Apple Raises Prices on Several Products in Many Countries Amid Strong U.S. Dollar

While Apple discounted the Apple TV to $69 in the United States this afternoon, it also raised the prices on several products across many countries due to the strength of the U.S. dollar. A wide selection of Apple products, including the iPhone, iPad, iPod touch, MacBook Air, MacBook Pro and Thunderbolt Display, are now more expensive in Canada, Australia, New Zealand, France, Denmark, Sweden, Finland, Portugal and multiple other countries to reflect currency adjustments.

rMBP Price Increase Canada

Apple now charges up to $3,049 for the 15-inch Retina MacBook Pro in Canada

A spot check of the Apple Online Store in Canada, for example, reveals that Apple has increased the price of the unlocked iPhone 6 from between $749-$969 to $839-$1,099, Thunderbolt Displays from $999 to $1,199, and 15-inch Retina MacBook Pros from between $2,099-$2,699 to $2,449-$3,049. Apple also hiked the price on the 15-inch MacBook Pro in France, with the base model now starting at €2,249 up from €1,999, and the higher-spec model up to €2,799 from €2,499.

Apple has made similar price adjustments in countries around the world today in order to ensure parity with United States pricing, following a period in which several Apple products were actually priced at a bargain compared to American prices. For instance, prior to the pricing adjustment, the Thunderbolt Display retailed for $999 in Canada, the same price as in the United States, which converts to around $799 in U.S. dollars based on the average conversion rate over the past month.

The updated prices went into effect following the return of the Apple Online Store at the conclusion of Apple's "Spring Forward" media event in San Francisco this afternoon. Should the U.S. dollar weaken, as happened in July 2011, Apple will continue to make the necessary adjustments in order to ensure that its products and services are as consistently priced as possible throughout the world. In some cases, international prices will remain higher than U.S. prices due to taxes, import duties and to create a buffer against currency fluctuations.

Top Rated Comments

Glassed Silver Avatar
77 months ago
Out of curiosity, did Apple raise wages for its staff around the world?
Legit question, I simply don't know, but I assume I'd have read about this by now on here? :confused:

Glassed Silver:mac

PS: I know why they wouldn't do it, I didn't expect anything else, but I felt like giving them the benefit of doubt for as long as I really don't know any better.
You see, they escape taxes left and right, arguably their share holders are some form of pressure too and they halfheartedly pressure governments to fix some tax codes, noted.
However, while the "small guy" in the chain is supposed to make up for currency fluctuations on products that have already obscene margins whilst well ignoring that people's incomes didn't suddenly spike, they aren't leading by example, meaning raising wages where products become more expensive, too.

Apple has always asked premium prices, but recently they are becoming quite greedy, especially with hidden costs of which there are plenty, granted, some dating back to Jobs times, too.
Score: 36 Votes (Like | Disagree)
JGIGS Avatar
77 months ago
I know exchange rate isn't Apples fault but I already feel like most of their products are overpriced as it is. Not to mention how buggy ios and osx have been lately.

I've been an Apple guy for awhile but with how far Android has come and the strides Microsoft has made I might think about jumping ship next time I have to upgrade.
Score: 30 Votes (Like | Disagree)
troop231 Avatar
77 months ago

thank god I moved to the US...

It's not as great as people hype it to be!
Score: 27 Votes (Like | Disagree)
Broph Avatar
77 months ago
It's funny how they won't lower the price though when the opposite is happening (like when the Australian dollar was nearly 1:1 with the US Dollar).
Score: 19 Votes (Like | Disagree)
oldmacs Avatar
77 months ago
Every single Apple Laptop went up by $200 in Australia sadly :(

Apple should start paying its proper income tax here if it wants to jack up prices (although I do acknowledge prices are somewhat dependent on the exchange rate). The non Retina Macbook went up to $1549 - which is well above the currency conversion and our GST... not overly fair.
Score: 16 Votes (Like | Disagree)
cknibbs Avatar
77 months ago
The horrible exchange rate is the single reason I will not be buying an Apple Watch... $519 for the 42mm sport watch? No thanks. I have been using Apple products almost exclusively (where possible) for 15 years, but Apple has been leaving a bitter taste in my mouth. Like others I may be looking at other options come upgrade time. Apple makes products that are high quality and that's for certain, but their prices are beginning to become ridiculous.
Score: 15 Votes (Like | Disagree)

Top Stories

lg wing

LG Considering Exit From Smartphone Business, Halts LCD Production for iPhone

Wednesday January 20, 2021 5:38 am PST by
LG is considering exiting the smartphone business entirely amid declining shipments and accrued losses of $4.5 billion over the past five years (via The Korea Herald). LG CEO Kwon Bong-Seok cautioned staff earlier today that the company is re-evaluating its presence in the smartphone industry: Since the competition in the global market for mobile devices is getting fiercer, it is about...
2019 mac pro side and front

