The MacRumors Show: Apple Intelligence Comes Under Fire

On this week's episode of The MacRumors Show, we talk about Apple's recent announcement that several of its most highly anticipated Apple Intelligence features are to be delayed.


Last week, Apple quietly announced that it is further delaying some of Siri's ‌Apple Intelligence‌ features that it expected to release in iOS 18. The functionality includes wide-reaching enhancements to ‌Siri‌ that leverage personal context and onscreen awareness to take complex actions in apps. It was unveiled as a key part of ‌Apple Intelligence‌ at WWDC in June last year, but has yet to be seen outside of Apple's pre-recorded demo videos and a series of now-pulled TV ads.

This week, Daring Fireball's John Gruber penned a blistering attack on the missing features and Apple's management decisions, triggering a wave of subsequent criticisms and calls for Apple CEO Tim Cook to directly acknowledge the situation. We reflect on the delay and the unusual circumstances surrounding the features, pondering how this happened and what it means for Apple going forward. The MacRumors Show also has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.

You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.


If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about all of Apple's latest announcements for the iPhone, iPad, and Mac lineups.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kevin Nether, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, John Gruber, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iphone 17 dummies sonny dickson

iPhone 17 Air Almost as Thin as Its Buttons, New Images Show

Thursday April 24, 2025 2:14 am PDT by
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison. The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Global Close Your Rings Day Pin

Apple Stores Giving Away a Limited-Edition Pin For Free Today

Thursday April 24, 2025 10:15 am PDT by
Starting today, April 24, Apple Stores around the world are giving away a special pin for free to customers who request one, while supplies last. Photo Credit: Filip Chudzinski The enamel pin's design is inspired by the Global Close Your Rings Day award in the Activity app, which Apple Watch users can receive by closing all three Activity rings today. The limited-edition pin is the physical...
Apple Logo Spotlight Blue

White House Hits Back at Apple's Massive EU Fine

Thursday April 24, 2025 5:57 am PDT by
Apple's $570 million fine from the EU has triggered a sharp rebuke from the White House, which called the fine a form of economic extortion, Reuters reports. The fine was announced on Wednesday by the European Commission, following a formal investigation into Apple's compliance with the bloc's Digital Markets Act (DMA), a landmark piece of legislation aimed at curbing the market dominance of ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
ipad air magic keyboard feature

iPadOS 19 Rumored to Show Mac-Like Menu Bar When Connected to Magic Keyboard

Thursday April 24, 2025 12:09 pm PDT by
When an iPad running iPadOS 19 is connected to a Magic Keyboard, a macOS-like menu bar will appear on the screen, according to the leaker Majin Bu. This change would further blur the lines between the iPad and the Mac. Bloomberg's Mark Gurman previously claimed that iPadOS 19 will be "more like macOS," with unspecified improvements to productivity, multitasking, and app window management,...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...

Top Rated Comments

Expos of 1969 Avatar
6 weeks ago
Hartley is bang on. At the 20 minute mark he states what many people who are not Apple blind defenders have known for some time. The walled garden is full of decay, dead roots and it is time to prune right from the top.
Score: 18 Votes (Like | Disagree)
klasma Avatar
6 weeks ago
Thanks @Hartley for remaining candid with the very valid observations.
Score: 16 Votes (Like | Disagree)
Kylo83 Avatar
6 weeks ago
Hartley was 100% correct. As an Apple fan I’m sick of all of this.
Score: 14 Votes (Like | Disagree)
hagjohn Avatar
6 weeks ago
Dan, you are protesting too much. Hartley is right on this. Apple has failed on Siri AI and you should be able to say so without all the protesting and parsing on your part. Don't be the guy who is an apologist for Apple. Problem is Apple is delaying more and more features over the past couple of years because it can't keep to its schedule.

I didn't finish watching the video. It got to cringy. Sorry.
Score: 12 Votes (Like | Disagree)
DanteHicks79 Avatar
6 weeks ago
Gruber was spot on in his analysis. It bugged me to no end that the i16 ads were hyping features that weren't even released in beta at the time. It felt like smoke and mirrors, except they were showing the smoke and mirrors, and not even trying to disguise them.
Score: 9 Votes (Like | Disagree)
Expos of 1969 Avatar
6 weeks ago
Hartley killed it in this show. His comments on Visual Intelligence.....spot on. It looks likely that Dan will give him his walking papers after this episode. No problem Hartley, get your own show :cool:
Score: 9 Votes (Like | Disagree)