'New Driver' iPhone 15 Ad Highlights Automatic Check In
Apple today premiered an iPhone 15 ad entitled "New Driver" on its YouTube channel, using the stress of being a parent of a new teenage driver to highlight the Check In feature of the Messages app in iOS 17.
Check In allows you to automatically notify a friend or family member when you've arrived at your destination, reassuring them of your safety. In the new ad, an anxious father watches as his daughter awkwardly backs a car out the family's driveway, hitting a skateboard and a garbage cart on her way.
The scene then transitions to the father nervously sitting at the family's dining room table until he receives a Check In alert letting him know his daughter has arrived at school. The father breathes a sigh of relief as the tagline "Relax, it's iPhone" appears onscreen.
Popular Stories
In a video uploaded to its YouTube channel in South Korea today, Apple showed off a handful of iPhone 17 Pro devices decorated with tiny stickers.
The stickers are placed on the iPhone 17 Pro's so-called "plateau," the protruding aluminum area housing the rear cameras, an LED flash, a microphone, and the LiDAR Scanner. The video has the hashtags #PhoneDecor and #iPhoneCustomization....
Apple has published a new ad to appeal to customers in the market for an iPhone and Apple Watch pairing, highlighting the insights it can offer for your health.
Titled simply "Health with iPhone + Apple Watch," the half-minute ad focuses on a woman waiting in line at a cafe who begins receiving unsolicited health and fitness advice from other people in the queue, as well as local residents,...
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company.
Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
