Apple today shared its annual holiday-themed ad, which is titled "Fuzzy Feelings." This year, the mini film focuses on an animator who is working on a holiday-themed video in the spare moments she has off from her office job.
The stop motion video stars her curmudgeonly boss, who is shown chastising her for being late, giving her last minute work, and generally being miserable. She finds an outlet in depicting him in uncomfortable situations, such as being shocked by Christmas lights or covered by snow while standing out on the street.
After her seemingly horrible boss hands out handmade holiday gifts, she sees another side of him, and changes her animation to something much more positive.
Creativity has the power to change the way we see each other, and the world. Sometimes, seeing things through a new lens can make all the difference. You make the holidays.
Apple shares a unique holiday ad each year, and these ads often win awards. Apple accompanied the video with a behind-the-scenes look at how it was filmed.
According to Apple, it was created using an iPhone 15 Pro Max and then edited on the MacBook Air.
Tag: Apple Ads
Top Rated Comments
As someone who has worked as a creative professional, collaborating with some of the best in the game, for a couple of decades, I thought this piece was very well-done. From concept to execution, top-notch in every way. The clever mix of stop-motion and live-action was so easy on the eyes. George Harrison's "Isn't It a Pity" was such a perfect selection - not only from a messaging alignment standpoint, but for the tone it helped establish (fuzzy feelings indeed).
Curious: anyone know if this is a product of their in-house creative team or some external collaboration? Possibly a mix. Regardless, I found their efforts very well worth my 3:55. Clearly, YMMV.