Angela Ahrendts Promises Details on Apple's 'Back to School' Situation Next Week

As we noted earlier this week, Apple has yet to launch its annual "Back to School" promotion that in recent years has launched in early July and offered educational customers free $50-$100 Apple Store or iTunes/App Store gift cards with the purchase of a Mac or iOS device, in addition to the usual educational discount available on some products.

With the usual timeframe having come and gone and no signs of an imminent launch for the promotion, many have speculated Apple has decided to end the long-running program.

ahrendts_back_to_school
According to Consomac.fr [Google Translation], however, Apple retail chief Angela Ahrendts in her latest video message to store employees this week revealed that she will "share a little bit more insight" on the Back to School situation with them in next week's video.

I'm sure many of you are thinking also 'but is there anything else for Back to School'? Well, I need you to wait until next week's video and I'll share a little bit more insight with you then.

Ahrendts' comment does not confirm that the usual Back to School promotion will be launching in the near future, but the report notes her "enthusiastic tone" suggests the company will be offering something for customers.

Ahrendts is in Tokyo this week and recorded her weekly message from there, but the reason for her trip is unknown.

Top Rated Comments

Quu Avatar
72 months ago
Feels like she's making a lot of mistakes since taking over. The watch online only at launch, macbook online only at launch, no lines outside stores that many fans enjoy for new products, delayed back to school program etc
Score: 37 Votes (Like | Disagree)
WelshDog Avatar
72 months ago

Feels like she's making a lot of mistakes since taking over. The watch online only at launch, macbook online only at launch, no lines outside stores that many fans enjoy for new products, delayed back to school program etc

I don't think any of those things could be characterized as mistakes.
And most of the things you listed don't sound like decisions she would have made. She doesn't work in a vacuum. Any big change she plans to make has to be run by Tim and the gang.
Score: 26 Votes (Like | Disagree)
AreanFSL Avatar
72 months ago

I suspect that the promotion might be 12 months of Apple Music or something like that. It's probably just taking some extra time to get the deals in place with the record companies.

That would be one sad promotion.
Score: 26 Votes (Like | Disagree)
DanielSw Avatar
72 months ago

She sends weekly videos to the apple store employees?
If I was working at the store I'd find that really odd/patronising.
Doesn't seem very 'Apple like'

I think your comments are really odd. How else can she stay in touch with her thousands of employees? Patronizing? No way.
Score: 23 Votes (Like | Disagree)
Simplicated Avatar
72 months ago

Why is that? That's a $120 value. That means it's worth more than the $100 Apple Store gift cards of the past.

Because with the gift card they used to give you, you could purchase anything to your heart's content. A $120 Apple Music subscription is great, but not everybody wants to be forced to be subscribed to it.
Score: 20 Votes (Like | Disagree)
dagamer34 Avatar
72 months ago

Feels like she's making a lot of mistakes since taking over. The watch online only at launch, macbook online only at launch, no lines outside stores that many fans enjoy for new products, delayed back to school program etc

1) Honestly, anyone who's used 3rd party apps on the Watch knows that they aren't worth using because of the lag communicating the extension with the Watch itself. Fortunately, that's mostly fixed with watchOS 2 coming in the Fall.
2) MacBook launch - no longer an issue, no one will care or remember it
3) Lines - the lines were cute in the beginning, but I think they've become unruly and honestly make no sense in a world where pre-ordering items has been possible (i.e. forever). Sure, fans can camp outside if they want, but since the average person needs to work to make a living during the day, pre-orders should and *need* to be the preferred way to buy new Apple products.
Score: 18 Votes (Like | Disagree)

Top Stories

cook cbs this morning

CBS This Morning: Apple to Make 'Big Announcement' Tomorrow Morning

Tuesday January 12, 2021 8:46 am PST by
CBS This Morning today shared a short clip of an upcoming interview with Apple CEO Tim Cook in which addressing last week's events at the U.S. Capitol, with Cook saying "it's key that people be held accountable for it." Following the clip, Gayle King of CBS noted that the interview with Cook was not specifically arranged to address the current controversy over Parler and other repercussions, ...
ipad pro 2021 mysmartprice cad

