March 2015 event


'March 2015 event' Articles

Apple Watch Hands-On: A First Look at Software, Apple Pay, Water Resistance, and More

We got several hands-on first impressions of the Apple Watch following its September debut, but at that time, finished versions of the Apple Watch with fully functional software were not available. As of today, members of the press are getting their first look at Apple Watches running near-complete versions of Watch OS, and several sites have shared new tidbits and thoughts on the device, which we've rounded up below. TechnoBuffalo's Jon Rettinger tested the aluminum Apple Watch Sport, Apple's most affordable watch, giving a demo of the device's software. A hard press on the screen brings up different watch faces, each of which can be customized, as Tim Cook described during today's event. In a second video, TechnoBuffalo takes a look at the design of the Apple Watch Sport, giving a close up of the backside of the watch and what it looks like on the wrist. Mashable's Lance Ulanoff says all of the different Apple Watch versions "feel good to the touch" and that there's not much difference in the display between the Apple Watch Sport with Ion-X glass and the Apple Watch with sapphire crystal. He also has good information on the fit, which is comfortable despite its protruding back.Apple Watch is not curved to your wrist. In fact, the back bulges out over so slightly to make sure the sensors touch the wrist. This didn't look like it would be comfortable, but it was -- completely. I also got to try a number of different bands. I think the rubbery sports bands are fine, but not my favorite -- they certainly make sense for the more active set. I like leather and

First Impressions of New 12-Inch MacBook: Ridiculously Light, but Thin Keys and Trackpad Take Getting Used To

Following today's "Spring Forward" media event, Apple allowed members of the media in attendance to get some hands-on time with the brand-new 12-inch Retina MacBook. Many sites are now sharing their first impressions of the notebook, which includes an incredibly thin design (13.1mm), a revamped trackpad, a Core M processor, silent operation thanks to the lack of a fan, an edge-to-edge keyboard, and a single USB-C port. We've gathered up some of the initial thoughts below to give our readers an introductory look at what to expect from the new MacBook. To begin with, TechnoBuffalo has a hands-on video of the 12-inch Macbook, which gives a good look at the various features of the device, including the edge-to-edge keyboard, the Touchpad, and the new USB-C port. It also gives us a clear picture of just how thin the new MacBook is. Engadget's Dana Wollman says the new MacBook at 2 pounds "makes the Air feel like a heavy old thing." Wollman was initially skeptical of the new keyboard, which has keys with less travel, but ultimately found that the keys are "still springy."Though the buttons are indeed flat, and though they aren't cushy, they are still springy. They pop back up when I hit them. That means I can type at a gingerly pace and know that for the most part, I won't miss a key, and that most of my button presses will register. If this were another machine, I might unconsciously start mashing the buttons, just to make sure I don't have to go back and re-type anything. I was prepared to do that here, but quickly felt my hands relax once I realized they didn't

Apple Posts Full Video of Today's 'Spring Forward' Event, Plus Product Videos

Now that Apple's "Spring Forward" media event has wrapped up, the company has posted a full video of the event on its website, which viewers can watch at their leisure. During the event, Apple shared several product videos, which it has now uploaded to YouTube. There are dedicated videos on the new MacBook, each of the Apple Watch models, the new West Lake, China Apple Store, and more. A full list of videos is below. - The New MacBook - Design - The New MacBook - Reveal - Apple Watch + Christy Turlington Burns - Apple Watch - The Watch Reimagined - Apple Watch Sport -Aluminum - Apple Watch - Steel - Apple Watch Edition - Gold - ResearchKit - how iPhone is transforming medical research - West Lake, China - Apple Store Opening Along with the videos, you can also check out our full list of media event highlights below, featuring all of MacRumors event coverage. - Live Coverage of Apple's March 2015 'Spring Forward' Event - HBO and Apple Announce 'HBO Now' Exclusively for Apple TV, Apple Devices - Apple Lowers Price of Apple TV to $69 - Apple Announces 'ResearchKit' Aimed at Medical Research - Apple Announces 12-Inch Retina MacBook With Revamped Trackpad, Starting at $1,299 - MacBook Air and 13" Retina MacBook Pro Updated to Improve Speed and Battery Life - Apple to Release iOS 8.2 Today With Support for Upcoming Apple Watch - Apple Watch Sport to cost $349 (38mm) and $399 (42mm) - Stainless Steel Apple Watch Pricing: $549 to $1049 (38mm), $599 to $1099 (42mm) - Gold Apple Watch Edition Costs Between $10,000 to $17,000, Available in Limited

