MacRumors

Apple's annual shareholders meeting is currently underway at the company's headquarters in Cupertino, California, and one big item on the agenda, according to Apple’s human resources chief Denise Young Smith, is a plan to partner with a few non-profit organizations on an effort to bring more women, minorities, and veterans into the tech industry (via Fortune).

The deal is said to be a multi-year effort worth $50 million, and to start off, Apple is partnering with the Thurgood Marshall College Fund, a non-profit which focuses on supporting students enrolled in "historically black colleges and universities."

The two will work together in expanding the role of minorities in the field, with Apple planning to donate over $40 million to the organization.

“Historically, other organizations have provided scholarship dollars or focused on whatever area matters most to them,” says Johnny Taylor, president and CEO of the Thurgood Marshall College Fund. “What differentiates this partnership with Apple is that it hits on everything that we do—it is the most comprehensive program ever offered to an HBCU organization.”

The company will partner with a separate, female-focused non-profit, the National Center for Women and Information Technology, to help with increasing the presence of women in the field. Apple will donate $10 million to the fund, with a four year plan to double recipients of the organization's scholarships and internship programs.

Tim Cook will allow Rev. Jesse Jackson a few moments to speak during the shareholder meeting taking place today, and USA Today met with Jackson beforehand. He noted that the start of a more diverse presence in the tech field, most notably in Silicon Valley, is just beginning.

"President Obama said in Selma (Ala.) this weekend 'the march is not yet over,'" Jackson is scheduled to say in a statement. "In Silicon Valley, the march for diversity and inclusion is just beginning. Several companies are implementing new diversity and inclusion strategies, most notably Intel's landmark $300 million diversity Initiative.

"Apple and this thriving Silicon Valley are solving the world's most challenging and complex problems. Diversity and Inclusion is a complex problem — if we put our collective minds to it, we can solve it, too. (Apple CEO) Tim (Cook), with Apple and your creative leadership, sensitivity and commitment, we know it can be done."

Jackson has worked with Apple in these regards for over a year now, and has attended the shareholder meetings of other companies like Google, Hewlett-Packard, Facebook, Verizon and eBay, in a similar capacity to what he has planned today during Apple's meeting.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

The newly refreshed 13" Retina MacBook Pro announced on Monday is seeing comparable performance to the mid-2014 model, according to the latest Geekbench benchmark. The early 2015 model with an Intel Core i5 processor clocked at 2.7GHz achieved a single-core score of 3043 and a multi-core score of 6448, a minor variance from last year's low-end 13" Retina MacBook Pro single-core score of 3056 and multi-core score of 6554.

The latest 11" MacBook Air, with an Intel Core i5 processor clocked at 1.6GHz, also performed comparably to its predecessor in Geekbench benchmarks, with its single-core score of 2753 and multi-core score of 5486 marginally higher than the mid-2014 model's scores of 2430 and 5291 respectively. Meanwhile, the new 13" MacBook Air had modestly lower scores, although more benchmarks will need to be averaged before results are conclusive.

John Poole of Primate Labs, the makers of Geekbench, claims that the latest MacBook Pro and Air may see slight performance improvements after OS X Yosemite gets through first-boot housekeeping, so further benchmarks results will be needed for those models as well to determine accurate performance. Nevertheless, it is clear that this year's refreshed MacBooks deliver only negligible improvements over the year-ago models.

The results are largely unsurprising given Intel's focus on improving battery life versus performance with its latest Broadwell processors. The new MacBook Air and Pro lineups also have faster graphics and flash storage, two areas where improvements should be more noticeable over last year's models. The refreshed 13" Retina MacBook Pro in particular is up to 40% faster than the previous model with Intel Iris graphics.

Apple refreshed the MacBook Air lineup yesterday with Intel Broadwell processors, Thunderbolt 2 and Intel HD Graphics 6000. It also refreshed the 13" MacBook Pro with similar improvements, including Intel Broadwell processors, Intel HD Graphics 6100 and all-day battery life. The latest MacBook Pros also gained a trackpad with built-in Force Touch technology that detects a small tap versus a deep press and performs a different action accordingly.

