Apple Cutting International Pricing to Rebalance Currency Conversion Rates?
9 to 5 Mac reports that it is receiving word from some international third-party retailers that some of the new machines reportedly being released tomorrow are carrying reduced price tags compared to the current models.
According to the report, the price reductions seem to be adjusting for the fact that the U.S. dollar has fallen in value against many other world currencies over the past year, making Apple's pricing in those countries appear significantly higher than in the United States when considering exchange rates. Consequently, lower international pricing is not necessarily indicative of forthcoming price drops for the new hardware in the U.S.
We've been getting word from some international Apple retailers that not only are MacBook Airs, Minis and White MacBooks getting updated tomorrow, but they are also going to see modest-significant price drops in some countries we've polled. While we can't get into the specifics of where and how much, we can tell you some models are being reduced more than the equivalent of $100.
Along similar lines, MacStories put forth an interesting theory earlier today regarding Apple's iTunes Store downtime today, suggesting that the company might be trying to rebalance its country-by-country pricing tiers to account for the weakening U.S. dollar.
While there was no direct evidence for that suggestion and there has yet to be any sign of such changes, the report did note that some of the odd collection of countries most affected by Apple's downtime are among those furthest out of line on pricing compared to the U.S. In addition, Australian politicians reported last week that Apple would be responding to their earlier requests for information about pricing disparities "in mid July".
Popular Stories
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website.
Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50.
We have outlined some examples below:
Device
New Value
Old Value
iPhone 15 Pro Max
Up to $630
U ...
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app.
Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features.
Notification Summary Changes
Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines.
For...
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device.
Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action.
Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
For the last several months, we've been hearing rumors about a redesigned version of the iPhone 17 that Apple might call the iPhone 17 "Air," or something along those lines. It's going to replace the iPhone 17 Plus as Apple's fourth iPhone option, and it will be offered alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
We know the iPhone 17 Air is going to be super slim, but...
The iPhone 17 lineup will feature a vapor chamber heatsink to improve thermal performance, according to a new report.
The news comes from Chinese tech news site MyDrivers, which claims that the entire iPhone 17 lineup, consisting of the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, will adopt the improved thermal heat spreader.
Vapor chamber technology is already used...
2025 promises to be quite a big year for Apple, with the company rumored to be planning more than 20 product announcements this year.
Apple's rumored smart home hub will be its second all-new product to launch in as many years, following the Apple Vision Pro headset last year. And of course, we will get several new iPhone and Apple Watch models, like every year. Beyond that, Apple could...