MacRumors

timcook.pngYesterday, we highlighted Haunted Empire, a new book from former Wall Street Journal reporter Yukari Iwatani Kane examining the transition Apple has undergone with the death of Steve Jobs. While the book includes a few interesting tidbits, our view was that Kane had selected anecdotes to support a predetermined conclusion that Apple is in decline.

With the book debuting today, Apple CEO Tim Cook has taken the unusual step of issuing a statement about the book, calling it "nonsense", according to CNBC. Cook's statement reads:

This nonsense belongs with some of the other books I've read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world's best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future. We've always had many doubters in our history. They only make us stronger.

The book's release comes as Apple fans continue to wait for the first major product releases of 2014. Earlier today, the company brought back the 16 GB fourth-generation iPad as a low-end model to replace the iPad 2 and released a new 8 GB iPhone 5c in several countries to offer a cheaper option compatible with LTE networks.

Update 3/18 2:22 PT: Yukari Kane has given a statement to Re/code on Cook's condemnation of her book.

"For Tim Cook to have such strong feelings about the book, it must have touched a nerve,” Kane said. "Even I was surprised by my conclusions, so I understand the sentiment. I'm happy to speak with him or anyone at Apple in public or private. My hope in writing this book was to be thought-provoking and to start a conversation which I'm glad it has."

ituneslogo.jpgApple today seeded a new version of 10.9.3 to employees, reports 9to5Mac, but more importantly, the company also launched a new iTunes 11.1.6 beta, which includes an important syncing feature that has been missing since the launch of Mavericks.

According to the release notes, iTunes 11.1.6 "restores the ability to sync contacts and calendar information to your iPhone, iPad, or iPod touch from your Mac running OS X 10.9.3."

When iOS 7 and Mavericks were introduced back in September, Apple removed local syncing in favor of cloud syncing, allowing users to sync calendars, contacts, bookmarks, and notes only via iCloud. Many users were unhappy with the feature removal and their inability to sync information to their iOS devices using their Macs.

Apple's Support Communities has a 212 page thread on the issue, and MacRumors has received multiple complaints about the removal of local sync since Mavericks was released. It appears that the next version of Mavericks and iTunes 11.1.6 will restore the feature, once again allowing users to sync locally.

At the current point in time, iTunes 11.16 and the newest version of OS X 10.9.3 are only available to Apple employees, but the betas should be seeded to developers in the near future.

As promised, Google today announced its "Android Wear" project, which is designed to bring Android to wearable devices. To begin with, Android Wear will be focused on watches that will come in a range of styles from several different manufacturers.

Most of us are rarely without our smartphones in hand. These powerful supercomputers keep us connected to the world and the people we love. But we're only at the beginning; we've barely scratched the surface of what's possible with mobile technology. That's why we’re so excited about wearables—they understand the context of the world around you, and you can interact with them simply and efficiently, with just a glance or a spoken word.

Android Wear for watches is designed to offer several functions over basic time telling. The app will provide notifications, messages, and updates from social networking apps and it will include Google Now capabilities allowing users to say "Ok Google" to ask questions, send texts, set alarms, and more. The "Ok, Google" function can also be used to control other devices, pulling up a music playlist on a phone or casting a movie to the TV.

Android Wear is also designed to be health-oriented, providing reminders for exercise goals and fitness summaries. Fitness apps designed to be compatible with Android Wear will be able to give real-time speed, distance, and time information.

Google's Android developer site has gained a new section focused on wearables. Developers can obtain a Developer Preview of the software, designed to allow them to tailor existing app notifications for watches that will be powered by Android Wear.


Google has plans to release additional developer resources and APIs in the near future and has announced partnerships with several different electronics manufacturers including Asus, HTC, LG, Motorola, and Samsung, which could see a range of wearable Android-based devices appearing later this year. LG, for example, will launch a watch next quarter with Android, and Motorola has its own Android Wear watch in the works.

The company is also partnering with chip makers Broadcom, Imagination, Intel, Mediatek, and Qualcomm, plus fashion brands including the Fossil Group to introduce watches powered by Android Wear in 2014.