USB-C Digital AV Multiport Adapter for New MacBook Includes HDMI and USB 3.1 Connectors

Announced in conjunction with the new line of MacBooks revealed at today's "Spring Forward" event in San Francisco, the USB-C Digital AV Multiport Adaptor will allow users a dock-like experience with included HDMI, USB 3.1, and USB-C inputs located on the device. Mainly featured will be the ability to mirror a MacBook's display onto an HDMI-connected screen. The adapter will allow users to play a wide range of video content, including movies and captured video, at up to 1080p HD. This adapter allows you to mirror your MacBook display to your HDMI-enabled TV or display in up to 1080p HD. It also outputs video content like movies and captured video. Simply connect the adapter to the USB-C port on your MacBook and then to your TV or projector via an HDMI cable (sold separately). Apple also noted that the other two inputs on the device, USB 3.1 and USB-C, will be able to be used simultaneously. Ultimately aimed at providing a bit more accessibility to the lone USB-C port located on the new MacBook line, the Multiport Adapter will allow users to mirror their display, charge an iPhone, and make sure their MacBook doesn't run out of power at the same time. A similar device, the USB-C VGA Multiport Adapter, will allow all the same features, but let users connect their MacBook to a VGA-enabled display, with all of the expected USB 3.1 and USB-C features as in the HDMI model. Though currently unavailable, those interested will be able to pick up the Multiport Adapter from Apple's online store for

Apple Watch Launches April 24, Price Ranges From $349 to Over $10,000

Apple announced on Monday that the Apple Watch will be available in nine countries beginning April 24, with pre-orders starting on April 10. The first wave launch countries include the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan and United Kingdom. Apple Watch will be available for purchase by reservation at Apple Stores, online and at select authorized resellers in China and Japan.“Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it,” said Tim Cook, Apple’s CEO. “We can’t wait for people to start wearing Apple Watch to easily access information that matters, to interact with the world, and to live a better day by being more aware of their daily activity than ever before.” Apple Watch Sport will cost $349 for the 38mm model and $399 for the 42mm model, the stainless steel Apple Watch will range between $549 to $1099, and the 18-karat gold Apple Watch Edition will cost between $10,000 to $17,000. Customers will be able to preview and try on the Apple Watch by booking an appointment at the Apple Store, or by visiting Galeries Lafayette in Paris, Isetan in Tokyo or Selfridges in London after April 10. Apple CEO Tim Cook announced during the "Spring Forward" media event that the Apple Watch will have 18 hours of battery life on a single charge. Bands will retail for between $49 and $449, with additional magnetic chargers costing $29 for a 1-meter cable and $39 for a 2-meter cable. A new bands and accessories page on the Apple Online Store lists all of the available add-ons for

Gold Apple Watch Edition Costs Between $10,000 to $17,000, Available in Limited Quantities

Apple CEO Tim Cook on Monday at the “Spring Forward” media event in San Francisco announced that the 18-karat gold Apple Watch Edition will cost upwards of $10,000, and will be available in limited quantities. At the low end of Apple Watch Edition pricing, the 38mm 18-Karat Rose Gold Case with White Sport Band costs $10,000, and at the high end is the 38mm 18-Karat Yellow Gold Case with Bright Red Modern Buckle for $17,000. The specific Apple Watch Edition pricing for each model: 38mm 18-Karat Rose Gold Case with White Sport Band — $10,000 42mm 18-Karat Rose Gold Case with White Sport Band — $12,000 38mm 18-Karat Yellow Gold Case with Black Sport Band — $10,000 42mm 18-Karat Yellow Gold Case with Black Sport Band — $12,000 38mm 18-Karat Rose Gold Case with Rose Gray Modern Buckle — $17,000 42mm 18-Karat Yellow Gold Case with Black Classic Buckle — $15,000 38mm 18-Karat Yellow Gold Case with Bright Red Modern Buckle — $17,000 42mm 18-Karat Yellow Gold Case with Midnight Blue Classic Buckle — $15,000 Follow the rest of our March 2015 event coverage for the latest

