MacRumors


applestorenewiconApple today updated its Apple Store app to version 3.0, adding several new improvements and design updates. The app now features new icons along the bottom bar, with the "Products" section renamed to "Shop" to make it easier for users to make purchases within the app. The overall app icon has shifted from a cart to a bag.

There's also a new icon for "Stores," and an "Account" tab that replaces the previous "More" tab. Several other UI elements have been redesigned as well, giving the iPhone app a cleaner feel that's more in-line with the iPad version.

According to Apple's release notes, it's now possible to start shopping on one device and seamlessly switch to another device, including a Mac or PC. That means that a user who puts an item in the cart in the app will see the same item in the cart on Apple's website if logged in, allowing for easy transitions between devices.

Along with purchasing improvements, the "Stores" tab has been updated to display information about upcoming events at a user's local retail location, and the app, which is now universal, has been updated with the ability to create One to One reservations on the iPad.

applestoreappredesign

What's New in Version 3.0
- Now start shopping on one device and finish on another, or even on your Mac or PC.
- Find out about upcoming events and workshops at nearby Apple Retail Stores using the new Stores tab on your iPhone.
- On iPhone and iPod touch, there's an all-new design with more refined navigation and imagery.
- On iPad, you can now make One to One reservations.

The update to the Apple Store app comes just days before Apple's upcoming iPhone 6 event and a few weeks before the iPhone 6 is expected to go on sale. Prior to this update, the Apple Store app was last given a minor update in March to add notification improvements. The app's last major update came in late 2013, when the company released a version of the app for the iPad.

Apple's newly updated Apple Store app can be downloaded from the App Store for free. [Direct Link]

Update: As the iPhone version of the Apple Store app is now universal, replacing the original Apple Store app for the iPad, users in countries outside of the U.S. are now able to install the app on their iPads. Previously, the Apple Store app for the iPad was limited to U.S. customers.

iwatch_concept_setAdding to this morning's report from The Wall Street Journal pointing towards a curved OLED screen for Apple's upcoming "iWatch", The New York Times has released several details about the wearable device, suggesting it will have a flexible display and wireless charging capabilities.

Echoing past rumors, The New York Times says the iWatch will come in two separate sizes, focusing on health/fitness and mobile computing tasks, and that it will allow people to make purchases with included NFC support. Its flexible display is described as "unique," and Apple is said to have settled on wireless charging after a failed experiment with solar charging.

It has a flexible display panel that is protected by a cover composed of sapphire, a type of tougher glass, they said. The device's circuit board, which includes its sensors and chips, was described as tiny, about the size of a postage stamp.

For replenishing the battery, the smartwatch will rely on a wireless charging method. Apple had at one point tested solar charging for the watch, but that experiment failed.

According to unnamed employees who spoke to The New York Times, Apple's iWatch is "one of Apple's most ambitious projects to date," with an "enormous" amount of time and money put into the health and fitness sensors in the device, which will be "much more" accurate than existing fitness devices. Rumors have suggested the iWatch will measure an array of different health-related metrics, from steps taken and sleep quality to blood pressure.

The iWatch is said to take advantage of HealthKit, a set of APIs Apple introduced alongside iOS 8 that will integrate into existing health devices and apps, reporting data to a central location. It's also going to rely on Handoff, a Continuity feature that lets users seamlessly transition tasks from one iOS or Mac device to another.

The report also echoes a litany of rumors that have suggested Apple's wearable device will not be available for purchase until 2015, despite Apple's plans to unveil the iWatch at its September 9 media event. The gap between the introduction of the iWatch and its debut will give Apple time to finish work on the device as well as provide an opportunity for developers to create new apps suited to the smaller form factor.

(Image: 2.5-inch iWatch concept by SET Solutions)

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

In a lengthy article covering Apple's iWatch and iPhone 6 plans for next Tuesday's media event, The New York Times reports the iPhone 6 will support an optional "one-handed mode" to make it easier for users on the larger-screened devices.

