Apple Says 'Hello' to Vision Pro in New Ad as Headset Nears Launch

Apple today promoted the Vision Pro in a new video ad shared on its YouTube channel, ahead of the headset launching in the U.S. this Friday, February 2.


The ad demonstrates wearing the Vision Pro and navigating the visionOS operating system.

"Apple Vision Pro is here," the video description says. "Now, digital content blends seamlessly with your physical space. You can do the things you love in ways never before possible."

As noted by Dylan McDonald, this ad is a shorter and slightly modified version of a video that Apple originally showed at the end of its WWDC keynote last June, shortly after introducing the Vision Pro. It aired during today's NFL playoff games.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

Verizon New

Verizon is Down: iPhones Show 'SOS' Mode Due to Network Outage [Resolved]

Wednesday January 14, 2026 10:18 am PST by
Verizon is experiencing a major outage across the U.S. today, with hundreds of thousands of customers reporting issues with the network on the website Downdetector. There are also complaints across Reddit and other social media platforms. iPhone users and others with Verizon service are generally unable to make phone calls, send text messages, or use data over 5G or LTE due to the outage....
iPhone Top Left Hole Punch Face ID Feature Purple

New Leak Reveals iPhone 18 Pro Display Sizes, Under-Screen Face ID, and More

Wednesday January 14, 2026 7:09 am PST by
While the iPhone 18 Pro models are still around eight months away, a leaker has shared some alleged details about the devices. In a post on Chinese social media platform Weibo this week, the account Digital Chat Station said the iPhone 18 Pro and iPhone 18 Pro Max will have the same 6.3-inch and 6.9-inch display sizes as the iPhone 17 Pro and iPhone 17 Pro Max. Consistent with previous...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Later This Year With These 12 New Features

Thursday January 15, 2026 10:56 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another eight months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of January 2026: The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, Macs, and More

Thursday January 15, 2026 11:19 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the United States, according to the company's website. Most of the values declined slightly, but some of the Mac values increased. iPhone ...
maxresdefault

Google Gemini-Powered Siri Will Reportedly Have These 7 New Features

Tuesday January 13, 2026 7:52 pm PST by
Apple and Google this week announced that Gemini will help power a more personalized Siri, and The Information has provided more details. Subscribe to the MacRumors YouTube channel for more videos. As soon as this spring, the report said the revamped version of Siri will be able to… Answer more factual/world knowledge questions in a conversational manner Tell more stories Provide...

Top Rated Comments

itsMaxDigital Avatar
26 months ago
working on a project while Making breakfast and interacting with your kids ? this will never happen
Score: 43 Votes (Like | Disagree)
Doctor Q Avatar
26 months ago
Running visualization and design apps looks intriguing, but I still can't imagine preferring to watch a movie this way, as opposed to watching on a big-screen TV sitting with my family.
Score: 30 Votes (Like | Disagree)
macvicta Avatar
26 months ago
This is the weirdest thing I’ve ever seen from Apple. They honestly expect people to walk around in their daily routine with that heavy device strapped to their heads? We’re a decade away from a version of the Vision Pro that makes this commercial realistic.
Score: 28 Votes (Like | Disagree)
8KYUP Avatar
26 months ago
So stoked to see this! I am ready and waiting. Ready to test the full Mac interface, alongside native apps, and check out what's possible in terms of productivity right off the bat. Looks amazing. We are one week out!

Here is a great vid on who it is for and why:

Score: 27 Votes (Like | Disagree)
attohs Avatar
26 months ago
New ad, same old content.
Score: 26 Votes (Like | Disagree)
gleepskip Avatar
26 months ago
It's too bad there's not an inherent use case for this product like there is for a phone and a watch. So much technology, so little need.
Score: 25 Votes (Like | Disagree)