With today's launch of a new 8 GB iPhone 5c, much discussion has been centered around the observation that the new model is available in only a handful of countries: the UK, France, Germany, Australia, and China. In a statement to Re/code, Apple reveals that its strategy is to offer a lower-cost option that is compatible with LTE networks in countries where those networks are seeing rapid growth.

“The mid-tier iPhone segment is growing year-over-year and the 8GB model provides a more affordable option for markets where LTE is becoming more established,” an Apple representative told Re/code. The iPhone 5c, unlike the iPhone 4s, which is also still sold, supports LTE networks.

iphone_5c_8gb_uk
The report notes that Apple may prefer not to sell the 8 GB iPhone 5c in the United States because of the popularity of subsidized phones, which sees the 16 GB model being offered for $99 or even less on a two-year contract. There are, however, plenty of other countries where subsidies are not common and where Apple has elected not to offer the new 8 GB model. The business model is even changing in the United States, where T-Mobile has led a charge to decouple device pricing from service plans. Under the new models, carriers are offering interest-free payment plans on devices and charging users separately for their service.

Related Forum: iPhone

chromecast-stickDespite an earlier report suggesting a March launch, a new report from the Wall Street Journal now claims Amazon will start selling its video-streaming device in April through its own website and retailers like Best Buy.

The device will run a version of Android akin to the company's Kindle Fire readers and will support common media streaming services like Netflix.

The Amazon device will carry a variety of apps available on Roku Inc. and Apple set-top boxes and run on a version of Google's Android software, like Amazon's tablet computers, these people said. Roku's most popular apps include video services Netflix and Hulu Plus and music service Pandora, as well as Amazon's own video-streaming service.

An earlier report from TechCrunch claims the Amazon device will have a stick form factor similar to Google's Chromecast and will plug into the HDMI port of any HDTV. These same sources believe the device will support online gaming, streaming top-tier titles to the device at 30 frames per second from Amazon's servers in a manner similar to remote gaming service OnLive.

Pricing for the Amazon device is not yet known, but it is expected to be consistent with competing devices which are priced under $100. Google's Chromecast is the cheapest option at $35, while Roku's new Streaming Stick is priced at $49. Sources claim Amazon Prime customers will receive extra incentives for purchasing the device.

ipad_4_399After the fourth-generation iPad reappeared on Apple's online storefront earlier today, the company has issued a press release confirming the return of the device to the company's product lineup. The iPad with Retina Display will replace the iPad 2 as the company's entry-level full-sized tablet option.

“Now for $399 customers can get iPad with a stunning 9.7-inch Retina display, fast A6X chip, and 5MP iSight camera, offering a dramatic upgrade in power, performance and value compared to the iPad 2 it replaces,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The iPad line sets the gold-standard in mobile computing and all iPads have access to the largest and best ecosystem of more than 500,000 iPad optimized apps from the App Store.”

The 16 GB WiFi-only iPad 4 is available for $399, while the WiFi + Cellular model starts at $529 in the U.S., with both black and white color options available. The iPad with Retina Display will be sold through the Apple Online Store, Apple's retail stores and select Authorized Apple Resellers. Customers looking for additional storage capacity beyond 16 GB must purchase the iPad Air, which is available in 16, 32, 64 and 128 GB options.

In line with earlier rumors, Apple today also started selling a new 8 GB iPhone 5c in select countries. The new 8 GB model with five color options is available in Apple's UK online store for £429 unlocked, making it £40 cheaper than the comparable 16 GB model.