To deal with concerns that a bigger phone will make typing with one hand difficult (the current iPhone has a 4-inch screen), some changes to the design of the iPhones’ software interface will allow people to type or use apps with just one hand — there will be a one-handed mode that can be switched on and off, two employees said.

The report reiterates rumors that the iPhone 6 will come in 4.7-inch and 5.5-inch sizes, considerably larger than the 4-inch screen included on recent iPhone models. Apple has touted the ease of one-handed use on its current lineup as competitors have moved to even larger displays, and this new one-handed mode will clearly serve as an answer to Apple's own previous criticism of large-screen phones. Exactly how this mode will work is unclear, however.

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iPhone 5s next to physical mockups of 4.7-inch and 5.5-inch iPhone 6

The New York Times also reiterates circulating rumors that the 5.5-inch iPhone 6 will be priced higher than the 4.7-inch model, with both devices also including near field communications (NFC) to support a new mobile payments initiative.

Apple's media event kicks off at 10:00 AM Pacific Time next Tuesday, and Apple will be providing a live video stream of the event. MacRumors will also be providing coverage of the event with a liveblog and Twitter updates.

Related Forum: iPhone

in_app_purchase_iconAs part of its upcoming payments initiative, Apple has reportedly negotiated deals for lower credit card transaction fees with several credit card issuers. According to Bank Innovation, Apple has entered into agreements with American Express, JP Morgan Chase, Citigroup, Capital One, and Bank of America.

The banks have agreed to allow all of Apple's transactions to be conducted as "card present," a set fee charged when a customer uses a card in a physical retail location. Typically, there's also a higher "card not present" fee that's charged when a card is used online, due to security issues. Apple's also managed to secure a lower "card present" fee on top of that, cutting its costs further.

Beyond that, Apple has also managed to bump down the actual "card present" rate by 15 to 25 basis points, according to people with knowledge of the talks. Normal "card present" discount rates, which are shared by issuers and networks but determined by the network, are about 1.5%, which means that Apple appears as though it will get around a 10% discount on the processing rate it will pay. Last quarter, Apple generated $4.5 billion of iTunes revenue -- this implies that Apple will save at least $27 million as a result of these deals with the banks. Of course, more revenue volume is expected upon launch of Apple's payments venture.

Apple has reportedly been able to negotiate this lower rate by ensuring banks that transactions will be secure, both through the use of the NFC chip which reports location, and through Touch ID, which will be used to authenticate transactions.

In addition to signing deals with several financial institutions, Apple has also managed to secure deals with major credit card companies Visa, MasterCard, and American Express, and it's also been speaking with various retailers about its upcoming payments service.

Rumors have suggested that Apple's payment service will allow iPhone owners to use their devices to make payments both online and in retail stores, possibly linking credit cards to existing iTunes accounts. Apple is expected to announce its mobile payments initiative during its September 9 media event.

Related Roundup: Apple Pay

Apple today updated its website to announce that it will indeed be streaming the September 9 iPhone event. A new Live page includes a countdown to the event and a note that it will host the event stream next Tuesday.

liveevent
Apple will also likely stream the event to the Apple TV with a dedicated channel, as it has done for past events. MacRumors will be providing live coverage of the event as well, both on MacRumors.com and on the MacRumorsLive Twitter account for those unable to watch Apple's live stream.

The September 9 event, which kicks off at 10 a.m. Pacific Time, will be held at the Flint Center at De Anza College in Cupertino, where Apple first unveiled the original Mac 30 years ago. Apple is expected to introduce the iPhone 6 in two separate sizes, its upcoming wearable device, and its payments initiative at the event.

One of Apple's suppliers is once again being accused of labor violations, with both Green America and China Labor Watch claiming a Catcher factory in Suqian, China has endangered the health and safety of its workers. Catcher is responsible for producing casings for many of Apple's products, including its MacBooks and iPads.