Stainless Steel Apple Watch Pricing: $549 to $1049 (38mm), $599 to $1099 (42mm)

Apple CEO Tim Cook on Monday at the “Spring Forward” media event in San Francisco announced that the stainless steel Apple Watch will cost between $549 to $1049 for the 38mm model, while the larger 42mm model will cost between $599 to $1099, depending on the band chosen. A variety of bands are available for the stainless steel Apple Watch, including a Sport Band, Classic Buckle, Milanese Loop, Leather Loop, Modern Buckle and Link Bracelet. Available color options include white, black, midnight blue, bright blue, soft pink, stone leather, brown and space black. The specific stainless steel Apple Watch pricing for each model: 38mm Stainless Steel Case with White Sport Band — $549 42mm Stainless Steel Case with White Sport Band — $599 38mm Stainless Steel Case with Black Sport Band — $549 42mm Stainless Steel Case with Black Sport Band — $599 38mm Stainless Steel Case with Black Classic Buckle — $649 42mm Stainless Steel Case with Black Classic Buckle — $699 38mm Stainless Steel Case with Milanese Loop — $649 42mm Stainless Steel Case with Milanese Loop — $699 38mm Stainless Steel Case with Black Modern Buckle — $749 42mm Stainless Steel Case with Black Leather Loop — $699 38mm Stainless Steel Case with Midnight Blue Modern Buckle — $749 42mm Stainless Steel Case with Bright Blue Leather Loop — $699 38mm Stainless Steel Case with Soft Pink Modern Buckle — $749 42mm Stainless Steel Case with Stone Leather Loop — $699 38mm Stainless Steel Case with Brown Modern Buckle — $749 42mm Stainless Steel Case with Light Brown Leather Loop — $699 38mm Stainless

Apple Watch Sport Pricing: $349 (38mm) to $399 (42mm)

Apple CEO Tim Cook on Monday at the “Spring Forward” media event in San Francisco announced that the Apple Watch Sport will start at $349 for the 38mm, while the larger 42mm model will cost $399. It was also recently discovered that the Apple Watch Sport will be the only edition to include two bands in the box, as noted on Apple's online store page for the active lifestyle-focused edition. The bands will be for two different sized wrists: one small-medium band, and one medium-large band. The specific pricing for each Apple Watch Sport model: 38mm Silver Aluminum Case with White Sport Band — $349 42mm Silver Aluminum Case with White Sport Band — $399 38mm Silver Aluminum Case with Blue Sport Band — $349 42mm Silver Aluminum Case with Blue Sport Band — $399 38mm Silver Aluminum Case with Green Sport Band — $349 42mm Silver Aluminum Case with Green Sport Band — $399 38mm Silver Aluminum Case with Pink Sport Band — $349 42mm Silver Aluminum Case with Pink Sport Band — $399 38mm Space Gray Aluminum Case with Black Sport Band — $349 42mm Space Gray Aluminum Case with Black Sport Band — $399 Follow the rest of our March 2015 event coverage for the latest

Apple to Release iOS 8.2 Today With Support for Upcoming Apple Watch [Update: Out Now]

During its big "Spring Forward" Apple Watch event, Apple announced that it will release iOS 8.2 to the public today, with support for the upcoming Apple Watch and a range of bug fixes. iOS 8.2 was first seeded to developers along with the WatchKit SDK back in November, allowing them to begin preparing apps for the device. iOS 8.2 is available today as an over-the-air download. Apple is already working on the next update to iOS, iOS 8.3, and iOS 8.4 is also said to be in the works. Update 11:52 AM: iOS 8.2 is now available as an over-the-air