Distribution of the new lower-capacity model is, however, rather limited, with Apple confirming to Fortune's Philip Elmer-DeWitt that the 8 GB model will only be available in the UK, France, Germany, Australia, and China.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)
Related Forums: iPad, iPhone

As indicated by multiple reports yesterday, Apple has officially launched an 8 GB version of the iPhone 5c and relaunched a 16 GB version of the previously-discontinued fourth-generation iPad. The 8 GB iPhone 5c is currently being sold in Apple's European Online Stores for £429 unlocked in all of the existing color options, where it is £40 cheaper than the 16 GB model and is expected to become available in the U.S. later today. The 16 GB iPad 4 is available worldwide and retails in Apple's U.S. Online Store for $399, while customers may also purchase a cellular version for $130 more at $529.

iphone5c8gb_ipad4
The relaunch of the 16 GB iPad 4 has resulted in Apple discontinuing the three-year-old iPad 2, although the company's European stores still currently show the iPhone 4S being sold alongside the new 8 GB iPhone 5c.

Apple's iPhone 5c has seen lower-than-expected sales since its debut last September due to high demand for the flagship iPhone 5s. The move also comes amid a renewed push by Apple to promote the iPhone 5c, as the company has debuted a new set of playful dot-centric for the phone on popular blogging platform Tumblr as well as the front page of Yahoo.com and in recent issues of The New York Times.

Meanwhile, the iPad 4 has been brought back into Apple's lineup after being removed in favor of the iPad Air last October. However, KGI Securities analyst Ming-Chi Kuo predicted in February that the company would shift from the iPad 2 to the iPad 4, as the latter sports Apple's A6X chip and 1GB memory compared to the former's A5 processor and 512 MB of memory.

Both devices are available to order from Apple's Online Store or through the company's retail locations.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)
Related Forums: iPad, iPhone

pegatron-officeApple supplier Pegatron is expected to start production on the iPhone 6 in the second quarter of this year at its new Kunshan, China plant, reports the Commercial Times [Google Translate].

Pegatron is already opening up a new factory space and recruiting workers in China in an effort to meet orders to manufacture the new phone, says Reuters. In early January, it was reported that Pegatron was expected to win a new contract to manufacture half of the iPhone 6's supplies. Previously, Pegatron was responsible for assembling the iPad mini and iPhone 5c, while Apple's main supplier, Foxconn, assembled many of the iPhone 5s units.

While the newspaper reported production would start ramping up in the second quarter, it did not report when the phone could come out, how many units Pegatron would manufacture, or how many workers the company was hiring. However, they do note that fellow Apple supplier Hon Hai would be the other primary manufacturer of the phone.

In 2013 Apple shifted iPhone 5c production to Pegatron in order to improve supply chain risk management, allowing Apple to expand its supply lines and minimize risk of potential supply chain disasters.

The iPhone 6 has been rumored to launch with two different versions of the phone, one with a 4.7-inch display and one with a 5.7-inch display. While there is no rumored release timeframe for the device, Apple typically releases its new iPhone models in the fall.

Related Forum: iPhone

ipad_4_black_whiteApple may have plans to reintroduce the discontinued fourth-generation iPad alongside the 8 GB iPhone 5c tomorrow, giving customers a lower-cost iPad option with better specs than the existing iPad 2.

A source that spoke with 9to5Mac has indicated that shipments of the fourth-generation iPad with Retina display are arriving at Apple retail locations, with notices that they're to be opened tomorrow.

Reliable KGI Securities analyst Ming-Chi Kuo initially predicted the shift from the iPad 2 to the iPad 4 back in February, suggesting Apple would wind down iPad 2 production during the first quarter of 2014, replacing it instead with the more powerful iPad 4.

Apple originally ceased selling the fourth-generation iPad when the thinner, lighter iPad Air was introduced in October of 2013 and continued to offer the 2011 iPad 2 as its lower-cost tablet option instead. Priced at $399, the iPad 2 is currently offered for $100 less than the $499 iPad Air.

Apple has presumably opted to keep the iPad 2 in its lineup because of its position as the last Apple tablet using a 30-pin adapter, but with its A5 processor and 512 MB of memory, it is significantly less powerful than the iPad 4, which includes Apple’s A6X chip with 1 GB of memory.