More news continues to circulate following yesterday's Apple Watch-centered media event, with today bringing confirmation that two big new companies, GameStop and Marriott, are partnering with Apple to support Apple Pay.

First announced yesterday, Marriott confirmed that it will be the first hospitality company to offer Apple Pay to its customers. The roll-out will begin sometime this summer and launch in eleven total Marriott-owned locations like The Ritz-Carlton, EDITION Miami, Renaissance Hotels, and Marriott Hotels.

“Approximately 75 percent of our guests travel with one or more mobile devices, and it is even higher among 25-35 year olds – a group that will make up a much larger proportion of our guests over the next three years,” said George Corbin, senior vice president, Marriott Digital. “Millions of customers already use Marriott Mobile to quickly book a hotel, check-in, or check out. Now, Apple Pay can make it virtually effortless.”

Guests can expect the usual ease-of-use in placing their iPhone 6, 6 Plus, or following its April 24 launch, Apple Watch, near a contactless reader at the front desk to pay for their room. The company also announced an app for the Apple Watch that will allow Marriott Rewards members advanced check-in, notifications for when their room is ready, and an easier check out process upon leaving a hotel.

Following in Marriott's footsteps, popular video game and technology retailer GameStop confirmed that it will launch nationwide support for Apple Pay, meaning "more than 4,200 U.S. stores", beginning this month. The company hopes the Apple Pay support will grant customers a more secure and hassle-free purchasing experience in its shops.

“We are excited to make it easier and more convenient for our customers to shop at GameStop,” said Jason Cochran, senior vice president of U.S. stores at GameStop. “Providing a positive, memorable customer experience is our top priority. Incorporating the latest in mobile technology, like Apple Pay, into our stores is another way we are offering customers options to help simplify their purchases.”

A few competitors have recently entered the contactless payments market, but Apple's still fairly new Apple Pay service has continued to grow since its initial launch last fall. At yesterday's media event, Tim Cook noted that since its October launch, the service has expanded to 2,500 banks with nearly 700,000 merchants supporting Apple Pay across the U.S.

Apple confirmed that all three editions of the Apple Watch will ship with 8GB of internal storage, according to 9to5Mac. Apple Watch users will be limited to up to 2GB of songs and up to 75MB of photos that are locally stored on the device and can be listened to or viewed without a paired iPhone. Songs can be synced using the Apple Watch companion app on compatible iPhones running iOS 8.2 or later.

2GB of music works out to anywhere from 200 to 500 songs depending on the audio quality, while the report claims that 75MB of photos will equal to over 100 photos that are automatically compressed for reduced file size on the Apple Watch. A portion of the remaining storage capacity is likely allocated to the Apple Watch's operating system, and will store application binaries and resources when a native SDK is released.

While Apple discounted the Apple TV to $69 in the United States this afternoon, it also raised the prices on several products across many countries due to the strength of the U.S. dollar. A wide selection of Apple products, including the iPhone, iPad, iPod touch, MacBook Air, MacBook Pro and Thunderbolt Display, are now more expensive in Canada, Australia, New Zealand, France, Denmark, Sweden, Finland, Portugal and multiple other countries to reflect currency adjustments.

A spot check of the Apple Online Store in Canada, for example, reveals that Apple has increased the price of the unlocked iPhone 6 from between $749-$969 to $839-$1,099, Thunderbolt Displays from $999 to $1,199, and 15-inch Retina MacBook Pros from between $2,099-$2,699 to $2,449-$3,049. Apple also hiked the price on the 15-inch MacBook Pro in France, with the base model now starting at €2,249 up from €1,999, and the higher-spec model up to €2,799 from €2,499.

Apple has made similar price adjustments in countries around the world today in order to ensure parity with United States pricing, following a period in which several Apple products were actually priced at a bargain compared to American prices. For instance, prior to the pricing adjustment, the Thunderbolt Display retailed for $999 in Canada, the same price as in the United States, which converts to around $799 in U.S. dollars based on the average conversion rate over the past month.

