Latest iPhone 15 Pro Ad Focuses on A17 Pro Chip Capabilities

Apple today shared a new ad promoting the iPhone 15 Pro and ‌iPhone 15 Pro‌ Max, highlighting the A17 Pro chip and the gaming capabilities of the new devices.

In the ad, a gamer deeply immersed in his iPhone game shoots into the air, breaks through the ceiling of his apartment, and ends up in the subway all while still playing.

The description for the video highlights the 2x faster Neural Engine and 20 percent faster CPU in the A17 Pro chip. Apple has been focusing on the gaming performance of the new ‌iPhone‌ models in its advertising, as the A17 Pro offers hardware-based ray tracing for the first time.

The next level of mobile gaming is here. Up to 20 percent faster GPU for the best graphics performance in an iPhone ever. Up to 2x faster Neural Engine. And industry-leading speed and efficiency. The A17 Pro chip on iPhone 15 Pro is a game changer. Literally.

With this functionality, the new ‌iPhone 15 Pro‌ models can play console-quality games, and titles like Resident Evil 4 and Death Stranding are coming to iOS as a result.

Note: This article initially detailed an Apple ad on the filmmaking capabilities of the ‌iPhone 15 Pro‌ models, but Apple removed that ad and replaced it with the A17 Pro ad.

Related Roundup: iPhone 15 Pro

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Top Rated Comments

eicca Avatar
8 months ago
All that processing power sure plays Candy Crush real nice.
Score: 5 Votes (Like | Disagree)
maszaikasza Avatar
8 months ago
Am I the only one thinking that modern mobile gaming sucks? It's not a hardware issue, it's quality of games; entire experience is so bad, starting from first time opening the app, logging to weird gaming accounts, micropayments, graphics overloaded with special but meaningless video effects. Doubt that porting two or three console games to iPhone will change the situation.
Score: 4 Votes (Like | Disagree)
Skyscraperfan Avatar
8 months ago
There is nothing "professional" about using an iPhone for film making.

That reminds me of the legendary iPhone ad by Conan:

I think the iPhone really is more useful as a bottle opener than as a "professional" camera.
Score: 3 Votes (Like | Disagree)
topmounter Avatar
8 months ago
Now you too can fly too close to the sun?
Score: 2 Votes (Like | Disagree)
alchemistmuffin Avatar
8 months ago

Apple today shared a new ad promoting the iPhone 15 Pro and iPhone 15 Pro Max, highlighting the A17 Pro chip and the gaming capabilities of the new devices.

This ad is NOT NEW.

It’s been airing for at least two weeks now.

Apple just unhidden the commercial on YouTube since someone forgot to do that two weeks ago……..

Score: 2 Votes (Like | Disagree)
Mr.mac9000 Avatar
8 months ago
Hmmmm curious about the scene in the subway (and in general). Why no AirPods(pro) or max whilst playing games?
Score: 2 Votes (Like | Disagree)