Latest iPhone 15 Pro Ad Focuses on A17 Pro Chip Capabilities

Apple today shared a new ad promoting the iPhone 15 Pro and ‌iPhone 15 Pro‌ Max, highlighting the A17 Pro chip and the gaming capabilities of the new devices.


In the ad, a gamer deeply immersed in his iPhone game shoots into the air, breaks through the ceiling of his apartment, and ends up in the subway all while still playing.

The description for the video highlights the 2x faster Neural Engine and 20 percent faster CPU in the A17 Pro chip. Apple has been focusing on the gaming performance of the new ‌iPhone‌ models in its advertising, as the A17 Pro offers hardware-based ray tracing for the first time.

The next level of mobile gaming is here. Up to 20 percent faster GPU for the best graphics performance in an iPhone ever. Up to 2x faster Neural Engine. And industry-leading speed and efficiency. The A17 Pro chip on iPhone 15 Pro is a game changer. Literally.

With this functionality, the new ‌iPhone 15 Pro‌ models can play console-quality games, and titles like Resident Evil 4 and Death Stranding are coming to iOS as a result.

Note: This article initially detailed an Apple ad on the filmmaking capabilities of the ‌iPhone 15 Pro‌ models, but Apple removed that ad and replaced it with the A17 Pro ad.

Related Roundup: iPhone 15 Pro

Top Rated Comments

eicca Avatar
7 months ago
All that processing power sure plays Candy Crush real nice.
Score: 5 Votes (Like | Disagree)
maszaikasza Avatar
27 weeks ago
Am I the only one thinking that modern mobile gaming sucks? It's not a hardware issue, it's quality of games; entire experience is so bad, starting from first time opening the app, logging to weird gaming accounts, micropayments, graphics overloaded with special but meaningless video effects. Doubt that porting two or three console games to iPhone will change the situation.
Score: 4 Votes (Like | Disagree)
Skyscraperfan Avatar
7 months ago
There is nothing "professional" about using an iPhone for film making.

That reminds me of the legendary iPhone ad by Conan:


I think the iPhone really is more useful as a bottle opener than as a "professional" camera.
Score: 3 Votes (Like | Disagree)
topmounter Avatar
27 weeks ago
Now you too can fly too close to the sun?
Score: 2 Votes (Like | Disagree)
alchemistmuffin Avatar
27 weeks ago

Apple today shared a new ad promoting the iPhone 15 Pro and iPhone 15 Pro Max, highlighting the A17 Pro chip and the gaming capabilities of the new devices.
Uhhhhhhhhh

This ad is NOT NEW.

It’s been airing for at least two weeks now.

Apple just unhidden the commercial on YouTube since someone forgot to do that two weeks ago……..

?‍♀️
Score: 2 Votes (Like | Disagree)
Mr.mac9000 Avatar
7 months ago
Hmmmm curious about the scene in the subway (and in general). Why no AirPods(pro) or max whilst playing games?
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 18 Apple Music Messages and Notes Feature 1

iOS 18 Rumored to Add New Features to These 16 Apps on Your iPhone

Tuesday April 30, 2024 10:44 am PDT by
Apple is expected to announce iOS 18 during its WWDC keynote on June 10, and new features have already been rumored for many apps, including Apple Music, Apple Maps, Calculator, Messages, Notes, Safari, and others. Below, we recap iOS 18 rumors on a per-app basis, based on reports from MacRumors, Bloomberg's Mark Gurman, and others: Apple Maps: At least two new Apple Maps features are...
apple watch ipad demo 1

Check Out This Apple Watch iPad Demo Unit From 2014

Wednesday May 1, 2024 1:46 pm PDT by
With the 10th anniversary of the Apple Watch approaching, we thought it would be fun to take a look back at an interesting bit of Apple Watch history. After the Apple Watch was announced in 2014, and before it became available in 2015, Apple sent out custom Apple Watch iPad demo kiosks to retail stores. The Apple Watch and iPad units used for these devices were specially designed, had custom ...
Apple Event Let Loose Pastel Green

Report: Five Things Apple Won't Announce at Its Event Next Week

Friday May 3, 2024 4:30 am PDT by
Apple is holding at least five announcements for later in the year that will not arrive at the company's "Let loose" special event next week, according to Bloomberg's Mark Gurman. In a report detailing his expectations for Apple's upcoming event, Gurman noted that there are a total of five things that the company is holding for later in the year: AI features: While Apple may tease new...
Apple Silicon AI Optimized Feature Siri 1

Tim Cook on Generative AI: 'We Have Advantages That Will Differentiate Us'

Thursday May 2, 2024 2:11 pm PDT by
During today's earnings call covering the second fiscal quarter of 2024, Apple CEO Tim Cook again spoke about Apple's work on generative AI. He said that Apple has "advantages" that will "differentiate" the company in the era of AI, and some "very exciting things" will be shared with customers in the near future. We continue to feel very bullish about our opportunity in generative AI. We are ...
maxresdefault

Will the New iPad Pro Really Have the M4 Chip?

Wednesday May 1, 2024 8:30 am PDT by
While Apple's upcoming iPad Pro models have been expected to feature the M3 chip for over a year, recent reports have unexpectedly suggested that the new devices will instead feature the as-yet-unannounced M4 chip. Subscribe to the MacRumors YouTube channel for more videos. Last week, Bloomberg's Mark Gurman said that he now believes there is a "strong possibility" that the upcoming iPad Pro ...