Apple Music Super Bowl Ad Features Tim Cook, Ludacris and More

Apple today shared an ad on its Apple Music YouTube channel promoting the upcoming ‌Apple Music‌ Super Bowl Halftime Show, which is set to feature R&B singer and songwriter Usher.


In the spot, Ludacris, Lil Jon, and Taraji P. Henson are in Vegas, and they FaceTime with Apple CEO Tim Cook. The trio lets Cook know that they've "lost" Usher, and Cook tells them that they'll locate him. The video ends with the tagline "Where's Usher?" and says "Coming Soon on ‌Apple Music‌."

Earlier this week, Apple announced the release of a collection of exclusive content from Usher ahead of his performance at the halftime show. All of Usher's albums are available in Spatial Audio, and there are also Usher-curated playlists available.


Super Bowl LVIII is set to take place at the Allegiant Stadium in Las Vegas on Sunday, February 11. Usher will perform in the ‌Apple Music‌ Halftime Show.

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Top Rated Comments

tomtad Avatar
23 weeks ago
I'm embarrassed for you Tim
Score: 11 Votes (Like | Disagree)
Dudebro101 Avatar
23 weeks ago
How do you do, fellow kids
Score: 11 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
23 weeks ago
Tim got Vision Pros in different area codes :cool:
Score: 10 Votes (Like | Disagree)
ProfessionalFan Avatar
23 weeks ago

Do football fans really listen to this crap?
Contrary to popular belief, there is a wide range of people who watch football. They do not all have the same mindset and tastes.
Score: 9 Votes (Like | Disagree)
klasma Avatar
23 weeks ago
“How do you do, fellow kids?”

Attachment Image
Score: 7 Votes (Like | Disagree)
Chuckeee Avatar
23 weeks ago
Is Tim Cook going to sing? We already know he can dance.
Score: 5 Votes (Like | Disagree)