'New Driver' iPhone 15 Ad Highlights Automatic Check In

Apple today premiered an iPhone 15 ad entitled "New Driver" on its YouTube channel, using the stress of being a parent of a new teenage driver to highlight the Check In feature of the Messages app in iOS 17.

Check In allows you to automatically notify a friend or family member when you've arrived at your destination, reassuring them of your safety. In the new ad, an anxious father watches as his daughter awkwardly backs a car out the family's driveway, hitting a skateboard and a garbage cart on her way.

The scene then transitions to the father nervously sitting at the family's dining room table until he receives a Check In alert letting him know his daughter has arrived at school. The father breathes a sigh of relief as the tagline "Relax, it's iPhone" appears onscreen.

Top Rated Comments

vegetassj4 Avatar
6 weeks ago
When I was a wee whippersnapper, we would call when we arrived at a destination. Not that it was necissarily the destination we said we were going ;)
Score: 17 Votes (Like | Disagree)
dmylrea Avatar
6 weeks ago

As I type this, my new driver is driving across town for the first time and I am all nervous. I suppose this feature is for me.
Lucky you. My 20-year old is too afraid to drive. :mad:
Score: 12 Votes (Like | Disagree)
SidricTheViking Avatar
6 weeks ago
I managed a smile at the end…but the music is a little off for me!
Score: 11 Votes (Like | Disagree)
bigheaddoug Avatar
6 weeks ago
As I type this, my new driver is driving across town for the first time and I am all nervous. I suppose this feature is for me.
Score: 10 Votes (Like | Disagree)
gmanist1000 Avatar
6 weeks ago
Except it’s not automatic, it has to be initiated every single time
Score: 10 Votes (Like | Disagree)
Hastings101 Avatar
6 weeks ago

I managed a smile at the end…but the music is a little off for me!
I love the commercial but that music is grating
Score: 8 Votes (Like | Disagree)

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