With the iPad 2 being replaced by the fourth-generation iPad, Apple's tablet lineup will be all Lightning for the first time. It's also possible Apple's current low-cost iPhone option, the iPhone 4s, will be discontinued at the same time in favor of the 8 GB iPhone 5c, marking the end of the 30-pin adapter in all non-iPod mobile products. Apple's iPod Classic will be the sole device using the adapter if the iPhone 4s and the iPad 2 are replaced with updated options.

Pricing for the 8 GB iPhone 5c and the reintroduced fourth-generation iPad have not yet been revealed, but it is likely Apple will make an announcement on the new products tomorrow.

In a new video, former Apple marketing vice president Allison Johnson talked about marketing at Apple and what it was like to work under Steve Jobs. The interview, which took place at the 99U Pop-Up School last September (via Cult of Mac), covers words that were verboten at Apple -- "brand" and "marketing" among them -- as well as anecdotes about Steve Jobs, and some advice on marketing.

Screen Shot 2014-03-17 at 3.22.00 PM
Johnson gave one example from the launch of the iPhone on AT&T in 2007. The carrier had written an email explaining to its internal sales team on how to properly sell the iPhone. Jobs asked to see the email and edited the email so the iPhone would be positioned correctly.

"He would dive in at a level of detail that most human beings would never consider," Johnson explained. "So, a CEO looking at a sales memo to an internal sales group at AT&T. He cared that much."


Johnson goes on to explain that Apple's product and marketing teams work closely together from early on in the design process. As a result, the Product Marketing team "understood deeply what was important about the product, what the team's motivations were on the product, what they hoped that product would achieve, what role they wanted it to play in people's lives". Because of this, Apple's marketing was greatly improved and on-target.

For external marketing and PR agencies that aren't involved as deeply in the development process, Johnson said, it's more difficult for them to position products well.

After Johnson left Apple, she founded West, a creative agency that works with tech companies like Anki and Jawbone.

Microsoft will launch its Office suite on the iPad at a media event on March 27 according to a report from The Verge. The suite -- including Word, Excel and PowerPoint -- has been in the works for years, with recent reports saying the lack of Office on the iPad was costing Microsoft as much as $2.5 billion per year.

The company released a version of Office on the iPhone last year, part of its Office 365 subscription service, and The Verge says the iPad version will also require a 365 subscription.

office_logo

Microsoft has been working on the software for a number of months now, having first introduced an iOS version of Office for the iPhone in June last year. We understand the iPad variant of Office will be similar to the iPhone version, and will require an Office 365 subscription for editing. We’re told that document creation and editing is fully supported for Word, Excel, and PowerPoint apps. Overall, the interface and features are expected to be similar to the existing iPhone version.

The site says new Microsoft CEO Satya Nadella will expand on his "mobile first, cloud first" strategy, something demonstrated by the free launch of the Mac version of OneNote earlier today.

Microsoft is also said to have an update for Office for Mac coming in the Spring of 2014.

Update 4:44PM PDT: Twitter user @rgonzalezagui posted what he says is a screenshot of Office for iPad leaked by a Microsoft employee:

boot_camp_iconApple's Mac Pro only supports installations of Windows 8 or later with Boot Camp, according to an updated Apple Support document that lists versions of Windows compatible with the 2013 Mac Pro.

Boot Camp Assistant on the Mac Pro also specifies that it only includes support for Windows 8 or later, as evidenced in a screenshot from Twocanoes Software (via MacWindows) indicating that users are not able to install earlier versions of Windows. The 2013 Mac Pro is the first Mac that does not include support for Windows 7 with Boot Camp 5.

It is unclear why Apple has chosen to drop support for Windows 7 on the Mac Pro, but it could be a sign that the company intends to discontinue support for the operating system in future Macs given its advanced age.

This decision may not sit well with users, as Windows 8, released in 2012, has not been particularly popular. As of this month, Windows 8 and 8.1 only represented 10.68 percent of total worldwide OS market share, while Windows 7 represented 47.31 percent. Combined, Windows is installed on 90.84 percent of the world's computers.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Neutral)
Related Forum: Mac Pro

Apple's upcoming iPhone 6 is widely rumored to include a larger display, which could encourage a significant number of users to upgrade in 2014, according to analyst Brian Marshall of ISI Group, who released a note to investors today.