According to the report [PDF], Catcher has failed to provide adequate protective equipment for employees who handle toxic materials. The floor is said to be littered with aluminum-magnesium alloy shreddings and there are heavy amounts of dust in the air, which poses a health and fire safety risk. There are also locked safety exits preventing workers from leaving quickly during a disaster.

catcherfactory
Fires and explosions are a major risk at supplier factories, and explosions at both Pegatron and Foxconn have caused major injuries in the past. At Catcher, workers have reportedly not participated in fire drills and have had poor safety training.

Other violations include student workers working long hours, excessive hours for all workers, forced overtime, and unpaid overtime for workers. Catcher is also said to be discriminating against potential employees based on age and the presence of tattoos.

"The health and safety violations found in this factory two years in a row are startling," said Elizabeth O'Connell, campaigns director at Green America. "The lack of fire drill training and locked safety exits are inexcusable in a work environment that requires the handling of flammable materials. Additionally, the lack of safety training in this facility and improper handling of hazardous materials contributes to the risk of life-threatening emergencies."

China Labor Watch initially reported its findings to Apple in 2013, and claims that though Apple promised to fix the issues, no progress has been made to improve worker conditions. Today's report calls on Apple to "do what is necessary" to ensure that factory workers are treated according to the law, and it asks consumers to reach out to Apple by filling out an email form. Apple, for its part, has given a statement to The New York Times saying that it has worked to correct issues at Catcher.

Apple said its most recent annual audit of the Suqian plant, in May, had "found some concrete areas for improvement in Catcher's operations, and we worked with Catcher to develop a corrective action plan."

Apple often finds itself in the spotlight over the conditions at the factories where its product components are produced, and the company has demonstrated little tolerance for factories that violated its rules. It is an ongoing issue for Apple, however, given both the sheer number of suppliers and the fact that factories benefit from producing high quantities of products at low costs.

Apple has committed to ensuring that its suppliers live up to a strict code of conduct that prevents underage labor and provides safe, comfortable working and living conditions for workers. Apple maintains a Supplier Responsibility Team to audit supply chain facilities and it also participates in factory assessments by the Fair Labor Association.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

As part of its planned September 9th event, Apple is building a massive structure in front of the Flint Center for the Performing Arts on the De Anza College campus in Cupertino, California. The structure is covered by a white barricade that conceals the details of the building underneath.

drone-flint-aerial
Earlier photos gave us a hint of the building, but recent aerial footage captured using a drone piloted by Sachin Patel reveals the size and scope of the project (via 9to5Mac). The building sits in front of the Flint Center on top of the college's Sunken Garden and wraps around the sides of a pre-existing sculpture.


Speculation about the building has run the gamut from performance stage to model home, with the most reasonable prediction suggesting Apple may use the venue for product demonstrations. Apple is expected to introduce the iPhone 6 along with the iWatch at the event, which means it could use the building's ample space to showcase any home automation or fitness features of its new hardware.

The Flint Center is the venue where Steve Jobs introduced the original Mac. Apple has not held an event at the location for some time, opting instead to announce new products at the Yerba Buena Center for the Arts or its own Cupertino campus Town Hall theater. Due to this change in venue, it is not yet known whether Apple will be live streaming the announcement as it has done with its most recent press events. MacRumors, however, will be providing live coverage both on MacRumors.com and through the MacRumorsLive Twitter account.

Update: Shortly after this post was published, Apple confirmed it will be streaming its September 9th iPhone event to compatible Mac, iOS and Apple TV devices.

iwatch_concept_ifoyucouldseeApple's upcoming "iWatch", reportedly set to be unveiled at next Tuesday's media event, will include near field communications (NFC) technology, according to The Wall Street Journal. The technology, which has already been seen on a leaked iPhone 6 logic board, will likely be used to support a mobile payments initiative.

NFC wireless is central to Apple's plans to incorporate so-called tap-to-pay into its mobile devices, allowing users to pay for goods and services using credit cards stored with iTunes, people close to Apple said.

The report goes on to claim the iWatch will be available in two sizes and carry a curved OLED display. And as extensively rumored, the device will include a variety of health and fitness sensors.

