Apple Promotes iPhone 15's 'Find Your Friends' Feature in Star Wars-Themed Ad

Apple today released a new video ad promoting the "Find Your Friends" feature available in the Find My app on all iPhone 15 models.

In the ad, a person dressed as a Mandalorian from the Star Wars universe uses the feature to find other Mandalorians in a crowded convention center.

How to use the Find Your Friends feature:

Both you and the other person must have an iPhone 15 in order to use Find Your Friends. Similar to an AirTag, the feature supports Precision Finding, which provides an on-screen directional arrow and exact distance to the other person's location.

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Top Rated Comments

Matt713 Avatar
3 weeks ago
This is the way.
Score: 46 Votes (Like | Disagree)
sw1tcher Avatar
3 weeks ago

In the ad, a person dressed as a Mandalorian from the Star Wars universe uses the feature to find other Mandalorians in a crowded convention center.
What the ad doesn't tell us is that the Mandalorian was late in meeting up with his friends which is why he needed to use the "Find Your Friends" feature. His iPhone alarm didn't wake him up when it was supposed to.
Score: 40 Votes (Like | Disagree)
vegetassj4 Avatar
3 weeks ago
Doomsayers? AAPL:NASDAQ ('')

Perhaps you refer to the imminent application of the EU regulations? Yes, I assure you, we are quite safe from your MEPs here. Everything that has transpired has done so according to my design. It was I who allowed the DMA to require alternate app stores. iPhone is quite safe from your pitiful little Androids. An entire legion of my best geniuses awaits them. Oh, I'm afraid Siri's AI will be quite operational when your friends arrive.

Attachment Image
Score: 23 Votes (Like | Disagree)
anakinfan8 Avatar
3 weeks ago
Average Star Wars Celebration experience lol

That was pretty cool. Loved all the easter eggs on the street/house numbers. Now I kinda want a set of Mandalorian armor
Score: 18 Votes (Like | Disagree)
GenesisST Avatar
3 weeks ago

This is the way.
This is the way.

They should've shown FaceID failing... :-D
Score: 17 Votes (Like | Disagree)
cucafcp Avatar
3 weeks ago
I honestly use this quite often to find my wife at the mall, and i feel exactly like this guy in the video ??
Score: 16 Votes (Like | Disagree)