Apple Looking to Launch Lower-Cost iMac in 2014

Apple may be preparing to release a cheaper model of the iMac in 2014, KGI Securities analyst Ming-Chi Kuo states in a new research note. The analyst believes that sales of recent iMac models have failed to meet expectations and that Apple may look to introduce a lower-cost option in order to bolster sales in critical foreign markets.imac_family_2013

Our surveys indicate that Apple’s last iMac model, released at end-2012 with an all-new-design, shipped fewer-than-expected units in the worldwide market. We think the price was set too high and the model failed to make an impact in critical foreign markets like China. We thus think Apple may offer a budget iMac model to push shipments among non-US markets in the face of solid competition from Levono (CN), HP (US) and other rivals.

We are optimistic that a budget iMac would boost overall iMac shipments to grow 10-20% YoY in 2014.

After a major redesign last year, the iMac was given a surprise refresh last month as Apple updated the line of desktops based on Intel's Haswell processors, faster PCI Express-based flash storage options, and new 802.11ac Wi-Fi capabilities. Currently, the entry-level iMac 21.5 inch iMac starts at $1,299, while the 27-inch iMac starts $1,799. Both models are $100 more expensive than the previous generation iMacs, which debuted in 2011.

Related Roundup: iMac
Buyer's Guide: iMac (Neutral)
Related Forum: iMac

Popular Stories

iOS 18

Here Are Apple's Full iOS 18.5 Release Notes

Tuesday May 6, 2025 2:17 pm PDT by
Apple today seeded the release candidate version of iOS 18.5 to developers and public beta testers, giving us a look at the final version of the update that will be provided to the public next week. With the release candidate, Apple provided release notes, so we have a more complete look at the new features that are included in the update, including those that weren't found during the beta...
siri glow

iPhone Users Now Able to Submit Claims in $95 Million Siri Spying Lawsuit

Wednesday May 7, 2025 11:40 am PDT by
If you owned a Siri-compatible device and had an accidental Siri activation between September 17, 2014 and December 31, 2024, you could be eligible for a payment from Apple as part of a class action lawsuit settlement. Apple in January agreed to pay $95 million to settle a class action lawsuit involving Siri spying accusations, and a website to distribute the funds has now been set up and...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17: What's New With the Cameras

Friday May 2, 2025 3:52 pm PDT by
We've still got months to go before the new iPhone 17 models come out, but a combination of dummy models and leaks have given us some insight into what we can expect in terms of camera changes. Apple is adding new camera features, and changing the design of the camera bump for some models. You might be skeptical of dummy models, but over the years, they've proven to be a highly accurate...
iOS 18

Apple Says iOS 18.5 Coming Soon, Here is What's New

Monday May 5, 2025 8:19 am PDT by
In its press release for the new Pride Band today, Apple said that iOS 18.5 is "upcoming," following more than a month of beta testing. We expect the iOS 18.5 Release Candidate to be released this week, and this should be the final beta version, barring any last-minute bugs or changes. The software update should then be released to the general public next week. iOS 18.5 is a relatively...
Foldable iPhone 2023 Feature Homescreen

Foldable iPhone Said to Have Two Key Advantages

Monday May 5, 2025 6:41 am PDT by
Apple plans to release its first foldable iPhone next year, according to several reporters and analysts who cover the company. In his Power On newsletter today, Bloomberg's Mark Gurman said the foldable iPhone will offer two key advantages over other foldable smartphones. First, he said the foldable iPhone will have a "nearly invisible" crease when unfolded. This means the device's...
Nineth iOS 19 Feature

iOS 19 Beta is a Month Away With These New Features for Your iPhone

Thursday May 8, 2025 7:37 am PDT by
The first iOS 19 beta is just one month away, and there are already many new features and changes that are expected with it. Apple should seed the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key iOS 19 rumors...
Foldable iPhone 2023 Feature Homescreen

Apple's Foldable iPhone Display Tech May Set New Industry Standard

Thursday May 8, 2025 3:29 am PDT by
Apple's upcoming foldable iPhone will feature a new type of display panel developed by Samsung that has never been used in a foldable product, claims a source with links to Apple's supply chain. According to the account yeux1122 on the Korean Naver blog, the foldable iPhone will use a custom display process for which Apple will hold branding trademark rights, and that meets Apple's stringent ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...

Top Rated Comments

HobeSoundDarryl Avatar
151 months ago
I hear it will use colorful plastic instead of aluminum but only be priced $100 less while encompassing this year's technology. Then, apparently people will say "for only $100 more" and buy the aluminum one instead because it has the latest tech. :rolleyes:
Score: 59 Votes (Like | Disagree)
tracker_oz Avatar
151 months ago
One man's perspective

I can tell you as someone whom looked at buying three iMac's this year (21" for two of my kids and a 27" for myself), it was NOT just about the cost! It was about the repairability and design! My wife's 2010 iMac is a thing of beauty; both to look at and to repair/upgrade. I was able to relatively easily upgrade the machine, adding an SSD and more RAM, without paying the extortionate upgrade process for these items from Apple. One look at the glue-based mess that is the new iMac design was enough to turn me off. For goodness sake, the 21" iMac does not even have accessible RAM. Ive's my ass. Rubenstein would shake his head in disgust!

At the end of the day I chose to buy Mac mini's instead. I can only hope Apple rethinks the design of the iMac in the next release.
Score: 37 Votes (Like | Disagree)
jan1024188 Avatar
151 months ago
Can't wait for new 'cheap' iMac, where you get 50% less for 5% discount.
Score: 35 Votes (Like | Disagree)
HobeSoundDarryl Avatar
151 months ago
How about they just sell it without a display?
That's the trend. Take gut after gut out of the former "all in one" but keep the price about the same. Eventually, we'll be buying a glorified thunderbolt hub called an iMac and having to attach everything to it to make a computer. It will be spun as the "thinnest and lightest" iMac ever but we'll need to bring everything to the hub to actually get a working computer.

Then, someone will point out that it's just a thunderbolt hub.

And 500 guys will call him a Samsung troll... and praise this as the "headless Mac we've always wanted", the brilliance of Apple and on and on. We all know how it goes.

;)
Score: 33 Votes (Like | Disagree)
wingsabre Avatar
151 months ago
I wonder what their definition of "cheaper" is. The 5C was supposed to be "cheaper" and still cost over $500 unsubsidized.
Score: 27 Votes (Like | Disagree)
The Bad Guy Avatar
151 months ago
PC People complained when Apple dropped the floppy with the original iMac, in time PCs dropped them too. I bet it won't be too long before they go in AIO PCs, might take longer for towers where BluRay will become the norm.

But really the average person doesn't use them anymore. And if you're into movies you're more likely gonna have a bigger LCD TV and BluRay setup anyway.

I agree the prices here in AU are high but with the recent fall in the AUD it's not as bad as it could have been. PCs are no better.

Sorry mate, but you're dead wrong.

EVERY time I sell an iMac or go to sell an iMac, the comment is - "Oh, that DOESN'T come with a DVD drive??...that sucks".

The 'average buyer' thinks the exact opposite to what you're saying.

It's all well and good to try and explain the world is moving away from optical media. But the cruxt of it is -

a) In Australia, our internet isn't fast enough for proper downloadable digital delivery.

b) The exclusion of a SuperDrive is REALLY only a means to drive sales to the MAS. Thinner AIO desktop computers? Nobody cares.

c) People want a ****ing DVD player / writer.

Simple.
Score: 18 Votes (Like | Disagree)