Latest iPhone 15 Pro Ad Focuses on A17 Pro Chip Capabilities

Apple today shared a new ad promoting the iPhone 15 Pro and ‌iPhone 15 Pro‌ Max, highlighting the A17 Pro chip and the gaming capabilities of the new devices.

In the ad, a gamer deeply immersed in his iPhone game shoots into the air, breaks through the ceiling of his apartment, and ends up in the subway all while still playing.

The description for the video highlights the 2x faster Neural Engine and 20 percent faster CPU in the A17 Pro chip. Apple has been focusing on the gaming performance of the new ‌iPhone‌ models in its advertising, as the A17 Pro offers hardware-based ray tracing for the first time.

The next level of mobile gaming is here. Up to 20 percent faster GPU for the best graphics performance in an iPhone ever. Up to 2x faster Neural Engine. And industry-leading speed and efficiency. The A17 Pro chip on iPhone 15 Pro is a game changer. Literally.

With this functionality, the new ‌iPhone 15 Pro‌ models can play console-quality games, and titles like Resident Evil 4 and Death Stranding are coming to iOS as a result.

Note: This article initially detailed an Apple ad on the filmmaking capabilities of the ‌iPhone 15 Pro‌ models, but Apple removed that ad and replaced it with the A17 Pro ad.

Related Roundup: iPhone 15 Pro

Top Rated Comments

eicca Avatar
6 weeks ago
All that processing power sure plays Candy Crush real nice.
Score: 5 Votes (Like | Disagree)
maszaikasza Avatar
6 weeks ago
Am I the only one thinking that modern mobile gaming sucks? It's not a hardware issue, it's quality of games; entire experience is so bad, starting from first time opening the app, logging to weird gaming accounts, micropayments, graphics overloaded with special but meaningless video effects. Doubt that porting two or three console games to iPhone will change the situation.
Score: 4 Votes (Like | Disagree)
Skyscraperfan Avatar
6 weeks ago
There is nothing "professional" about using an iPhone for film making.

That reminds me of the legendary iPhone ad by Conan:

I think the iPhone really is more useful as a bottle opener than as a "professional" camera.
Score: 3 Votes (Like | Disagree)
topmounter Avatar
6 weeks ago
Now you too can fly too close to the sun?
Score: 2 Votes (Like | Disagree)
alchemistmuffin Avatar
6 weeks ago

Apple today shared a new ad promoting the iPhone 15 Pro and iPhone 15 Pro Max, highlighting the A17 Pro chip and the gaming capabilities of the new devices.

This ad is NOT NEW.

It’s been airing for at least two weeks now.

Apple just unhidden the commercial on YouTube since someone forgot to do that two weeks ago……..

Score: 2 Votes (Like | Disagree)
Mr.mac9000 Avatar
6 weeks ago
Hmmmm curious about the scene in the subway (and in general). Why no AirPods(pro) or max whilst playing games?
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 17

28 New Things Your iPhone Can Do in December's iOS 17.2 Update

Friday December 1, 2023 2:57 am PST by
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...
anker new xmas 1

Anker's Cyber Week Sale Enters Final Days With Up to 60% Off Sitewide

Friday December 1, 2023 12:05 pm PST by
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
top stories 2dec2023

Top Stories: iOS 17.1.2 Released, NameDrop Misinformation, and More

Saturday December 2, 2023 6:00 am PST by
Apple employees are back to work following a Thanksgiving break, and that means this week saw a number of new operating system updates for both public release and beta testing. This week also saw some misinformation about Apple's new NameDrop feature making the rounds, while Apple and Goldman Sachs appear to be on the verge of a break-up in their Apple Card and savings account partnership,...
General Apps Messages

Green Bubbles on iPhone to Gain These 7 New Features Next Year

Thursday November 30, 2023 9:00 am PST by
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...
m2 macbook air green

Get Apple's M2 MacBook Air and M3 MacBook Pro for Record Low Prices

Friday December 1, 2023 6:59 am PST by
Best Buy is discounting a collection of MacBook Air and MacBook Pro models to all-time low prices today. We're tracking these deals below in addition to great discounts on the Apple Pencil 2 and Apple Watch Ultra 1. MacBook Air Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
iPhone 16 Mock Header Updated 1

iPhone 16 to Include Action Button Across Entire Lineup

Thursday November 30, 2023 4:08 pm PST by
The release of the iPhone 15 Pro and Pro Max saw the introduction of an entirely new user-configurable button known as the Action button, and now, MacRumors has seen extensive evidence confirming Apple is planning to include the Action button on the entire iPhone 16 range. Designs and plans for the Action button date back to at least 2021, as the button was intended for release alongside hapt...