Apple Watch Edition RedApple CEO Tim Cook on Monday at the “Spring Forward” media event in San Francisco announced that the 18-karat gold Apple Watch Edition will cost upwards of $10,000, and will be available in limited quantities. At the low end of Apple Watch Edition pricing, the 38mm 18-Karat Rose Gold Case with White Sport Band costs $10,000, and at the high end is the 38mm 18-Karat Yellow Gold Case with Bright Red Modern Buckle for $17,000.

The specific Apple Watch Edition pricing for each model:

  • 38mm 18-Karat Rose Gold Case with White Sport Band — $10,000

  • 42mm 18-Karat Rose Gold Case with White Sport Band — $12,000

  • 38mm 18-Karat Yellow Gold Case with Black Sport Band — $10,000

  • 42mm 18-Karat Yellow Gold Case with Black Sport Band — $12,000

  • 38mm 18-Karat Rose Gold Case with Rose Gray Modern Buckle — $17,000

  • 42mm 18-Karat Yellow Gold Case with Black Classic Buckle — $15,000

  • 38mm 18-Karat Yellow Gold Case with Bright Red Modern Buckle — $17,000

  • 42mm 18-Karat Yellow Gold Case with Midnight Blue Classic Buckle — $15,000

    Follow the rest of our March 2015 event coverage for the latest information.

    Related Roundup: Apple Watch Series 7
    Buyer's Guide: Apple Watch (Neutral)
    Related Forum: Apple Watch
  • Top Rated Comments

    Patriot24 Avatar
    94 months ago
    All of the naysayers owe Gruber an apology.
    Score: 34 Votes (Like | Disagree)
    AppleFan115 Avatar
    94 months ago
    Apple Watch Edition...$10,000. Sharing my heartbeat with Tim...priceless.
    Score: 16 Votes (Like | Disagree)
    decimortis Avatar
    94 months ago
    I don't think limited quantities is gonna be a problem this time. Just a hunch.
    Score: 16 Votes (Like | Disagree)
    gorkt Avatar
    94 months ago
    This better come with "Douche" engraved on the sides.
    Score: 14 Votes (Like | Disagree)
    Ciclismo Avatar
    94 months ago
    My reaction whenever I see anyone wearing one of these will be:

    Score: 13 Votes (Like | Disagree)
    Revearti Avatar
    94 months ago
    From the maker of the IAmRich iOS app, we bring you...
    Score: 13 Votes (Like | Disagree)

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