Echoing past iPhone 6 rumors, Marshall suggests Apple will release two versions of the phone, one with a 4.7-inch screen and one with a 5.5-inch screen. The launch of two phones, both of which offer a total redesign of the existing 4-inch iPhone 5s, could spark a massive upgrade cycle.

iphone6-sizes
Apple's current installed base is estimated to be at 260 million users, and ISI Group calculates that half of today's iPhone purchases are made by upgraders, users who are upgrading their iPhones from an existing iPhone to a new version of the product.

ISI indicates that while the upgrade rate (percentage of installed base upgrading devices in a given quarter) was at 10 to 11 percent in 2011–2012, it has now dropped to approximately 9 percent because users have fewer reasons to upgrade with the iPhone 5c and 5s not introducing any significant design changes.

iphone6upgrades
Peak quarters have seen upgrade rates of 12 to 14 percent, and ISI expects a similar upgrade rate during the second half of 2014 when the iPhone 6 is launched, resulting in a higher number of sales. An iPhone 6 with an increased screen size may also lure customers who have switched to Android from the iPhone because of the latter's lack of a large display.

"Large-screen envy" is prevalent among the iPhone installed base and we believe a ~5” form-factor iPhone would spark a massive upgrade cycle as well as many "Android switchers" returning back to the iPhone (we refer to this as the “mother lode” of all Apple upgrade cycles).

Citing both "large-screen envy" and "pent-up demand" ISI Group suggests the new iPhone 6 models could result in an extra $3.00 earnings per share following release in the second half of 2014.

Higher demand for an iPhone during a redesign year is not unreasonable, as it has now been two years since the 2012 introduction of the iPhone 5. While the iPhone 5s included multiple internal improvements and the Touch ID fingerprint sensor, it retained the same 4-inch display and design of the iPhone 5, as did the iPhone 5c, which was just a repackaging of the existing model.

Related Forum: iPhone

A security researcher claims changes Apple made to tighten its kernel security system in iOS 7 instead weakened the system, making it less secure than its iOS 6 counterpart. (Via CNET and ThreatPost) Azimuth Security researcher Tarjei Mandt discovered the flaw and presented his findings last week at CanSecWest.

The security flaw involves the random number generator Apple uses to secure its kernel. In iOS 6, the number generator that encrypted the kernel derived its values in part from the CPU clock counter. Because it was based on time, the encryption was only marginally secure as the output values were predictable, especially when examining successive numbers.

ios7-early-random-number
Apple was aware of the limitations in iOS 6 and attempted to tighten security in iOS 7 by changing the random number generator to a linear congruential generator, which is more susceptible to brute force attacks.

The problem with the new generator in iOS 7 is that it uses a linear recursion algorithm, Mandt said, which has "more correlation" between the values it generates. That makes them easier to extrapolate and guess, he said.

This flaw potentially allows a malicious hacker to gain kernel-level access to an iOS device via an unpatched vulnerability. The kernel is the base part of the iOS operating system and controls low-level functions such as security and resource allocation.

Apple approached Mandt about his findings and asked for his CanSecWest slide presentation.

Related Forum: iOS 7

Late last week, shares of InvenSense rose on rumors that the company had won a contract to supply sensors for Apple's upcoming iPhone 6. InvenSense supplies sensors such as accelerometers and gyroscopes to major phone manufacturers, but the company has yet to publicly land a deal with Apple. The validity of the rumor seems up for debate, however, as a Needham & Company analyst soon released a note saying that he "did not get the impression" from InvenSense's CEO and CFO that such an agreement was in place. Of course, that information would be under a strict non-disclosure agreement with Apple, severely limiting what InvenSense executives could tell the analyst.

