Apple ads


'Apple ads' Articles

Apple Shares New 'Pairing,' 'Siri' and 'Notes' AirPods Ads

Apple today shared three ads highlighting the newly-released AirPods on its YouTube channel. Two of the ads are focused on AirPod features, like Siri and instant pairing, and star dancer Lil Buck while the third ad is centered on showcasing the device's design. In "Pairing," Lil Buck simply flips open the AirPods charging case and watches them instantly pair with his iPhone 7. He then proceeds to dance on the side of a car as the camera zooms in. Eventually, Apple's "Practically Magic" iPhone 7 slogan pops on screen. In "Siri," Lil Buck double taps an AirPod to activate Siri and then asks her to play a song. She does, and the man proceeds to dance on the street before dancing on the side of a wall. In the final ad, "Notes," the AirPods are used as musical notes on a black background playing the piano part of Marian Hill's "Down." The ad eventually cuts to a quick shot of an AirPod charging case opening and the AirPods pairing to an iPhone. All three ads feature the song "Down" from Marian Hill. They are the first set of ads for the AirPods, although all of them also make sure to include mentions of iPhone 7. "Pairing" and "Siri" are the only two that use iPhone 7's "Practically Magic" slogan. Apple also uploaded a new Apple Watch Series 2 ad to its YouTube channel called "Close Your Rings." The ad features three people exercising and trying to complete their daily move, exercise and stand goals, one of the more popular fitness features on the Apple Watch. Update: Apple has uploaded a fifth AirPods video, entitled "Stroll." The new video is the

Apple Shares 'Take Mine' Ad Showcasing Photos Taken in Portrait Mode on the iPhone 7 Plus

Apple today shared a new iPhone 7 Plus ad on its YouTube channel, highlighting the Portrait Mode feature exclusive to Apple's larger handset. In the ad, entitled "Take Mine", a young lady arrives at a Greek village to visit her grandmother. After greeting each other with open arms, the two women are seen sitting in a café, where the granddaughter uses a Rose Gold iPhone 7 Plus to take a picture of the elderly woman using the Depth Effect. After previewing the shot, her grandma stands up in awe, taken aback by its quality. This catches the attention of others in the café, and a woman asks if she can get a picture, too. The young lady happily obliges. Thus begins a spree of depth-of-field photography as locals in the village queue up to have their pictures taken, including fishermen, a musician, children, a barber, and even a local shepherd, all framed in sharp focus with the familiar blurred background effect. The ad ends with the tagline, "Portrait mode on iPhone 7 Plus – practically magic". Today's iPhone 7 Plus ad is the latest in a series that have showcased the features of Apple's latest handsets, like waterproofing, improved battery life, the camera, and the iOS 10 operating system. Apple has also previously shared tips to "Shoot like a Pro" with the depth-of-field effect in the iPhone 7 Plus, highlighting a range of suggestions collected from professional photographers on its news site.

Apple Shares New 'Go Swim' Ad for Apple Watch

Apple continues to position the Apple Watch as "the gift of go" with a new ten-second ad called "Go Swim" that shows an Apple Watch Series 2 being used in a backyard swimming pool. It is the seventh ad in Apple's "the gift of go" ad campaign for the Apple Watch this holiday shopping season. The ads will likely appear on TV in the United States, and possibly elsewhere, alongside "Go Surf," "Go Ride," "Go Play," "Go Run," "Go Out," and "Go Dance" ads shared earlier this month. Apple said it set a new Apple Watch sales record during the first week of the holiday shopping

Apple Shares New 'Go Surf' and 'Go Ride' Apple Watch Ads

Apple today released two new 10-second Apple Watch Series 2 fitness-oriented ads that once again position the device as "the gift of go." "Go Surf" shows an Apple Watch Series 2 being unboxed and used for surfing, while "Go Ride" shows the device being used for urban cycling. The ads will likely appear on TV in the United States, and possibly elsewhere, alongside "Go Play," "Go Run," "Go Out," and "Go Dance" ads shared last

Apple Says to 'Open Your Heart to Everyone' in Festive 'Frankie's Holiday' Ad

Apple has shared a new TV ad called "Frankie's Holiday" in time for the holiday season, accompanied with the tagline "open your heart to everyone." In the ad, Frankenstein's monster brings a package with ornaments to a town square and starts singing "Home for the Holidays" by Perry Como on his iPhone. While he initially shocks the large group of people in the town, a young girl urges Frankenstein to come forward, and everyone joins along in singing with him. Frankenstein's monster is portrayed by Everybody Loves Raymond star Brad Garrett, who stands 6'8"

Apple Debuts New 'Balloons' Ad Focusing on New iOS 10 Screen Effects Feature in Messages

