Apple today updated its "Shot on iPhone 6" site to add five new videos to the film section of the gallery. First added to the site in early June, the gallery showcases videos that were created using the iPhone 6 and 6 Plus, incorporating camera features like Slo-Mo, Time-Lapse, and more.
In addition to featuring these videos on its site, Apple also uploads them to YouTube and shows them on television. At least one of the videos added to the site today was previously used in a television commercial. Videos that Apple uploads come from iPhone users around the world, and today's videos are from Bolivia, Alaska, Hawaii, and Papua New Guinea, with two videos coming from the last location.
The first video features a car racing across salt flats in Salar de Uyuni, Bolivia, while the second depicts a train in Anchorage, Alaska. All of the videos have music playing in the background, which is listed in the videos description, and they each end with the tagline "Shot on iPhone 6."
A third video features a massive wave cresting at Sandy Beach in Hawaii, while two videos from Papua New Guinea depict a Time-Lapse sunrise and an underwater shot of a school of fish near a coral reef.
Apple's Shot on iPhone 6 series has been running since March and has featured photographs and videos from more than 70 photographers in 24 countries. The image have been used in print media, transit posters, billboards, and television commercials around the world.
Just recently, Apple's Shot on iPhone 6 campaign won an Outdoor Lions Grand Prix award in advertising during the Cannes Lions International Festivity of Creativity, with one of the judges saying, "It's not just a great idea. It's a game changer. It's really opening a new way of doing things and changing behavior.
Top Rated Comments
(View all)Great ads with lush white borders.
Actually, my first thought was "Why this huge white border? Can't the iPhone record full-screen video?"I think the white border is a mistake.
Wake me up when they finally bump up the camera resolution. 8mp is sooo 2010.
Do you develop pictures taken with your phone? For Facebook viewing, even a 2MP camera will do. Also, sensor is more important than MP. My DSLR is only 10MP but it beats every smartphone. I wonder why!Actually, my first thought was "Why this huge white border? Can't the iPhone record full-screen video?"
I honestly think that if the videos were displayed in full resolution you will see artifacts. Shrinking them under 1080 hides them.I think the white border is a mistake.