Regardless, The Motley Fool speculates on what InvenSense could bring to Apple. While InvenSense could offer drop-in replacements for the current gyroscope and accelerometer sensors in the iPhone, the company also provides Optical Image Stabilization (OIS) technology for mobile phones:

There's one additional socket that InvenSense could win on the iPhone -- an OIS gyroscope. The burgeoning technology is used to improve smartphone camera's by stabilizing the image using a gyroscope. Samsung neglected to use the technology in the Galaxy S5, but Apple may decide to integrate it into the iPhone 6. If it does, InvenSense is a clear choice.

invensense

Image from Electronics 360

Optical Image Stabilization remains relatively new in the smartphone market, and uses a motion-tracking system to compensate for device shakiness, allowing for sharper photos and video. This video demonstrates the product:


Apple presently offers software-based image stabilization in its iPhone 5s, but has definitely been researching optical image stabilization for the iPhone. Earlier this year, an Apple patent application detailing an OIS system was published. The employee who authored that patent was hired by Apple in 2012 from a company working on the same optical image stabilization technology.

Whether or not Apple is actually planning on incorporating Optical Image Stabilization technology in the next iPhone or not, it's clear the company's engineers are working on it. Historically, Apple has made steady improvements to the iPhone camera with each subsequent generation, and the last several generations have focused on image quality improvements rather than simply increasing megapixel counts.

Related Forum: iPhone

Following reports this morning claiming that Apple is introducing an 8 GB iPhone 5c tomorrow, Engadget has received a photo of what is said to be the label from the device's packaging.

iphone_5c_8gb_label
The label is from a blue 8 GB iPhone 5c and carries a new part number of MG902 to go along with with the existing A1507 model number that is used on iPhone 5c devices sold in Europe and the Middle East for compatibility with cellular networks in those countries.

Related Forum: iPhone

In line with a report from last week, Microsoft today launched OneNote for the Mac, making several significant changes to the service for both mobile and desktop users. The biggest change is in pricing with OneNote now free across all supported platforms for personal use. The free Mac app also includes 7GB of free OneDrive storage space, which can be expanded by subscribing to Office 365.

The Mac version is very similar to the Windows version with only a few subtle visual differences. Both versions share the same notebook metaphor, ribbon interface and freeform note-taking features.

onenote-mac-main
Along with a Mac version, Microsoft also is releasing a OneNote clipper browser plug-in for Internet Explorer, Chrome, Firefox and Mac Safari that allows users to save clippings from webpages. This feature is being extended to third-party apps via a new cloud API that provides developers with the ability to integrate OneNote clipping into their apps.

Other new tools in OneNote include Office Lens, which allows users to take a picture of a document and immediately import it into their OneNote QuickNotes with text recognition. Microsoft also enabled a OneNote email service that provides users with the ability to create new QuickNotes using a unique onenote.com email account.


Microsoft OneNote for the Mac [Direct Link] is available for free from the Mac App Store. While the consumer version is free, Microsoft is still offering a paid business version with premium features like Outlook integration and SharePoint support. New partner apps with support for OneNote include Feedly, IFTTT, News360 and Weave.

The Atlantic Coast Conference and college sports site Campus Insiders have teamed up to launch a new "ACC Sports" channel for the Apple TV today, offering video highlights, features, and other clips related to the conference's 15 member schools. A separate Campus Insiders tab within the app includes a smaller amount of content from other college athletic conferences around the country.

acc_sports_apple_tv_icon
The channel does not currently offer any live video content, although it is certainly possible such offerings could be added in the future.

acc_sports_apple_tv
Campus Insiders has agreements with a number of college conferences to offer live video streaming of certain competitions in a variety of sports through the firm's website, and the launch of an ACC Sports channel for Apple TV could be a prelude to a broader effort by Campus Insiders that would be able to bring streaming of these events directly to Apple's set-top box.

Today's launch is the latest in a long line of new Apple TV channels introduced over the last months as Apple has worked to rapidly expand content available on the set-top box. New Apple TV 6.1 software released last week makes it easier for users to hide unwanted channels from the main Apple TV screen, helping them manage the growing number of available channels. Apple has also been rumored to be on the verge of introducing a revamped version of the Apple TV, perhaps opening it up to third-party developers to support games and other apps.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)