Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Launches A8-Based iPod Touch With 8MP Camera, Adds New Nano and Shuffle Colors
The new iPod touch also features 802.11a/b/g/n/ac Wi‑Fi and Bluetooth 4.1, no longer has a loop attachment and comes with iOS 8.4 preinstalled for access to Apple Music and Beats 1. The 128GB and (PRODUCT)RED models will be sold exclusively through Apple, while all other colors and storage capacities should be available through authorized resellers such as Best Buy and Walmart in the near future.
Apple also updated the iPod shuffle and iPod nano with a matching lineup of colors, but no other hardware or storage capacity changes to the devices were made. iPod nano and iPod shuffle maintain their prices of $149 and $49 respectively and currently ship within 1 business day on the Apple Online Store.
"iPod touch gives customers around the world access to Apple Music, the App Store and iOS, the world’s most advanced mobile operating system, starting at just $199,” said Greg Joswiak, Apple’s vice president of iPhone, iPod and iOS Product Marketing. “With big advancements like the A8 chip and the 8 megapixel iSight camera, customers can experience next-level gameplay, take even more beautiful photos and enjoy their favorite music, TV shows and movies.”iPods have become an increasingly minor business for Apple over the past several years, with only 2.6 million units sold in Q4 2014, the last quarter when Apple reported iPod sales. Beyond new colors and storage capacities, Apple had last updated the iPod touch and nano in October 2012 and the iPod shuffle in September 2010.