Apple today shared a new television ad on its YouTube channel, designed to introduce people to the new Screen Effects feature in iOS 10. In the minute-long spot, a sole red balloon drifts through mountains, over the sea, and through hilly terrain to reach the city, where it's joined by hundreds of additional balloons floating through the streets. The shot pans to an iPhone user who receives a "Happy Birthday" message, where balloons fill up the screen to accompany the text. It ends with the tagline "Expressive messages on iPhone 7. Practically magic." Introduced in iOS 10, Screen Effects are designed to make the messages experience more emotive, personal, and fun. Screen Effects temporarily alter the look of the Messages display with full screen animations that play alongside text messages. There are several animations, ranging from balloons and confetti to lasers and fireworks. With certain keywords like "Congratulations!" or "Happy Birthday!" Screen Effects play automatically whenever the relevant text phrase is sent to an iPhone user who has iOS 10

Apple Shares Five New Videos Promoting Healthy Lifestyle Choices

Apple has shared five new videos on YouTube today that promote healthy and active lifestyle choices, emphasizing the importance of a regular sleeping pattern, proper nutrition, taking moments to calm your mind, and staying active. The fifth video explains how these healthy habits are all connected. Apple Health - Sleep promotes the natural rhythm of going to bed at the same time and getting enough hours of sleep each night. Apple introduced a new Wake Alarm in the Clock app on iOS 10 that, when enabled, reminds you when it is time to sleep, tracks how many hours you slept, and provides detailed sleep analysis. Apple Health - Nutrition is centered upon eating healthy foods, and being aware of how much food we eat. The video emphasizes the importance of eating more real foods than junk foods. Apple says nutrition is not about eating perfectly, but rather about making better food choices "one bite at a time." Apple Health - Mindfulness explains how the human mind is not wired to be "always on," and encourages finding a few moments to take a few deep breathes to help eliminate day-to-day stresses. Apple Health - Activity is centered upon "sitting less, moving more, and getting some exercise" by "squeezing in a minute here and a minute there." Apple says being active does not explicitly require going to the gym, but rather simply finding enjoyable activities that get you moving throughout the day. Apple Health - Everything's Connected ties the first four videos together by explaining how small lifestyle changes can become healthy habits when you see how

Apple's 'The Human Family' Ad for Rio Olympics Features Maya Angelou

Apple today launched a new ad in its ongoing "Shot on iPhone" campaign, this one called "The Human Family." Using words from famous poet Maya Angelou, and spoken by her too, the commercial cycles through various photos and videos of user-submitted content, with the theme of family showcasing various people from around the world. The spot is set to be Apple's ad for the 2016 Olympic Games, expected to run sometime Friday night during the opening ceremonies in Rio. The ad has also taken over Apple's home page. The new ad follows a collection of commercials shared by Apple back in July that were all a part of the "Shot on iPhone" roster of advertisements. Apple is in a revamp period with its photography-focused campaign, which was updated in June with advertising imagery and billboards focusing on bright

Apple Shares Two More 'Shot on iPhone' Videos Showcasing Photographic Capabilities of iPhone 6s

Apple is continuing on with its "Shot on iPhone" campaign, today uploading two new videos that are designed to showcase the photographic capabilities of the iPhone 6s and the iPhone 6s Plus. Each video, like other videos in the series, is approximately 15 seconds in length and is set to music. The first video features a young woman with her hair flowing in the wind, shot in slow motion to highlight the slo-mo feature that captures video at up to 240 frames per second. The second video features a shot of someone ziplining across Bregenz, Austria while shooting video with an iPhone. Today's "Shot on iPhone" videos follow two wildlife-related videos that were shared by Apple yesterday and come in the midst of a revamp of the Shot on iPhone campaign, which has been recently updated to feature new advertising imagery and billboards in bright colors. Apple has been running its "Shot on iPhone" advertisements since early 2015 following the launch of the iPhone 6 and 6 Plus. It is likely to continue for some time as the upcoming iPhone 7 Plus is rumored to feature a much-improved dual-lens camera while the iPhone 7 is expected to include a larger

Apple Shares Two New 'Shot on iPhone' Videos Featuring Wildlife

Apple today shared two new "Shot on iPhone" ad spots on its YouTube channel, highlighting the video capturing capabilities of the iPhone 6s and the iPhone 6s Plus. Both spots are 16 seconds in length and are accompanied by music, much like previous Shot on iPhone videos. In the first video, shot by Tim W., a close-up of an ant is shown crawling across sand while it carries a seed pod. The second video by Linda H., also wildlife-themed, features an adorable chipmunk filmed in slow motion stuffing a shelled peanut into its mouth. In late June, Apple revamped its "Shot on iPhone" campaign to feature bright colors, updating all of its advertising imagery and billboards with new color-focused photos. It appears the video campaign will feature more varied video sequences as neither of today's two videos fits in with the revamped campaign. Apple has been running its "Shot on iPhone" advertisements since early 2015 following the launch of the iPhone 6 and 6 Plus. It is likely to continue for some time as the upcoming iPhone 7 Plus is rumored to feature a much-improved dual-lens camera while the iPhone 7 will include a larger