The report also reiterates recent claims that while the iWatch will be unveiled next week, it will not begin shipping until somewhat later, perhaps not until early 2015.

People familiar with Apple's plans said it is unlikely that Apple will release the smartwatch this year, because the Cupertino, Calif., company is still working out engineering kinks in production. Earlier in the year, Apple had targeted a November release, these people said.

One person familiar with Apple's suppliers said there is "no way" that it will be able to ship the iWatch this year. However, Apple hasn't changed its timetable for component suppliers that are shipping parts as scheduled to Taiwan's Quanta Computer Inc., the proposed device's manufacturer.

Sources indicate Apple will accept pre-orders for the iWatch, but timing and pricing are unknown. A previous report from Re/code claimed Apple has been weighing pricing in the $400 range, although some models would be cheaper.

(Image: iWatch concept from ifyoucouldseethefuture.com)

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

In a bit of a surprise prediction, Apple may use its upcoming September 9 event to introduce the iPad Air 2 along with the iPhone 6 and iWatch, claims KGI Securities analyst Ming-Chi Kuo in a research report released today. That plan would differ from Apple's announcement schedules in recent years that have seen the company unveil the iPhone in September and the iPad in October at a second press event.

ipad_air_touch_id_mockup_2

Physical mockup of the second-generation iPad Air

According to Kuo, Apple is preparing modest upgrades primarily for the iPad Air and not the iPad mini, because the larger iPad is more popular among consumers. While the iPad Air 2 is said to carry several improvements, including an anti-reflective display as previously rumored, the second-generation Retina iPad mini may receive only Touch ID support.

In light of limited development resources and the fact that iPad Air contributes more to Apple’s sales and earnings than iPad mini, we think that only iPad Air 2 will see a major upgrade in specs this year, including anti-reflective coating for the cover lens, full lamination for the touch panel, a gold-colored metal casing, an A8 processor, Touch ID/ fingerprint recognition and an 8-megapixel rear camera. iPad mini may be upgraded with fingerprint recognition, if any.

While Kuo doesn't address whether the updated iPad Air will be thinner than the current model, a recent report from Digitimes claimed the device will indeed be thinner, and a laminated display could help Apple shave a small amount from the device's thickness.

Kuo claims that the anti-reflective display and full lamination will push back availability of the iPad Air 2 until October due to production issues with this new display. This delay may be fairly immaterial, however, as Kuo predicts iPad sales will continue to lag due to tablet market dynamics that see customers retaining their older iPad models instead of upgrading.

Kuo has been among the most accurate analysts regarding Apple's product plans, having been first to correctly peg a number of features and launches over the past several years. He has, however, had some misses and so it will be interesting to see if his iPad predictions pan out.

Related Roundups: iPad, iPad mini
Related Forum: iPad

In a research note released today, KGI Securities analyst Ming-Chi Kuo claims both the 4.7-inch and 5.5-inch iPhone 6 will be announced next week at Apple's iPhone press event. Kuo believes Apple will stagger the launch with the 4.7-inch model arriving in mid-September and the 5.5-inch model following 5 to 10 weeks later.

Kuo believes both the 4.7-inch and 5.5-inch models will face supply constraints at launch as demand likely will outpace Apple's ability to manufacture the device. Labor shortages at Foxconn will impact the production of the 4.7-inch iPhone 6, while the 5.5-inch faces an additional hurdle due to production issues with assembly and other components.

iphone_5s_6_grass
In line with earlier reports, Kuo says Apple will boost the internal storage of the iPhone to 128 GB. Both the 4.7-inch and 5.5-inch models will ship with this higher capacity option. It is unclear whether Apple will add the 128 GB as a fourth storage option or drop the lower 16 GB model, selling the iPhone 6 only in 32, 64, and 128 GB capacities, although a 16 GB module has been seen on a leaked logic board and the earlier leaked schematic had referred to 16, 64, and 128 GB options..