The updated prices went into effect following the return of the Apple Online Store at the conclusion of Apple's "Spring Forward" media event in San Francisco this afternoon. Should the U.S. dollar weaken, as happened in July 2011, Apple will continue to make the necessary adjustments in order to ensure that its products and services are as consistently priced as possible throughout the world. In some cases, international prices will remain higher than U.S. prices due to taxes, import duties and to create a buffer against currency fluctuations.

We got several hands-on first impressions of the Apple Watch following its September debut, but at that time, finished versions of the Apple Watch with fully functional software were not available.

As of today, members of the press are getting their first look at Apple Watches running near-complete versions of Watch OS, and several sites have shared new tidbits and thoughts on the device, which we've rounded up below.

TechnoBuffalo's Jon Rettinger tested the aluminum Apple Watch Sport, Apple's most affordable watch, giving a demo of the device's software. A hard press on the screen brings up different watch faces, each of which can be customized, as Tim Cook described during today's event.

In a second video, TechnoBuffalo takes a look at the design of the Apple Watch Sport, giving a close up of the backside of the watch and what it looks like on the wrist.

Mashable's Lance Ulanoff says all of the different Apple Watch versions "feel good to the touch" and that there's not much difference in the display between the Apple Watch Sport with Ion-X glass and the Apple Watch with sapphire crystal. He also has good information on the fit, which is comfortable despite its protruding back.

Apple Watch is not curved to your wrist. In fact, the back bulges out over so slightly to make sure the sensors touch the wrist. This didn't look like it would be comfortable, but it was -- completely. I also got to try a number of different bands. I think the rubbery sports bands are fine, but not my favorite -- they certainly make sense for the more active set. I like leather and metal options, most of which employ some sort of magnet to clasp and even adjust sizing.

TechCrunch's Darrell Etherington says that the Apple Watch system software is "expectedly intuitive." The Digital Crown takes a bit of time to adjust to, but ultimately, it "makes as much sense" navigation wise as the iPod's clickwheel. Touch input is "fast and responsive."

The camera remote, which allows the Apple Watch to control the iPhone's camera, is described as "especially clever" because it gives photographers a way to capture group shots and timed shots.

Re/code's Jason Del Rey has a detailed look at how Apple Pay will work on the Apple Watch. Apple Pay users will need an iPhone that links to the Apple Watch to share payment information from the iPhone. The Apple Watch does not store card or account information, using a placeholder code instead.

First, you need to own an iPhone -- a 6, 6 Plus or a 5, 5C or 5S to use Apple Pay with the Apple Watch. Watch owners have to open the Apple Watch app on their iPhone, which Apple is installing on phones as part of an iOS software update. Once the Apple Watch app is open, you tap the Passbook and Apple Pay option in the app to add a credit or debit card to be used for in-store payments using the Apple Watch.

A passcode is required for setting up Apple Pay with the Apple Watch, and it has to be re-entered every time the watch is put back on after being removed to unlock Apple Pay. A payment is made by tapping the side of the Apple Watch twice and holding it near a payment terminal. According to Re/code, it does not look like users must have their iPhones with them to make payments with the Apple watch after linking.

Several small details on the Apple Watch have also been shared by Apple on its updated Apple Watch pages. The Apple Watch, for example, has a water resistance rating of IPX7 according to a footnote on the page, meaning its splash and water resistant but it is not waterproof. It can be worn during exercise, in the rain, and while washing your hands, but submerging it is not recommended.

An Apple Watch apps page on Apple's site shows off a range of apps that were demoed during the event and some that weren't, giving a quick look at some of the things the Apple Watch will be able to do. With the SPG Hotel app, Starwood hotel visitors can use the Apple Watch to unlock their rooms, and with the American Airlines app, Apple Watch owners can get their boarding passes right on their wrists.