Allegedly Leaked 2021 iPad Pro CAD Images Suggest Few Design Changes

Tuesday January 12, 2021 3:38 am PST by
Tech blogs 91mobile and MySmartPrice on Tuesday posted a series of allegedly leaked factory CAD images of Apple's upcoming fifth-generation 11-inch iPad Pro. Rumors suggest Apple plans to announce two new iPad Pro models in both 11-inch and 12.9-inch versions, and today's images offer perhaps the clearest indication yet that Apple's next-generation iPad Pros will have minimal, if any,...
prototype iphone 12 pro

Prototype iPhone 12 Pro Shown Off in Photos

Wednesday January 13, 2021 3:39 pm PST by
Developer Giulio Zompetti, who often shows off prototype versions of Apple devices, today highlighted a prototype version of the iPhone 12 Pro. The iPhone 12 Pro is running an operating system called SwitchBoard, a nonUI version of the iOS 14 update that Apple uses internally. We've seen SwitchBoard on prototype devices before, as Apple uses it to test new features. Zompetti's prototype...
find my app safari post

Safari Allows Users to Enable Hidden 'Items' Tab in 'Find My' App Ahead of AirTags Launch

Wednesday January 13, 2021 5:45 am PST by
As seen in screenshots obtained by MacRumors in 2019, Apple's long-rumored AirTags items trackers are expected to be managed through the Find My app on iPhone, iPad, and Mac. Now, any user can get an early look at this tab. MacRumors reader David Chu today alerted us that the hidden "Items" tab in the Find My app can be enabled on an iPhone or iPad by typing in the link findmy://items in...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
mac anti reflective coating issue

Apple's Anti-Reflective Coating Repair Program Still in Effect for Some MacBooks With New Mail-In Policy

Tuesday January 12, 2021 10:07 am PST by
In an internal memo obtained by MacRumors, Apple recently informed its network of Apple Authorized Service Providers that mail-in repair is now required for Mac notebooks with anti-reflective coating issues in the United States. The new policy went into effect January 4, 2021 and means that customers who take an eligible 12-inch MacBook or MacBook Pro exhibiting this issue to an Apple...
pioneer carplay wc5700nex

The Best Apple-Related Accessories at CES 2021

Wednesday January 13, 2021 1:16 pm PST by
CES 2021 is taking place digitally this year, and it hasn't been as exciting as in past years because many vendors have opted out. That said, some companies are still showing off some interesting Apple-related accessories that are coming out this year and that will be of interest to Mac, iPad, and iPhone users. Subscribe to the MacRumors YouTube channel for more videos. Pioneer Wireless...
Hue module dimmer switch

Philips Hue Announces New Wall Switch Module, Dimmer Switch, and Outdoor Light Bar

Thursday January 14, 2021 3:11 am PST by
Philips Hue has announced a new wireless dimmer switch module that lets Hue bridge owners directly control the smart lighting from their standard wall switches. The new Philips Hue wall switch module is the ideal addition to any Philips Hue set up. Installed behind existing light switches, it allows users to turn their existing switch into a smart switch and ensures their smart lighting is...
whatsapp wallpapers 1

WhatsApp Affirms User Privacy Following Backlash Over Data Sharing With Facebook

Tuesday January 12, 2021 6:39 am PST by
Following backlash after changing its terms and privacy policy to consolidate a significant amount of data sharing with Facebook, WhatsApp is now assuring users about the privacy measures built into its app. Last week, WhatsApp began informing users of updates to the app's terms of service and privacy policy. The updated agreements, which users must consent to in order to continue using...
apple racial equity justice initiative propel center render 01132021

Apple Launches New Nationwide Racial Equity and Justice Initiative Projects

Wednesday January 13, 2021 4:08 am PST by
Apple today announced a set of new projects as part of its $100 million Racial Equity and Justice Initiative (REJI) to help dismantle systemic barriers to opportunity and combat injustices faced by communities of color. Rendering of the Propel Center The projects include the Propel Center, a global innovation and learning hub for Historically Black Colleges and Universities (HBCUs), an Apple ...