Though he previously has stated select premium iPhone 6 handsets will ship with a sapphire glass option, Kuo, in this latest report, addresses the possibility of a sapphire cover, which he claims Apple is abandoning due to drop test issues. Kuo also claims the iPhone will have a programmable, side-mounted power button and an internal barometer sensor for navigation and health-related purposes.

Key spec forecasts – No sapphire cover lens, 128GB, built-in barometer pressure sensor & programmable power key

(1) Due to drop test issues, neither 4.7-inch nor 5.5-inch iPhone 6 will have a sapphire cover lens, we believe; (2) as Apple has strong bargaining power on NAND Flash price, and in a bid to meet the large capacity demand of consumers as well as to differentiate themselves from competing models, both 4.7-inch and 5.5-inch iPhone 6 will come with 128GB; (3) a built-in barometer can provide more indoor navigation applications and health-management applications relating to spirometry; and (4) we predict (discussed in an earlier report) that the power key will be moved from the upper position to the side. We now further predict that the power key could be programmable to be integrated with specific applications, giving more input options in addition to being a power switch.

Apple's iPhone 6 event will be held on Tuesday, September 9 at the Flint Center in Cupertino, California. Besides the possibility of a 128GB model, Apple may also add a new A8 processor, an improved camera with image stabilization and an enhanced Touch ID to its next generation iPhone.

Related Forum: iPhone

KGI Securities analyst Ming-Chi Kuo released a research note today with updated information on Apple's rumored iWatch wearable device. Echoing earlier reports, Kuo believes Apple will unveil the iWatch at its upcoming September event, with sales starting in 2015. This early announcement would create a buzz about the product and provide developers with adequate time to prepare apps for this new device.

set-iwatch-concept

2.5-inch iWatch concept from SET Solution with curved, rectangular display

According to Kuo, the iWatch may have a rectangular design and will include 8GB of internal storage with 512MB LPDDR3. The wristwatch will be available in two screen sizes of 1.3 and 1.5-inches in order to accommodate different wrist sizes. Apple may use between two to four different casing materials, with aluminum and gold as two likely options.

The fact that wearable devices don’t need much memory explains our prediction of an 8GB version with 512MB built-in memory. We expect casing material to be of 2-4 different types, with aluminum the most likely as it has been widely used in Apple products. A gold casing option is also possible, to add a luxury image to the product. We believe iWatch will be rectangular in front/ panel side shape. And lastly, like some other wearable devices, we expect there to be a number of holes on the back side of the device that can be used to monitor users’ vital health signs such as heart rate.

Rumors have suggested the iWatch will include several sensors to monitor vital health statistics such as heart rate, sleep activity and more. The band likely will sync with the iPhone and integrate with iOS 8's Health app, which will produce a comprehensive health profile using health and fitness data compiled from a variety of third-party sources.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

Angry Birds Stella, the latest entry in Rovio's highly successful Angry Birds series, today launched for iOS devices. The game puts players in the role of lead character Stella and five of her bird friends as they protect their home of Golden Island from piggies through more than 120 playable levels.


Notable gameplay features include a new tap-to-hold mechanic to target attacks and
the ability to scan Hasbro's interactive "Telepod" toys to bring different birds into play. Rovio will also be launching a new cartoon, animations, books and toys to complement the launch of Angry Birds Stella on iOS.

Angry Birds Stella is a free app for iOS devices and can be downloaded through the App Store. [Direct Link]

jony_iveAhead of Apple's September 9 event, in which the company is expected to finally show off the much-rumored iWatch, an Apple designer told the New York Times (via 9to5Mac), in a larger piece about fashion and technology, that Jony Ive is bragging that the iWatch could endanger traditional watchmakers.

According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for “trouble” to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.

While part leaks for the device have been nonexistent and solid information about the device's capabilities have been hard to come by, rumors have indicated the wearable may have NFC capabilities, tight integration with iOS 8, features related to health and fitness and that it would serve as an accessory device to the iPhone.

Rumors have suggested the iWatch will be introduced at Apple's September 9 event and will likely launch in early 2015.