The Nike+ Running app displays distance, duration, and pace on the Apple Watch, while the Instagram app allows users to browse their feeds, like photos, and leave emoji comments. Shazam will identify songs, Dark Sky will let users know the chances of rain or snow, and the NYTimes Apple Watch app will offer headlines and breaking news.

iOS 8.2, released today, includes an Apple Watch companion app that has some information on Apple Watch setup. The Apple Watch will quickly connect to an iPhone using the camera. You just need to hold the Apple Watch up to the camera and align the watch display with the view finder. From there, the Apple Watch App Store is accessible, but it has yet to be populated with apps. It is not possible to delete the Apple Watch app from the iPhone in iOS 8.2.

The Apple Watch will be available for pre-order beginning on April 10. Apple will also begin allowing customers to test the device in its retail stores on that date.

Following today's "Spring Forward" media event, Apple allowed members of the media in attendance to get some hands-on time with the brand-new 12-inch Retina MacBook. Many sites are now sharing their first impressions of the notebook, which includes an incredibly thin design (13.1mm), a revamped trackpad, a Core M processor, silent operation thanks to the lack of a fan, an edge-to-edge keyboard, and a single USB-C port.

We've gathered up some of the initial thoughts below to give our readers an introductory look at what to expect from the new MacBook.

To begin with, TechnoBuffalo has a hands-on video of the 12-inch Macbook, which gives a good look at the various features of the device, including the edge-to-edge keyboard, the Touchpad, and the new USB-C port. It also gives us a clear picture of just how thin the new MacBook is.

Engadget's Dana Wollman says the new MacBook at 2 pounds "makes the Air feel like a heavy old thing." Wollman was initially skeptical of the new keyboard, which has keys with less travel, but ultimately found that the keys are "still springy."

Though the buttons are indeed flat, and though they aren't cushy, they are still springy. They pop back up when I hit them. That means I can type at a gingerly pace and know that for the most part, I won't miss a key, and that most of my button presses will register. If this were another machine, I might unconsciously start mashing the buttons, just to make sure I don't have to go back and re-type anything. I was prepared to do that here, but quickly felt my hands relax once I realized they didn't actually need to work that hard. Again, though, there could still be a learning curve for those of you upgrading from an older MacBook.

The Verge's Dieter Bohn says the new MacBook is "ridiculously thin and so light" that he didn't believe it when he picked it up. He was impressed with the "insanely thin" 2304 x 1440 display. The trackpad, he says, is accurate, but Force Click is "far from intuitive" and that it will take him some time to get used to it.

You press down hard and keep pressing through the click, as though you were karate chopping with you finger and trying to hit a target behind the trackpad. Do that and you'll feel a subtle second click happen, and ta-da you've activated force click. For the company that famously refused to put more than one button on the mouse, putting an extra interaction like this on the trackpad seems weird.

Gizmodo's Sean Hollister was also impressed with the lightness of the new MacBook, writing "it felt like I was holding nothing at all. It's so light," but he went on to say that the notebook is "not completely lovable" due to the MacBook's keys, which are too thin. The screen, though, is "gorgeous" and he loved the new Force Touch trackpad.

Apple's new Force Touch pad sounded a little bit gimmicky during the announcement... but I love it. I love it so much. Not because it's easy to press like the laptop buttons of yesteryear--it's not--but because it's so smart. Forget copy and pasting text when you want to look up an address or add events to a calendar: Mac OS is now smart enough to do those things automatically the moment you push down on the trackpad.

You just physically push down harder--the sensitivity's adjustable--to take an action on what looks like plain text on the web or even in a text document, and boom, you're getting shit done.

SlashGear's Chris Burns calls the display "incredible" with huge viewing angles and crisp, clean details. Burns highlights the single USB-C port on the MacBook, which is the only port on the device. It handles all necessary functions like charging and USB input. He also points out that the FaceTime camera on the MacBook is only 480p, lower quality than Apple's other notebooks.

Wired's David Pierce says the MacBook is "amazingly sturdy" for being so thin, and its screen is "lovely."

Everything about the MacBook is about beauty, whether it's the single USB-C port on the left side--the only port on the entire device save for a headphone jack on the right--or the new Gold, Space Gray, and Silver colors. The Gold is actually much more handsome than gaudy, but the Space Gray is my favorite of the options. It's dark and sleek, fitting for a device that's so, so very thin.

