with fitness tracking.
Score: 16 Votes (Like | Disagree)
joshwenke Avatar
108 months ago
Is anyone else like really excited for this watch?! It's really unique and I'm looking forward to it.
Score: 15 Votes (Like | Disagree)
Patriot24 Avatar
108 months ago
I think you're stretching a bit in terms of it's looks and it's obvious you don't know what you're talking about. The Apple Watch doesn't need the aid of the iPhone to work the standard functions. You can go the whole day using it and leaving your iPhone at home.
I wouldn't say he doesn't know what he's talking about.

Yes, you can wear the watch without the phone near, but it significantly neuters the experience. Without a standalone cellular radio, most of the functions become moot. I for one do not see a problem with this approach in a first generation device, but I think the argument has some validity.

Everyone has different use cases. It doesn't make them wrong.
Score: 13 Votes (Like | Disagree)
budselectjr Avatar
108 months ago
Ive sounds like the biggest douche when he talks.
Score: 12 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
iPhone 14 Pro Purple Side Perspective Feature Purple

Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Sunday February 5, 2023 6:07 am PST by
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
ipad air purple

Deals: M1 iPad Air Hits Record-Low Prices at TigerDirect, Starting at $313.99 (48% Off) [Updated]

Saturday February 4, 2023 10:05 am PST by
Online retailer TigerDirect has slashed pricing on the M1 iPad Air in several colors, offering the base 64GB configuration for just $313.99 in Purple and Pink. Note: MacRumors is an affiliate partner with TigerDirect. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. That's a savings of 48% compared to Apple's normal $599.00...
mac studio pink

Apple May Not Launch Updated Mac Studio With M2 Ultra Chip Due to Similarity With Upcoming Mac Pro

Sunday February 5, 2023 6:06 am PST by
A new version of the Mac Studio with the "M2 Ultra" chip is unlikely to arrive in the near future, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that since the upcoming Apple silicon Mac Pro is "very similar in functionality to the Mac Studio," Apple may wait until the release of M3- or M4-series chips to update the machine, or...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
top stories 4feb2023

Top Stories: New HomePod Launches, iOS 16.3.1 Coming Soon, and More

Saturday February 4, 2023 6:00 am PST by
This week saw the launch of the final product from Apple's January hardware announcements, with the second-generation HomePod making its way into customers' hands. Other news and rumors this week included signs of an interim iOS 16.3.1 bug fix update in the works as we await a fresh round of beta testing for a more significant iOS 16.4 update, a report on the potential dangers of using...
maxresdefault

Hands-On With Apple's Second-Generation HomePod

Friday February 3, 2023 1:28 pm PST by
Today is the official launch day for the second-generation HomePod that was introduced in January, and we picked one up to compare it to the original HomePod that Apple discontinued in 2021. Subscribe to the MacRumors YouTube channel for more videos. Design wise, the second-generation HomePod looks a lot like the first-generation model, featuring the same rounded design and acoustic mesh...