Apple iPhone 15 Ad Highlights Portrait Camera Capabilities

Apple today shared a new iPhone 15 ad that focuses on some of the camera capabilities of the device, such as the option to snap an image and then adjust the focus during the editing process.


In the ad spot, a band is working on their album cover. One of the band members is using an iPhone to edit a picture of the trio in the group, and she uses the Portrait subject focus adjustment feature to focus on herself in the foreground, blurring out her bandmates in the background.

She hands the ‌iPhone‌ to her bandmate, who edits the image again to change the focus to himself, blurring the background and foreground and cutting her out of the image. The two bicker about which image to use before getting the opinion of the third band member, who taps to focus in on himself, blurring out the other two. In the end, that's the shot they go with.

"Turn your photos into portraits," reads the tagline of the video.

Standard images captured with the Wide camera on an ‌iPhone 15‌ or iPhone 15 Pro model support focus editing. In the Edit interface, tapping on the aperture icon allows the amount of blur in the background to be adjusted with a slider. This feature is available even when the image was not originally captured in Portrait mode.

In a photo with multiple subjects, the focus of the photo can be changed by tapping on one of the people or objects in the image.

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Top Rated Comments

steve09090 Avatar
7 months ago

Tim Cook has no originality. Every year, there are commercials about the iPhone's camera capabilities.

Meanwhile, iOS is still very buggy and has an unintuitive GUI thanks to Apple copying Microsoft's horrible practice of using flat design. Please go back to the user-friendly skeuomorphic design of iOS 6. Use the same graphics as iOS 6.
Why are you trying to make this about Tim Cook? What a load of bollocks.

I have had a total of ZERO issues with iOS. It’s super intuitive. You click on a person in the image an it focusses on them. How hard is that for you?

You can also adjust the focus on the slider at the bottom. Also super intuitive.
Score: 11 Votes (Like | Disagree)
rp2011 Avatar
7 months ago
Now that is a great ad. Hilarious. Round of applause to the ad company and the actors. Everyone is pitch-perfect. Brian " Yeah I like that. Feels iconic" lol
Score: 11 Votes (Like | Disagree)
actripxl Avatar
7 months ago
This ad sucked, I don't understand how people liked it, the woman was really annoying instead of coming off funny. The only good thing was showing how you can change the person in focus for those that didn't know already
Score: 10 Votes (Like | Disagree)
Hopscotcher Avatar
7 months ago

So... What?

I want the ability to erase things or people like on the Google Pixel.
There are plenty of apps that do this without having to subject yourself to the utter garbage that is Android.
Score: 10 Votes (Like | Disagree)
CPx Avatar
7 months ago

Funny ad. Why isn't there also the option of having the entire picture...everyone...in focus?
You mean literally how the picture was at the beginning of the ad before she clicked on her face?
Score: 8 Votes (Like | Disagree)
anthogag Avatar
7 months ago
Funny ad. Why isn't there also the option of having the entire picture...everyone...in focus?
Score: 8 Votes (Like | Disagree)