Tim Cook Gifted Donald Trump 'First' 2019 Mac Pro

Wednesday January 20, 2021 5:45 pm PST by
Apple CEO Tim Cook gifted former United States President Donald Trump with the first 2019 Mac Pro that came off of the assembly line in Austin, Texas, according to a financial disclosure report that was released today (via The Verge). "Mac Pro Computer, the first created at the Flex Factory in Austin, Texas," reads the entry, which values the machine at $5,999, the base price for a Mac Pro....
Apple VR Feature

Bloomberg: Apple's First AR/VR Headset 'Pricey, Niche Precursor' to More Ambitious AR Glasses and Could Launch Next Year

Thursday January 21, 2021 3:27 am PST by
Apple's first virtual reality headset will be a "pricey, niche precursor" to a more ambitious augmented reality product, according to a new report from Bloomberg's Mark Gurman. As a mostly virtual reality device, it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating. AR functionality, the ability to overlay images and information over a view...
Flat MacBook Air Feature

Bloomberg: Apple Working on 'Thinner and Lighter' High-End MacBook Air With MagSafe, Could Launch in Second Half of 2021

Friday January 22, 2021 3:34 am PST by
Apple is working on a "thinner and lighter" version of the MacBook Air that the company plans to release during the second half of this year at the earliest or in 2022, according to a new report by well-connected Bloomberg journalist Mark Gurman. It will include Apple's MagSafe charging technology and a next-generation version of the company's in-house Mac processors. Apple has discussed...
iOS 15 icon mock banner

iOS 15 Rumored to Drop Support for iPhone 6s and 2016 iPhone SE

Thursday January 21, 2021 11:58 am PST by
Apple's upcoming iOS 15 operating system, which we expect to see unveiled in June, is rumored to be dropping support for a few of Apple's older iPhones. According to French site iPhoneSoft, iOS 15 will not be able to be installed on the iPhone 6s, the iPhone 6s Plus, or the 2016 iPhone SE, all of which have an A9 chip. The iPhone 6s and 6s Plus were introduced in 2015 and are now more...
iphone 12 vs iphone 12 mini

Apple Shifting Some Production From iPhone 12 mini to iPhone 12 Pro to Meet Demand

Wednesday January 20, 2021 8:12 am PST by
Apple has reportedly cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the iPhone 12 Pro, according to a new Morgan Stanley investment note seen by PED30. Apple is believed to have made the switch for the first quarter of 2021 in an effort to combat continuing lead times for the more popular iPhone 12 Pro. iPhone 12 Pro lead times remain ...
iPhone 13 Notch Feature

iPhone 13 Rumored to Feature Smaller Notch, Pro Model Cameras to Use Larger Image Sensor

Thursday January 21, 2021 1:38 am PST by
Apple's iPhone 13 series will feature a redesigned Face ID system that will allow for a smaller notch at the top of the screen, according to a new report today. The rumor comes via hit-and-miss Taiwanese industry publication DigiTimes, whose supply chain sources also claim that the ultra wide-angle lens in Apple's next-generation iPhones is due for an upgrade. The next-generation iPhones'...
maxresdefault

Video Demos macOS Catalina Running on iPad Pro via x86 Emulation

Thursday January 21, 2021 11:36 am PST by
A video demonstrating macOS Catalina running on a current 2020 iPad Pro has been shared on YouTube, giving us a look at an interesting hack that has a Mac OS up and working on one of Apple's iPads. There's limited information about how the process of getting macOS Catalina on an iPad Pro works, but it uses x86 emulation and was done through the UTM software that allows virtual machines to...
iOS 14

Apple Seeds iOS 14.4 and iPadOS 14.4 Release Candidate to Developers and Public Beta Testers

Thursday January 21, 2021 10:14 am PST by
Apple today seeded the RC version of upcoming iOS 14.4 and iPadOS 14.4 updates to developers for testing purposes, with the new betas coming a week after Apple released the second betas. iOS 14.4 and iPadOS 14.4 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. Paired with the HomePod 14.4 beta that is...
iPhone OIS Feature2

Sensor-Shift Camera Stabilization Rumored to Expand to Entire iPhone 13 Lineup

Wednesday January 20, 2021 7:46 am PST by
The entire iPhone 13 lineup will feature sensor-shift optical image stabilization, compared to only the iPhone 12 Pro Max among current models, according to a brief story preview shared today by Taiwanese publication DigiTimes. "Apple's next-generation iPhones slated for launch in the second half of 2021 will all come with sensor-shift stabilization technology, according to industry...