Apple Predicted to Beat Expectations in Third Quarter on Strong iPhone Sales and Growth in China

Less than one week before Apple's third quarter fiscal results are released on July 21 at 2:00 PM Pacific, multiple research firms and analysts have released earnings previews for the three-month period ending June 30. The consensus is that Apple will report another quarterly earnings beat based on stronger than expected iPhone sales and continued year-over-year growth in China.

iPhone 6 Side
Apple provided third quarter guidance of revenue between $46 billion and $48 billion, gross margin between 38.5% and 39.5%, operating expenses between $5.65 billion and $5.75 billion and other expenses of $350 million, while the consensus among analysts was an EPS of $1.79. Apple is expected to beat both that guidance, which is purposefully conservative, and street expectations.

Wall Street and Silicon Valley analyst Neil Cybart published his 3Q15 earnings preview on Above Avalon, predicting Apple earned $50.9 billion revenue, with a gross margin of 40.9% and $1.97 earnings per share (EPS), based on sales of 49.3 million iPhones, 10.1 million iPads, 4.9 million Macs, 4.3 million Apple Watches and $9.3 billion from other products and services.

Apple 3Q15 Above Avalon
Creative Strategies principal analyst Ben Bajarin estimates that Apple Watch worldwide sales were 4.7 million during the June quarter, topping the roughly 1.1 million iPhones and 3.3 million iPads sold in their respective launch quarters. Bajarin's estimate is based on supply chain output tracked by his market research firm, and is 400,000 units higher than Above Avalon's estimate.

Apple Q315 Creative Strategies
Apple has not publicly disclosed any official Apple Watch sales figures to date, and will be grouping the wrist-worn device under its "Other Products" category in quarterly earnings reports. The combined category includes sales of iPod, Apple TV, Beats Electronics and Apple-branded and third-party accessories, which will inevitably lead to predictions about how many Apple Watches make up the total units sold.

Investment banking company UBS also forecasts that Apple will have above-consensus earnings results based on a higher iPhone average selling price (ASP) estimate of $660 vs $636. The firm predicts Apple will report $52.5 billion revenue, with a gross margin of 40.9% and $2.00 EPS, based on sales of 51 million iPhones, 10.6 million iPads and 3 million Apple Watches.

UBS 3Q15 Apple
RBC Capital Markets is more conservative with its estimates, expecting that Apple will report $49.3 billion revenue, with a gross margin of 39.3% and $1.78 EPS, based on sales of 46.5 million iPhones, 11.3 million iPads and 4.6 million Macs. The firm did not estimate Apple Watch sales and expects scrutiny from investors in regards to Apple's iPhone unit sales globally, but particularly in China.

MacRumors will provide live coverage of Apple's third quarter results on July 21.

Tags: AAPL, Earnings

Popular Stories

iOS 18

Apple Expected to Release iOS 18.3 Next Week With These New Features

Thursday January 23, 2025 6:41 am PST by
iOS 18.3 should be released to the public next week, following beta testing since mid-December. While the software update is a relatively minor one, it still includes a handful of new features, changes, and bug fixes for iPhones. Below, we recap everything new in iOS 18.3. Notification Summary Changes Examples of inaccurate Apple Intelligence notification summaries Apple Intelligence...
iPhone 17 Air Size Feature

'iPhone 17 Air' With Rear Camera Bar Allegedly Shown in Leaked Photo

Tuesday January 21, 2025 12:46 pm PST by
A leaker known as "Majin Bu" today shared an alleged image of a component for the rumored, ultra-thin "iPhone 17 Air" model. The blurry, pixelated image shows a pair of rear iPhone shells with a pill-shaped, raised camera bar along the top. On the left side of the bar, there is a circular cutout that appears to be for a single rear camera. On the right side of the bar, there appears to be an ...
iOS 18

Here Are Apple's Full Release Notes for iOS 18.3

Tuesday January 21, 2025 4:31 pm PST by
Apple provided developers and public beta testers with the release candidate version of iOS 18.3 today, and with it comes release notes confirming what's new. While we knew about several of the features that are in the update, there are some lesser known tweaks and bug fixes. The update adds new Visual Intelligence features for iPhone 16 models, it tweaks Notification summaries on all...
Apple Pay Walmart Feature

Walmart Stands Firm on Why It Doesn't Accept Apple Pay in the U.S.

