Apple Shares New 'Get Ready' Ad Ahead of Vision Pro Launch

Apple today shared a new "Get Ready" ad promoting the upcoming launch of the Vision Pro headset. The ad features notable movie and TV show characters putting on masks, glasses, and other similar accessories.

There are scenes from Star Wars, Fantastic Mr. Fox, Young Frankenstein, Kick-Ass, Up, Iron Man, Ant-Man, Star Trek, Snoopy, SpongeBob SquarePants, and Back to the Future, along with a shot of a woman putting on the Vision Pro headset.

The video ends with the tagline "Get Ready," as the Vision Pro is set to launch in just a few weeks. Apple will accept pre-orders for the Vision Pro on January 19, with an official launch to follow on February 2.

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Top Rated Comments

Lounge vibes 05 Avatar
27 weeks ago
Just in case anyone needs it spelled out for them…

Even though I think the callback is fun, I don’t really think the metaphor works in the same way. This thing isn’t reinventing glasses or helmets, it’s not glasses and it’s not a helmet in the same way the iPhone was a phone.
Still, as an Apple fan I think its a fun ad
Score: 28 Votes (Like | Disagree)
AlinomyTomy Avatar
27 weeks ago
I think they should go all-in on showing us the office of the future: a circle of workers in ergonomic chairs, digital eyes blinking into a void in the center of them, with Uber Eats folk shoveling lunches and snacks into their mouths.

The future is so close I can smell it!
Score: 17 Votes (Like | Disagree)
fonzy91 Avatar
27 weeks ago
Clearly a nod to the first ad for the original iPhone. Love it.
Score: 13 Votes (Like | Disagree)
Pakaku Avatar
27 weeks ago

Translation: Hey rich people! Have we got a product for you!
I can't think of many Apple products that aren't targeted towards rich people
Score: 10 Votes (Like | Disagree)
wanha Avatar
27 weeks ago

Why does this product make so many people angry and unhappy?
Great question.

My hypothesis is that people secretly desire something new and exciting in their lives, but for whatever reason, they think this product isn't it.

But rather than just leave it at that, they feel they have to convince everyone that the thing is junk in order to live with their own cognitive dissonance.

This way, they are not the only ones missing out and their unhappiness seems justified.

Sidenote: I am sure this theory will also make many people angry and unhappy here, but fear not, my arms are open and the hugs are free
Score: 9 Votes (Like | Disagree)
GMShadow Avatar
27 weeks ago

Cant find the ad agency behind this, but i assume its TBWA\CHIAT\DAY?
Apple’s ads are done internally now. They haven’t used an outside agency for years.
Score: 9 Votes (Like | Disagree)