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Apple Debuts Three Apple Watch Ads: 'Rise', 'Up' and 'Us'

Hours before the Apple Watch is set to officially launch, Apple has debuted three new ads called "Rise", "Up" and "Us". The three ads focus on the three aspects of the device CEO Tim Cook highlighted when the Apple Watch was first introduced: a device that helps you with time, a comprehensive health and fitness device and an intimate communication device.


The first ad, "Rise", shows people using the Apple Watch to help them spend their time. People are seen using the Apple Watch as an alarm clock, seeing incoming messages, using it on their commute, using it as a ticket at an airport, getting around with the Maps app and more.


The second ad, "Up", features users using the Apple Watch's health and fitness features. People can be seen setting up their fitness goals on the Watch in addition to using it while both exercising and doing various activities, both intensive and casual. It also features moments where users are alerted to stand while working or commuting.


The final ad, "Us", has people using the Watch's communication features, including the ability to draw pictures, send animated emojis, and send heart beats and taps to the wrists of other Apple Watch users. Interestingly, the ad also features people spending time with each other and paying attention to the world around them, illustrating how the Watch could free some users from their phones.

All three ads end similarly, declaring that "the Watch is here". Thus far, Apple's marketing campaign for the Apple Watch has focused on getting the device on the wrists of athletes, models and other celebrities for maximum exposure. Moving forward, it appears Apple will begin making a case for how the Apple Watch will be used by most people.

Related Roundups: Apple Watch, watchOS 5
Tag: Ads
Buyer's Guide: Apple Watch (Neutral)


Top Rated Comments

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52 months ago
Girl In the First Video...

... is she about to do a walk of shame?
Rating: 65 Votes
52 months ago
These are really great ads! That music makes me feel all warm and fuzzy inside. :p








Until i remember that my watch is shipping in June and then i lose my ****!
Rating: 26 Votes
52 months ago
The "Us" ad is quite excellent. Lots of emotion, good, bad, and connecting with people. Great job Apple!
Rating: 20 Votes
52 months ago
The "US" ad is horrible, its like "sending the message" of reasons not to actual talk to one another.

also lol at the "time to stand up" and she randomly stands up in the metro scene in the 2nd ad
Rating: 18 Votes
52 months ago
Love it that Apple's ads focus on the product and not the competition.
Rating: 15 Votes
52 months ago
great ads... Just watching these ads.. I can predict.. In the future.. We can't live without a smartwatch.. Just like smartphones today..
Rating: 14 Votes
52 months ago
The watch is here! The watch is here! Um...it's a friggin watch people. Lol. Seriously. I'm an Apple fan, but even I think these ads have an overblown sense of self importance.
Rating: 14 Votes
52 months ago

Noticed the ads all had average weather, and definitely noticed no rain or water. Weather is unpredictable. Im still shocked a watch this price is not waterproof.


Its IPX7 (like the first years of Garmin watches which certainly used for training in the rain) I got a feeling you knew that, yet you commented with mock shock anyway...

Also, its a feel good commercial, not a documentary on disaster relief in a typhoon.
Rating: 12 Votes
52 months ago
These ads are way too civilized for me, I want Apple to make fun of Samsung Gear and Motorola Moto 360... just kidding, these ads are great.
Rating: 10 Votes
52 months ago

The watch is here! The watch is here! Um...it's a friggin watch people. Lol. Seriously. I'm an Apple fan, but even I think these ads have an overblown sense of self importance.


It's called marketing. How else to you expect people to find out about it? Not everyone lurks around on mac forums like we do.
Rating: 10 Votes

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