Latest iPhone 15 Pro Ad Focuses on A17 Pro Chip Capabilities

Apple today shared a new ad promoting the iPhone 15 Pro and ‌iPhone 15‌ Pro Max, highlighting the A17 Pro chip and the gaming capabilities of the new devices.


In the ad, a gamer deeply immersed in his iPhone game shoots into the air, breaks through the ceiling of his apartment, and ends up in the subway all while still playing.

The description for the video highlights the 2x faster Neural Engine and 20 percent faster CPU in the A17 Pro chip. Apple has been focusing on the gaming performance of the new ‌iPhone‌ models in its advertising, as the A17 Pro offers hardware-based ray tracing for the first time.

The next level of mobile gaming is here. Up to 20 percent faster GPU for the best graphics performance in an iPhone ever. Up to 2x faster Neural Engine. And industry-leading speed and efficiency. The A17 Pro chip on iPhone 15 Pro is a game changer. Literally.

With this functionality, the new ‌iPhone 15‌ Pro models can play console-quality games, and titles like Resident Evil 4 and Death Stranding are coming to iOS as a result.

Note: This article initially detailed an Apple ad on the filmmaking capabilities of the ‌iPhone 15‌ Pro models, but Apple removed that ad and replaced it with the A17 Pro ad.

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
maxresdefault

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options...

Top Rated Comments

eicca Avatar
22 months ago
All that processing power sure plays Candy Crush real nice.
Score: 5 Votes (Like | Disagree)
maszaikasza Avatar
22 months ago
Am I the only one thinking that modern mobile gaming sucks? It's not a hardware issue, it's quality of games; entire experience is so bad, starting from first time opening the app, logging to weird gaming accounts, micropayments, graphics overloaded with special but meaningless video effects. Doubt that porting two or three console games to iPhone will change the situation.
Score: 4 Votes (Like | Disagree)
Skyscraperfan Avatar
22 months ago
There is nothing "professional" about using an iPhone for film making.

That reminds me of the legendary iPhone ad by Conan:


I think the iPhone really is more useful as a bottle opener than as a "professional" camera.
Score: 3 Votes (Like | Disagree)
topmounter Avatar
22 months ago
Now you too can fly too close to the sun?
Score: 2 Votes (Like | Disagree)
alchemistmuffin Avatar
22 months ago

Apple today shared a new ad promoting the iPhone 15 Pro and iPhone 15 Pro Max, highlighting the A17 Pro chip and the gaming capabilities of the new devices.
Uhhhhhhhhh

This ad is NOT NEW.

It’s been airing for at least two weeks now.

Apple just unhidden the commercial on YouTube since someone forgot to do that two weeks ago……..

?‍♀️
Score: 2 Votes (Like | Disagree)
Mr.mac9000 Avatar
22 months ago
Hmmmm curious about the scene in the subway (and in general). Why no AirPods(pro) or max whilst playing games?
Score: 2 Votes (Like | Disagree)