Apple's 'Shot on iPhone' Campaign Gets a Makeover in France for Bastille Day

Apple has changed the homepage of its French website to celebrate Bastille Day, with a few images that use the inspiration of the company's "Shot on iPhone" campaign as a basis for the country's national flag colors. Each blue, white, and red section cycles through a few photographs taken by French iPhone users and, like the traditional ad campaign, marks their photographer at the bottom of every image. The company has also taken the campaign to the streets, posting a billboard of the French-inspired Shot on iPhone images in various locations around France. The color-focused Bastille Day ad comes after Apple expanded the Shot on iPhone campaign to feature more "bright, vibrant colors you'll find in the world around you." #BastilleDay #Paris #ShotOniPhone pic.twitter.com/R1O609shB5— Lee Clow (@_clow) July 14, 2016 Apple began the Shot on iPhone campaign in 2015, showing off the camera capabilities of the iPhone 6 and iPhone 6 Plus, and eventually revitalized the ads with the upgraded photography of the iPhone 6s and iPhone 6s Plus. The company also branched the campaign out into a growing list of succinct TV commercials and holiday-specific celebrations, like its Mother's Day ad earlier in the

Apple's Behind the Scenes Cookie Monster Ad Ranked Top 5 of Spring

Advertising analytics company Ace Metrix has published its latest list of the top breakthrough ads in the second quarter, and Apple's behind the scenes "Timer" ad starring iconic Sesame Street character Cookie Monster earned fifth place. "Timer - Behind The Scenes" has been viewed over 3 million times on YouTube since the video was uploaded in early April. In the 90-second spot, Cookie Monster humorously interacts with Siri on iPhone 6s as he bakes chocolate chip cookies. The series of outtakes are derived from Apple's original "Timer" ad starring Cookie Monster, which has over 11 million views on YouTube since its March debut. Both ads promote hands-free "Hey Siri" on iPhone 6s. The four ads that ranked above Apple's spot include This Father's Day, Go Ask Dad by Gillette, Thank You, Mom - Strong by Procter & Gamble, Caring Makes My Dad, My Hero by Dove Skin, and Introducing Voice Access Beta by Google. Ace Metrix shared in-depth insights about "Timer - Behind The Scenes" in April. "Apple sees continued success incorporating a beloved character and humor with their product," the post reads. "Even people who aren't Apple users or fans enjoyed

Apple Debuts New 'Thank You Speech' iPhone 6s Ad Starring Neil Patrick Harris

Apple has shared a new television commercial called "Thank You Speech" starring actor Neil Patrick Harris. The new 30-second spot promotes hands-free Siri on iPhone 6s in a humorous tone. Harris asks Siri to read him his "thank you speech" while he stands in front of a mirror practicing with a hairbrush. The How I Met Your Mother star previously had a quick cameo in Apple's recent "Onions" ad. Apple previously promoted hands-free Siri with its acclaimed "Timer" ad starring Cookie Monster from Sesame Street, with was accompanied by a humorous behind the scenes video. It also shared an ad called "Hey Siri" in December that specifically shows off the hands-free

Apple Shares New 'Siri and Liam' TV Ad for Earth Day

Apple has shared a new television ad called "Siri and Liam" to celebrate Earth Day, which is today, April 22. In the 15-second spot, Siri asks Apple's recycling robot Liam what he is doing for Earth Day, before it humorously takes apart the iPhone. It is Apple's second Earth Day ad, the other being "Renewable Energy," shared in the past 24 hours, and continues the company's environmental push this month. Apple first introduced Liam at its "Let Us Loop You In" media event in March as a robot that can disassemble old iPhones and recover recyclable materials. The robot can deconstruct nearly all parts of the iPhone in order to rescue cobalt and lithium from the battery, separate gold and copper from the camera, extract silver and platinum from the main logic board, and more. Apple's Earth Day initiatives this year include turning Apple Store logos green, providing retail employees with green t-shirts, offering a selection of Earth-inspired Apple Music playlists, and launching an "Apps for Earth" promotion in support of the World Wildlife Fund. The company also released its annual environmental responsibility progress report [PDF] covering the 2015 fiscal year last