Mobee, a company that makes a range of chargers for Apple's peripherals, today unveiled its new Magic Hub at Berlin's IFA trade show. The Magic Hub is designed to attach to the back of an iMac or Apple Thunderbolt Display, housing four separate USB 3.0 hubs.

The Magic Hub, which matches the finish of Apple's own products, does not require an external wall adapter because it gets its power from the main power cord of the iMac or Apple Display. It's also able to recharge devices through USB when the iMac or display is powered off.

magichub

The Magic Hub features:
- 4 Ports USB 3.0 Hub.
- 2.1 Amps power output on each USB port.
- Directly powered by the Apple iMac or Apple monitor, doesn't require any additional wall adaptor.
- Remains powered while your Apple iMac or Apple monitor is turned off.
- Matches perfectly with the design and finish of Apple products.
- Doesn't restrict the swivel of your Apple display.

The Magic Hub will retail for €50, which is just over $65. The product is expected to ship in October, and should be listed for pre-order on the Mobee website shortly.

Communications chip maker Broadcom today announced a new 5G 802.11ac Wi-Fi chip designed for smartphones.

Capable of data throughput speeds of up to 650 Mbps, the BC4358 is Broadcom's second chip to use 2x2 MIMO (multiple input multiple output), bringing up to twice the Wi-Fi performance with 25 percent more power efficiency than 1x1 MIMO chips.

broadcom
MIMO is a technology that utilizes multiple antennas for both the transmitter and receiver to improve communication performance. Apple has adopted MIMO technology in the iPad Air and iPad mini with Retina display.

Today's content-centric consumer spends an average of 4–5 hours a day on Wi-Fi1. With 650 Mbps Wi-Fi data throughput and 50 percent better coexistence performance with Bluetooth, consumers can download content two times faster, stream videos with less buffering and connect to multiple Wi-Fi and Bluetooth devices concurrently (e.g. listen to music while playing a game) without interference issues.

According to Broadcom, the new chips are already in production and will begin shipping in smartphones during the third quarter of 2014, which means the timing could possibly be right for inclusion in the iPhone 6.

According to Broadcom, its BCM4358 chip includes improved location accuracy that's accurate "down to one meter" for better indoor location-based services, which aligns with Apple's own indoor mapping aspirations. It's also the first chip that enables Angle-of-Arrival direction finding technology, another feature Apple could make use of. Rumors have suggested Apple is working on indoor mapping features for a future iOS 8 update.

It isn't known if Apple's iPhone 6 will use this specific chip, but Broadcom is one of Apple's partners, supplying chips for both its desktop and mobile devices. Apple uses Broadcom chips in its line of Macs that support 802.11ac, including the MacBook Air, Retina MacBook Pro, and iMac.

Rumors have suggested that the iPhone 6 will likely support 802.11ac, which has been included in Apple's Macs since 2013. 802.11ac Wi-Fi is designed to offer speeds up to three times as fast as existing 802.11n wireless networks.

Several rumors circulating today have suggested that Apple might be planning to somehow involve U2 in the upcoming launch of the iPhone 6. A tipster told MacRumors that the iPhone 6 will come preloaded with the new U2 album, and there's also been some unverified chatter on Twitter from reporters in Ireland pointing towards that possibility.

Most of the rumors seem to come from a recent video shoot U2 did in Dublin, which was conducted in secrecy with "black sheets strategically placed to obscure what was happening from public view." Music promoter Stephen Browne managed to snap a blurry photo of the shoot, and he says the "focus of the 'video' on the bridge last week was a phone." It is impossible to tell what device is depicted in the photo, however, or if the shoot revolved around the iPhone.

u2videoshoot

A U2 fan site pointed out by a Reddit user may also be a source of the rumors, as Julian Lennon, son of late Beatles frontman John Lennon and friend to U2, reportedly told the site "I think they are shooting an Apple commercial."

According to CNET's Shara Tibken, it's also possible that Bono might be a "special musical guest" at Apple's upcoming iPhone 6 event on September 9. The event will be held at the Flint Center at De Anza College in Cupertino, and Apple is in the midst of constructing a massive structure on site.

