Apple Music Super Bowl Ad Features Tim Cook, Ludacris and More - MacRumors
Skip to Content

Apple Music Super Bowl Ad Features Tim Cook, Ludacris and More

Apple today shared an ad on its Apple Music YouTube channel promoting the upcoming ‌Apple Music‌ Super Bowl Halftime Show, which is set to feature R&B singer and songwriter Usher.


In the spot, Ludacris, Lil Jon, and Taraji P. Henson are in Vegas, and they FaceTime with Apple CEO Tim Cook. The trio lets Cook know that they've "lost" Usher, and Cook tells them that they'll locate him. The video ends with the tagline "Where's Usher?" and says "Coming Soon on ‌Apple Music‌."

Earlier this week, Apple announced the release of a collection of exclusive content from Usher ahead of his performance at the halftime show. All of Usher's albums are available in Spatial Audio, and there are also Usher-curated playlists available.


Super Bowl LVIII is set to take place at the Allegiant Stadium in Las Vegas on Sunday, February 11. Usher will perform in the ‌Apple Music‌ Halftime Show.

Popular Stories

Apple Mac Students College Ad

Apple Says Mac is 'Best Choice for College' in New Ad Aimed at Students

Monday May 11, 2026 6:36 am PDT by
Apple today shared a new ad that promotes MacBooks as the "best choice for college." In the 90-second video, students are frustrated by but eventually overcome creative block while working on assignments like screenplays and CADs. "Mac laptops are your best choice for college," says Apple. "Whether you're studying business, engineering, design, or the arts — get started on Mac." The...
Ads Are Coming to Apple Maps Feature

Ads Aren't in the Apple Maps App Yet, But They're Coming Soon

Wednesday May 13, 2026 4:15 pm PDT by
Apple released iOS 26.5 yesterday with a new Suggested Places feature in the Apple Maps app, which is a precursor to the ads that Apple plans to start showing later this year. There was some confusion over whether ads are live, but as of now, the Apple Maps app still doesn't have ads. Apple did start laying the groundwork for ads in iOS 26.5 and tested a splash screen, but no ads appeared...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching Later This Year With These 10 New Features

Tuesday May 26, 2026 6:32 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...

Top Rated Comments

30 months ago
How do you do, fellow kids
Score: 11 Votes (Like | Disagree)
tomtad Avatar
30 months ago
I'm embarrassed for you Tim
Score: 11 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
30 months ago
Tim got Vision Pros in different area codes :cool:
Score: 10 Votes (Like | Disagree)
ProfessionalFan Avatar
30 months ago

Do football fans really listen to this crap?
Contrary to popular belief, there is a wide range of people who watch football. They do not all have the same mindset and tastes.
Score: 9 Votes (Like | Disagree)
klasma Avatar
30 months ago
“How do you do, fellow kids?”

Attachment Image
Score: 7 Votes (Like | Disagree)
ProfessionalFan Avatar
30 months ago

Apparently she's averaged just 25 seconds of screen time per game. It's so dumb, they show celebrities all the time.
Some people dislike her for some reason. I am not a Swiftie or is it Swifty? But I find it weird how much hate is thrown her way for no reason.
Score: 5 Votes (Like | Disagree)