Thursday January 23, 2025 7:32 am PST by
Walmart still does not accept Apple Pay or other NFC payments at its more than 4,600 stores across the U.S., and it stood firm on its reasoning for that today. A spokesperson for Walmart today informed MacRumors that its position on contactless payments has not changed since we last reached out about the matter in 2022. The big-box retailer said it remains focused on its own convenient...
Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
truecaller

Truecaller iOS Update Rolls Out Real-Time Caller ID Support

Wednesday January 22, 2025 2:07 am PST by
Popular caller ID app Truecaller is rolling out an update that brings real-time caller ID support to its iOS subscribers. Apple introduced Live Caller ID Lookup in iOS 18, allowing third-party caller ID apps to securely retrieve information about a caller from their servers, hence today's Truecaller update. iPhone users can enable the Live Caller ID Lookup feature by going to Settings ➝ ...
ipad pro 2024

New iPad Pro Reportedly Launching This Year

Tuesday January 21, 2025 6:40 am PST by
Apple plans to release at least one new iPad Pro model this year, according to a supplier-focused report today from Korean website The Elec. It is likely that the 11-inch and 13-inch iPad Pro models would be updated simultaneously. After receiving an OLED display last year, the report said the iPad Pro will receive only "minor" changes this year. Overall, the next iPad Pro is expected to...
apple tv 4k new orange

New Apple TV Launching This Year With These New Features

Wednesday January 22, 2025 6:01 pm PST by
A new Apple TV is expected to be released later this year. In this article, we recap rumored features and changes for the device. The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports Wi-Fi 6E, which would be an upgrade over the current Apple TV's standard Wi-Fi 6 support. Wi-Fi 6E extends the...
airtag 4 pack blue

AirTag 2 Launching This Year With These 3 New Features

Sunday January 19, 2025 8:11 am PST by
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory. A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June. The original AirTag was announced...

Top Rated Comments

jonblatho Avatar
124 months ago
The Watch singlehandedly beat the iPhone and iPad launch quarters. What a flop!
Score: 20 Votes (Like | Disagree)
nando87 Avatar
124 months ago
If you expect to beat expectations then you're not beating expectations, that's absurd, pure oxymoron.
Score: 6 Votes (Like | Disagree)
Crzyrio Avatar
124 months ago
I never know how impressive to find statistics like this given that the success of the former products lead to more initial hype around the latter. Imagine how the sales of the iPhone would've been affected if the releases were: Watch-like thing in 2007, iPad in 2010, and iPhone in 2015.
Yeah and the comparison to the original iPhone launch is horrible considering it was only on one carrier in one country :P
Score: 4 Votes (Like | Disagree)
cheesyappleuser Avatar
124 months ago
The Watch singlehandedly beat the iPhone and iPad launch quarters. What a flop!
Well, if you count iPad sales in Q1 also beat those of the iPhone, and count how badly the iPad is faring, I'd say long-term product sales are inversely proportional to the product's initial success. So, based in this (yes, I'm an analyst) I conclude the Apple Watch will be a flop.
Score: 4 Votes (Like | Disagree)
KPOM Avatar
124 months ago
Apple expected to beat expectations? That's no problem, let's just raise the expectations.
"Apple Expected to Beat Expectations" is oxymoronic. :)
Score: 3 Votes (Like | Disagree)
sofila Avatar
124 months ago
The Watch singlehandedly beat the iPhone and iPad launch quarters. What a flop!
maybe since 2007 millions of new customers never had Apple products before and bought iPhones and/or iPads enlarging the "core base"? do you want to compare how many cars were sold in 1920 and in 2014 and say the Ford T was a huge flop compared to any Toyota Corolla?
Score: 2 Votes (Like | Disagree)