It is unknown what the structure is, but some have suggested it could be a stage. San Jose Mercury News interviewed a Cupertino resident who had been observing the ongoing construction and said "It looked like a sound stage going up for a rock concert behind Flint Center."

Apple and U2 have had a long partnership, as Steve Jobs and Bono were good friends. Starting in 2004, Apple released several special edition U2 iPods, which included the band's signatures and U2's music. Apple has also been a longtime partner of (Product) RED, a charity founded by Bono.

It is unknown if these whispers and hints of a U2 iPhone 6 tie-in and possible performance are accurate, but it appears to be a possibility given all of the circumstantial evidence. Apple has plans to debut its iPhone 6 on September 9, which is, coincidentally, the same day that the first single for U2's newest album is rumored to debut.

Update: According to the Irish Independent, a U2 spokesperson has denied the rumors and speculation.

A spokeswoman for the band said Bono and co have not struck a deal with Apple to release their upcoming album on its next [iPhone.]

"They are not releasing their album on the iPhone, and they are not performing at the IPhone launch," she said.

Update 2: Irish Independent has pulled its article for unknown reasons.

Despite the fact that there are still five days to go until Apple's September 9 media event, customers hoping to purchase one of Apple's new devices have already begun lining up at the flagship 5th Avenue Apple Store in New York City.

Apple is expected to announce the 4.7 and 5.5-inch iPhone 6 at the event, along with its much-rumored wearable device and possibly a mobile payments initiative. Only the iPhone 6 is expected to ship to consumers in September however, and not until later in the month. People camping out now may be waiting more than two weeks to get their hands on one of Apple's new devices.

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Campers waiting outside the 5th Avenue Apple Store, via CNBC

As is typical, many of the campers lining up early are participating in publicity stunts to garner recognition for their companies, given the media attention early waiters tend to receive. Campers seem to be arriving earlier and earlier each year in order to outdo past campers. For the launch of the iPhone 5c/5s, campers began showing up on September 6, but people are going to even further extremes this year.

CNBC interviewed several of the campers, some of which arrived before the month of September even began. Brian Ceballo and Joseph Cruz, representing BuyBackWorld, arrived on Sunday, August 31 with the hope of beating a previous record for camping out for an iPhone. They plan to wait for 19 days, a day longer than the 18 day record.

Ceballo and Cruz have already profited, accepting $1,250 to give up the first place in line to Jason and Moon Ray, who are promoting a health app.


Apple's iPhone 6 event will take place on Tuesday, September 9, but it remains unclear which devices will be unveiled and which will be available for shipping in the near future. Both the company's wearable device and its 5.5-inch iPhone may not ship until later in the year or early 2015, leaving campers to pick up a 4.7-inch iPhone 6.

Based on past timelines, the 4.7-inch iPhone 6 could become available beginning on Friday, September 19.

After pulling its HERE maps app due to incompatibilities with iOS 7, Nokia is headed back to Apple's mobile platform with a new offline maps application that'll compete with Google Maps and Apple Maps. The app is in the final stages of development and expected to land before the end of the year, reports the Wall Street Journal.

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Nokia's previous version of HERE Maps for iOS

Nokia is introducing its new maps app to customers who are tired of their existing navigation apps and are looking for an alternative solution.

"I'm convinced people are looking for alternatives," Mr. Fernback said. "Google Maps is a good solution for many, their maps work very well, but it has looked the same and done the same for a long time."

Nokia will set its maps apart from its competitors by offering offline access to both navigation and searching. The new Nokia maps app will be offered for free in the iOS App Store once it passes through Apple's App Store review process.

Apple's Maps has been heavily criticized since it launched alongside iOS 6. The company slowly has been improving its mapping experience, adding features such as Flyover and expanding the points of interest available to users, but significant changes are still in the works. An overhaul of the underlying maps infrastructure and the addition of major features such as public transit directions may have been bumped from iOS 8 and pushed off to a future iOS version due to internal strife at the company.