Apple Predicted to Beat Expectations in Third Quarter on Strong iPhone Sales and Growth in China - MacRumors
Skip to Content

Apple Predicted to Beat Expectations in Third Quarter on Strong iPhone Sales and Growth in China

Less than one week before Apple's third quarter fiscal results are released on July 21 at 2:00 PM Pacific, multiple research firms and analysts have released earnings previews for the three-month period ending June 30. The consensus is that Apple will report another quarterly earnings beat based on stronger than expected iPhone sales and continued year-over-year growth in China.

iPhone 6 Side
Apple provided third quarter guidance of revenue between $46 billion and $48 billion, gross margin between 38.5% and 39.5%, operating expenses between $5.65 billion and $5.75 billion and other expenses of $350 million, while the consensus among analysts was an EPS of $1.79. Apple is expected to beat both that guidance, which is purposefully conservative, and street expectations.

Wall Street and Silicon Valley analyst Neil Cybart published his 3Q15 earnings preview on Above Avalon, predicting Apple earned $50.9 billion revenue, with a gross margin of 40.9% and $1.97 earnings per share (EPS), based on sales of 49.3 million iPhones, 10.1 million iPads, 4.9 million Macs, 4.3 million Apple Watches and $9.3 billion from other products and services.

Apple 3Q15 Above Avalon
Creative Strategies principal analyst Ben Bajarin estimates that Apple Watch worldwide sales were 4.7 million during the June quarter, topping the roughly 1.1 million iPhones and 3.3 million iPads sold in their respective launch quarters. Bajarin's estimate is based on supply chain output tracked by his market research firm, and is 400,000 units higher than Above Avalon's estimate.

Apple Q315 Creative Strategies
Apple has not publicly disclosed any official Apple Watch sales figures to date, and will be grouping the wrist-worn device under its "Other Products" category in quarterly earnings reports. The combined category includes sales of iPod, Apple TV, Beats Electronics and Apple-branded and third-party accessories, which will inevitably lead to predictions about how many Apple Watches make up the total units sold.

Investment banking company UBS also forecasts that Apple will have above-consensus earnings results based on a higher iPhone average selling price (ASP) estimate of $660 vs $636. The firm predicts Apple will report $52.5 billion revenue, with a gross margin of 40.9% and $2.00 EPS, based on sales of 51 million iPhones, 10.6 million iPads and 3 million Apple Watches.

UBS 3Q15 Apple
RBC Capital Markets is more conservative with its estimates, expecting that Apple will report $49.3 billion revenue, with a gross margin of 39.3% and $1.78 EPS, based on sales of 46.5 million iPhones, 11.3 million iPads and 4.6 million Macs. The firm did not estimate Apple Watch sales and expects scrutiny from investors in regards to Apple's iPhone unit sales globally, but particularly in China.

MacRumors will provide live coverage of Apple's third quarter results on July 21.

Tags: AAPL, Earnings

Popular Stories

Apple Logo Cash Feature Blue

AAPL Stock Slides Following WWDC, But Analysts Broadly Raise Targets

Thursday June 11, 2026 8:51 am PDT by
Apple shares have lost roughly $25 per share this week following the company's WWDC 2026 keynote, though a wave of upward analyst price target revisions suggests Wall Street's longer-term view of Apple remains constructive. According to Tech Times, AAPL hit an all-time intraday high of around $317.40 on June 8 during the unveiling of Siri AI, before reversing to close at $301.54, down 1.89%. ...
Apple Event Logo

Apple to Release These 15 New Products Later This Year

Friday June 12, 2026 7:45 am PDT by
Apple's annual WWDC developers conference is drawing to a close, but there is still a lot to look forward to in the second half of the year. Apple is expected to release at least 15 more products later this year. Now that the more intelligent and personal version of Siri has finally arrived in beta, a full two years after Apple first previewed it at WWDC 2024, we should begin to see some new ...
iCloud iPhone 17 Pro

iPhone Users Who Pay for iCloud Storage Get Two New Perks on iOS 27

Tuesday June 9, 2026 11:29 am PDT by
If you pay for extra iCloud storage on your iPhone, beyond the 5GB included for free, you might receive two more perks on iOS 27 at no additional cost. First, Apple said there will be daily usage limits for some of the new and enhanced Apple Intelligence features on iOS 27, including image generation. However, the company noted that "increased access" is available with "most" iCloud+ storage ...

Top Rated Comments

jonblatho Avatar
143 months ago
The Watch singlehandedly beat the iPhone and iPad launch quarters. What a flop!
Score: 20 Votes (Like | Disagree)
143 months ago
If you expect to beat expectations then you're not beating expectations, that's absurd, pure oxymoron.
Score: 6 Votes (Like | Disagree)
cheesyappleuser Avatar
143 months ago
The Watch singlehandedly beat the iPhone and iPad launch quarters. What a flop!
Well, if you count iPad sales in Q1 also beat those of the iPhone, and count how badly the iPad is faring, I'd say long-term product sales are inversely proportional to the product's initial success. So, based in this (yes, I'm an analyst) I conclude the Apple Watch will be a flop.
Score: 4 Votes (Like | Disagree)
143 months ago
I never know how impressive to find statistics like this given that the success of the former products lead to more initial hype around the latter. Imagine how the sales of the iPhone would've been affected if the releases were: Watch-like thing in 2007, iPad in 2010, and iPhone in 2015.
Yeah and the comparison to the original iPhone launch is horrible considering it was only on one carrier in one country :P
Score: 4 Votes (Like | Disagree)
143 months ago
Apple expected to beat expectations? That's no problem, let's just raise the expectations.
"Apple Expected to Beat Expectations" is oxymoronic. :)
Score: 3 Votes (Like | Disagree)
sofila Avatar
143 months ago
The Watch singlehandedly beat the iPhone and iPad launch quarters. What a flop!
maybe since 2007 millions of new customers never had Apple products before and bought iPhones and/or iPads enlarging the "core base"? do you want to compare how many cars were sold in 1920 and in 2014 and say the Ford T was a huge flop compared to any Toyota Corolla?
Score: 2 Votes (Like | Disagree)