Like the other reviewers, Pierce was not impressed with the MacBook's keys, which he says he "immediately hated." The MacBook, he says, runs "quite well" for a device that uses an ultra low power Core M processor.

Apple's new MacBook will be available for purchase beginning on April 10. The 256GB base model with a 1.1GHz Core M processor and 8GB of RAM is priced at $1,299, while the upgraded model with a 1.2GHz Core M processor, 512GB of storage, and 8GB of RAM is priced at $1,599.

Now that Apple's "Spring Forward" media event has wrapped up, the company has posted a full video of the event on its website, which viewers can watch at their leisure.

During the event, Apple shared several product videos, which it has now uploaded to YouTube. There are dedicated videos on the new MacBook, each of the Apple Watch models, the new West Lake, China Apple Store, and more. A full list of videos is below.

- The New MacBook - Design
- The New MacBook - Reveal
- Apple Watch + Christy Turlington Burns
- Apple Watch - The Watch Reimagined
- Apple Watch Sport -Aluminum
- Apple Watch - Steel
- Apple Watch Edition - Gold
- ResearchKit - how iPhone is transforming medical research
- West Lake, China - Apple Store Opening

Along with the videos, you can also check out our full list of media event highlights below, featuring all of MacRumors event coverage.

- Live Coverage of Apple's March 2015 'Spring Forward' Event
- HBO and Apple Announce 'HBO Now' Exclusively for Apple TV, Apple Devices
- Apple Lowers Price of Apple TV to $69
- Apple Announces 'ResearchKit' Aimed at Medical Research
- Apple Announces 12-Inch Retina MacBook With Revamped Trackpad, Starting at $1,299
- MacBook Air and 13" Retina MacBook Pro Updated to Improve Speed and Battery Life
- Apple to Release iOS 8.2 Today With Support for Upcoming Apple Watch
- Apple Watch Sport to cost $349 (38mm) and $399 (42mm)
- Stainless Steel Apple Watch Pricing: $549 to $1049 (38mm), $599 to $1099 (42mm)
- Gold Apple Watch Edition Costs Between $10,000 to $17,000, Available in Limited Quantities
- Apple Watch Launches April 24, Price Ranges From $349 to Over $10,000
- Apple Watch Bands Range in Price from $49 for the Sport Band to $449 for the Link Bracelet
- Apple Watch Battery Life: 18 Hours Mixed Usage, Up to 72 Hours on Power Reserve
- USB-C Digital AV Multiport Adapter for New MacBook Includes HDMI and USB 3.1 Connectors

Amid all of the excitement over the 12-inch MacBook and new pricing details on the Apple Watch, Billboard has shared some new information on Apple's rumored music service.

Initial rumors suggested Apple was hoping to undercut competing services like Spotify on price, offering its upcoming music service for $7.99, but according to Billboard, music labels are said to be highly resistant to pricing under the industry standard of $9.99.

Due to labels' insistence on the $9.99 price point, Apple is said to have backed down from its aggressive $7.99 pricing goal, suggesting the service may cost subscribers $9.99 per month instead of $7.99 per month.

Negotiations for Apple's upcoming subscription service are evidence labels are standing firm on pricing. Industry sources say Apple has backed down from its effort to lower monthly pricing for its subscription service to $7.99 from $9.99. Apple would have to absorb the loss if it sets a price lower than the standard $9.99.

Apple may not be able to offer a lower price point than competing services, but industry insiders that spoke to Billboard have suggested that Apple is talking to artists and labels about exclusives for key releases that will help it stand out from the competition.

Limited details are available on Apple's new subscription music service, but it's said to be a complete rebranding of the company's existing Beats Music service. It is rumored to be directly integrated into iTunes and it will be platform agnostic -- available on iOS and on Android, through a dedicated Android app Apple is building.

Recent rumors have suggested that Apple will launch its revamped streaming music service in June, during the company's annual Worldwide Developers Conference.