Apple Releases Four New Apple Watch Ads Showing the Device Used in Daily Life

Apple today released a new series of Apple Watch commercials on its YouTube channel, depicting the Apple Watch being used in a number of ways in the daily lives of the people featured in the videos. Each of the four videos centers around people who use the watch's functions while traveling, while working out, and while communicating with and interacting with family. Apple has a knack for creating ads that are informative while being touching and funny, and its four new videos are no exception.


Two of the videos, "Berlin" and "Beijing," show the Apple Watch in use as a tool to discover new places to visit while exploring the cities. Two women are seen using the app to get directions to places, look up nearby restaurants, and discover new sights as soft music plays in the background of each video. One woman uses the sketch tool in the Apple Watch to write "SOS" to let her friend know she needs help getting out of a conversation with a guy she isn't interested in.


The third video, "Closer," shows the Apple Watch being used by parents and children, playing tic tac toe, starting up music, and communicating with family. A grandmother receives a sketch to let her know the sex of a baby that was just born, a tired mother accepts a call on her wrist without needing to put down a screaming baby, and a father and son duo play simple games on the device.


Apple's fourth commercial is focused on fitness and shows the Apple Watch encouraging people to be more active. Individuals in the videos struggle through their workouts during fitness classes, runs, and martial arts lessons. One man tries to do pushups while his dog barks at him, while another is slammed to the ground at a martial arts class. The video wraps up with a man getting up in the middle of the night to fill his exercise ring with some late night jumping jacks.


Today's ads follow in the footsteps of the first human-centric Apple Watch ads Apple created to promote the device, which were released in April. "Rise," "Up," and "Us" focused on time management, health and fitness, and communication.

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Top Rated Comments

WilliamG Avatar
116 months ago
They left out the daily use video where the sunrise/sunset time doesn't work randomly, the part where you can't check your calendar further than six days out, the part where you answer the phone on your actual phone.... and the Watch keeps ringing, the part where apps are ridiculously slow to load, the part where Siri dictation randomly doesn't work at all (no words appear on the Watch while it "thinks"), the part where "Hey Siri" doesn't work consistently and you're left slightly embarrassed... and all the other bugs that absolutely infest the Apple Watch.

And yes, I do still love my Watch. But boy, does it need some work..

(And if it sounds like I'm bitter, it's because I am.)
Score: 19 Votes (Like | Disagree)
Klae17 Avatar
116 months ago
They left out the daily use video where the sunrise/sunset time doesn't work randomly, the part where you answer the phone on your actual phone.... and the Watch keeps ringing, the part where apps are ridiculously slow to load, the part where Siri dictation randomly doesn't work, the part where "Hey Siri" doesn't work consistently and you're left slightly embarrassed... and all the other bugs that absolutely infest the Apple Watch.

And yes, I do still love my Watch. But boy, does it need some work..

(And if it sounds like I'm bitter, it's because I am.)
Get that sh*t fixed. 99.9% of them work just fine. Stop the embarrassment.
Score: 15 Votes (Like | Disagree)
Alex Moran Avatar
116 months ago
Still happy with my purchase

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Score: 11 Votes (Like | Disagree)
AngerDanger Avatar
116 months ago
Maybe I'm just not a fan of those ads, but they made me realize just how little I need an Watch. Pictochat ('https://en.wikipedia.org/wiki/List_of_messaging_applications_for_Nintendo_game_consoles#PictoChat') for your first seems to be one of the main features pushed, and I cannot see the appeal.
Score: 11 Votes (Like | Disagree)
c55 Avatar
116 months ago
Looks great in theory but in reality it just doesn't work so well.
i think you just described every commercial ever
Score: 8 Votes (Like | Disagree)
Dark Void Avatar
116 months ago
Who's daily life is this? Planes and dragons statues? Fitness?

I need to get out more.
Score: 7 Votes (Like | Disagree)