Apple Shares New Ad Explaining How iMessages Are Powered by Renewable Energy

Apple has released a brand new ad called "Renewable Energy," which takes place entirely within the Messages app. The ad is focused on explaining how 100% renewable energy at Apple's data centers enables users to send and enjoy iMessages to and from friends. The ad argues that since the tech behind iMessages is renewable and environmentally friendly, users are showing Earth "some love" by using the service. The ad ends with Apple's green-stemmed Earth Day logo and arrives just in time for Earth Day, which is April 22. Powering your iMessages with 100% renewable energy - because our planet deserves our best thinking. #EarthDay 🌎 https://t.co/ze7rNObMGM— Tim Cook (@tim_cook) April 22, 2016 In 2013, Apple announced that its data centers were using 100% renewable energy. Worldwide, 93% of Apple's facilities run on renewable energy. Its new headquarters, Apple Campus 2, will also run on 100% renewable energy. Apple is celebrating Earth Day by updating its retail stores' logos with green accents and providing retail employees with green shirts. The company is also promoting stores that run on 100% renewable energy with new

New Apple TV Ad 'Father Time' Released Starring Kobe Bryant

Apple has released a new television ad for the fourth-generation Apple TV called "Father Time," starring NBA superstar Kobe Bryant and actor Michael B. Jordan. It is the tenth ad for the new Apple TV since it launched in late October. The one-minute spot centers upon Bryant and Jordan using the Apple TV and Siri Remote to open the NBA app, play a movie, and fast forward to a specific time in the movie. The ad uses the same trailer backdrop as the earlier "The Kiss" spot. The underlying "Father Time" theme of the ad lightly pokes fun at how Bryant's all-star career with the Los Angeles Lakers, whom he will play the last game of his 20-year career for on Wednesday, is coming to an end due to his age. The ad closes with the tagline "future of television" and colorful bars as seen throughout the rest of Apple's advertising campaign for the new Apple TV, including billboards in major cities like Los Angeles, New York, San Francisco, and Hollywood.

Apple Shares New Apple TV Ad Focused on Apps

Apple today shared a new Apple TV ad on its YouTube channel, highlighting the many apps and games that are available on the device through the dedicated tvOS App Store. Entitled "The Future of TV is Apps," the ad features an Apple TV set-top box that morphs to match the theme of each app that's shown off in the spot. Netflix, Apple Music, WatchESPN, Asphalt 8: Airborne, Disney Infinity, Gilt, GrubHub, Showtime, Crossy Road, HBO Now, and Fox Now, are among the apps that are featured. The ad ends with the brightly colored television test bars that have been used in all fourth-generation Apple TV advertisements. Since the Apple TV 4 launched in October, Apple has been promoting it through a series of television ads, colorful billboards displayed across a number of cities, web ads, and social media campaigns. Today's ad is the second in the company's app-focused

Apple TV Billboard Campaign Begins Featuring Content Including 'The Simpsons'

Apple continues to ramp up promotion of the new Apple TV, building on its series of advertisements focusing on the television shows and games available to users on the set-top box. As noticed by MacRumors reader Jordan, the company has begun to expand its previous colorful billboard campaign by featuring content available on the new box, including an ad themed after The Simpsons. Image via Jordan Schau on Twitter The billboard is similar in theme to the multi-colored advertisement campaign Apple introduced following the launch of the new Apple TV. Over the weekend, the company used its official App Store Twitter account to continue the campaign and share a few new tie-in ads. So far it has promoted various games, apps like Nat Geo TV, and television shows including Veep and Game of Thrones. "Siri, let's watch Game of Thrones." #AppleTV #HBONOW pic.twitter.com/jrGhPtaHp7— App Store (@AppStore) December 7, 2015 Apple began its new Apple TV campaign in the middle of November, a few weeks after the device launched in late October. Some of the earlier commercials included promotions of Crossy Road, Orange is the New Black, and The Muppets, all playing on the fourth-generation Apple

Apple Shares 'Someday At Christmas' Ad With Stevie Wonder and Andra Day

A day before Thanksgiving is celebrated in the United States, Apple this morning shared a new Christmas-themed ad for 2015, starring artists Stevie Wonder and Andra Day. The 90-second ad centers on Wonder performing his 1967 holiday classic "Someday At Christmas" with family members. The iconic artist uses a handful of Apple products and apps -- like a MacBook and GarageBand -- to perform his heartfelt song "Someday at Christmas" alongside Day and presumably some younger members of his family. Day can be seen wearing an Apple Watch about one minute into the

New Apple Music Ad Goes Behind-the-Scenes of Kenny Chesney's Tour

Country music singer Kenny Chesney is the focus of the latest Apple Music advertisement, which aired last night during the Country Music Association awards on ABC. Taking a glimpse behind the scenes of Chesney's "No Shoes Nation" tour, the ad shows the singer going through a day of preparing for his next concert by creating a "Show Day List" playlist on Apple Music and touting the service's "human element." Chesney can also be seen working out with an Apple Watch early on in the ad, checking on his progress with the help of the device's activity rings. The one-minute ad ends with a promotion for Apple Music's three month free trial, which still runs for any new users signing up for the music streaming service. Apple has been debuting a wave of commercials as the holiday season grows nearer, not only for Apple Music but for the iPhone 6s and iPhone 6s Plus.