Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
iOS 13 & watchOS 6 Now Available
Apple Watch Launches April 24, Price Ranges From $349 to Over $10,000
“Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it,” said Tim Cook, Apple’s CEO. “We can’t wait for people to start wearing Apple Watch to easily access information that matters, to interact with the world, and to live a better day by being more aware of their daily activity than ever before.”
Apple Watch Sport will cost $349 for the 38mm model and $399 for the 42mm model, the stainless steel Apple Watch will range between $549 to $1099, and the 18-karat gold Apple Watch Edition will cost between $10,000 to $17,000. Customers will be able to preview and try on the Apple Watch by booking an appointment at the Apple Store, or by visiting Galeries Lafayette in Paris, Isetan in Tokyo or Selfridges in London after April 10.
Apple CEO Tim Cook announced during the "Spring Forward" media event that the Apple Watch will have 18 hours of battery life on a single charge. Bands will retail for between $49 and $449, with additional magnetic chargers costing $29 for a 1-meter cable and $39 for a 2-meter cable. A new bands and accessories page on the Apple Online Store lists all of the available add-ons for Apple Watch.