MacBook Air and 13" Retina MacBook Pro Updated to Improve Speed and Battery Life

Following the announcement of the brand new line of MacBooks, Apple today revealed a slight update to its MacBook Air and 13-inch Retina MacBook Pro lines. Both the 11" and 13" MacBook Air models will be upgraded to 5th generation Intel Core i5 and i7 processors, Thunderbolt 2, and Intel HD Graphics 6000.Today the popular 13-inch MacBook Pro with Retina display, 11-inch MacBook Air and 13-inch MacBook Air all received significant upgrades,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The 13-inch MacBook Pro has been updated with the latest processors, more powerful graphics, faster flash, longer battery life and the all-new Force Touch trackpad. We’re also bringing the latest processors and graphics, and faster Thunderbolt 2 to the 11-inch and 13-inch MacBook Air, as well as up to two times faster flash to the 13-inch MacBook Air.”The 13" MacBook Pro will receive the brand new Force Touch trackpad introduced on the new MacBook today at the Spring Forward event. Other new additions to the Pro lineup include: 5th-gen Core i5 and i7 processors with Turbo Boost Speeds up to 3.4 GHz, 2x faster flash, "faster integrated" Intel Iris Graphics 6100, and an improved 10-hour battery life. There was no mention of an update to the 15" MacBook Pro line at today's event. The updated MacBook Air and MacBook Pro lines can be purchased starting today on Apple's online store, Apple's retail stores, and various Apple authorized retailers. Follow the rest of our March 2015 event coverage for the latest Apple Watch

Apple Announces 12-Inch Retina MacBook With Revamped Trackpad, Starting at $1,299

At today's "Spring Forward" media event, Apple announced its much-anticipated ultra thin 12-inch MacBook, with prices starting at $1,299. The new notebook, which features a 12-inch Retina display with a resolution of 2304 x 1440, offers a full Mac experience in the lightest and thinnest Mac form factor to date The 12-inch MacBook is separate from the company's MacBook Air and MacBook Pro lines. It weighs 2 pounds and is 24 percent thinner than the existing MacBook Air at 13.1mm. It's available in three iPhone and iPad-style colors: gold, silver, and space gray. With the new MacBook, Apple has introduced a redesigned keyboard, featuring a new butterfly mechanism for the keys to make them both more stable and more precise. The edge-to-edge keyboard offers keys with 17 percent more surface area and a redesigned feel. "Apple has reinvented the notebook with the new MacBook, and at just two pounds and 13.1 mm, it's the thinnest and lightest Mac ever," said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. "Every component of the MacBook reveals a new innovation. From its fanless design, ultra-thin Retina display and full-size keyboard that’s 34 percent thinner, to its all-new Force Touch trackpad, versatile USB-C port and breakthrough terraced battery design, the new MacBook is the future of the notebook."Apple's new MacBook also includes a completely revamped trackpad, with built-in Force Touch. Force Touch can detect the amount of pressure placed on the trackpad, introducing a whole range of gestures. For example, a hard press using Force Touch

Apple Announces 'ResearchKit' Aimed at Medical Research

Apple SVP of Operations, Jeff Williams, today announced "ResearchKit", a new open source software framework in the vein of HomeKit and HealthKit that will turn an iPhone into "powerful diagnostic tools for medical research." The new software aims to assist doctors and scientist gather data at a faster and more accurate rate via the accessibility of the iPhone. Williams mentioned multiple conditions that ResearchKit will be aimed at, including: Parkinson's, Diabetes, Cardiovascular disease, Asthma and Breast cancer. Apple also promised it "will not see your data" when reiterating on Privacy of the new ResearchKit app. "iOS apps already help millions of customers track and improve their health. With hundreds of millions of iPhones in use around the world, we saw an opportunity for Apple to have an even greater impact by empowering people to participate in and contribute to medical research,” said Jeff Williams, Apple’s senior vice president of Operations. “ResearchKit gives the scientific community access to a diverse, global population and more ways to collect data than ever before.” When given permission, ResearchKit will attain user data like weight, blood pressure, glucose levels and asthma inhaler use, most measured thanks to third-party devices and apps. The service will also give researches a more streamlined experience in recruiting and gaining data from study participants, allowing users to answer surveys and input data right from the app. ResearchKit will be released next month, and those first five apps mentioned by Williams at the conference are going

