Apple CEO Tim Cook on Monday at the “Spring Forward” media event in San Francisco announced that Apple TV will now cost $69, discounted from its regular price of $99. The new price for the set-top box arrives on the heels of the announcement of HBO Now for Apple TV. The new price appears to apply to the third-generation Apple TV, as the company did not announce a new set-top box on stage at the Yerba Buena Center this afternoon.
A revamped Apple TV has been rumored to be in the works for quite some time, but the next-generation set-top box is not expected to be announced until later this year or beyond. The upcoming Apple TV is expected to have an improved, tactile remote control and a brand new operating system with a built-in App Store. New apps are also expected to have redesigned user interfaces.
Follow the rest of our March 2015 event coverage for the latest information.
Top Rated Comments
Why do you want to use an Apple TV over a Roku? Unless you buy a lot of movies through iTunes the Roku is better. It has more content options. The Apple TV has AirPlay but I will tell you from first hand experience that AirPlay has turned to trash lately. It hardly ever works.