Apple Cutting International Pricing to Rebalance Currency Conversion Rates?
9 to 5 Mac reports that it is receiving word from some international third-party retailers that some of the new machines reportedly being released tomorrow are carrying reduced price tags compared to the current models.
According to the report, the price reductions seem to be adjusting for the fact that the U.S. dollar has fallen in value against many other world currencies over the past year, making Apple's pricing in those countries appear significantly higher than in the United States when considering exchange rates. Consequently, lower international pricing is not necessarily indicative of forthcoming price drops for the new hardware in the U.S.
We've been getting word from some international Apple retailers that not only are MacBook Airs, Minis and White MacBooks getting updated tomorrow, but they are also going to see modest-significant price drops in some countries we've polled. While we can't get into the specifics of where and how much, we can tell you some models are being reduced more than the equivalent of $100.
Along similar lines, MacStories put forth an interesting theory earlier today regarding Apple's iTunes Store downtime today, suggesting that the company might be trying to rebalance its country-by-country pricing tiers to account for the weakening U.S. dollar.
While there was no direct evidence for that suggestion and there has yet to be any sign of such changes, the report did note that some of the odd collection of countries most affected by Apple's downtime are among those furthest out of line on pricing compared to the U.S. In addition, Australian politicians reported last week that Apple would be responding to their earlier requests for information about pricing disparities "in mid July".
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison.
The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be.
The iPhone 17 Air is expected to be ...
Starting today, April 24, Apple Stores around the world are giving away a special pin for free to customers who request one, while supplies last.
Photo Credit: Filip Chudzinski
The enamel pin's design is inspired by the Global Close Your Rings Day award in the Activity app, which Apple Watch users can receive by closing all three Activity rings today. The limited-edition pin is the physical...
Apple's $570 million fine from the EU has triggered a sharp rebuke from the White House, which called the fine a form of economic extortion, Reuters reports.
The fine was announced on Wednesday by the European Commission, following a formal investigation into Apple's compliance with the bloc's Digital Markets Act (DMA), a landmark piece of legislation aimed at curbing the market dominance of ...
When an iPad running iPadOS 19 is connected to a Magic Keyboard, a macOS-like menu bar will appear on the screen, according to the leaker Majin Bu.
This change would further blur the lines between the iPad and the Mac. Bloomberg's Mark Gurman previously claimed that iPadOS 19 will be "more like macOS," with unspecified improvements to productivity, multitasking, and app window management,...