Apple Lowers Price of Apple TV to $69

Apple CEO Tim Cook on Monday at the “Spring Forward” media event in San Francisco announced that Apple TV will now cost $69, discounted from its regular price of $99. The new price for the set-top box arrives on the heels of the announcement of HBO Now for Apple TV. The new price appears to apply to the third-generation Apple TV, as the company did not announce a new set-top box on stage at the Yerba Buena Center this afternoon. A revamped Apple TV has been rumored to be in the works for quite some time, but the next-generation set-top box is not expected to be announced until later this year or beyond. The upcoming Apple TV is expected to have an improved, tactile remote control and a brand new operating system with a built-in App Store. New apps are also expected to have redesigned user interfaces. Follow the rest of our March 2015 event coverage for the latest

HBO and Apple Announce 'HBO Now' Exclusively for Apple TV and iOS Devices

Today at Apple's special media event, HBO CEO Richard Plepler took the stage with Apple CEO Tim Cook to announce HBO Now, HBO's new standalone streaming service. The announcement comes just under a week after it was first reported. The new service is exclusive for Apple TV and other Apple devices for $14.99 a month. The service will be ready in time for the series premiere of HBO hit show Game of Thrones on April 12, and users who sign up for the service in April will receive the first month of HBO Now for free. HBO Now will feature all of HBO's original content, past and present, as well as its entire movie catalog. It appears to available only for customers in the United States, and, according to John Paczkowski, will be exclusive to Apple devices for three

Live Coverage of Apple's March 2015 'Spring Forward' Event

Six months after the Apple Watch's unveiling, Apple's "Spring Forward" media event in San Francisco today will give us final details on the device ahead of its launch next month. We could see a few other announcements as well, but given the tagline and timing of the event, the Apple Watch will undoubtedly be the focus of today's proceedings. The event is being held at the Yerba Buena Center for the Arts in San Francisco and begins at 10:00 AM Pacific Time / 1:00 PM Eastern Time. Apple will be providing a live video stream on its website for Mac and iOS users and via Apple TV. Live Video Stream of Apple's March 2015 "Spring Forward" Media Event In addition, we will be updating this article with summary coverage and issuing Twitter updates through our @MacRumorsLive account as the event unfolds. Highlights and separate news stories regarding the event announcements will go out through our @MacRumors account. Sign up for our newsletter to keep up with Apple news and rumors. Apple's online stores around the world are currently down in advance of the event.

Apple to Take Reservations for Trying On Apple Watch, Considered Platinum Model

Apple is shifting its retail strategy for the Apple Watch to deliver a more personalized shopping experience, according to The Wall Street Journal. The report claims that Apple Stores will accept in-store reservations for customers to try on the Apple Watch and corroborates that Apple is training its retail employees to help customers choose an Apple Watch model that suits them best. The report, citing sources familiar with the matter, adds that the high-end Apple Watch Edition will have scratch-resistant gold, which an in-depth analysis over the weekend revealed is because Apple mixes the metal with low-density ceramic particles. Apple is also said to have studied a platinum Apple Watch, but the model is unlikely to be announced Monday."The company has refined the smartwatch’s luxury features, making the gold in the Edition model scratch-resistant, according to people familiar with the matter," reports The Wall Street Journal. "It also has studied platinum watch casings, although the company isn’t expected to announce that on Monday, they said."Apple CEO Tim Cook, during a visit to the Covent Garden Apple Store in London last month, told retail employees that Apple has "never sold anything as a company that people could try on before." The chief executive added that "tweaking the experience in the store" will likely be a requirement when the wrist-worn device launches in April. It also appears likely that the Apple Watch will be exclusive to Apple Stores immediately following the product's launch, although for how long remains unknown. Follow the rest of our March

