Apple Says 'Hello' to Vision Pro in New Ad as Headset Nears Launch

Apple today promoted the Vision Pro in a new video ad shared on its YouTube channel, ahead of the headset launching in the U.S. this Friday, February 2.

The ad demonstrates wearing the Vision Pro and navigating the visionOS operating system.

"Apple Vision Pro is here," the video description says. "Now, digital content blends seamlessly with your physical space. You can do the things you love in ways never before possible."

As noted by Dylan McDonald, this ad is a shorter and slightly modified version of a video that Apple originally showed at the end of its WWDC keynote last June, shortly after introducing the Vision Pro. It aired during today's NFL playoff games.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

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Top Rated Comments

itsMaxDigital Avatar
19 weeks ago
working on a project while Making breakfast and interacting with your kids ? this will never happen
Score: 43 Votes (Like | Disagree)
Doctor Q Avatar
19 weeks ago
Running visualization and design apps looks intriguing, but I still can't imagine preferring to watch a movie this way, as opposed to watching on a big-screen TV sitting with my family.
Score: 30 Votes (Like | Disagree)
macvicta Avatar
19 weeks ago
This is the weirdest thing I’ve ever seen from Apple. They honestly expect people to walk around in their daily routine with that heavy device strapped to their heads? We’re a decade away from a version of the Vision Pro that makes this commercial realistic.
Score: 28 Votes (Like | Disagree)
8KYUP Avatar
19 weeks ago
So stoked to see this! I am ready and waiting. Ready to test the full Mac interface, alongside native apps, and check out what's possible in terms of productivity right off the bat. Looks amazing. We are one week out!

Here is a great vid on who it is for and why:

Score: 27 Votes (Like | Disagree)
attohs Avatar
19 weeks ago
New ad, same old content.
Score: 26 Votes (Like | Disagree)
gleepskip Avatar
19 weeks ago
It's too bad there's not an inherent use case for this product like there is for a phone and a watch. So much technology, so little need.
Score: 25 Votes (Like | Disagree)