Apple Shares Heartwarming 'Fuzzy Feelings' Holiday Ad

Apple today shared its annual holiday-themed ad, which is titled "Fuzzy Feelings." This year, the mini film focuses on an animator who is working on a holiday-themed video in the spare moments she has off from her office job.

The stop motion video stars her curmudgeonly boss, who is shown chastising her for being late, giving her last minute work, and generally being miserable. She finds an outlet in depicting him in uncomfortable situations, such as being shocked by Christmas lights or covered by snow while standing out on the street.

After her seemingly horrible boss hands out handmade holiday gifts, she sees another side of him, and changes her animation to something much more positive.

Creativity has the power to change the way we see each other, and the world. Sometimes, seeing things through a new lens can make all the difference. You make the holidays.

Apple shares a unique holiday ad each year, and these ads often win awards. Apple accompanied the video with a behind-the-scenes look at how it was filmed.

According to Apple, it was created using an iPhone 15 Pro Max and then edited on the MacBook Air.

Top Rated Comments

Think|Different Avatar
2 weeks ago
Absolutely charming! Which is why am sure there will be relentless Scrooge-esque comments here…
Score: 36 Votes (Like | Disagree)
hondo77 Avatar
2 weeks ago

Cute short, but this begs the question: Who the hell goes through the effort of making stop motion animations of their boss?
Score: 18 Votes (Like | Disagree)
canadianreader Avatar
2 weeks ago
Very touching and creative, reminds of some older creative Apple xmas videos.
Score: 18 Votes (Like | Disagree)
Feek Avatar
2 weeks ago
Merry Christmas!
Score: 15 Votes (Like | Disagree)
TheAnimal Avatar
2 weeks ago
Love that she’s forced to use a Windows PC at work.
Score: 14 Votes (Like | Disagree)
lazyrighteye Avatar
2 weeks ago
Came here to see how quickly we'd see the first signs of bah-humbuggery. Second post. Surprised it took that long.

As someone who has worked as a creative professional, collaborating with some of the best in the game, for a couple of decades, I thought this piece was very well-done. From concept to execution, top-notch in every way. The clever mix of stop-motion and live-action was so easy on the eyes. George Harrison's "Isn't It a Pity" was such a perfect selection - not only from a messaging alignment standpoint, but for the tone it helped establish (fuzzy feelings indeed).

Curious: anyone know if this is a product of their in-house creative team or some external collaboration? Possibly a mix. Regardless, I found their efforts very well worth my 3:55. Clearly, YMMV.
Score: 13 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 17

Apple Releases iOS 17.1.2 With Security Fixes

Thursday November 30, 2023 10:12 am PST by
Apple today released iOS 17.1.2 and iPadOS 17.1.2, small updates to the iOS 17 and iPadOS 17 operating systems that Apple introduced in September. iOS 17.1.2 and iPadOS 17.1.2 come a few weeks after the release of iOS 17.1.1, another bug fix update. iOS 17.1.2 and iPadOS 17.1.2 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update....
iOS 17

28 New Things Your iPhone Can Do in December's iOS 17.2 Update

Friday December 1, 2023 2:57 am PST by
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...
apple card 1

Apple Ending Apple Card Partnership With Goldman Sachs

Tuesday November 28, 2023 3:09 pm PST by
Apple is ending its credit card partnership with Goldman Sachs, according to The Wall Street Journal. Apple plans to stop working with Goldman Sachs in the next 12 to 15 months, and it is not yet clear if Apple has established a new partnership for the Apple Card. Apple and Goldman Sachs will dissolve their entire consumer partnership, including the Apple Card and the Apple Savings account....
iOS 17

Everything New in iOS 17.2 Beta 4

Tuesday November 28, 2023 12:18 pm PST by
Apple is wrapping up development on iOS 17.2, with the update expected to come out in December. While we're getting to the end of the beta testing period, Apple is still tweaking features and adding new functionality. We've rounded up everything new in the fourth beta of iOS 17.2. Default Notification Sound Under Sounds & Haptics, there's a new "Default Alerts" section that allows you to ...
iPhone 16 Mock Header Updated 1

iPhone 16 to Include Action Button Across Entire Lineup

Thursday November 30, 2023 4:08 pm PST by
The release of the iPhone 15 Pro and Pro Max saw the introduction of an entirely new user-configurable button known as the Action button, and now, MacRumors has seen extensive evidence confirming Apple is planning to include the Action button on the entire iPhone 16 range. Designs and plans for the Action button date back to at least 2021, as the button was intended for release alongside hapt...
anker new xmas

Anker's Cyber Week Sale Enters Final Days With Up to 60% Off Sitewide

Friday December 1, 2023 12:05 pm PST by
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
paramount plus logo

Apple and Paramount Considering Discounted TV+ Streaming Bundle

Friday December 1, 2023 4:40 am PST by
Apple and Paramount have discussed bundling their TV streaming services at a discount, according to a new report by The Wall Street Journal. The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions. The discussions are in their early stages, and it is ...
General Apps Messages

Green Bubbles on iPhone to Gain These 7 New Features Next Year

Thursday November 30, 2023 9:00 am PST by
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...