Apple's March 2015 Media Event: Spoiler-Free Video Stream [Video Posted]

Apple's "Spring Forward" media event will be kicking off in just a few hours, and as usual some MacRumors readers are interested in avoiding all of the announcements and waiting until Apple posts the recorded video of the event so as to experience it without already knowing the outcome. For those individuals, we've posted this news story, which will be updated with a link to the presentation once it becomes available from Apple. No other news stories or announcements will be displayed alongside this story. Users waiting for the video to be posted are welcome to gather in the thread associated with this news story, and we ask that those who follow the events refrain from making any posts in the thread about today's announcements. Video Posted: A direct link to the video file is now available, with no

Best Buy Unlikely to Carry Apple Watch at Launch

Best Buy may not carry the Apple Watch when the wrist-worn device launches in April, according to Reuters. The report, citing sources with direct knowledge of the matter, corroborates speculation that Apple might control the Apple Watch sales experience, at least initially, by limiting the product to Apple Stores. Apple has been training its retail employees to deliver a more personalized shopping experience, as many customers will want to try on the various watch editions, faces and bands to determine which is best for them. Given that, it would make sense that Best Buy, and possibly other authorized resellers such as Walmart, Target and Sam's Club, might not immediately sell the Apple Watch. While large fashion retailers such as Bloomingdale's and Saks Fifth Avenue in the United States confirmed no immediate plans to carry the Apple Watch, multiple high-end department stores in Europe will be showcasing the smartwatch when it launches. Last month, for example, sources told us that Apple is planning an Apple Watch pop-up shop at ">Selfridges in London near the iconic 19,000-square-foot Wonder Room. French department store Galeries Lafayette is also setting up an Apple Watch display in Paris."Other large retailers, including Macy's, Saks 5th Avenue, Bloomingdales and Barney's said they had no immediate plans to carry the watch. Target and Nordstrom,along with all the major phone carriers, declined to comment on their plans, though a source with knowledge of the situation said Nordstrom has engaged in discussions with Apple."Apple is expected to provide further

Apple Online Store Goes Down Ahead of 'Spring Forward' Media Event

The online Apple Store has been taken offline this morning less than five hours prior to Apple's highly-anticipated "vent">Spring Forward" media event in San Francisco, where the company is expected to unveil further details about the Apple Watch alongside other potential announcements. If history repeats itself, the storefront should remain down until shortly after the conclusion of Apple's keynote. Apple's media event starts at 10 AM Pacific with a live video stream available on 9">Mac, iPhone, iPad and e TV">Apple TV. MacRumors will also have full coverage of the event, with a live blog on our front page and updates going out on our @MacRumorsLive Twitter account. We'll also have specific coverage of today's announcements in separate news stories, and our forums are a great place for readers to discuss the announcements before, during and after the

Apple Live Streaming Today's 'Spring Forward' Event on Apple TV

With a few hours left to go before Apple's big "Spring Forward" media event, the company has once again unlocked the "Apple Events" channel on the Apple TV in preparation for the big event. Largely expected to be the central focus later today is the Apple Watch, given the Daylight Saving Time reference in the title of the event and the small amount of pricing and launch-related information known about the device so close to its rumored release date of April. Image via MacStories Other outlying possibilities include small refreshes of the 11" and 13" MacBook Air and the 13" Retina MacBook Pro. Less likely to be seen are the long-rumored 12" Retina MacBook Air, and even the recently-rumored iPad mini 4. Fans wanting to watch the event live can also use Apple's official website, the caveat as usual being users will need to be running Safari to stream the event. Apple points out that most any recent version of the software will run the stream, though those with older software may have trouble. Live streaming video requires Safari 5.1.10 or later on OS X v10.6.8 or later; Safari on iOS 6.0 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 6.2 or later. Apple's "Spring Forward" event begins at 10:00 AM Pacific Time. MacRumors will be covering all aspects of the event, including a live blog and live tweets which can be followed on the MacRumors Live Twitter page.